What Prijsvrij.nl does

Prijsvrij.nl B.V. is a Dutch online travel agency (OTA) operating as a package-holiday aggregator, headquartered in 's-Hertogenbosch and founded in 2010. The platform aggregates inventory from multiple Dutch and German tour operators and resells flight + hotel packages, plus ancillary services (transfers, insurance, seat reservations, excursions, online check-in), primarily to Dutch and Belgian consumers. Its core technology is a self-service booking front-end (website and mobile app) with a "Mijn Prijsvrij" customer portal, supported by an inside-sales call center operating extended hours.

The product surface is organized into themed sub-brands: Zonvakanties (sun holidays), Stedentrips (city trips), Verre Reizen (long-haul), Autovakanties (self-drive), Camping, Wintersport, Last Minutes, and All Inclusive, with curated themes (Child-Friendly, Adults Only, Aquapark hotels, Honeymoon, etc.). Technical integrations include GetYourGuide for excursions, CitizenPlane for flight ancillaries, Cloudflare for performance/security, Contentsquare for UX analytics, Squeezely for marketing automation, and Klarna for installment payments. The platform is supported by SEO destination landing pages, content marketing, paid acquisition across Google/Microsoft/Meta/TikTok/Snapchat/Pinterest, Criteo retargeting, and TV advertising ("Bekend van TV").

Prijsvrij earns revenue primarily through commissions from tour operators on each package booking and ancillary transaction fees (insurance, baggage, seats, transfers), with no booking fees charged to consumers. Prices include mandatory SGR (€10) and Calamiteitenfonds (€2.50) contributions per booking. Trust, financial protection, and price competitiveness are core positioning levers, anchored by ANVR, SGR, and Calamiteitenfonds memberships and a "Best Deal Garantie." The company is privately held, affiliated with the D-Leisure Group, and serves a long-tail B2C consumer base with 45,000+ Trustpilot reviews and an 8.2/10 average rating.

Name

Prijsvrij.nl

Legal name

Prijsvrij.nl B.V.

Website

https://prijsvrij.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Prijsvrij.nl is a Dutch online travel agency that aggregates package holidays (flight + hotel) from multiple tour operators and resells them to Dutch and Belgian consumers via its website, app, and call center, earning commissions on bookings and ancillary services.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151), Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

akta.pro secondary industry

Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Online travel agency
• Package holiday booking
• Flight and hotel packages
• Travel aggregator platform
• Vacation booking website

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations, Others

Revenue model

1. Package Holiday Commissions: Earns commissions from tour operators for each package holiday booked through the platform. Combines flights and hotels into package deals.
2. Ancillary Services: Revenue from add-on services including travel insurance, baggage upgrades, seat reservations, and airport transfers.
3. Flight + Hotel Bookings: Revenue from commission on combined flight and hotel package bookings, often offered at discounted rates compared to booking components separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Prijsvrij.nl is a Dutch online travel agency that aggregates package holiday inventory (combining flights and hotels) from multiple Dutch and German tour operators onto a single consumer-facing booking website. Customers can search, compare, and book package holidays, city trips, long-haul travel, winter sports, camping, car holidays, and last-minute deals, with add-on services including airport transfers, travel insurance, baggage, and seat reservations. The company operates the "Mijn Prijsvrij" customer portal for booking management and provides phone and email customer support.

