What JAX Tyres does

JAX Tyres & Auto, operating through the legal entity JAX Quickfit Franchising Systems Pty Limited, is an Australian proprietary limited company that runs a national franchise network for tyres, wheels, and vehicle servicing. The business operates franchise stores across every Australian state and territory (NSW, QLD, VIC, ACT, TAS, SA, WA, NT) and combines online tyre/wheel sales with in-store fitting, alignment, balancing, and ancillary mechanical services. It serves individual consumers, 4WD/SUV owners, EV owners, performance enthusiasts, off-road drivers, light commercial operators, and trailer/caravan users, with product depth spanning 20+ tyre brands (Michelin, Pirelli, Bridgestone, Hankook, BFGoodrich, Continental, Goodyear, Dunlop, Falken, etc.) and 35+ wheel brands (Advanti, Enkei, KMC, ROH, TSW, Rotiform, etc.), plus a dedicated EV-tyre range launched in 2024.

Revenue is generated almost entirely through per-transaction retail and service sales: tyre sales (from $85 budget to $499+ premium EV-specific), wheels (from $75), and service revenue from Peace of Mind packages, Logbook servicing, wheel alignment (ACE system), BOS wheel balancing, batteries (Club Assist/Atomic), brakes, suspension (including Tough Dog 4WD products), nitrogen inflation (N27), tyre examination/repair, and a 24/7 roadside assistance programme bundled with service packages. The company also operates the myJAX Platinum loyalty programme, which delivers scheduled service vouchers worth $500+ to qualifying customers, and accepts Afterpay, Zip Pay, PayPal, Latitude Finance (12 months interest-free), and major credit cards. Long-standing partnerships include Tough Dog (since 1985), Tyre Stewardship Australia, Tyrecycle, BOS, ACE, N27, and Club Assist. The business is privately held with no parent company, no disclosed funding rounds, and no M&A activity in the data; growth is currently driven by franchise network expansion, which the company is actively recruiting for.

Name

JAX Tyres

Legal name

JAX Quickfit Franchising Systems Pty Limited

Website

https://jaxtyres.com.au

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

JAX Tyres & Auto is an Australian franchise network retailing tyres, wheels, and vehicle servicing across all states and territories. It serves individual motorists, 4WD/EV/performance owners, and light commercial operators via franchise stores, online sales, and loyalty programmes.

Ownership category

akta.pro rank

Headquarters

HQ city

Cammeray

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tyre Sales: One-time sale of tyres including fitting, balancing, tubeless valve, and waste tyre management. Products range from budget to premium brands with various promotions including cashback, buy-4-get-1-free, and percentage discounts.
2. Wheel Sales: Sale of wheels from various brands including Advanti, American Outlaw, American Racing, AXR, Black Rhino, Enkei, KMC Wheels, and others. Wheels priced from $75.
3. Vehicle Servicing: Peace of Mind service package (engine oil filter, engine oil, fluid inspection, vehicle inspection report, wheel balancing, 6 months roadside assistance) and Logbook vehicle servicing to manufacturer standards.
4. Wheel Alignment Services: Two-wheel alignment, four-wheel alignment, and thrust alignment services to adjust vehicle suspension and ensure proper wheel angles.
5. Wheel Balancing Services: BOS Wheel Balance system providing Standard, Premium, and Performance Balance options for optimal wheel performance.
6. Battery Sales and Service: Sale of Atomic Batteries supplied by Club Assist with 2-year warranty. Battery inspection and replacement services.
7. Brake Services: Brake safety checks, servicing, and repairs including inspection of brake pads, rotors, and hydraulic systems.
8. Suspension Services: Suspension system checks, servicing, and repairs. Partnership with Tough Dog for 4WD suspension products including lift kits, shock absorbers, steering dampers, and springs.
9. Nitrogen Tyre Inflation: Nitrogen inflation service providing benefits including stable tyre pressure, better grip, improved fuel economy, and extended tyre life.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

JAX Tyres & Auto is an Australian franchise retailer that sells tyres, wheels, and provides vehicle servicing and repairs through a national network of franchise stores. The company offers over 20 tyre brands and 35+ wheel brands across categories including EV, performance, 4WD/SUV, all-terrain, passenger, light truck, and trailer, with complementary services such as wheel alignment, wheel balancing, brake and suspension repairs, battery replacement, logbook servicing, nitrogen inflation, and 24/7 roadside assistance.

