ENT Specialists

What ENT Specialists does

ENT Specialists, P.C. is a physician-owned private otolaryngology group practice headquartered in Novi, Michigan, operating three clinical locations — Novi, Brighton, and Bingham Farms — that serve the greater Detroit metropolitan area. The practice was founded circa 1990 by Dr. Christine Lepoudre and is currently owned by six physician-shareholders (Drs. Varjabedian, Seel, Farrugia, Korkigian, Sayal, and Keidar), each board-certified in both Otolaryngology–Head & Neck Surgery and Facial Plastic & Reconstructive Surgery, with subspecialty fellowship training in neurotology, laryngology, head and neck surgical oncology, and facial plastic surgery. Clinical headcount includes six audiologists and a CCC-credentialed speech-language pathologist, with hospital affiliations at five regional systems (Corewell Health Farmington Hills and Royal Oak; St. Joseph Mercy Brighton; Henry Ford Providence Novi and Southfield) and a co-located Novi Surgery Center for outpatient procedures.

The practice's service portfolio spans the full adult and pediatric ENT spectrum: ear procedures (ear tubes, hearing protection, transtympanic steroid injection); sinus and nasal treatments delivered with minimally invasive device-driven modalities (Balloon Sinuplasty/Relieva, RhinAer, VivAer, ClariFix, Sinuva, Propel); thyroid and parathyroid surgery, videostroboscopy, head and neck oncology; sleep apnea care encompassing Inspire hypoglossal nerve stimulation, hyoid myotomy/Airlift, transoral robotic surgery, and CPAP; allergy testing plus sublingual immunotherapy (SLIT) drops; vestibular/balance testing (VNG/ENG); and cosmetic and reconstructive facial plastic surgery. Internal specialty sub-brands — The Hearing Center (audiology and digital hearing aid sales, programming, fitting, tinnitus management), Center for Facial Plastic Surgery, and Center for Vocal Excellence — capture ancillaries that would otherwise leak to competing practices. Operational infrastructure runs on Athena Health EMR/patient portal and Phreesia self-scheduling; billing for uninsured procedures is supported by a CareCredit partnership offering interest-free financing.

Revenue is generated primarily through insurance-reimbursed professional services (the practice participates with most major plans including Medicare, Blue Cross Blue Shield, Aetna, Cigna, Humana, Priority Health, and Michigan Medicaid), supplemented by hardware sales from the audiology channel and elective self-pay cosmetic work. Go-to-market is community- and referral-driven, with a 30-year regional track record, 4.5-star rating across 1,012+ reviews, and active Assistant Clinical Professorships at Michigan State University generating tertiary referrals. The practice has no external investors, no parent company, no disclosed funding rounds, and no M&A activity.

Name

ENT Specialists

Legal name

ENT Specialists, P.C.

Website

https://entspecialistspc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ENT Specialists, P.C. is a physician-owned, six-otolaryngologist private practice operating three clinics in Novi, Brighton, and Bingham Farms, Michigan. It delivers comprehensive adult and pediatric ENT care — sinus, allergy, sleep apnea, hearing, voice, head and neck oncology, and facial plastic surgery — to the greater Detroit metro area.

Ownership category

akta.pro rank

Product category

Otolaryngology Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Sleep Surgery & Snoring (ENT) (HLAKAMAH), ENT / Otolaryngology Surgery Centers (HLAFAIAJ)

Keywords

• Otolaryngology services
• ENT medical practice
• Audiology services
• Facial plastic surgery
• Sleep apnea treatment

