SIZE
SIZE is a US-based advisory firm providing fractional and interim C-suite executives (CEO, CFO, COO, CMO, CHRO) plus strategic consulting to venture-backed and private equity-funded growth-stage companies, leveraging a bench of approximately 21 senior operators and a network of Fortune 500 brand introductions.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SIZE does
SIZE is a US-based professional services advisory firm that supplies fractional and interim C-suite executives — CEO, CFO, COO, CMO, CHRO — to venture-backed and private equity-funded growth-stage companies. Founded in 2020 by Brian Schwartz, Jim Winett, and Craig Kornblau, the firm has assembled a bench of approximately 21 vetted senior operators organized around ten capability areas including Brand Development, Digital Marketing, Executive Search, Finance, Growth, HR Support, Operations, Product Development, Public Relations, and Restructuring. SIZE does not develop proprietary technology platforms; its product is the embedded deployment of experienced executives who carry decision-making authority into client leadership teams during transitions, scaling phases, and exit preparation.
The firm operates three primary revenue streams: ongoing fractional engagements (typically monthly retainers of $10,000–$30,000), full-time interim placements (monthly retainers of $25,000–$50,000 for roles such as interim COO), and defined-scope strategic consulting projects ($15,000–$150,000+ depending on scope). Pricing varies by executive level, engagement type, and client complexity. Go-to-market is direct enterprise sales targeting founders, CEOs, and portfolio company boards, with the VC/PE fund relationship functioning as a significant referral channel. Named clients include Quantum Metric, DYPER, ShineOn, Rachio, Grove Collaborative, Omaze, Quip, True Footage, Optiversal, and RepairSmith — companies averaging roughly $50M in revenue — and SIZE has supported outcomes including Omaze's $85M Series C, RepairSmith's acquisition by AutoNation, DYPER's inventory reduction from 23.3 to 16.4 weeks of supply, and Quip's 98% fill rates.
Operational reach is concentrated in the United States, with the firm reportedly headquartered in New York and serving domestic venture and PE-backed companies. SIZE complements its in-house bench with delivery partnerships including Crafted Communications (public relations), CO/STUDIOS (brand platform development), Inflection Growth (digital marketing organization building), and Rainbow CFO (startup finance specialization), and cites 800+ cumulative strategic introductions connecting clients to enterprise buyers at brands such as Expedia, Costco, Kendra Scott, and Office Depot.
SIZE firmographics
Firmographics- Name
- SIZE
- Website
- https://size.vc
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SIZE is a US-based advisory firm providing fractional and interim C-suite executives (CEO, CFO, COO, CMO, CHRO) plus strategic consulting to venture-backed and private equity-funded growth-stage companies, leveraging a bench of approximately 21 senior operators and a network of Fortune 500 brand introductions.
- Ownership category
- akta.pro rank
SIZE industry classification
Industry- Product category
- Management Consulting
- akta.pro primary industry
- Interim Executive & Fractional Leadership Placement (BPACAAAJ)
- akta.pro secondary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
Keywords
Where SIZE is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SIZE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fractional Executive Services: Part-time, ongoing C-suite executive engagements where SIZE advisors embed into client leadership teams on a flexible basis (typically set days per week or month) providing strategic guidance, decision-making authority, and operational oversight across finance, operations, marketing, HR, and general leadership functions.
- Interim Executive Placements: Full-time, time-bound executive placements where SIZE advisors assume complete executive responsibility for defined periods (typically 3-9 months) to stabilize operations, lead through transitions, or bridge to permanent hires. Interim executives operate with full authority and accountability.
- Strategic Consulting Engagements: Specialist consulting projects addressing specific functional needs such as digital marketing campaigns, brand positioning, financial modeling, operational optimization, or public relations. These are structured engagements with defined outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Interim COO: $25,000 to $50,000 per month for full-time engagement |
| Subscription | Monthly | Fractional CFO: $10,000 to $25,000+ monthly retainer |
| Subscription | Monthly | Fractional COO: $15,000 to $30,000 monthly retainer for part-time engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SIZE product offering
Product offeringCore offering
SIZE is an advisory firm that provides fractional and interim C-suite executives (CEO, CFO, COO, CMO, CHRO) to venture-backed and private equity-funded growth-stage companies. The firm delivers senior leadership on a part-time fractional basis or full-time interim basis, alongside specialized strategic consulting engagements covering brand development, digital marketing, executive search, finance, growth acceleration, HR, operations, product development, public relations, and restructuring.
Product overview
SIZE is a fractional and interim executive advisory firm that provides senior leadership services to venture-backed and private equity-funded companies. The company operates as a platform of interconnected services centered on fractional C-suite executives (CEO, CFO, COO, CMO, CHRO), interim executive placements, and strategic consulting capabilities. The offering includes capability areas for Finance, Operations, Executive Search, Brand Development, Digital Marketing, HR Support, Public Relations (via partner Crafted Communications), Restructuring, and Product Development. SIZE positions itself as an ecosystem combining experienced operators, strategic frameworks, and a network of enterprise brands to drive growth and exits for portfolio companies.
Differentiator
Problem solved
Functional benefit
Brands
- Crafted Communications: A partner agency for media relations and brand storytelling, led by Lisa Robinson and Molly Mulloy.
Products and services
- Fractional Executive Services Part-time, ongoing C-suite executive engagements providing strategic oversight and decision-making for scaling companies without full-time commitment. SIZE embeds fractional CEO, CFO, COO, CMO, and CHRO leaders into client teams on a flexible basis (typically set days per week or month), typically billed as monthly retainers of $10,000–$30,000.