Product overview

JAX Tyres & Auto is an Australian tyre retailer and automotive service centre offering a comprehensive product portfolio spanning multiple tyre categories (EV tyres, performance, 4WD/SUV, all-terrain, light truck/commercial, trailer/caravan, and budget tyres) from 20+ tyre brands including BFGoodrich, Bridgestone, Continental, Dunlop, Falken, Goodyear, Hankook, Laufenn, Michelin, Pirelli, and others. The company also sells aftermarket wheels from 35+ brands. Services include Peace of Mind vehicle servicing, Logbook servicing, wheel alignment (ACE system), BOS wheel balancing, battery replacement, brakes, suspension, Tough Dog 4WD suspension products, nitrogen tyre inflation (N27), tyre examination/repair, and 24/7 roadside assistance. Payment options include Afterpay, Zip Pay, PayPal, Latitude Finance, and major credit cards. Environmental partnerships with Tyre Stewardship Australia and Tyrecycle ensure responsible tyre disposal.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Vehicle (EV) Tyres Specialised tyres designed for electric vehicles with higher load index, lower rolling resistance, and noise-reducing features to accommodate EV battery weight and instant torque characteristics. Targeted at EV owners.
• Performance & Semi Slick Tyres High-performance and semi-slick tyres from brands including Michelin, Pirelli, Hankook, Bridgestone, Goodyear, and Continental for street machines and track day use.
• 4WD & SUV Tyres All-terrain suitable tyres for four-wheel drives and SUVs from brands including Bridgestone, Hankook, BFGoodrich, Dunlop, and Continental. Designed for on-road and off-road use.
• All-Terrain, Off-Road & Mud Tyres High-traction all-terrain, off-road, and mud tyres from brands including Bridgestone, BFGoodrich, Mickey Thompson, Hankook, and Pirelli for off-road enthusiasts.
• Passenger & Compact Tyres Standard passenger and compact car tyres available across multiple brands including budget options from $85 and premium brands such as Michelin, Pirelli, and Bridgestone.
• Light Truck & Commercial Tyres Heavy-duty tyres for commercial vans and light trucks with high load ratings from brands including Bridgestone, Dunlop, Goodyear, Hankook, Michelin, and Laufenn.
• Trailer & Caravan Tyres Tyres for caravans, boat trailers, jet ski trailers, and box trailers from brands including Bridgestone, Goodyear, Hankook, and Dunlop.
• Wheels (Rim Products) Aftermarket wheels from over 35 brands including Advanti, American Racing, Enkei, King Wheels, KMC Wheels, Motegi Racing, ROH, TSW, and others, starting from $75.
• Peace of Mind Vehicle Service Comprehensive vehicle service package including engine oil filter, engine oil, fluid inspection, vehicle inspection report, electronic wheel balancing, EPA oil disposal, and 6 months roadside assistance.
• Logbook Vehicle Servicing Manufacturer-standard vehicle servicing using OE parts or equivalent, maintaining warranty compliance and providing logbook records.
• Wheel Alignment Suspension adjustment service using the ACE Alignment System offering Front Wheel Thrust Alignment and Front & Rear Wheel Alignment to ensure proper camber, toe, caster, and thrust angles for even tyre wear and improved handling.
• BOS Wheel Balance Professional wheel balancing service using the BOS Balance Optimisation System with Duo Expert Adapter and flange plates, available in Standard, Premium, and Performance balance options.
• Batteries Car battery inspection and replacement service with Atomic Batteries supplied by Club Assist, including 2-year warranty on manufacturing defects.
• Brakes Service & Repair Brake safety checks, servicing, and repairs including inspection of brake pads, rotors, hydraulic systems, and diagnosis of brake pull, grab, drag, squeal, low/hard pedal, vibration, and warning light issues.
• Suspension Service & Repair Suspension system checks, servicing, and repairs for struts, shock absorbers, and springs to maintain tyre-to-road contact and vehicle control.
• Tough Dog 4WD Suspension Products 4WD suspension products and installation service supplied in partnership with Tough Dog, including lift kits, shock absorbers, steering dampers, springs, alignment products, and upper control arms.
• Nitrogen Tyre Inflation (N27) Nitrogen tyre inflation service using the N27 programme, providing stable tyre pressure, better grip, improved fuel economy, increased tyre life, and reduced oxidation.
• JAX Roadside Assistance 24/7 roadside assistance covering breakdown, flat battery, EV out of charge, lost keys, lack of fuel, and bogged vehicles, included with Peace of Mind and Logbook services.
• Tyre Examination & Repair Professional tyre inspection, puncture repair (up to 6mm), run-flat repair assessment, and replacement recommendations per Australian Tyre Repair Standards.
• myJAX Platinum Loyalty Programme Subscription-style tyre maintenance loyalty programme offering over $500 worth of savings through scheduled service vouchers and discounted offers for customers who purchase 4 tyres and a wheel alignment.

