Workbridge
Workbridge is a New Zealand not-for-profit disability employment service connecting disabled jobseekers with employers across all sectors via 22 nationwide service centres, the My Workbridge online portal, and the Just Say Yes campaign, funded by the Ministry of Social Development.
- Company typePrivate
- Founded1990
- HeadquartersWellington, New Zealand
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Workbridge does
Workbridge is a New Zealand-owned not-for-profit employment service that connects jobseekers with disabilities or health conditions to employers across all sectors of the economy. Founded in 1931 (originally as the Soldiers' Civil Re-establishment League, restructured as Workbridge Incorporated in 1990), the organisation is the largest NZ-owned provider in its segment and serves a population of approximately 228,000 working-age disabled people who are currently not employed. Its eligible jobseekers must be aged 16–64, NZ citizens or permanent residents, with a disability or health condition lasting six months or more.
Workbridge's core product is the My Workbridge online portal — a Salesforce-based (workbridge.force.com) job-search platform launched in December 2021 that provides disabled jobseekers access to vacancies not advertised elsewhere, CV-building tools, interview preparation, public transport route information, and workplace accessibility data. Distribution is hybrid: 22 physical service centres nationwide staffed by employment consultants, a toll-free phone line (0508 858 858), video interpreting services for Deaf jobseekers, and the Just Say Yes (justsayyes.co.nz) employer education campaign. Over 40% of its 101–250 staff have lived experience of disability, and post-placement support runs for up to 12 months.
The business model is fully funded by the Ministry of Social Development (MSD) under a multi-year contract, making services free for both jobseekers and employers. Workbridge additionally administers the Job Support Fund and Modification Grants on MSD's behalf. Enterprise customer logos span ANZ, Vodafone, Z Energy, Countdown, Silver Fern Farms, Auckland DHB, Wellington City Council, TEC, and OCS, alongside SMBs and recruitment partners. The corporate group was restructured in 2023 into a WorkBridge Foundation holding company with a new operating LLC (Workbridge Employment Services Ltd | Te Arawhiti mō Mahi).
Workbridge firmographics
Firmographics- Name
- Workbridge
- Legal name
- Workbridge Incorporated
- Website
- https://workbridge.co.nz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Workbridge is a New Zealand not-for-profit disability employment service connecting disabled jobseekers with employers across all sectors via 22 nationwide service centres, the My Workbridge online portal, and the Just Say Yes campaign, funded by the Ministry of Social Development.
- Ownership category
- akta.pro rank
Workbridge industry classification
Industry- Product category
- Disability Employment Services
- NAICS
- Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (62431), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Employment Agencies (7361), Services-Social Services (8300)
- akta.pro primary industry
- Employment & Job Readiness Support Services (BPAGAEAJ)
- akta.pro secondary industries
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Disability Services & Independent Living Support (BPAGAEAG)
Keywords
Where Workbridge is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Workbridge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government Funding: Workbridge is funded by the Ministry of Social Development (MSD) to provide disability employment services. Services are free for both jobseekers and employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free employment services for eligible jobseekers and employers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Workbridge product offering
Product offeringCore offering
Workbridge is the largest New Zealand-owned employment service for people with disabilities or health conditions. It connects disabled jobseekers with employers through 22 nationwide service centres staffed by employment consultants and through the My Workbridge online portal. Services include job matching, CV preparation, interview coaching, workplace accommodation advice, and up to 12 months of post-placement support, and are provided free of charge to both jobseekers and employers under Ministry of Social Development funding.
Product overview
Workbridge is the largest New Zealand-owned employment service for people with a disability or health condition. The core product offering is the My Workbridge Portal - an online job-search tool that connects disabled job seekers with employers who value their contributions. Supporting this is the Just Say Yes employer support campaign, which provides education and training for businesses on hiring disabled workers. Services are delivered through a network of employment consultants in 22 centers nationwide and are free for employers and eligible jobseekers.
Differentiator
Problem solved
Functional benefit
Brands
- My Workbridge: An online job-search portal tool to help disabled people and others facing various barriers into employment, providing access to roles not advertised elsewhere, CV building tools, interview preparation, and information about workplace accessibility.
- Just Say Yes (justsayyes.co.nz)
Products and services
- My Workbridge Portal Online job-search platform for disabled jobseekers that provides access to job vacancies not advertised elsewhere, CV building tools, interview preparation, public transport information for prospective jobs, and workplace accessibility details such as building accessibility and noise levels.
- Just Say Yes Employer-focused campaign and training programme offering support and training for New Zealand employers to make their workplaces more accessible and to confidently hire disabled workers.
