Benson Kearley IFG
Benson Kearley IFG is a Canadian insurance brokerage serving individuals and businesses across the Greater Toronto Area through three offices, offering personal, commercial, specialty, and financial services products as a subsidiary of BrokerLink / Intact Financial Corporation.
- Company typePrivate
- Founded1969
- HeadquartersNewmarket, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Benson Kearley IFG firmographics
Firmographics- Name
- Benson Kearley IFG
- Legal name
- Benson Kearley IFG
- Website
- https://bkifg.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Benson Kearley IFG is a Canadian insurance brokerage serving individuals and businesses across the Greater Toronto Area through three offices, offering personal, commercial, specialty, and financial services products as a subsidiary of BrokerLink / Intact Financial Corporation.
- Ownership category
- akta.pro rank
Where Benson Kearley IFG is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Benson Kearley IFG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Earn commissions from multiple insurance company partners for placing personal, commercial, and specialty insurance policies. Commissions are paid by insurance carriers based on premium volume placed.
- Service Fees and Financing: Collects service fees including 2.97% credit card processing fee and offers premium financing options for business customers with installment payment plans.
- Financial Services Products: Offers financial planning, investment products, and group benefits through Mandeville Private Client Inc., earning referral fees and potentially commissions on products like mutual funds, RRSPs, TFSAs, and life insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Insurance - Multi-line Discount |
| Transaction based/ take rate | Pay-as-you-go | Credit Card Payment Processing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Benson Kearley IFG product offering
Product offeringCore offering
Benson Kearley IFG is an Ontario-based insurance brokerage that places personal, commercial, and specialty insurance policies on behalf of multiple insurance carriers, comparing rates across more than 30 auto insurers and multiple home and commercial markets. The firm also offers financial planning, life insurance, group benefits, and investment products through partnerships such as Mandeville Private Client Inc. Insurance is delivered via expert brokers across three GTA offices (Newmarket, Mississauga, Ajax) supported by an Epic broker management system, a WebRater quoting platform, and a 24/7 client portal.
Product overview
Benson Kearley IFG is an insurance brokerage firm offering a comprehensive portfolio of insurance and financial services. The core offering consists of three main divisions: Personal Insurance (car, home, condo, tenant, cottage, watercraft), Commercial Insurance (covering manufacturing, construction, transportation, technology, and specialty programs), and Financial Services (planning, life insurance, group benefits). The company differentiates through specialty programs including Beverage Protect for beverage manufacturers, Plastics Protect for the plastics industry, EventInsure for events, and Cyber Insurance for all business types. A premium Private Client Insurance tier serves affluent clients with high-value assets. The company operates as a BrokerLink company and leverages partnerships with multiple insurance carriers to provide competitive options to clients.
Differentiator
Problem solved
Functional benefit
Brands
- Beverage Protect: Customized beverage manufacturing insurance program, Canada's only insurance program built for its customers by its customers. Covers breweries, wineries, distilleries, cannabis infused beverages, and cideries.
- Plastics Protect
- Restoration Protect
- EventInsure
- Private Client Insurance
- Home For Holidays
- Students Making an Impact (SMAI)
Products and services
- Personal Insurance Personal insurance brokerage services for individuals and families, providing car, home, condo, tenant, cottage, seasonal dwelling, and watercraft coverage sourced from multiple Ontario insurance markets with multi-line discounts available.
- Commercial Insurance Commercial insurance brokerage for businesses covering manufacturing, construction, consumer services, health/education/social services, transportation/logistics, and technology sectors, including general liability, property, professional liability, D&O, EPLI, environmental liability, cyber, commercial auto, bonds, and representation and warranties insurance.
- Financial Services Financial planning and advisory services for individuals and businesses including life insurance, estate planning, travel insurance, group benefits, disability insurance, and access to stocks, bonds, mutual funds, RRSPs, TFSAs, and group pension plans through Mandeville Private Client Inc.
- Private Client Insurance Exclusive insurance program for affluent clients offering concierge-level service with coverage for high-value items including wine collections, fine art, jewelry, and vacation properties, supported by dedicated account managers and immediate response services.
- Beverage Protect Customized specialty insurance program designed for beverage manufacturers including breweries, wineries, distilleries, cannabis-infused beverage producers, and cidery operations in Canada.
- Plastics Protect Canada's premier specialty insurance program providing tailored coverage designed specifically for the plastics manufacturing industry and related operations.
- EventInsure Tailored event insurance coverage for festivals, parades, and special events, including cyber attack coverage for event organizers.
- Cyber Insurance Cyber insurance product for businesses to hedge against cybercrimes including malware, ransomware, distributed denial-of-service attacks, and data breaches, covering both first-party and third-party cyber liability exposures.
- Newmarket Chamber Insurance Program Exclusive affinity insurance program offering 10% savings on home and car insurance for members of the Newmarket Chamber of Commerce and employees of member companies.
- Business Insurance Quote & Bind Online Self-service online platform allowing businesses to obtain quotes and purchase insurance coverage for industries including professional liability, equipment breakdown, construction equipment, health and fitness, non-profit liability, tech E&O, photographers, hair stylists, special events, and bonds.
Quantifiable outcome
- Customer saved over $300 AND improved coverage with 10-minute call through Newmarket Chamber Group Program
- +1 more outcomes
Companies that use Benson Kearley IFG
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Benson Kearley IFG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Benson Kearley IFG partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Intact Financial CorporationcoreParent company of BrokerLink, which Benson Kearley IFG is a subsidiary. Intact Financial Corporation (TSX: IFC) is Canada's largest provider of property and casualty insurance. The BrokerLink companies are subsidiaries of Intact Financial Corporation, providing strategic backing and market access.
- Arch Insurance Canada Ltd.minorInsurance carrier partner providing commercial insurance products through BKIFG brokerage.
- CHUBBcoreMajor insurance carrier partner providing personal and commercial insurance products, particularly known for high-net-worth private client coverage.
- CNAminorInsurance carrier partner providing commercial insurance products through BKIFG.
- Economical InsuranceminorInsurance carrier partner providing personal insurance products through BKIFG.
- IntactcoreMajor insurance carrier partner providing personal and commercial insurance products. Part of Intact Financial Corporation group.
- Wawanesa InsuranceminorInsurance carrier partner providing personal insurance products through BKIFG.
- TrisuraminorInsurance carrier partner providing specialty insurance products through BKIFG.
- TravelersminorInsurance carrier partner providing commercial insurance products through BKIFG.
- Sovereign InsuranceminorInsurance carrier partner providing personal insurance products through BKIFG.
- RSA (Royal & Sun Alliance)minorInsurance carrier partner providing commercial insurance products through BKIFG.
- Pembridge Insurance CompanyminorInsurance carrier partner providing personal insurance products through BKIFG.
- Northbridge InsuranceminorInsurance carrier partner providing commercial insurance products through BKIFG.
- JevcominorInsurance carrier partner providing specialty insurance products through BKIFG.
- SignatureminorInsurance carrier partner providing specialty insurance products through BKIFG.
- PAFCOminorInsurance carrier partner providing specialty insurance products through BKIFG.
- Liberty International UnderwritersminorInsurance carrier partner providing specialty insurance products through BKIFG.
- AIGminorCyber insurance carrier partner providing cyber risk products.
- BeazleyminorCyber insurance carrier partner providing cyber risk products.
- Ingle InternationalminorTravel insurance partner providing travel insurance programs through BKIFG. Offers access to major travel insurance suppliers in Canada and internationally, including coverage for pre-existing medical conditions.
- Mandeville Private Client Inc.minorFinancial services partner providing full service brokerage accounts, stocks, bonds, mutual funds, and investment products through BKIFG.
