Holidayguru
Holidayguru is a Spain-based travel deal aggregator and curation platform that redirects users to third-party OTAs (Skyscanner, Expedia, Logitravel) for affiliate commissions. It serves Spanish-speaking individual travelers primarily in Spain and is a subsidiary of German parent Urlaubsguru GmbH.
- Company typePrivate
- Founded2014
- HeadquartersPalma De Mallorca, Spain
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Holidayguru does
Holidayguru (legally Holidayguru España S.L.) is a Spain-based travel deals aggregation and discovery platform operating as a wholly-owned subsidiary of the German parent company Urlaubsguru GmbH, headquartered in Palma de Mallorca with technical operations in Holzwickede, Germany. The platform aggregates and curates discounted travel offers — including flight+hotel packages, hotels, flights, vacation rentals, cruises, ski holidays, package tours, and last-minute deals — sourced from third-party travel providers such as Skyscanner, Expedia, Logitravel, Rumbo, Groupon, Voyage-Prive, and Traventia. Users browse and search deals through the website (holidayguru.es), cross-platform mobile applications on iOS and Android, an email newsletter, a Telegram channel, and a dedicated travel magazine (Revista de Viajes); the platform serves Spanish-speaking individual travelers primarily in Spain, with additional markets in Germany, Austria, and Switzerland through country-specific platform versions.
The underlying technology stack is a web-based content and deal aggregation platform with native mobile apps and multi-channel distribution including push notifications, email, and Telegram. Content is curated manually by an editorial team and SEO-optimized for organic search acquisition, supported by integrations with Google Analytics, Google AdSense, Facebook Pixel, INFOnline, and various messaging providers. Ancillary integrations include Heymondo (travel insurance) and Civitatis (activities and excursions). The platform claims over 1 million Google Play downloads and describes itself as part of one of the largest social travel communities in Spain.
The business model is a pure freemium affiliate intermediation model: Holidayguru does not charge users, handle payments, or process bookings directly, and instead monetizes by redirecting users to partner OTAs and earning referral commissions. There are no disclosed revenue figures, no venture capital funding rounds, and no public ownership or valuation information. Operations are funded by the parent Urlaubsguru GmbH, with data processing governed by GDPR and the German Federal Data Protection Act (BDSG). The company is GDPR-compliant and claims European Accessibility Act compliance aligned with WCAG 2.1.
Holidayguru firmographics
Firmographics- Name
- Holidayguru
- Legal name
- Holidayguru España S.L
- Website
- https://www.holidayguru.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Holidayguru is a Spain-based travel deal aggregator and curation platform that redirects users to third-party OTAs (Skyscanner, Expedia, Logitravel) for affiliate commissions. It serves Spanish-speaking individual travelers primarily in Spain and is a subsidiary of German parent Urlaubsguru GmbH.
- Ownership category
- akta.pro rank
Holidayguru industry classification
Industry- Product category
- Travel Deals Aggregation
- NAICS
- Travel Arrangement and Reservation Services (5615), Travel Agencies (56151), Other Travel Arrangement and Reservation Services (56159), Tour Operators (561520)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industries
- OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Vacation Rentals Metasearch (THALAEAD)
Keywords
Where Holidayguru is headquartered
LocationHeadquarters
- HQ city
- Palma De Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Holidayguru business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Fees: Holidayguru earns commissions by redirecting users to third-party travel providers (Skyscanner, Expedia, Logitravel, Rumbo, Groupon, Voyage-Prive, Traventia, etc.) where users complete bookings. The company acts as an intermediary, not handling payments or reservations directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access for all users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Holidayguru product offering
Product offeringCore offering
Holidayguru operates a travel deal aggregation platform that curates and publishes discounted vacation packages, hotel offers, flight deals, cruises, vacation rentals, and themed travel experiences. The platform lists offers sourced from third-party partners such as Skyscanner, Expedia, Logitravel, Rumbo, Groupon, Voyage-Prive, Traventia, Civitatis, and Heymondo, and refers users to these providers to complete bookings. The service is delivered free of charge to end users across Spain, Germany, Austria, and Switzerland.
Product overview
Holidayguru operates as a multi-platform travel deals aggregator and discovery service, featuring a core web platform and mobile application (iOS/Android) that aggregates discounted travel offers from third-party providers. The ecosystem includes specialized sub-brands for package tours (Viajes Holidayguru), cruises, vacation rentals, and ski holidays, complemented by a travel magazine (Revista de Viajes) for editorial content. The company offers communication channels including an email newsletter and Telegram channel for deal delivery. All bookings redirect users to partner providers (Skyscanner, Expedia, Logitravel, etc.) rather than processing transactions directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Holidayguru Travel Deals Platform
Companies that use Holidayguru
Customer profileSegments2 records
Ideal customer profiles1 record
Holidayguru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
Holidayguru partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SkyscannercoreFlight and hotel search integration providing real-time pricing and availability for user searches within the Holidayguru platform. Users are redirected to Skyscanner to complete bookings.
