Festivals United

Name

Festivals United

Legal name

Mosh Bit GmbH

Website

https://festivalsunited.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Festival Discovery Platform

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Festival discovery platform
• Music event listings
• Ticket affiliate network
• Festival community forum
• Online event advertising

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Ticket Sales: Platform refers users to ticket vendors (Eventim, Ticketmaster, Ticketswap, ADticket) and earns commission on resulting ticket sales through affiliate links. The platform explicitly states it does not sell tickets directly but only refers to third-party ticket sellers.
2. Display Advertising: Brand partnerships and display advertising including Social Wall, Advertorial, Display-Ads, and In-Feed Ads. The platform generates ad impressions and offers programmatic advertising inventory. Reported over 50 million ad impressions annually.
3. Festival Shop Affiliate: Partnership with Amazon for festival merchandise and equipment. Products include camping gear, festival accessories, and travel items. Commission earned on referred sales through affiliate links.
4. Promoted Listings for Organizers: Festival organizers can purchase advertising on the platform to promote their events. Options include newsletter placement, editorial highlights, display ads, and merchandise shop integration.
5. Newsletter Sponsorship: Weekly newsletter with approximately 65,000 subscribers and 67% open rate provides sponsorship opportunities for brands targeting festival-goers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Festivals United is a free, mobile-first web platform that aggregates a searchable database of music festivals, concerts, and artists across 50+ countries, paired with a registered community of 60,000+ users, a festival news magazine, and a video media library. The company does not sell tickets directly; instead it monetizes by referring users to third-party ticket vendors, accommodation partners, and merchandise retailers through affiliate links, and by selling display advertising, newsletter sponsorships, and brand partnership placements.

Product overview

Festivals United is a multi-component festival discovery and community platform operated by Mosh Bit GmbH (Berlin), launched in 2001. The core platform centers on a searchable festival database covering Germany, Europe, and international destinations, complemented by a festival magazine with daily editorial content, a media library of trailers and aftermovies, a registered community of 60,000+ members, and an affiliate festival shop. Ticket discovery is enabled through affiliate partnerships with major providers (Eventim, Ticketmaster, TicketSwap, ADticket), while accommodation is supported via Booking.com, Stay22, and Festicket. For festival organizers, the platform offers free landing page creation tools and paid advertising solutions (display ads, advertorials, social wall, newsletter placements) targeting the 18-34 demographic engaged with music festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Festivals United Platform Central event-discovery and community platform for festival-goers featuring a searchable database of festivals worldwide, artist and concert listings, a festival magazine with news and editorial content, and a media library with trailers and aftermovies.
• Festival Database & Discovery Searchable directory of festivals across Germany, Europe, and internationally with filtering by country, region, genre, and date. Includes a festival calendar and A-Z listings for browsing.
• Festival-Magazin Editorial magazine section with daily festival news, artist spotlights, event highlights, and festival coverage including articles about Hurricane Festival, Hellfest, and Rock am Ring.
• Festival-Mediathek Video library featuring festival trailers, aftermovies, and documentaries. Integrates YouTube and Vimeo content for festival promotional media.
• Festival-Community Registered community of approximately 60,000 users for discussion, experience sharing, and festival-related conversations. Includes forums, comment sections, and social features.
• Festival-Shop Affiliate marketplace for festival merchandise and camping gear including tents, sleeping bags, accessories. Integrates Amazon affiliate links for product sales.
• Artist & Concert Listings Directory of artists and individual concert/event listings with information on tour dates, venues, and ticket availability. Includes city and venue-specific search.
• Festival Registration & Landing Pages Free landing page builder for festival organizers to create event pages on the platform, including festival details, lineup, dates, and ticketing information.
• Brand Partnerships & Advertising Marketing and advertising solutions for brands targeting festival audiences, including display ads, social wall, advertorials, in-feed ads, and newsletter placements. Targets the 18-34 demographic.