Headquarters

HQ city

Novi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical consultations and procedures: Revenue generated from office consultations, diagnostic tests, and medical/surgical procedures for ENT conditions including sinusitis, allergies, sleep apnea, hearing loss, thyroid disorders, and head and neck cancers. Services billed to insurance or patient directly.
2. Audiology and hearing aids: Revenue from hearing tests, hearing aid sales, programming, fitting, and ongoing maintenance. Includes digital hearing aid selection and fitting, tinnitus management, and assistive listening devices. Hearing aid maintenance and adjustments included in upfront cost for length of warranty.
3. Cosmetic and facial plastic procedures: Revenue from elective cosmetic procedures including rhinoplasty, blepharoplasty, facelifts, Botox, fillers, chemical peels, and skin rejuvenation treatments. Interest-free financing offered for cosmetic procedures not covered by insurance.
4. CareCredit financing: Partnership with CareCredit health and wellness credit card enables patients to finance treatments not covered by insurance, expanding access to care and improving collection rates for the practice.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ENT Specialists is a six-physician private medical practice delivering comprehensive ear, nose, and throat care across three Michigan locations in Novi, Brighton, and Bingham Farms. The practice provides diagnostic evaluations, medical treatments, and surgical procedures covering ear conditions, sinus disorders, throat and voice disorders, allergies, sleep apnea/snoring, head and neck conditions, dizziness and balance, pediatric ENT, audiology and hearing aids, and cosmetic and reconstructive facial plastic surgery.

Product overview

ENT Specialists is a private six-physician medical practice offering comprehensive ear, nose, and throat care across three Michigan locations (Novi, Brighton, Bingham Farms). The practice operates as a unified service portfolio organized by specialty area: Ear Procedures (including ear tubes, hearing protection), Nose & Sinus Procedures (featuring Balloon Sinuplasty, RhinAer, VivAer, ClariFix), Throat & Mouth Procedures (thyroid/parathyroid surgery, videostroboscopy), Sleep Apnea & Snoring Services (including Inspire therapy, CPAP, surgery), Allergy Services (testing, SLIT drops, shots), Head & Neck Procedures (cancer, lesions), Dizziness & Balance Services, and Pediatric ENT Services. The practice also includes dedicated centers for Hearing/Audiology (digital hearing aids, tinnitus management), Facial Plastic Surgery (rhinoplasty, facelifts, injectables), and Vocal Excellence (voice therapy, laser surgery). All physicians are dual certified in Otolaryngology and Facial Plastic Surgery, with subspecialty expertise in otology, neurotology, laryngology, head and neck oncology, and pediatric ENT.

Differentiator

Problem solved

Functional benefit

Brands

• Center for Vocal Excellence: Specialized center for professional vocal care, voice therapy, laser larynx surgery, and in-office procedures for voice and throat disorders.
• The Hearing Center
• Center for Facial Plastic Surgery