- Interim Executive Services Full-time temporary executive placement for leadership gaps during transitions, crises, or restructuring periods with immediate authority and accountability. Interim placements typically run 3–9 months, with monthly retainers of $25,000–$50,000 for full-time engagement such as an interim COO.
- Strategic Services & Engagements Flexible specialist consulting support across functions including digital marketing campaigns, brand positioning, and creative systems. Project-based engagements range $50,000–$150,000+ for defined functional outcomes.
- Growth & Business Acceleration Go-to-market solutions including repeatable playbooks, enterprise introductions, sales systems, and narrative positioning for revenue growth. Combines GTM strategy with access to SIZE's network of Fortune 500 brand introductions (800+ strategic introductions to date).
- Executive Search Precision search, assessment, and placement for critical leadership roles including C-suite and senior executive positions. Delivered through partner-led search capabilities within the SIZE network (e.g., Lara Osment's search firm partnership).
Quantifiable outcome
- Omaze raised $85M Series C with SIZE support
- +4 more outcomes
Companies that use SIZE
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
SIZE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SIZE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Crafted CommunicationscoreCrafted Communications is SIZE's partner agency for media relations and brand storytelling. Lisa Robinson and Molly Mulloy lead Crafted, helping growth-stage and established companies translate strategy into visibility and secure top-tier national coverage that amplifies brand positioning and drives awareness.
- CO/STUDIOScoreCO/STUDIOS partners with SIZE for brand creation, repositioning, and platform development. Corey Gehrt leads strategy at CO/STUDIOS, bringing expertise across brand, creative, and business strategy. Miguel García Castillo helps companies translate vision into cohesive brand strategy, marketing operations, and creative execution through CO/STUDIOS.
- Inflection GrowthsupportingJake Levin partners with SIZE through Inflection Growth to build and scale high-performing marketing organizations, focusing on driving measurable growth through digital strategy, team design, and customer acquisition systems.
- Rainbow CFOsupportingAndi Ruda partners with SIZE through Rainbow CFO, helping startups build financial models, systems, and discipline needed to scale confidently from early stage through expansion. Andi specializes in startup finance, budgeting, and financial visibility.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
SIZE competitors and assessment
Company assessmentDirect peers
- Catalant (now TBX): Catalant is a marketplace platform connecting companies with independent consultants and fractional executives. It overlaps with SIZE's strategic services and project-based engagements through a tech-enabled matching model.
- Chief Outsiders: Chief Outsiders is a network of fractional CMOs serving mid-market and growth-stage companies. It directly overlaps SIZE's fractional CMO and brand development capabilities with similar client profiles.
- Business Talent Group (BTG) / Haystack Solutions: Business Talent Group is one of the largest platforms for fractional executives and interim management, placing senior operators into client engagements across functions. It is the closest direct competitor to SIZE's fractional and interim executive model.
- Accordion Partners: Accordion provides fractional CFO, CTO, and operating partner services to PE-backed portfolio companies. It directly competes with SIZE's CFO and operations offerings for the same PE portfolio client segment.
- Spry Fractional: Spry provides fractional executive and operating partner services to growth-stage companies and their investors. It is a direct competitor targeting a similar VC-backed and PE-backed client base with comparable engagement structures.
Broad incumbents
- Korn Ferry: Korn Ferry is a global executive search and organizational consulting firm. It overlaps with SIZE on executive search and leadership advisory, though Korn Ferry is a much larger permanent placement incumbent.
- Toptal: Toptal is a large freelance talent platform that has expanded into fractional executives and management consulting. It is a broader incumbent that overlaps with SIZE on fractional executive talent and project engagements.
- Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm. It is a broader incumbent that competes with SIZE on executive search and C-suite placement, particularly for senior leadership roles.
- GLG (Gerson Lehrman Group): GLG operates one of the world's largest expert networks for consulting and advisory engagements. While much broader than SIZE and focused on expertise rather than C-suite placement, it competes for the same client budgets seeking senior-level guidance.
Others
- Pavilion (formerly Must): Pavilion is a membership community for growth-stage executives and operators. While not a direct competitor, its members frequently participate in fractional and interim executive engagements that overlap with SIZE's network model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SIZE social profiles
Digital presenceSIZE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIZE leadership team
Management profileNumber of profiles
Profiles21 records
SIZE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIZE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIZE
What does SIZE do?
SIZE is an advisory firm that provides fractional and interim C-suite executives (CEO, CFO, COO, CMO, CHRO) to venture-backed and private equity-funded growth-stage companies. The firm delivers senior leadership on a part-time fractional basis or full-time interim basis, alongside specialized strategic consulting engagements covering brand development, digital marketing, executive search, finance, growth acceleration, HR, operations, product development, public relations, and restructuring.
Is SIZE a public or private company?
SIZE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SIZE founded?
SIZE was founded in 2020. It employs 11 to 50 people.
Where is SIZE based?
SIZE is headquartered in Los Angeles, United States, in the North America region.
How does SIZE make money?
Three revenue lines are on record. Fractional Executive Services are the primary driver. The others are interim Executive Placements and strategic Consulting Engagements.
Who are SIZE's main competitors?
Direct peers on record are Catalant (now TBX), Chief Outsiders, Business Talent Group (BTG) / Haystack Solutions, Accordion Partners and Spry Fractional. Broad incumbents are Korn Ferry, Toptal, Egon Zehnder and GLG (Gerson Lehrman Group). Pavilion (formerly Must) is listed as an others.
Does SIZE have an API?
No public API is recorded for SIZE.
What industry is SIZE in?
SIZE's product category is Management Consulting. Its primary akta.pro industry code is BPACAAAJ, Interim Executive & Fractional Leadership Placement, with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development.