Product overview

Prijsvrij.nl is an online travel agency (OTA) that operates as a unified travel booking platform. The core product is the package holiday (pakketreis) combining flights and hotels, supplemented by specialized sub-brands for different travel types including sun vacations (Zonvakanties), city trips (Stedentrips), long-haul travel (Verre Reizen), last-minute deals (Last Minutes), all-inclusive holidays, car camping trips (Autovakanties), camping holidays, and winter sports packages. Additional services include customer account management (Mijn Prijsvrij), airport transfers, online check-in, and Klarna installment payment. The platform aggregates offerings from multiple tour operators and provides customer support, travel document management, and travel insurance/guarantee protections through ANVR, SGR, and Calamiteitenfonds memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Pakketreizen (Package Holidays) Pre-packaged holiday products combining flights and accommodation booked together through aggregated Dutch and German tour operator inventory, targeted at Dutch consumers seeking all-in-one vacations.
• Last Minutes Discounted last-minute package holiday deals and spontaneous travel packages for flexible Dutch consumers seeking spontaneous getaways at lower prices.
• All Inclusive Holidays All-inclusive package holidays bundling accommodation, meals, drinks, and sometimes activities for Dutch travelers seeking predictable vacation costs.
• Zonvakanties (Sun Vacations) Sun-focused vacation package holidays to warm-weather destinations such as Spain, Greece, Turkey, Portugal, Egypt, and the Canary Islands.
• Verre Reizen (Long-Haul Travel) Long-haul package holidays to distant destinations such as Egypt, Mexico, Curaçao, Dominican Republic, UAE, and Aruba, targeting Dutch consumers seeking tropical vacations.
• Stedentrips (City Trips) Short-break city trip packages to European urban destinations including Valencia, Rome, Barcelona, Lisbon, Marrakech, and Prague, combining flights with central hotel stays.
• Autovakanties (Self-Drive Holidays) Self-drive holiday packages with accommodation across European destinations including Spain, Italy, Austria, Germany, France, and Croatia, for Dutch travelers driving to their destinations.
• Camping Holidays Camping holiday packages to European campgrounds across Spain, France, Italy, Croatia, the Netherlands, and Germany.
• Wintersport (Winter Sports Holidays) Winter sports package holidays to ski resorts across Austria, France, Italy, Czech Republic, Germany, and Switzerland, combining flights, transfers, and ski accommodation.
• Mijn Prijsvrij (Customer Portal) Personalized customer account portal for managing bookings, viewing travel documents (including CitizenPlane-integrated flight and ancillary information), and accessing booking history.
• Transfers Airport-to-accommodation transfer services that customers can add to their holiday bookings for seamless ground transportation.
• Online Check-in and Seat Reservation Online check-in and seat reservation services for flights, managed through the partner CitizenPlane portal integrated into Mijn Prijsvrij accounts.
• Klarna Installment Payments Klarna-powered installment payment option enabling customers to pay for holidays in flexible monthly payments instead of a single upfront charge.
• GetYourGuide Excursions GetYourGuide-powered excursion and activities booking embedded on Prijsvrij destination pages, providing tours and activities such as ziplining, snorkeling trips, and city tours.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• ANVR (Algemene Vereniging van Reisondernemingen)coreOthersMember (number 4658) of the Dutch Travel Association. ANVR sets industry standards for travel terms in consultation with the Consumentenbond (Consumer Union). All holidays sold through Prijsvrij.nl are subject to ANVR Travel Terms.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersMember (number 3503) of the Guarantee Fund for Travel Money. Provides financial security for prepaid travel sums. If a travel company goes bankrupt, SGR guarantees refund or alternative travel arrangements.
• Calamiteitenfonds (Calamity Fund)coreOthersProvides coverage for emergency situations during travel such as natural disasters or political unrest. Covers costs for trip adjustments or repatriation. Contribution of €2.50 per booking included.
• CitizenPlanecoreTechnology or IntegrationFlight booking platform for managing ancillary services. Customers can add baggage, select seats, and access flight information through CitizenPlane portal integrated in Mijn Prijsvrij account.
• GetYourGuideminorGTM or Marketing PartnerExcursion booking integration on destination pages. Provides tours and activities such as ziplining, snorkeling trips, and city tours in Thailand and other destinations.
• DRV (Deutscher Reiseverband)minorOthersGerman Travel Association for German tour operators listed on the platform. Provides similar consumer protection standards as ANVR for Dutch operators.
• DRSF (Deutsche Reisesicherungsfonds)minorOthersGerman Travel Security Fund providing financial protection equivalent to SGR for German tour operator bookings on the platform.
• Meta Platforms (Facebook)minorGTM or Marketing PartnerFacebook advertising and retargeting for customer acquisition and remarketing campaigns.
• Microsoft AdvertisingminorGTM or Marketing PartnerBing and Microsoft search advertising for customer acquisition.
• CriteominorGTM or Marketing PartnerRetargeting and personalized advertising across partner networks for abandoned cart recovery and cross-selling.
• TikTokminorGTM or Marketing PartnerSocial media advertising on TikTok platform for reaching younger demographics.
• Snap Inc.minorGTM or Marketing PartnerSnapchat advertising for social media marketing campaigns.
• PinterestminorGTM or Marketing PartnerVisual discovery and social media marketing through Pinterest platform.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• TUI Nederland: Largest integrated tour operator and OTA in the Netherlands, offering package holidays, flights, and cruises to Dutch consumers. Directly comparable to Prijsvrij in target customer (Dutch package holiday travelers) and core product (flight+hotel packages).
• Sunweb Group: Dutch-headquartered tour operator and OTA specializing in package holidays to sun and ski destinations. Same Dutch consumer base, same package-holiday aggregator-and-distribute model, and very similar product taxonomy.
• Corendon: Dutch tour operator and OTA offering package holidays, flights, and hotels to Mediterranean and long-haul destinations. Overlaps with Prijsvrij on Dutch package-holiday customers, sun-vacation focus, and ANVR/SGR membership model.
• VakantiePiraten: Dutch travel deals and OTA platform focused on discounted package holidays, last-minute deals, and city trips. Closely mirrors Prijsvrij's value-oriented, deal-driven positioning for Dutch consumers.
• Holidayguru: Dutch travel deals and comparison platform operating in the low-cost package-holiday segment. Comparable to Prijsvrij on price-led positioning, Dutch B2C focus, and aggregator model.
• Traveldeal.nl: Dutch online travel agency focused on affordable package holidays, last-minute offers, and themed travel. Direct overlap with Prijsvrij in customer segment (Dutch value-conscious travelers) and product mix.
• CheapTickets.nl: Dutch OTA part of the Travix group, selling flights, hotels, and package holidays. Comparable to Prijsvrij on Dutch consumer base and online self-serve booking model, though with broader flight-only inventory.
• Vliegvakanties.nl: Dutch online travel agency focused on flight-inclusive package holidays. Directly comparable to Prijsvrij on Dutch B2C segment, package-holiday focus, and online self-serve booking.

Broad incumbents

• Booking.com: Global online travel reservation platform headquartered in the Netherlands, with broad accommodation, flight, and ancillary offerings. Competes with Prijsvrij for the same Dutch traveler search demand but is much larger and less specialized in package holidays.

Others

• ANVR Travel Companies (Industry Peer Set): ANVR is the Dutch Travel Association whose membership standards Prijsvrij adopts; it is the industry body for direct competitors such as TUI, Sunweb, and Corendon, defining the regulatory and consumer-protection framework within which Prijsvrij operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/prijsvrij
• LinkedInlinkedin.com/company/prijsvrij-nl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prijsvrij.nl