ActionKit

What ActionKit does

ActionKit is a cloud-based SaaS platform, founded in 1999 and headquartered in San Francisco, that provides online organizing, advocacy, and fundraising software exclusively to progressive non-profits and political organizations. The platform unifies email marketing, secure fundraising (one-time and recurring donations processed through Braintree, Authorize.net, PayFlow Pro, ACH, and PayPal), advocacy and petition tools, event management, and a data and analytics layer with raw SQL and API access — all delivered under a single subscription with no tiered feature gating. Notable technical components include a priority mailing system that optimizes per-user daily send selection at hundreds of messages per second, SSD-backed redundant infrastructure for high-traffic campaign moments, and Braintree-mediated tokenization that keeps credit card data off ActionKit's servers for PCI compliance.

The platform's go-to-market is community-led within the progressive ecosystem: sales are driven by direct outreach through the website contact form and amplified by word-of-mouth and shared best practices among a roster of named clients that includes MoveOn.org, 350.org, Everytown for Gun Safety, DSCC, EMILY's List, Indivisible, Sunrise Movement, and the Bernie Sanders Campaign. Pricing is not publicly disclosed but is positioned as 'all one product' with no add-on packages. ActionKit was acquired by EveryAction and is now operated as part of the NGP VAN family under Bonterra LLC (private-equity-backed), alongside EveryAction, Mobilize, NGP VAN, CyberGrants, Network for Good, and Social Solutions. The workforce is unionized, with 122 employees across ActionKit, Mobilize, and EveryAction covered by collective bargaining agreements ratified in April 2026 that include new AI safeguards.

Name

ActionKit

Legal name

Bonterra LLC

Website

https://actionkit.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ActionKit is a cloud-based SaaS platform for online organizing, advocacy, and fundraising, sold exclusively to progressive non-profits and political campaigns under a unified subscription, now operating as a product within Bonterra's NGP VAN family.

Ownership category

akta.pro rank

Product category

Advocacy & Fundraising Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Process & Case Management Low-Code Platforms (HDAEAKAE)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Advocacy software
• Online fundraising platform
• Political organizing tools
• Nonprofit email marketing
• Campaign management software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: ActionKit operates on a subscription SaaS model where clients pay for access to the entire platform. All clients receive access to all features and the same responsive support regardless of usage level. There are no add-on packages, surprise fees, or tiered functionality levels. The product is unified with no option to pay less for limited functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

ActionKit is a cloud-based SaaS platform that provides progressive non-profits and political campaigns with a unified suite of online organizing tools, including email marketing with personalization and segmentation, secure one-time and recurring fundraising via multiple payment gateways, advocacy and petition tools that target legislators via geocoding, distributed event management with a global interactive map, data analytics with raw SQL access, and web services APIs for custom integrations. All clients receive full access to the entire platform under a single annual subscription with no add-on packages or tiered functionality, and the product is sold exclusively to progressive organizations so that opponents do not benefit from client-developed best practices.

Product overview

ActionKit is a unified advocacy, fundraising, and online organizing software platform acquired by EveryAction (now part of NGP VAN and Bonterra). It offers progressive organizations a comprehensive suite of tools including email marketing with personalization and segmentation, secure fundraising through multiple payment processors, petition and advocacy campaign management, events organization, and robust data analytics with SQL access. The platform operates as a single integrated product where all subscribers receive access to all features without add-on packages.

Differentiator

Problem solved

Functional benefit

Products and services

• ActionKit Unified cloud-based SaaS platform for progressive non-profits and political campaigns that bundles email marketing with personalization, segmentation, and a priority mailing system; secure one-time and recurring fundraising through Braintree, Authorize.net, PayFlow Pro, ACH, and PayPal with credit card tokenization; advocacy tools (petitions, letters, calls, surveys) with geocoded legislator targeting; distributed event management with a global interactive map; data analytics with built-in reports, a point-and-click query builder, and raw SQL access; and web services APIs for custom integrations. Every subscription includes the full platform with no tiered functionality.