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tyre Stewardship Australia (TSA)coreStrategic or Co-development PartnerJAX Tyres works directly with Tyre Stewardship Australia (TSA) in a partnership to ensure a uniformed approach to the environmentally conscious disposal of used tyres. This partnership ensures regulatory compliance and environmental responsibility for waste tyre management.
• TyrecyclecoreStrategic or Co-development PartnerPartnership with Tyrecycle for environmentally friendly disposal and recycling of scrap tyres, giving tyres a second life through productive uses while meeting regulatory compliance requirements.
• Tough DogcoreChannel Partner/ Reseller/ DistributorJAX Tyres & Auto in partnership with Tough Dog suspension products provides tailored suspension packages for 4WD vehicles. Tough Dog has been 'making tracks across the world' since 1985. JAX supplies Tough Dog products including lift kits, shock absorbers, steering dampers, springs, alignment products, and upper control arms.
• Club Assist (Atomic Batteries)minorChannel Partner/ Reseller/ DistributorJAX Tyres and Auto locations stock Atomic Batteries supplied by Club Assist. Atomic battery warranty is provided by Club Assist Pty Ltd trading as Atomic Batteries with 2-year warranty for manufacturing defects.
• BOS (Balance Optimisation Systems)coreTechnology or IntegrationJAX uses BOS Wheel Balance systems featuring Duo Expert Adaptor & flange plates for precision wheel balancing. The system ensures wheels are centred and positioned on the balancer as they would be on the vehicle for smooth, vibration-free driving.
• ACE Alignment SystemcoreTechnology or IntegrationJAX Tyres & Auto uses the ACE Alignment System offering Front Wheel Thrust Alignment and Front & Rear Wheel Alignment. The system provides precise adjustments for camber, toe, caster, and thrust angles to ensure optimal wheel alignment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bob Jane T-Marts: Australia's largest independent tyre retail chain with 130+ stores. Direct competitor to JAX with similar multi-brand tyre and wheel offering, in-store fitting services, and national footprint.
• Beaurepaires: Long-established Australian tyre retail chain owned by Goodyear, operating 250+ stores nationwide. Directly comparable to JAX as a multi-brand tyre and service retailer with national franchise presence.
• Tyrepower: Australian tyre and auto service franchise network with 260+ stores. Closely comparable franchise model to JAX with similar multi-brand product mix and full-service offerings including alignment and mechanical.
• Mycar (formerly Kmart Tyre & Auto): Australian tyre and auto service chain with 260+ stores. Directly comparable to JAX as a multi-brand tyre retailer offering fitting, alignment, balancing, and broader mechanical services at scale.
• Bridgestone Select: Bridgestone-affiliated franchise network in Australia offering tyres, alignments, and mechanical services. Comparable to JAX in franchise retail model and full-service automotive offering, with brand-affiliated positioning.
• Goodyear AutoCare: Goodyear-affiliated franchise network offering tyres and vehicle servicing across Australia. Directly comparable to JAX in franchise retail model, multi-brand positioning, and service breadth.
• Midas Australia: Mechanical and tyre service franchise in Australia with 50+ stores. Comparable to JAX in franchise model and mechanical service offerings (brakes, suspension, batteries, exhaust) plus tyre retail.
• BestDrive: Cooperative of independent tyre and auto service dealers across Australia with 120+ stores. Comparable to JAX in multi-brand tyre retail and service offerings, structured as a dealer cooperative rather than a single franchisor.
• Discount Tyres Australia: Australian budget-focused tyre retailer with 40+ stores. Comparable to JAX in tyre retail model but with narrower budget positioning, exerting price pressure on premium and mid-tier segments.

Broad incumbents

• Repco: Australia's largest automotive parts retailer and service network with 400+ stores. Adjacent/overlapping with JAX in automotive parts retail and service centre operations, but with a much broader product portfolio spanning all vehicle parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geelongjax
• Facebookfacebook.com/JAXtyres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAX Tyres