- Disability Employment Consulting Services Free in-person employment consulting delivered through 22 nationwide service centres, including job matching, CV preparation, interview coaching, advice on accessible recruitment, post-placement support for up to 12 months, and access to the Job Support Fund and Modification Grants.
Quantifiable outcome
- 87% of employers rate Workbridge services as good or very good
- +3 more outcomes
Companies that use Workbridge
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Workbridge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Workbridge partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ministry of Social Development (MSD)coreWorkbridge is funded by the Ministry of Social Development to provide disability employment services. MSD provides ongoing funding that enables Workbridge to offer free services to both jobseekers and employers. Workbridge also administers Job Support Fund and Modification Grants on behalf of MSD.
- Work and IncomecoreWork and Income administers Modification Grants which provide financial assistance to disabled people to help them gain or retain open employment by removing barriers. Applications can be made through Workbridge or Work and Income.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Workbridge competitors and assessment
Company assessmentDirect peers
- Ingeus: Global employment services provider with strong disability employment and welfare-to-work offerings in the UK, Australia, and New Zealand, operating on outcome-based government contracts analogous to Workbridge's MSD arrangement.
- MAX Solutions (MAX Employment): Major Australian disability employment services provider delivering government-funded Disability Employment Services (DES), vocational rehabilitation, and workplace adjustments — directly comparable to Workbridge's MSD-funded operating model.
- Employment Plus: Australian disability employment services provider (part of Endeavour Foundation) operating DES contracts; functionally and structurally similar to Workbridge with the same government-funded, employer-mediated placement model.
- Shaw Trust: UK not-for-profit delivering disability employment services, vocational rehabilitation, and inclusion programmes funded via government contracts — structurally and operationally comparable to Workbridge.
- The Fedcap Group: US not-for-profit providing vocational rehabilitation, disability employment, and workforce development services via government contracts — a comparable mission-driven, contract-funded employment services operator.
- Reed in Partnership: UK employment services provider delivering welfare-to-work, disability employment, and skills programmes under government contracts — closely comparable to Workbridge in funding model and customer segments.
- APM: Australia- and New Zealand-headquartered provider of disability employment services, vocational rehabilitation, and workplace inclusion programmes, operating under similar government-funded contracts and serving comparable jobseeker and employer segments.
Broad incumbents
- Goodwill Industries International: Large US-based not-for-profit network delivering vocational rehabilitation, disability employment, and training services at significantly greater scale than Workbridge, but with overlapping mission and customer base.
- Serco Employment Services: Global outsourcing major operating government-funded employment, welfare-to-work, and disability employment programmes across multiple geographies — a much larger but overlapping competitor in the same contract-funded space.
Emerging players
- SourceAbled: US-based technology platform focused on disability-inclusive hiring and matching candidates to employers — an emerging digital-first analogue to Workbridge's My Workbridge Portal, with comparable employer and jobseeker segments but smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Workbridge social profiles
Digital presenceWorkbridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workbridge leadership team
Management profileNumber of profiles
Profiles2 records
Workbridge subsidiaries and ownership
Company hierarchySubsidiaries2 records
Workbridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workbridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workbridge
What does Workbridge do?
Workbridge is the largest New Zealand-owned employment service for people with disabilities or health conditions. It connects disabled jobseekers with employers through 22 nationwide service centres staffed by employment consultants and through the My Workbridge online portal. Services include job matching, CV preparation, interview coaching, workplace accommodation advice, and up to 12 months of post-placement support, and are provided free of charge to both jobseekers and employers under Ministry of Social Development funding.
Is Workbridge a public or private company?
Workbridge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Workbridge founded?
Workbridge was founded in 1990. It employs 101 to 250 people.
Where is Workbridge based?
Workbridge is headquartered in Wellington, New Zealand, in the Oceania region.
How does Workbridge make money?
One revenue line is on record: government Funding.
Who are Workbridge's main competitors?
Direct peers on record are Ingeus, MAX Solutions (MAX Employment), Employment Plus, Shaw Trust, The Fedcap Group, Reed in Partnership and APM. Broad incumbents are Goodwill Industries International and Serco Employment Services. SourceAbled is listed as an emerging player.
Does Workbridge have an API?
No public API is recorded for Workbridge.
What industry is Workbridge in?
Workbridge's product category is Disability Employment Services. Its primary akta.pro industry code is BPAGAEAJ, Employment & Job Readiness Support Services, with a secondary code of BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 624310 and its SIC code is 7361.