The Logo Company

What The Logo Company does

The Logo Company is a private U.S.-based design services provider, founded in 1999 and headquartered in Midtown Manhattan, that produces custom logo and brand-identity designs for small and medium-sized businesses (SMBs), with additional work for enterprises and government clients. Core offerings are three fixed-price logo packages ($299 Logo Only, $349 Logo + Matched Stationery, $439 Logo + Stationery + 500 printed Business Cards), each assigning five in-house designers to produce five concepts under a four-step process (brainstorm, sketch, create, refine), with unlimited redraws, a three-day initial turnaround, full copyright transfer with certificate, multiple file formats, and a 90-day money-back guarantee. Ancillary services cover stationery, social media, marketing collateral, website, and broader brand design; a separate $299 "Fix AI Generated Logo" service targets customers who first used generative AI tools and want a human-refined result.

Revenue is generated entirely through one-time transactional fees on the e-commerce site thelogocompany.net; the company does not operate subscriptions. Distribution runs through three go-to-market motions: direct-to-consumer self-service ordering on its own website, white-label resale to web designers and agencies at 30% off list prices, and an affiliate program paying 5% commission on referred orders. The company lists notable historical customers including L'Oréal, Exxon Mobil, Duracell, Kraft, and U.S. military branches (Army, Navy, Air Force, National Guard), though the customer base of 15,000+ cumulative clients is predominantly SMB. The company has operated for over two decades on a bootstrapped basis, raised one $500K round in September 2012 (investors unknown), and reports annual turnover of "several million dollars." Awards include "Best In Test" rankings from Wall Street Journal, Wired, Entrepreneur, and INC magazines, over 1,000 five-star TrustPilot reviews, and a McAfee SiteAdvisor safety certification.

Name

The Logo Company

Legal name

The Logo Company

Website

https://thelogocompany.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Logo Company is a private U.S.-based custom logo and brand-identity design studio serving small and medium-sized businesses, with three fixed-price packages ($299–$439), an in-house design team producing five concepts per project, white-label and affiliate distribution channels, and historical work for Fortune 500 and government clients.

Ownership category

akta.pro rank

Product category

Logo Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Custom logo design
• Brand identity services
• Graphic design studio
• Logo design packages
• Branding design services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Custom Logo Design Services: One-time fees for custom logo design packages ranging from $299 to $439. Packages include varying levels of stationery design and printed materials. Services include unlimited redraws and revisions.
2. AI Logo Fix/Refinement Service: $299 one-time service for improving and refining AI-generated logos, including professional cleanup, spacing adjustments, and proper file format creation.
3. White Label Reseller Program: Resellers receive 30% discount off list prices and can mark up services to their end customers. The company acts as the backend production partner while resellers sell under their own brand.
4. Affiliate Referral Program: 5% commission paid to affiliates for any orders placed through their referral link. Affiliates promote via website, social media, or email.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Logo Company provides custom logo design and related branding services (stationery, social media, marketing, website, brand design) created from scratch by in-house human designers. The core offering includes three fixed-price logo packages ($299, $349, $439) featuring 5 concepts from 5 designers, unlimited redraws and revisions, a 3-day initial turnaround, full copyright transfer, and a 90-day money-back guarantee. A separate $299 Fix AI Generated Logo refinement service and a white label reseller program extend the core offer.

Product overview

The Logo Company offers custom logo design and related branding services. Their core product is custom logo design created by human designers (not templates or AI), with three main packages: Logo Only ($299), Logo + Stationery ($349), and Logo + Stationery + 500 Business Cards ($439). Additional services include stationery design, social media design, marketing design, website design, and brand design. They also offer a Fix AI Generated Logo service ($299) for refining AI-created logos, plus a White Label Reseller Program and Affiliate Program for partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Logo Design Custom logo design service for businesses, startups, and individuals. Each project is staffed by five in-house human designers who each produce a unique concept; the customer selects, refines, and ultimately owns the chosen design with full copyright transfer.
• Stationery Design Design of business cards, letterheads, and envelopes matched to the customer's logo for cohesive brand identity. Sold bundled with logo design or as a standalone service.
• Printed Business Cards (500) Print production of 500 business cards, included with the top-tier logo and stationery package.
• Social Media Design Design services for social media profiles and content to maintain consistent branding across platforms.
• Marketing Design Design services for marketing materials including brochures, flyers, and promotional content, extending the customer logo into full marketing collateral.
• Website Design Website design services to create a cohesive online presence aligned with the customer's brand identity.
• Brand Design Comprehensive brand design services including visual identity development extending beyond logo design.
• Fix AI Generated Logo Professional refinement of existing AI-generated logos, including cleanup, spacing, typography, and layout adjustments, plus delivery in all essential file formats (SVG, EPS, PDF, PNG, JPG) with black/white versions.
• White Label Reseller Program White label logo design service for agencies, web designers, marketing consultants, and other resellers who sell the company's design services under their own brand. Resellers receive a 30% discount off list prices and access to the project management system.

Quantifiable outcome

• 15,000+ satisfied clients served
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• White Label Reseller PartnerscoreChannel Partner/ Reseller/ DistributorThe company partners with web designers, marketing consultants, advertising agencies, and other logo designers who resell the company's services under their own brand. These partners pay 30% less than list prices and can charge their own prices to end customers.
• Affiliate PartnersminorGTM or Marketing PartnerIndividual affiliates earn 5% commission for referring customers to The Logo Company via unique referral links shared through websites, social media, or email.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• 99designs: Crowdsourced design marketplace (now part of Vista/Visme) that runs logo design contests where multiple designers compete per project, directly mirroring The Logo Company's '5 designers, 5 concepts' model for SMB and agency buyers.
• Designhill: Crowdsourced design marketplace operating a logo design contest format and an AI logo maker, competing head-to-head with The Logo Company for SMB logo buyers and white-label agency partners.
• Looka: AI-driven logo generator and brand identity platform targeting startups and SMBs with sub-$100 prices, directly competing with The Logo Company's $299-$439 packages and whose AI output The Logo Company has positioned its 'Fix AI' service to repair.
• Tailor Brands: AI logo generator and all-in-one branding/LLC platform for SMBs, offering automated logo creation plus stationery, social, and website design — directly overlapping The Logo Company's product surface at lower price points.
• Brandmark: AI logo generator focused on instant, affordable brand identity for SMBs, going head-to-head with The Logo Company in the same self-service, fast-turnaround logo category.

Broad incumbents

• Canva: Mass-market design platform with a free logo maker and AI design tools serving hundreds of millions of users — a broad incumbent whose logo and brand-template offerings set the floor on price and accessibility in the SMB segment.
• Fiverr: Global freelance marketplace with a very large logo design category, offering on-demand designers from $5-$500+ — competing both for end SMB customers and for reseller/agency demand that might otherwise go to The Logo Company.
• Upwork: Large freelance talent marketplace where businesses hire logo designers directly, representing an alternative path for both SMB logo buyers and agency partners that The Logo Company targets via its white-label program.

Emerging players

• Wix Logo Maker: AI-powered logo generator inside the Wix website-building ecosystem, targeting the same SMB and small-ecommerce buyer with a tightly bundled logo-to-website funnel.
• Hatchful (Shopify): Shopify's free AI logo maker aimed at ecommerce merchants, addressing the same startup/SMB cohort The Logo Company serves and embedded in a much larger commerce platform's acquisition flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thelogocompany
• Facebookfacebook.com/TheLogoCompany
• LinkedInlinkedin.com/company/the-logo-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Logo Company