Silvermere Golf & Leisure

What Silvermere Golf & Leisure does

Silvermere Golf & Leisure Limited operates an integrated golf and leisure complex in Cobham, Surrey, approximately 20 minutes from Central London via the A3 and M25. The venue combines an 18-hole pay-and-play golf course (operational since 1976 and transitioned from private members in 1983), a 52-bay two-tier floodlit driving range, four custom fitting studios, a putting studio, a 12,500 sq ft multi-brand golf retail store, a Bar & Bistro restaurant (Inn on the Lake), multiple event suites (Lake, Rydal, Waterside), and fishing on Silvermere Lake. The facility is owned by Dwellcourt Limited and employs 101-250 staff, including 25 PGA Qualified Professionals delivering individual, group, and academy coaching anchored by the Robert Rock Academy.

The technology infrastructure is built around third-party precision instruments rather than proprietary AI: Foresight Sports GCQuad launch monitors in four fitting bays, TrackMan radar at the Robert Rock Academy, Quintic Ball Roll in the Putting Studio, and Toptracer on 20 driving range bays. Retail is organised into eight specialist concepts — the main Silvermere Golf Store, Elevated at Silvermere (premium limited-edition brands), Left Handed Golf (Europe's leading left-handed-only specialist), Ladies Golf Store, Planet FootJoy Shoe Studio (Europe's largest), Clearance Outlet, J&L Golf Club Repair Centre, and junior apparel — supported by e-commerce via silvermeregolfstore.com and lefthandedgolf.co.uk.

The business operates eight revenue streams: pay-and-play green fees and memberships, academy lessons and coaching packages, custom fitting and club repair services, retail hardware sales, restaurant and Sunday Carvery, weddings and corporate events, and limited-membership fishing. Pricing ranges from £36 per 30-minute lesson to £7,995/year for the Executive Package, with custom fitting fees (£40-£150) typically refundable against purchase. Customers span individual golfers of all abilities, juniors, female golfers, left-handed players, corporate clients, and private event hosts, with the Privilege loyalty app (1 point per £1) supporting retention.

Name

Silvermere Golf & Leisure

Legal name

Silvermere Golf & Leisure Limited

Website

https://silvermere-golf.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Silvermere Golf & Leisure operates an integrated golf, retail, hospitality, and events complex in Cobham, Surrey, serving individual golfers, families, corporate clients, and private event guests with an 18-hole course, driving range, custom fitting, eight retail concepts, coaching, and dining.

Ownership category

akta.pro rank

Headquarters

HQ city

Cobham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Golf Course (Green Fees & Memberships): Revenue from pay-as-you-play green fees and golf club memberships. The course transitioned from private members club to pay-and-play in 1983. Tee times are booked via BRS Golf platform. Members receive access to the Members Area with competitions, tee-time booking, and club governance.
2. Golf Academy & Lessons: Revenue from individual and group golf lessons with 25+ PGA professionals, including the Robert Rock Academy, Junior Robert Rock Academy, and group coaching programmes. Pricing ranges from £36 (30-min lesson) to £7,995/year (Executive Package).
3. Custom Club Fitting: Custom fitting services using GCQuad launch monitors across four studios. Fitting fees range from £40–£150 and are refunded with purchase. Also includes putter fitting via Quintic Ball Roll technology, and fitting for brands including Callaway, Titleist, TaylorMade, PING, Cobra, Mizuno, Srixon, XXIO, Yonex.
4. Golf Retail Store: The 12,500 sq ft Silvermere Golf Store is Europe's busiest golf retail outlet, holding over £2 million worth of inventory. Multiple specialised stores exist: Ladies Golf Store (expanded 2016), Left Handed Golf Store, Planet FootJoy Shoe Studio (Europe's largest), Elevated at Silvermere (premium/limited brands), Clearance Outlet. Revenue from merchandise sales via in-store and e-commerce (silvermeregolfstore.com).
5. Bar & Bistro / Restaurant: Silvermere Inn on the Lake restaurant and bar generating revenue from dining, Sunday Carvery (£39.50 adult), and private dining events. Open daily with late closing (10 PM).
6. Weddings, Private Functions & Corporate Events: Event venue hire revenue from the Lake Suite (up to 200 guests), Rydal Suite, Waterside Suite, and The Island outdoor space. Services include weddings, corporate conferences, school proms, celebrations of life, and birthday events. Delegate packages and bespoke catering are offered.
7. Fishing Permits: Silvermere Lake fishing with limited membership of 50 anglers. Diverse fish population including Carp (30lb+), Pike, Bream, Eels, Tench. Waiting list closed until November 2026.
8. Club Repairs: J&L Golf Club Repair Centre provides re-shafting, regripping, loft/lie adjustments, and 'While-U-Wait' services. Open seven days a week including Thursday evenings until 8 PM.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels5 records

Core offering

Silvermere Golf & Leisure operates a fully integrated golf and leisure complex in Cobham, Surrey, combining an 18-hole pay-and-play golf course, a 52-bay two-tier driving range, and 25+ PGA professionals offering lessons and custom club fitting. The complex houses Europe's busiest on-site golf retail store (12,500 sq ft, £2m+ inventory) alongside multiple specialist stores (Left Handed, Ladies, Elevated, Planet FootJoy, Clearance) and a lakeside Bar & Bistro that hosts weddings, corporate conferences, and private events. Revenue is complemented by Silvermere Lake fishing memberships and e-commerce via silvermeregolfstore.com and lefthandedgolf.co.uk.