Products and services

• Ear Procedures

Quantifiable outcome

• 90% of patients treated with Balloon Sinuplasty would recommend the procedure to friends and family
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• Novi Surgery CentercoreImplementation/ SI/ Consulting PartnerAmbulatory surgery center located at the same address as the ENT Specialists Novi office (25500 Meadowbrook Road Suite 220), providing a convenient facility for outpatient surgical procedures performed by ENT Specialists physicians.
• Corewell Health Farmington Hills Hospital (formerly Beaumont Farmington Hills)coreImplementation/ SI/ Consulting PartnerHospital affiliation at 28050 Grand River, Farmington Hills, MI. ENT Specialists physicians perform inpatient and complex surgical procedures at this Corewell Health facility.
• St. Joseph Mercy (Trinity Health Medical Center – Brighton)coreImplementation/ SI/ Consulting PartnerHospital affiliation at 7575 Grand River Rd, Brighton, MI. ENT Specialists physicians perform surgical procedures at this Trinity Health facility serving the Brighton community.
• Henry Ford Providence Novi HospitalcoreImplementation/ SI/ Consulting PartnerHospital affiliation at 47601 Grand River, Novi, MI. ENT Specialists physicians perform surgical procedures at this Ascension Providence facility in Novi.
• Henry Ford Providence Southfield HospitalcoreImplementation/ SI/ Consulting PartnerHospital affiliation at 16001 W Nine Mile Rd, Southfield, MI. ENT Specialists physicians perform surgical procedures at this Henry Ford Ascension facility.
• Corewell Health William Beaumont University HospitalcoreImplementation/ SI/ Consulting PartnerHospital affiliation at 3601 W 13 Mile Rd, Royal Oak, MI. Major teaching hospital affiliated with Michigan State University where ENT Specialists physicians train residents.
• The Hearing Center at ENT SpecialistscoreStrategic or Co-development PartnerInternal sub-practice specializing in hearing aids and audiology services, staffed by five licensed audiologists and five board-certified physicians. Offers advanced diagnostic hearing testing, hearing aid selection, programming, fitting, maintenance, tinnitus management, and custom hearing protection at both Novi and Brighton locations.
• Center for Facial Plastic Surgery at ENT SpecialistscoreStrategic or Co-development PartnerInternal center offering cosmetic and reconstructive facial plastic surgery services. All six ENT Specialists physicians are dual certified in facial plastic surgery. Dr. Ricky Sayal holds double fellowship training in Head and Neck Reconstructive Surgery and Facial Plastic Surgery. Services include rhinoplasty, facelifts, blepharoplasty, Botox, fillers, and skin cancer reconstruction.
• Center for Vocal Excellence at ENT SpecialistscoreStrategic or Co-development PartnerSpecialized center dedicated to voice and throat disorders, offering professional vocal care and voice therapy, laser larynx surgery, and in-office procedures. Staffed by Dr. Eytan Keidar, a fellowship-trained laryngologist with experience treating professional voice users including opera singers.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ENT and Allergy Associates (ENTA): Largest private ENT and allergy physician practice in the US with multiple locations across NY/NJ/CT. Compares directly to ENT Specialists as a multi-physician, multi-subspecialty otolaryngology group offering allergy, audiology, sleep, and facial plastics services under one umbrella.
• Breathe Clear Institute: ENT specialty practice focused on sinus and nasal conditions, offering Balloon Sinuplasty and related sinus procedures. Comparable private practice with overlapping service mix in sinus surgery and allergy treatment.
• Atlanta ENT, Sinus & Allergy Associates: Multi-physician ENT practice in metro Atlanta serving pediatric through adult patients with allergy, audiology, sinus, and sleep services. Directly comparable multi-subspecialty ENT group practice operating out of multiple clinic locations.
• Pinnacle ENT Associates: Multi-location ENT physician practice serving the Philadelphia region with allergy, audiology, head & neck surgery, and facial plastics. Comparable as a regional, multi-site ENT group with similar subspecialty breadth.
• US ENT Partners: PE-backed roll-up of otolaryngology practices operating across multiple US states. Comparable as a multi-site ENT platform; relevant as both a peer for consolidation analysis and a potential acquirer of independent ENT groups like ENT Specialists.

Others

• Miracle-Ear: National hearing aid retailer and audiology services franchise. Indirect competitor to The Hearing Center at ENT Specialists on the audiology and hearing aid device retail side rather than the physician practice side.
• Ideal Image (aesthetics): National cash-pay aesthetic services chain offering Botox, fillers and facial rejuvenation. Adjacent competitor to ENT Specialists' Center for Facial Plastic Surgery on the consumer cosmetic side.

Regional players

• Michigan Ear, Nose & Throat Center: Michigan-based ENT practice serving patients across the Detroit/Wayne County area. Regional peer operating in overlapping Southeast Michigan geography with comparable ENT and audiology service offerings.

Broad incumbents

• Corewell Health (Beaumont) Otolaryngology: Large Southeast Michigan health system operating hospitals and outpatient specialty clinics including ENT. Overlaps with ENT Specialists at multiple affiliated hospitals and competes for the same patient pool in metro Detroit.
• Henry Ford Health ENT: Major Southeast Michigan health system with employed ENT physicians and otolaryngology service lines across hospitals and ambulatory sites. Competes for tertiary referrals and ENT surgical volume in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/ents.specialist
• LinkedInlinkedin.com/company/ent-specialists-p.c.

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENT Specialists