- Newmarket Chamber of CommercecoreExclusive group insurance program partnership offering 10% discount on Home & Car Insurance to chamber members. Creates B2B2C distribution channel for the brokerage.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Benson Kearley IFG competitors and assessment
Company assessmentDirect peers
- BFL Canada: Privately held Canadian insurance brokerage operating nationally with specialty and commercial expertise. Directly comparable in business model to BKIFG as a multi-carrier brokerage serving mid-market commercial clients.
- BrokerLink: Direct sibling company under the same Intact Financial / BrokerLink ownership structure. Both are Canadian P&C and personal lines insurance brokerages working with multi-carrier portfolios; BKIFG operates as one of the BrokerLink subsidiaries.
- Westland Insurance: One of Canada's largest independent insurance brokerages, offering personal, commercial, and specialty lines across multiple provinces with a multi-carrier model closely mirroring BKIFG's brokerage approach.
- Jones DesLauriers Insurance Management (JDI): Canadian-owned insurance brokerage providing commercial, personal, and specialty insurance across Ontario and beyond, directly comparable to BKIFG in service mix and mid-market commercial focus.
Broad incumbents
- Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with Canadian operations competing in commercial lines, specialty programs, and risk advisory, often against BKIFG's commercial book.
- Marsh Canada: Global insurance brokerage with a Canadian practice serving mid-market and large commercial accounts. Comparable to BKIFG on commercial lines, though typically competing for larger premium volumes.
- Hub International: Large global insurance brokerage with significant Canadian operations, offering personal, commercial, and specialty insurance programs. Provides a useful benchmark for how a mid-sized brokerage can scale via acquisition.
Emerging players
- Surex Direct: Online Canadian insurance brokerage comparing multiple carriers for home, auto, and commercial coverage. Competes with BKIFG for digitally-oriented Ontario customers seeking carrier comparison without broker interaction.
- Mitch Insurance: Canadian digital-first insurance brokerage offering personal and small business coverage through an online platform. Represents the emerging digital-broker model competing for the same Ontario personal lines customers BKIFG serves.
Others
- Intact Financial Corporation (Personal Lines direct brands): Parent entity whose direct brands (e.g., belairdirect) bypass brokers to underwrite Ontario auto and home policies directly. Relevant as both parent and indirect competitor shaping the same Ontario market BKIFG serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benson Kearley IFG social profiles
Digital presenceBenson Kearley IFG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benson Kearley IFG leadership team
Management profileNumber of profiles
Profiles6 records
Benson Kearley IFG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benson Kearley IFG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benson Kearley IFG
What does Benson Kearley IFG do?
Benson Kearley IFG is an Ontario-based insurance brokerage that places personal, commercial, and specialty insurance policies on behalf of multiple insurance carriers, comparing rates across more than 30 auto insurers and multiple home and commercial markets. The firm also offers financial planning, life insurance, group benefits, and investment products through partnerships such as Mandeville Private Client Inc. Insurance is delivered via expert brokers across three GTA offices (Newmarket, Mississauga, Ajax) supported by an Epic broker management system, a WebRater quoting platform, and a 24/7 client portal.
Is Benson Kearley IFG a public or private company?
Benson Kearley IFG is a private company. It is classified as corporate owned and is currently operating.
When was Benson Kearley IFG founded?
Benson Kearley IFG was founded in 1969. It employs 51 to 100 people.
Where is Benson Kearley IFG based?
Benson Kearley IFG is headquartered in Newmarket, Canada, in the North America region.
How does Benson Kearley IFG make money?
Three revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are service Fees and Financing and financial Services Products.
Who are Benson Kearley IFG's main competitors?
Direct peers on record are BFL Canada, BrokerLink, Westland Insurance and Jones DesLauriers Insurance Management (JDI). Broad incumbents are Arthur J. Gallagher & Co., Marsh Canada and Hub International. Emerging players are Surex Direct and Mitch Insurance. Intact Financial Corporation (Personal Lines direct brands) is listed as an others.
Does Benson Kearley IFG have an API?
No public API is recorded for Benson Kearley IFG.