Quantifiable outcome

• 8+ million visitors and 5.7+ million unique visitors annually
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EventimcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales partner. Eventim is one of Europe's largest ticket platforms. Festivals United refers users to Eventim for ticket purchases and earns affiliate commissions on resulting sales.
• TicketmastercoreChannel Partner/ Reseller/ DistributorGlobal ticket vendor partnership. Users are referred to Ticketmaster for purchasing tickets to festivals and concerts. Affiliate revenue generated on ticket sales.
• TicketswapcoreChannel Partner/ Reseller/ DistributorOfficial resale ticket platform partner. Provides secure secondary market ticket sales for festival attendees looking to resell or purchase resale tickets.
• ADticketcoreChannel Partner/ Reseller/ DistributorRegional ticket partner particularly relevant for German-speaking markets. Affiliate referrals drive ticket purchases through this platform.
• StageDatesminorGTM or Marketing PartnerEvent recommendation partner integrated into the platform. Powers event recommendations section with additional concert and festival listings.
• Booking.comminorChannel Partner/ Reseller/ DistributorAccommodation booking affiliate partner. Users planning festival trips are referred to Booking.com for lodging. Commission earned on bookings.
• Stay22minorChannel Partner/ Reseller/ DistributorFestival-focused accommodation booking partner. Specializes in helping festival-goers find lodging near event venues.
• AmazonminorChannel Partner/ Reseller/ DistributorFestival shop affiliate partner. Products including festival merchandise, camping equipment, and travel accessories are linked through Amazon's affiliate program.
• Netpoint Media GmbHcoreGTM or Marketing PartnerAdvertising sales and marketing partner responsible for selling and managing advertising inventory on the platform. Located in Nierstein, Germany.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Songkick: Songkick is a concert and festival discovery platform that helps users track artists and find live events globally. It is the closest direct competitor to Festivals United in terms of festival discovery, ticket referrals, and artist-tracking functionality, though it is US/UK-rooted rather than DACH.
• Bandsintown: Bandsintown is a live music discovery app and platform that personalises concert and festival recommendations based on user music tastes. It directly competes with Festivals United for the 18-34 festival-goer audience and uses a similar affiliate and advertising monetisation model.
• JamBase: JamBase is a US-based concert and festival discovery site with editorial coverage, ticketing referrals, and a community layer. Comparable to Festivals United's discovery-plus-community-plus-affiliate model, though with a North American geographic focus.
• Resident Advisor (RA): RA is the leading electronic-music-focused event discovery and ticketing platform globally. It overlaps with Festivals United in festival/concert listings and ticket referrals but specialises in club and electronic festivals rather than broad music festivals.
• Festicket: Festicket (now part of Frontline) bundled festival tickets with travel and accommodation packages. It is comparable as a festival-vertical platform monetising through ticket and accommodation referrals, though its primary angle was package sales rather than editorial discovery.
• StageDates: StageDates is an event recommendation partner already integrated into Festivals United. It is comparable as a smaller German/European event discovery and ticketing affiliate platform serving similar festival-goer and concert audiences.

Broad incumbents

• Eventim: Eventim is Europe's largest ticketing platform and a core affiliate partner of Festivals United. As a broad incumbent, it operates its own discovery surfaces, mobile apps, and event marketing capabilities that overlap with — and could disintermediate — Festivals United's listing model.
• Eventbrite: Eventbrite is a global self-service ticketing and event-management platform covering concerts, festivals, and broader event categories. Comparable as a broad incumbent in event discovery and ticketing, though its model centres on organiser SaaS rather than editorial curation.
• Fever: Fever is a global live-entertainment discovery and ticketing platform with strong curated-experiences positioning. Comparable as a broad incumbent in event discovery monetised through ticket sales and brand partnerships, though it spans experiences beyond music festivals.

Others

• Last.fm: Last.fm is a music-discovery and listening-history platform with concert listings. It is adjacent rather than directly competing: its primary value is music consumption data and recommendations, but it surfaces live events for the same audience Festivals United targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/festivalsutd
• YouTubeyoutube.com/channel/festivalsunited
• Facebookfacebook.com/festivalsunited
• LinkedInlinkedin.com/company/festivalsunited
• Instagraminstagram.com/festivalsunited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festivals United