Product overview

Silvermere Golf & Leisure is a comprehensive golf complex offering a diverse portfolio of products and services across golf, retail, and hospitality. The core offering includes an 18-hole golf course with iconic Island Green, a 52-bay two-tier driving range with Toptracer Technology, and golf lessons with 25 PGA professionals. The retail division features multiple specialised stores: the main Silvermere Golf Store (12,500 sq ft), the UK's first Planet FootJoy Shoe Studio, Europe's leading Left Handed Golf Store, a Ladies Golf Store, a Clearance Outlet, and the premium Elevated at Silvermere concept. Coaching programmes include the Robert Rock Academy, Junior Robert Rock Academy, group coaching, shared lessons, and junior camps. Hospitality offerings encompass the Bar & Bistro at Inn on the Lake, Sunday Carvery, weddings & events, and conferences. Additional services include custom fitting studios with GCQuad technology, a putting studio with Quintic Ball Roll analysis, club repair services, fishing on Silvermere Lake, and golf membership programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Left Handed Golf Ltd: Europe's leading specialist retailer for left-handed golfers. Founded in 2004 by PGA Professional Terry Sims, it offers exclusively left-handed golf equipment, clubs, accessories, and custom fitting services. Now part of Silvermere's retail portfolio.
• Elevated at Silvermere
• Planet FootJoy Shoe Studio

Products and services

• Silvermere Golf Course Pay-and-play 18-hole parkland golf course with the iconic 'Island Green' 18th hole overlooking Silvermere Lake. Open to all golfers since the 1983 transition from private members club.
• 52-Bay Two-Tier Driving Range All-weather, undercover and floodlit 52-bay two-tier driving range equipped with Toptracer ball-flight tracking on 20 bays, enabling year-round practice.
• Golf Lessons with 25 PGA Professionals Individual golf lessons (£36 for 30 min; £84 for two-person shared lessons) with one of 25 PGA Qualified Professionals, covering all skill levels.

Quantifiable outcome

• The Silvermere Golf Store is officially recognised as the busiest golf retail outlet on any golf complex in Europe.
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• McLaren GolfflagshipChannel Partner/ Reseller/ Distributor · 18 May 2026Silvermere has been selected as an official McLaren Golf Dealer Locator partner — one of a limited number of approved locations in the UK. Silvermere will offer custom fittings for McLaren Golf irons, including the new Series 1 (coming early July) and Series 3 (available now). Fitting fee is £50 for a dedicated 60-minute session.
• Left Handed Golf Ltd (Dwellcourt Group)coreStrategic or Co-development Partner · 1 July 2013Left Handed Golf Ltd joined the Silvermere family in July 2013 after being acquired by the Dwellcourt Group and relocating from Kingswood Golf & Country Club. The brand is Europe's leading specialist retailer for left-handed golfers, operating both a physical store at Silvermere and an online business. The move almost tripled the business's size within years.
• AFC WimbledonminorGTM or Marketing PartnerThe Silvermere Golf Store is a proud sponsor of AFC Wimbledon football club. This sponsorship provides brand visibility and community association with a major South London/Surrey sports team.
• Dwellcourt Limited (Parent Company)coreOthersSilvermere Golf & Leisure Ltd is owned by Dwellcourt Limited, whose registered address is Downs Farm, Reigate Road, Ewell, Surrey, KT17 3BY. Dwellcourt also owns other group companies including Doug McClelland Golf Store Limited (data controller for silvermeregolfstore.com).

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Topgolf: Global golf entertainment operator combining driving range technology with food, beverage and event venues. Comparable in Toptracer-driven range experience and event-driven revenue mix, though operating at significantly larger scale.
• Gleneagles: Luxury Scottish resort with championship golf, hotel, dining and event venues. Comparable as a multi-amenity golf destination at the premium end, though anchored by hospitality rather than retail.
• Wentworth Club: One of the UK's most prestigious private golf, health and country clubs. Overlaps with Silvermere in golf and lifestyle amenities but operates as an elite private club rather than a pay-and-play destination.

Direct peers

• Scottsdale Golf: Established UK golf retailer with strong e-commerce presence, custom fitting and multi-brand inventory. Comparable in retail scale, custom fitting capability and target customer.
• The Belfry Hotel & Resort: Multi-amenity UK golf destination with 18-hole courses, hotel, leisure, retail and event venues. Comparable as a destination-resort combining golf, retail, dining, and corporate events under one operating brand.
• Celtic Manor Resort: Welsh golf resort with multiple courses, hotel, conference facilities and event hosting. Comparable multi-amenity destination model, particularly in event revenue and corporate conferencing.
• Foxhills Club & Resort: Surrey-based multi-amenity club combining two 18-hole courses, leisure facilities, hotel, dining and event spaces. Closely comparable in geographic market, multi-revenue structure, and corporate event focus.
• American Golf: UK's largest specialist golf retailer with both physical stores and online presence. Directly comparable in golf equipment and apparel retail, multi-brand inventory, and customer overlap.
• Hoebridge Golf Centre: Surrey-based pay-and-play golf complex with course, driving range, retail, leisure and dining. Closely matches Silvermere's pay-and-play positioning with a similar multi-revenue leisure mix.
• Direct Golf: Major UK online golf retailer with extensive multi-brand inventory and custom fitting services. Competes with Silvermere's e-commerce business and custom fitting proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silvermere
• Instagraminstagram.com/silvermeregolf
• Xx.com/SilvermereGC
• Facebookfacebook.com/SilvermereGolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvermere Golf & Leisure