What Tyre Stewardship Australia does

Tyre Stewardship Australia (TSA) is a not-for-profit company limited by guarantee, established by industry in 2014 and headquartered in Richmond, Victoria. TSA operates Australia's only ACCC-authorised Tyre Product Stewardship Scheme (TPSS), a voluntary, industry-led framework designed to reduce the environmental, health, and safety impacts of end-of-life tyres. Its core offerings include TSA Accreditation (for tyre retailers, collectors, recyclers, fleet operators, miners, and local government), the Sustainable Outcomes Indicator (SOI) star rating system for accredited recyclers and collectors, the Foreign End Market Verification (FEMV) program built on Intertek's Inlight supply chain risk platform, and the Market Development Fund, which awards grants of up to $300,000 to projects that demonstrate commercial uses for tyre-derived material. The organisation has accredited 1,000+ participants and counts 145 contributing tyre and auto brands that pay a voluntary levy on each imported tyre.

TSA's business model is funded almost entirely by voluntary levies paid by importing tyre and auto brands, supplemented by programme partnerships (notably Intertek for FEMV and NTRO for training). It serves a diverse stakeholder base: tyre supply chain operators seeking compliance and consumer trust signals; federal, state, territory, and local government bodies pursuing circular economy and infrastructure outcomes; mining and agricultural users of off-the-road tyres; fleet operators; researchers and universities; and Australian drivers reached through the 'My Tyres My Choice' consumer education campaign. TSA also operates a 'Source Recycled Products' marketplace connecting buyers with suppliers of crumb rubber, granules, shred, and finished products such as flooring, permeable pavement, masonry blocks, safety barriers, and civil construction systems. Operational governance is anchored by ACCC authorisation (renewed 2 September 2024 through 2 September 2027) and the Commonwealth Recycling and Waste Reduction Act 2020.

Name

Tyre Stewardship Australia

Legal name

Tyre Stewardship Australia Limited

Website

https://tyrestewardship.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyre Stewardship Australia operates Australia's ACCC-authorised voluntary Tyre Product Stewardship Scheme, accrediting tyre supply chain operators, funding market development for tyre-derived materials, and verifying overseas processing through Intertek's Inlight platform.

Ownership category

akta.pro rank

Product category

Product Stewardship and Waste Tyre Management

NAICS

Materials Recovery Facilities (56292), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953)

akta.pro primary industry

Tire Recycling, Disposal & Sustainability Services (TLAKADAI)

akta.pro secondary industries

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF), Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)

Keywords

• Tyre stewardship scheme
• Product stewardship
• Tyre recycling accreditation
• Circular economy programs
• Waste tyre management

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Voluntary Levy on Tyre Imports: Auto and tyre brands pay a voluntary levy for every tyre they import into the Australian market. This levy funds the costs of running the Scheme and research & development into markets and solutions for Australia's waste tyre burden. TSA was established by industry in 2014 as a not-for-profit company to implement the TPSS.
2. Market Development Funding Grants: TSA provides grant funding to projects that develop and demonstrate the use of tyre-derived material in products and applications. Grants of up to $300,000 are available for eligible applicants across Australia through a competitive application process with multiple funding rounds per year.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tyre Stewardship Australia operates Australia's national, ACCC-authorised Tyre Product Stewardship Scheme (TPSS), accrediting tyre supply chain operators and funding market development for end-of-life tyre recycling. Its core services include TSA Accreditation for retailers, collectors and recyclers, the Market Development Fund offering grants up to $300,000 for tyre-derived material projects, and the Foreign End Market Verification (FEMV) program that independently verifies overseas processing facilities through Intertek's Inlight platform.