Quantifiable outcome

• Deliver up to hundreds of messages per second for email campaigns
• +1 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and major.

• Braintree (PayPal)coreTechnology or IntegrationBraintree serves as the primary payment gateway for ActionKit's fundraising functionality. Credit card details never touch ActionKit servers via Braintree's tokenization. Supports donations in most currencies. This integration is critical for PCI compliance and secure transaction processing.
• SalesforcemajorTechnology or IntegrationSalesforce sync application is currently in beta for seamless tracking of online and offline fundraising and organizing. Organizations can also use ActionKit's API to build their own sync with Salesforce or another external database of record.
• ActBluemajorTechnology or IntegrationIntegration enables data transfer for fundraising through ActBlue while still using ActionKit's sophisticated mailer and reporting tools. Allows progressive campaigns to leverage ActBlue's donation processing while benefiting from ActionKit's organizing features.
• Authorize.netcoreTechnology or IntegrationPayment gateway integration supporting credit card donations. One of multiple payment processor options available to ActionKit clients for accepting donations.
• PayPalcoreTechnology or IntegrationPayment gateway integration allowing clients to accept PayPal donations. Donation management including refunds can be handled through ActionKit's interface.
• NGP VANcoreTechnology or IntegrationActionKit is now part of the NGP VAN family, which includes EveryAction, Mobilize, NGP VAN, CyberGrants, Network for Good, and Social Solutions under the Bonterra umbrella. This represents a consolidation of progressive campaign and organizing tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NGP VAN: Democratic Party's primary technology vendor for voter contact, campaign management, and donor tools. Sister product within Bonterra serving the same progressive ecosystem with overlapping functionality in email, fundraising, and field organizing.
• ActBlue: Dominant progressive donation processing platform. While not a direct CRM competitor, ActBlue is the primary fundraising layer that ActionKit integrates with — and a viable alternative path for organizations that prioritize donations over organizing workflows.
• EveryAction: Sister Bonterra/NGP VAN product offering CRM, advocacy, fundraising, and email tools to progressive nonprofits and campaigns. Most directly comparable peer because of overlapping feature set, same customer base, and same parent company — also ActionKit's acquirer.
• Salsa CRM (now part of Bonterra): Advocacy and fundraising CRM serving nonprofits and associations (originally non-partisan, now within Bonterra). Comparable offering to ActionKit in email, petitions, and donations but with a broader (less progressive-exclusive) customer base.
• NationBuilder: All-in-one political and advocacy platform offering CRM, email, donation, event, and website tools across the political spectrum. Closest cross-ideology competitor to ActionKit in scope, with overlapping features though weaker progressive-specialization moat.
• Mobilize: Sister Bonterra product focused on event management, volunteer mobilization, and peer-to-peer event recruitment for progressive campaigns. Direct overlap with ActionKit's events module and an indication of internal product-portfolio boundaries.
• Network for Good: Sister Bonterra product focused on small/medium nonprofit fundraising, donor management, and email campaigns. Adjacent in audience (smaller nonprofits) and overlapping in features with ActionKit's fundraising and email modules.

Emerging players

• CiviCRM: Open-source CRM widely used by nonprofits, advocacy groups, and progressive organizations globally. Represents the open-source/lower-cost alternative to ActionKit, particularly for budget-constrained organizations willing to host and customize the platform themselves.
• New/Mode: Advocacy and civic engagement platform offering petitions, letter campaigns, and targeted outreach tools for progressive organizations. Direct overlap with ActionKit's advocacy module and a more modern, lower-cost alternative often selected by smaller progressive campaigns.
• ControlShift: Distributed organizing and member-led campaigns platform for unions, nonprofits, and progressive associations. Overlaps with ActionKit's events and advocacy modules and is already an ActionKit integration partner, but functions as an alternative for grassroots-led organizing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionKit