Work And Income
Work and Income is a New Zealand Ministry of Social Development brand providing free online job search, automated job matching, CV creation, and application tools for job seekers and employers via an integrated web portal, service centers, phone support, and case managers nationwide.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Work And Income does
Work and Income is a service brand of the New Zealand Ministry of Social Development (MSD), operating as a free government employment services platform. It serves two primary user segments: job seekers across New Zealand — including those transitioning from welfare benefits into work — and employers seeking to fill vacancies. The platform combines an online job portal with nationwide physical service centers, dedicated phone support, and personalized case manager assistance. Core offerings span job search, CV creation, automated job matching, online applications, and employer vacancy listing, all delivered free of charge.
The core technology is an integrated online portal built around four functional pillars: a Job Search Portal that browses across ten industry categories (Building & Trades through Transport/Logistics & Warehousing); a Jobseeker Profile system that doubles as a CV generator; a Job Matching Service that surfaces relevant roles on a personalized 'My Jobs' dashboard; and an Online Job Application System supporting web, phone, case manager, and in-person application channels. The platform is delivered through the MyMSD portal alongside other MSD services including benefit payments. No mobile app, no public API or SDK, and no proprietary AI/ML models are disclosed; service differentiation is framed around ease of use and integration with welfare systems rather than algorithmic sophistication. Digital inclusion is supported through the 'Cheap as' data program, partnerships with Spark NZ, Skinny, 2degrees, and OneNZ that cover mobile data costs for eligible clients.
The business model is non-commercial: Work and Income is a free public service funded by the New Zealand Government through the Ministry of Social Development. No fees are charged to job seekers or employers, no revenue is disclosed, and there are no funding rounds. Distribution is omnichannel — self-serve online (24/7), physical service centers, telephone support (0800 779 009 for clients, 0800 778 008 for employers, Monday–Friday 8am–6pm), and field-based case manager support. The company is headquartered in Hamilton, NZ, employs approximately 135 people, and operates exclusively within New Zealand.
Work And Income firmographics
Firmographics- Name
- Work And Income
- Legal name
- Ministry of Social Development
- Website
- https://jobs-during-covid.workandincome.govt.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Work and Income is a New Zealand Ministry of Social Development brand providing free online job search, automated job matching, CV creation, and application tools for job seekers and employers via an integrated web portal, service centers, phone support, and case managers nationwide.
- Ownership category
- akta.pro rank
Work And Income industry classification
Industry- Product category
- Public Employment Services
- NAICS
- Administration of Human Resource Programs (923), Employment Placement Agencies (561311), Administration of Human Resource Programs (except Education, Public Health, and Veterans' Affairs Programs) (92313)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Unemployment Insurance & Employment Support Benefits (BPAIAKAB)
- akta.pro secondary industries
- Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)
Keywords
Work And Income business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure
Distribution channels4 records
Marketing channels3 records
Work And Income product offering
Product offeringCore offering
Work and Income is a free, government-run employment services platform operated by the New Zealand Ministry of Social Development. It provides job seekers with profile creation, automated job matching, CV generation, and online job applications across 10 industry categories, alongside in-person and phone support. For employers, it offers vacancy listing, candidate sourcing, recruitment support, and employee retention assistance, all delivered at no cost through an online portal, service centres, and case managers.
Product overview
Work and Income operates as a unified job search and employment services platform under New Zealand's Ministry of Social Development. The core offering consists of an integrated job portal combining job search, job matching, CV creation via Jobseeker profiles, and online application capabilities. The platform serves both job seekers (browsing 10 industry categories) and employers (vacancy listing and recruitment support). Key products include the Job Search Portal, Jobseeker Profile system, Job Matching Service, Online Job Application System, Employer Vacancy Listing Service, Help Centre resources, and the MyMSD portal which provides access to broader social development services. The platform enables end-to-end job seeking from profile creation through to employment placement.
Differentiator
Problem solved
Functional benefit
Companies that use Work And Income
Customer profileSegments2 records
Ideal customer profiles2 records
Work And Income technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Work And Income partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Spark New ZealandminorTelecommunications partner for the 'Cheap as' data program, which helps cover data costs for eligible job seekers to access Work and Income online services. Part of government digital inclusion initiatives.
- SkinnyminorMobile telecommunications partner for the 'Cheap as' data program, providing discounted data access for eligible Work and Income clients to enable online job search and applications.
- 2degreesminorTelecommunications partner participating in the 'Cheap as' data program, helping reduce digital access barriers for job seekers by covering mobile data costs.
- OneNZminorTelecommunications partner joining the 'Cheap as' data program from 27 July, expanding coverage for data cost assistance to more eligible job seekers on mobile networks.
Recent moves4 records
Expansion highlights4 records
Work And Income competitors and assessment
Company assessmentBroad incumbents
- Indeed: Global job search engine with significant NZ presence; competes for both job seeker traffic and employer job postings across all categories Work and Income covers.
- Seek: Leading private employment marketplace in Australia and New Zealand; directly comparable as a two-sided job platform serving NZ job seekers and employers, though operating as a commercial business rather than a public service.
- Jobcentre Plus: UK government employment service providing job search, benefits, and employer matching; highly comparable as a public-sector counterpart operating a multi-channel employment platform with benefit integration.
- LinkedIn: Global professional network with job search functionality; increasingly used by NZ job seekers and employers for higher-skilled roles that may otherwise be listed on Work and Income.
Direct peers
- Trade Me Jobs: New Zealand's largest domestic job board, embedded in the broader Trade Me marketplace; competes head-on with Work and Income for employer listings and job-seeker traffic in NZ.
- Employment New Zealand: A sibling NZ government service under MBIE that provides employment rights, obligations, and workplace relations information; directly linked from Work and Income's portal and overlapping in employment-support scope.
- Careers NZ: NZ government-run careers guidance and job information service; an adjacent public-sector platform for job seekers that overlaps with Work and Income's employment-support mandate.
- Workforce Australia: Australian government employment service providing job search, matching, and employment support; structural equivalent to Work and Income in a neighbouring jurisdiction with similar benefit-integrated model.
Emerging players
- Hays: Global recruitment agency with a significant NZ presence; competes for employer hiring needs and skilled job seekers though via a commercial recruitment model rather than a public platform.
Others
- StudyLink: Sister NZ government agency under MSD providing student support and allowances; provides a referral pathway for student job seekers into Work and Income's employment services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Work And Income social profiles
Digital presenceWork And Income financial estimates
Financial estimateRevenue estimate
Valuation estimate
Work And Income leadership team
Management profileNumber of profiles
Work And Income funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Work And Income M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Work And Income
What does Work And Income do?
Work and Income is a free, government-run employment services platform operated by the New Zealand Ministry of Social Development. It provides job seekers with profile creation, automated job matching, CV generation, and online job applications across 10 industry categories, alongside in-person and phone support. For employers, it offers vacancy listing, candidate sourcing, recruitment support, and employee retention assistance, all delivered at no cost through an online portal, service centres, and case managers.
Is Work And Income a public or private company?
Work And Income is a private company. It is classified as state government owned and is currently operating.
When was Work And Income founded?
Work And Income was founded in -1. It employs 101 to 250 people.
Who are Work And Income's main competitors?
Broad incumbents on record are Indeed, Seek, Jobcentre Plus and LinkedIn. Direct peers are Trade Me Jobs, Employment New Zealand, Careers NZ and Workforce Australia. Hays is listed as an emerging player. StudyLink is listed as an others.
Does Work And Income have an API?
No public API is recorded for Work And Income.
What industry is Work And Income in?
Work And Income's product category is Public Employment Services. Its primary akta.pro industry code is BPAIAKAB, Unemployment Insurance & Employment Support Benefits, with a secondary code of BPAGALAB, Workforce Development & Inclusive Employment (Job Training, Placement). Its NAICS code is 923 and its SIC code is 7361.