Product overview

Tyre Stewardship Australia operates the Tyre Product Stewardship Scheme (TPSS) as a voluntary industry framework supported by three core service offerings: TSA Accreditation for tyre supply chain operators, the Market Development Fund providing grants up to $300,000 for projects using tyre-derived materials, and the Foreign End Market Verification (FEMV) Program partnered with Intertek to verify overseas processing facilities. Additional programs include the Sustainable Outcomes Indicator (SOI) star rating for recyclers and collectors, and the My Tyres My Choice consumer education campaign. The Source Recycled Products marketplace connects buyers with tyre-derived materials including crumb rubber, granules, and shred as raw materials, alongside finished products such as crumb rubber roads, rubber flooring, permeable pavement, masonry products, erosion protection systems, safety barriers, and surface coatings. A training course developed with NTRO on crumb rubber applications is also offered. Together, these offerings create an end-to-end ecosystem for tyre stewardship from collection through accreditation to market development for recycled outputs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 66% recovery rate of used tyres in Australia, with goal of reaching 100% recovery
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and supporting.

• IntertekcoreTechnology or IntegrationTSA partnered with Intertek to develop the Foreign End Market Verification (FEMV) program. Intertek uses their global expertise and 'Inlight' supply chain risk and sustainability platform to independently check whether overseas customers receiving Australian exported tyre-derived material meet local regulatory requirements and basic minimum standards in areas of Modern Slavery, Health & Safety, Environment, and Distribution.
• National Transport Research Organisation (NTRO)coreStrategic or Co-development PartnerTSA partnered with NTRO to develop and deliver the 'Fundamentals of Crumb Rubber' training course for local government practitioners and professionals. The course covers essential concepts of crumb rubber and its role in sustainable road construction, including 10 modules on topics such as sustainable procurement, project planning, material selection, and quality construction practices.
• Southern Sydney Regional Organisation of Councils (SSROC)coreStrategic or Co-development PartnerSSROC led one of Australia's largest multi-council demonstration projects 'Paving the Way: Recycling Tyres for Roads' supported by TSA. 12 councils participated in using recycled rubber-modified asphalt mix in road construction, with 40,000 square metres laid and 28,500 kilograms of crumb rubber used.
• Australian Flexible Pavement Association (AfPA)coreStrategic or Co-development PartnerAfPA partnered with TSA and SSROC for the multi-council crumb rubber road demonstration project. AfPA provided technical analysis of monitoring data and is supporting development of national dense-graded asphalt model specification for crumb rubber.
• Main Roads Western AustraliacoreStrategic or Co-development PartnerMain Roads WA partnered with TSA through the Western Australian Road Research and Innovation Program (WARRIP) to implement crumb rubber technology in road construction. Developed engineered crumb rubber asphalt binder products (A18R, A10R, BR22, BR25) with TSA support, demonstrating sustainable road infrastructure solutions.
• Fulton HoganmajorStrategic or Co-development PartnerIndustry partner for Main Roads WA's crumb rubber implementation program. Fulton Hogan has expertise in crumb rubber asphalt technologies originally developed in South Africa, and serves as a key contractor for crumb rubber road projects across Australia.
• Western Australian Road Research and Innovation Program (WARRIP)coreStrategic or Co-development PartnerWARRIP is the research and innovation program through which Main Roads WA investigated and implemented crumb rubber in road surfacing applications, working with industry partners and TSA funding.
• Curtin UniversitymajorStrategic or Co-development PartnerCurtin University conducted research with TSA funding on the effect of various amounts and sizes of used tyre-derived material as partial replacement of natural aggregates for engineering properties of masonry blocks and pavers, in partnership with McKeno Blocks & Pavers.
• City of Greater DandenongmajorStrategic or Co-development PartnerCity of Greater Dandenong partnered with TSA and NTRO to trial Light Traffic Crumb Rubber Asphalt (LTCRA) specification on local roads. Five years of independent monitoring demonstrated excellent performance, supporting the case for broader adoption.
• University of Melbourne - APTES Research GroupmajorStrategic or Co-development PartnerResearchers from University of Melbourne's Advanced Protective Technologies of Engineering Structures (APTES) Research Group developed Rubber T-Lok Concrete Safety Barriers with TSA funding and support, in partnership with Saferoads.
• SaferoadsmajorStrategic or Co-development PartnerSaferoads developed Rubber T-Lok Concrete Safety Barriers with funding and support from TSA and research partnership with University of Melbourne's APTES Research Group. First temporary barrier to use recycled content from end-of-life tyres.
• Acustico LightingsupportingStrategic or Co-development PartnerAcustico Lighting collaborated with Envirorubber Solutions Pty Ltd to transform recycled rubber into the award-winning Brutalis Collection lighting range, manufactured using granulated rubber from Australian end-of-life car tyres.
• Envirorubber Solutions Pty LtdsupportingStrategic or Co-development PartnerPartnered with Acustico Lighting to manufacture the Brutalis Collection lighting using granulated rubber sourced from Australian end-of-life car tyres, combining acoustic performance with sustainable design.
• A1 RubbersupportingOthersAustralian manufacturer that repurposes stripped rubber from old tyres to produce comprehensive range of flooring systems including gym tiles, playground surfacing, and acoustic underlays. Products available through Bunnings stores.
• RMIT UniversitymajorStrategic or Co-development PartnerRMIT University conducted Life Cycle Assessment on SSROC crumb rubber asphalt demonstration sites, finding substantial environmental advantages with potential for up to 30% reduction in environmental impacts over the road's service life.
• McKeno Blocks & PaverssupportingStrategic or Co-development PartnerMcKeno Blocks & Pavers received grant funding including from WA State Government ($145,000) for tyre recycling project developing masonry products with recycled tyre granules. Research partnership with Curtin University supported by TSA.
• Porous LanesupportingStrategic or Co-development PartnerDevelops permeable pavement products containing up to 60% recycled end-of-life tyre rubber. Products suitable for pathways, car parks, driveways and tree surrounds, offering environmental benefits for stormwater management.
• Coloured Recycle GroupsupportingStrategic or Co-development PartnerManufactures Safe T Rubber Coat and Safe T Rubber Coat Stable Grip - rubber-based surface coatings made from end-of-life tyres for high-traffic areas, offering non-slip, durable and decorative solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Planet Ark Environmental Foundation: Planet Ark is an Australian environmental not-for-profit running national recycling and circular economy campaigns (e.g. National Recycling Week), adjacent to TSA's consumer education work like 'My Tyres My Choice'.
• NSW Circular (NSW Government): NSW Circular is the New South Wales government's circular economy policy and program delivery vehicle, adjacent to TSA as a government-side counterpart shaping the regulatory environment for tyre stewardship.
• Circulytics / Ellen MacArthur Foundation: The Ellen MacArthur Foundation is a global thought leader on circular economy frameworks including tyres, adjacent to TSA as a global policy and methodology influencer shaping the strategic context for national stewardship schemes.

