Quality Petroleum

What Quality Petroleum does

Quality Petroleum, Inc. is a regional petroleum and lubricant distributor headquartered in North Little Rock, Arkansas, operating since the early 1960s (originally as Hiner Oils). The company distributes engine oils, hydraulic fluids, greases, gear oils, antifreeze, filters, cleaners, spill-control products, and accessories under flagship partnerships with Shell (Rotella, Zone, Formula Shell), Pennzoil, and Quaker State, alongside authorized distribution of Motorcraft, Mystik, Baldwin Filters, Rain-X, Blue Def, PEAK, WD-40, and other complementary brands. Eight distribution centers in North Little Rock, Jonesboro, Texarkana, and Van Buren (AR); Neosho and Springfield (MO); Oklahoma City and Tulsa (OK) serve majority-of-Arkansas, Southeast Kansas, Southern Missouri, Oklahoma, and North Texas markets, with a most recent expansion into Springfield, MO in 2022.

The business serves three end-markets — Consumer (quick-lube shops, dealerships, private garages, mass retail service centers), Transport (commercial fleets), and Industrial (general manufacturing, power generation, metal fabrication, mining, refining, food processing) — through a sales-led model of distributor sales representatives who deliver directly to customer locations. In addition to product distribution, the company offers value-added services including Industrial Site and Fleet Inspections, Shell LubeAnalyst condition monitoring, Shell LubeChat technical Q&A, Bulk Equipment design and installation, and Instant Expert 2.0 training programs.

Revenue is generated through quote-based hardware sales of petroleum and lubricant products distributed through the eight-center regional network. Pricing is not publicly disclosed, and the company does not publish revenue figures. Ownership is independently controlled, with founder Sam Edmondson listed as owner; no parent company, private equity backing, or institutional investors are disclosed. The firm employs 51–100 people and operates with no public ticker, SEC filings, or external funding rounds.

Name

Quality Petroleum

Legal name

Quality Petroleum, Inc.

Website

https://qualitypetroleuminc.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Quality Petroleum is a regional petroleum and lubricant distributor serving Arkansas, Southeast Kansas, Southern Missouri, Oklahoma, and North Texas through eight distribution centers, acting as a Shell Prestige Distributor and authorized distributor of Pennzoil, Quaker State, Motorcraft, and Mystik products to consumer, transport, and industrial customers.

Ownership category

akta.pro rank

Product category

Lubricant and Petroleum Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

akta.pro secondary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Lubricant distribution
• Petroleum products
• Motor oil wholesale
• Industrial lubricants
• Automotive fluids

Headquarters

HQ city

North Little Rock

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Petroleum Product Distribution: Quality Petroleum generates revenue as a prestige distributor of petroleum and lubricant products, selling and distributing Shell Rotella, Pennzoil, Quaker State, Motorcraft, and Mystik products to automotive, industrial, and transport customers through their distribution network.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Quality Petroleum, Inc. is a Prestige Distributor of petroleum and lubricant products headquartered in North Little Rock, Arkansas. The company sells and distributes Shell Rotella, Pennzoil, Quaker State, Motorcraft, Mystik, and related brands of engine oils, hydraulic fluids, greases, filters, chemicals, and accessories to consumer automotive, transport, and industrial customers across Arkansas, Southeast Kansas, Southern Missouri, Oklahoma, and North Texas via eight distribution centers. Complementary service offerings include industrial site and fleet inspections, Shell LubeAnalyst oil analysis, Shell LubeChat technical support, bulk equipment design and installation, and product training.

Product overview

Quality Petroleum is an oil and lubricant distributor headquartered in North Little Rock, Arkansas, operating as a Prestige Distributor. The company offers a comprehensive portfolio of petroleum products organized across six main product categories: Lubricants (engine oils, hydraulic fluids, gear oils, greases), Accessories (Diesel Exhaust Fluid, wiper blades, lighting), Chemicals (antifreeze, brake fluids, cleaners), Cleaners, Filters (oil, air, fuel, transmission, cabin air), and Spill Control products. The company distributes major brands including Shell Rotella, Pennzoil, Quaker State, Motorcraft, Mystik, Baldwin Filters, Rain-X, Blue Def, PEAK, WD-40, and numerous others. Service offerings include Industrial Site and Fleet Inspections, Lube Analysis (Shell LubeAnalyst), Shell LubeChat technical support tool, Bulk Equipment services, and training programs. Solutions are segmented across Consumer (automotive), Transport (fleet), and Industrial market segments, with distribution centers serving Arkansas, Southeast Kansas, Southern Missouri, Oklahoma, and North Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubricants Full line of lubricants including engine oils (conventional, synthetics, high mileage, zinc free), hydraulic fluids, tractor fluids, automatic transmission fluids, gear oils, greases, bar and chain oils, drip oil, gear head oils, and motor cycle oils for automotive, industrial, and transport customers.
• Automotive Accessories Automotive accessories including diesel exhaust fluid (DEF), wiper blades, and bulbs/lighting products distributed to automotive service businesses.
• Chemicals Automotive and industrial chemicals including antifreeze, windshield wash, brake fluids, brake cleaners, starting fluids, power steering fluids, metal working fluids, carb cleaners, fuel system cleaners, penetrating oils, transmission fluid supplements, and winter chemicals.
• Cleaners Cleaning products including all-purpose heavy duty cleaners, parts cleaners/solvents, hand cleaners, and glass cleaners for automotive and industrial use.
• Filters Filtration products including oil filters, air filters, fuel filters, transmission filters, and cabin air filters distributed under brands such as Baldwin Filters.
• Spill Control Products Environmental safety products for handling fluid spills including oil dry, oil and chemical absorbent pads, oil and chemical spill kits, and towels.
• Industrial Site and Fleet Inspections In-depth assessment of industrial and transport operations to identify areas for improvement, evaluate current costs, and provide solutions to decrease downtime and increase safety.
• Lube Analysis (Shell LubeAnalyst) Condition monitoring service providing health checks for lubricants and equipment through regular oil sampling, enabling measurement of oil and equipment condition, wear-rate trending, and early issue identification before costly downtime occurs.
• Bulk Equipment Services
• Instant Expert 2.0 Training
• Shell Ecobox System
• Industrial Specialty Lubricants
• Transportation Lubricant Solutions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• ShellflagshipChannel Partner/ Reseller/ DistributorShell is a flagship partnership brand. Quality Petroleum is a Prestige Distributor offering Shell Rotella products, Shell Zone, Formula Shell Motor Oil, and the complete Shell product line including lubricants and related products.
• PennzoilflagshipChannel Partner/ Reseller/ DistributorPennzoil is a flagship partnership brand. Quality Petroleum distributes Pennzoil motor oil products, noted as the first motor oil made from natural gas, not crude oil.
• Quaker StateflagshipChannel Partner/ Reseller/ DistributorQuaker State is a flagship partnership brand distributed by Quality Petroleum alongside Pennzoil and Shell products.
• MotorcraftcoreChannel Partner/ Reseller/ DistributorQuality Petroleum is an authorized distributor for Motorcraft products as part of their automotive lubricant and product offerings.
• MystikcoreChannel Partner/ Reseller/ DistributorQuality Petroleum is an authorized distributor for Mystik products as part of their lubricant product line.
• Baldwin FiltersminorChannel Partner/ Reseller/ DistributorBaldwin Filters is a partner brand offering oil filters, air filters, fuel filters, transmission filters, and cabin air filters distributed by Quality Petroleum.
• Rain-XminorChannel Partner/ Reseller/ DistributorRain-X is a partner brand for wiper blades and related automotive products distributed by Quality Petroleum.
• Blue DefminorChannel Partner/ Reseller/ DistributorBlue Def (diesel exhaust fluid) is a partner product distributed by Quality Petroleum.
• PEAKminorChannel Partner/ Reseller/ DistributorPEAK is a partner brand for automotive chemicals and fluids distributed by Quality Petroleum.
• WD-40minorChannel Partner/ Reseller/ DistributorWD-40 is a partner brand for penetrating oils and related chemical products distributed by Quality Petroleum.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• RelaDyne: One of the largest US lubricant, fuel, and industrial-fluid distributors following the merger of RelaDyne with Herculesreloil-related platforms; competes head-to-head with regional distributors across the same end markets and geographies including Oklahoma and Texas.
• Heritage-Crystal Clean: Public specialty fluids and environmental-services company distributing lubricants and used-oil collection services to industrial and automotive customers across the US — overlapping customer base with the Industrial and Transport segments of Quality Petroleum.
• Lubrication Engineers: Specialty industrial-lubricant manufacturer-distributor serving the same Industrial and Transport customers (manufacturing, mining, fleet) with complementary rather than identical product lineups.

Direct peers

• Pinnacle Petroleum Services: Texas-headquartered regional distributor of motor oils, lubricants, and petroleum products serving the same Quick-Lube, dealership, fleet, and industrial customer types that Quality Petroleum targets.
• Smitty's Supply: Independent lubricant blender and distributor serving automotive, heavy-duty, industrial, and agricultural markets through a similar regional/distributor model with multi-brand positioning.
• PetroChoice: Specialty lubricant distributor focused on industrial and fleet end-users, offering lube analysis, condition monitoring, and technical service tiers similar to Quality Petroleum's Shell LubeAnalyst and Industrial Site/Fleet Inspection offerings.
• World Oil Corp: Mid-size lubricant, DEF, and petroleum-products distributor serving the Quick-Lube, fleet, and Industrial segments across multiple US regions with a regional distribution-center footprint.

Regional players

• Morken Companies: Multi-brand petroleum and lubricant distributor primarily operating in the Upper Midwest with a similar distribution-center model and channel-partner relationships.
• Halron Oil Company: Family-owned petroleum products and lubricants distributor operating in the Midwest — closely comparable in scale, multi-DC model, and channel-partner structure to Quality Petroleum.

Others

• Safety-Kleen (CleanHarbors): Used-oil collection and re-refining plus parts-washer services business that interfaces closely with industrial lubricant buyers across the same South-Central US geographies — adjacent rather than directly competing on lubricant distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/qualitypetro
• Facebookfacebook.com/qualitypetroleuminc
• LinkedInlinkedin.com/company/quality-petroleum-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Petroleum