- ExpediacoreTravel provider for flight+hotel packages, hotels, and travel services featured on Holidayguru. Users book through Expedia's platform after clicking through from deal pages.
- LogitravelcoreOnline travel agency providing package holidays, hotels, and travel deals. Featured as a trusted provider for Holidayguru deal redirects.
- RumbocoreSpanish online travel agency providing flight and hotel bookings integrated into Holidayguru's deal listings.
- GrouponminorTravel deals and experiences provider featured on Holidayguru's platform for select offers.
- Voyage-PriveminorFlash sales and exclusive travel deals provider for limited-time Holidayguru offers.
- TraventiacoreSpanish travel agency providing package holidays and travel deals featured on the platform. Example: Tenerife media pension offers.
- Google (Maps, YouTube, Analytics, AdSense)coreGoogle provides web fonts, video integration, web analytics (Google Analytics), advertising (Google AdSense), and map services for the Holidayguru platform. Google Analytics uses cookies to analyze website usage with IP anonymization.
- Facebook (Pixel)coreFacebook Tracking Pixel implemented for web analytics and retargeting purposes. Data transmitted includes IP addresses for user behavior tracking.
- CivitatisminorActivity and excursion booking platform linked from Holidayguru for tours, activities, and experiences at travel destinations.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Holidayguru competitors and assessment
Company assessmentDirect peers
- Secret Escapes: Members-only flash-sale travel club selling curated hotel and package deals via partner OTAs; shares Holidayguru's deal-curation and affiliate-routing DNA with a paid-membership layer.
- Travelzoo: Global travel deals publisher and newsletter-driven platform that curates discounted offers from third-party providers; operates the same affiliate/content-led business model as Holidayguru.
- Urlaubsguru: German parent company operating the same travel deals aggregation and affiliate model in Germany, Austria, and Switzerland; the most direct comparator since Holidayguru is essentially the Spanish brand of this same platform.
- Voyage Privé: Private flash-sale travel club that negotiates exclusive hotel and package offers; already a partner of Holidayguru but also a structural peer in the curated-deals/affiliate space.
Broad incumbents
- lastminute.com: European OTA with a strong last-minute deals proposition and own booking inventory; broader scope than Holidayguru but overlaps on last-minute and discount travel merchandising.
- Kayak: Meta-search engine for flights, hotels, and packages redirecting users to OTAs via affiliate links; competes with Holidayguru's metasearch/deal-aggregation role at a global scale.
- Tripadvisor: Global metasearch and review platform that monetizes travel intent via click-out affiliate links to OTAs; broader and more diversified than Holidayguru but competes for the same Spanish deal-discovery user.
Regional players
- Rumbo: Spanish OTA offering flights, hotels, and packages; Holidayguru already routes traffic to Rumbo but the OTA's own brand competes for the same Spanish consumer searching for deals.
- Logitravel: Spanish OTA focused on package holidays and cruises — categories that overlap with Holidayguru's Viajes Holidayguru and Cruises sub-brands; both partner and competitor in Spain.
Emerging players
- Pepper Spain: Emerging Spanish deals/flash-sale platform in the travel and lifestyle vertical; comparable audience and affiliate-led monetization model, though smaller scale than Holidayguru.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Holidayguru social profiles
Digital presenceHolidayguru compliance and trust
Trust signalCompliance3 records
Holidayguru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holidayguru leadership team
Management profileNumber of profiles
Holidayguru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holidayguru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holidayguru
What does Holidayguru do?
Holidayguru operates a travel deal aggregation platform that curates and publishes discounted vacation packages, hotel offers, flight deals, cruises, vacation rentals, and themed travel experiences. The platform lists offers sourced from third-party partners such as Skyscanner, Expedia, Logitravel, Rumbo, Groupon, Voyage-Prive, Traventia, Civitatis, and Heymondo, and refers users to these providers to complete bookings. The service is delivered free of charge to end users across Spain, Germany, Austria, and Switzerland.
Is Holidayguru a public or private company?
Holidayguru is a private company. It is classified as corporate owned and is currently operating.
When was Holidayguru founded?
Holidayguru was founded in 2014.
Where is Holidayguru based?
Holidayguru is headquartered in Palma De Mallorca, Spain, in the Europe region.
How does Holidayguru make money?
One revenue line is on record: affiliate/Referral Fees.
Who are Holidayguru's main competitors?
Direct peers on record are Secret Escapes, Travelzoo, Urlaubsguru and Voyage Privé. Broad incumbents are lastminute.com, Kayak and Tripadvisor. Regional players are Rumbo and Logitravel. Pepper Spain is listed as an emerging player.
Does Holidayguru have an API?
No public API is recorded for Holidayguru.
What industry is Holidayguru in?
Holidayguru's product category is Travel Deals Aggregation. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THAKAAAE, OTA Package Holiday Platforms (Dynamic Packaging). Its NAICS code is 5615 and its SIC code is 7000.