Direct peers

• Tyre Stewardship BC: Tyre Stewardship BC operates British Columbia's mandated tyre stewardship program with a per-tyre eco-fee, accredited processors and market development funding — the closest direct analogue to TSA's Australian scheme, differing mainly by being government-mandated versus TSA's voluntary model.
• Product Care Recycling (Canada): Product Care operates extended producer responsibility (EPR) programs across Canada for paints, batteries, lighting and other products, providing a directly comparable stewardship scheme operator model covering regulated product categories.
• Tyre & Rubber Association of Australia: The Tyre & Rubber Association of Australia represents tyre importers, retreaders and recyclers nationally, sharing TSA's target membership and providing a directly comparable industry body that overlaps with TSA's participant ecosystem.
• Tire Stewardship Manitoba: Tire Stewardship Manitoba runs a single-tyre stewardship program in Manitoba with a recycling levy on tyre sales and grants for recycled rubber applications, directly comparable to TSA in mandate, funding model, and market development focus.
• Product Stewardship Australia: Product Stewardship Australia is the national peak body for product stewardship schemes in Australia across multiple product categories, directly comparable as the policy and coordination umbrella under which TSA operates and engages.

Broad incumbents

• Australian Council of Recycling (ACOR): ACOR is the peak industry body for Australia's recycling sector, operating broader than TSA across all waste streams but addressing the same end-of-life materials recovery and circular economy policy issues.
• National Waste & Recycling Industry Council (NWRIC): NWRIC represents Australia's waste and recycling industry nationally, intersecting with TSA's accreditation work and providing a broader incumbent industry voice that overlaps with TSA's regulatory and policy engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tyre-stewardship-australia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre Stewardship Australia