Workbridge

What Workbridge does

Workbridge is a New Zealand-owned not-for-profit employment service that connects jobseekers with disabilities or health conditions to employers across all sectors of the economy. Founded in 1931 (originally as the Soldiers' Civil Re-establishment League, restructured as Workbridge Incorporated in 1990), the organisation is the largest NZ-owned provider in its segment and serves a population of approximately 228,000 working-age disabled people who are currently not employed. Its eligible jobseekers must be aged 16–64, NZ citizens or permanent residents, with a disability or health condition lasting six months or more.

Workbridge's core product is the My Workbridge online portal — a Salesforce-based (workbridge.force.com) job-search platform launched in December 2021 that provides disabled jobseekers access to vacancies not advertised elsewhere, CV-building tools, interview preparation, public transport route information, and workplace accessibility data. Distribution is hybrid: 22 physical service centres nationwide staffed by employment consultants, a toll-free phone line (0508 858 858), video interpreting services for Deaf jobseekers, and the Just Say Yes (justsayyes.co.nz) employer education campaign. Over 40% of its 101–250 staff have lived experience of disability, and post-placement support runs for up to 12 months.

The business model is fully funded by the Ministry of Social Development (MSD) under a multi-year contract, making services free for both jobseekers and employers. Workbridge additionally administers the Job Support Fund and Modification Grants on MSD's behalf. Enterprise customer logos span ANZ, Vodafone, Z Energy, Countdown, Silver Fern Farms, Auckland DHB, Wellington City Council, TEC, and OCS, alongside SMBs and recruitment partners. The corporate group was restructured in 2023 into a WorkBridge Foundation holding company with a new operating LLC (Workbridge Employment Services Ltd | Te Arawhiti mō Mahi).

Name

Workbridge

Legal name

Workbridge Incorporated

Website

https://workbridge.co.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Workbridge is a New Zealand not-for-profit disability employment service connecting disabled jobseekers with employers across all sectors via 22 nationwide service centres, the My Workbridge online portal, and the Just Say Yes campaign, funded by the Ministry of Social Development.

Ownership category

akta.pro rank

Product category

Disability Employment Services

NAICS

Vocational Rehabilitation Services (624310), Vocational Rehabilitation Services (62431), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAJ

Employment & Job Readiness Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGALAM

Disability Services & Assistive Solutions (Accessibility, Assistive Tech)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYBPAGAEAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Disability employment services
• Job matching platform
• Vocational rehabilitation
• Inclusive recruitment
• Workplace accommodations

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: Workbridge is funded by the Ministry of Social Development (MSD) to provide disability employment services. Services are free for both jobseekers and employers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Workbridge is the largest New Zealand-owned employment service for people with disabilities or health conditions. It connects disabled jobseekers with employers through 22 nationwide service centres staffed by employment consultants and through the My Workbridge online portal. Services include job matching, CV preparation, interview coaching, workplace accommodation advice, and up to 12 months of post-placement support, and are provided free of charge to both jobseekers and employers under Ministry of Social Development funding.

Product overview

Workbridge is the largest New Zealand-owned employment service for people with a disability or health condition. The core product offering is the My Workbridge Portal - an online job-search tool that connects disabled job seekers with employers who value their contributions. Supporting this is the Just Say Yes employer support campaign, which provides education and training for businesses on hiring disabled workers. Services are delivered through a network of employment consultants in 22 centers nationwide and are free for employers and eligible jobseekers.

Differentiator

Problem solved

Functional benefit

Brands

• My Workbridge: An online job-search portal tool to help disabled people and others facing various barriers into employment, providing access to roles not advertised elsewhere, CV building tools, interview preparation, and information about workplace accessibility.
• Just Say Yes (justsayyes.co.nz)

Products and services

• My Workbridge Portal Online job-search platform for disabled jobseekers that provides access to job vacancies not advertised elsewhere, CV building tools, interview preparation, public transport information for prospective jobs, and workplace accessibility details such as building accessibility and noise levels.
• Just Say Yes Employer-focused campaign and training programme offering support and training for New Zealand employers to make their workplaces more accessible and to confidently hire disabled workers.
• Disability Employment Consulting Services Free in-person employment consulting delivered through 22 nationwide service centres, including job matching, CV preparation, interview coaching, advice on accessible recruitment, post-placement support for up to 12 months, and access to the Job Support Fund and Modification Grants.

Quantifiable outcome

• 87% of employers rate Workbridge services as good or very good
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Ministry of Social Development (MSD)coreStrategic or Co-development PartnerWorkbridge is funded by the Ministry of Social Development to provide disability employment services. MSD provides ongoing funding that enables Workbridge to offer free services to both jobseekers and employers. Workbridge also administers Job Support Fund and Modification Grants on behalf of MSD.
• Work and IncomecoreStrategic or Co-development PartnerWork and Income administers Modification Grants which provide financial assistance to disabled people to help them gain or retain open employment by removing barriers. Applications can be made through Workbridge or Work and Income.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ingeus: Global employment services provider with strong disability employment and welfare-to-work offerings in the UK, Australia, and New Zealand, operating on outcome-based government contracts analogous to Workbridge's MSD arrangement.
• MAX Solutions (MAX Employment): Major Australian disability employment services provider delivering government-funded Disability Employment Services (DES), vocational rehabilitation, and workplace adjustments — directly comparable to Workbridge's MSD-funded operating model.
• Employment Plus: Australian disability employment services provider (part of Endeavour Foundation) operating DES contracts; functionally and structurally similar to Workbridge with the same government-funded, employer-mediated placement model.
• Shaw Trust: UK not-for-profit delivering disability employment services, vocational rehabilitation, and inclusion programmes funded via government contracts — structurally and operationally comparable to Workbridge.
• The Fedcap Group: US not-for-profit providing vocational rehabilitation, disability employment, and workforce development services via government contracts — a comparable mission-driven, contract-funded employment services operator.
• Reed in Partnership: UK employment services provider delivering welfare-to-work, disability employment, and skills programmes under government contracts — closely comparable to Workbridge in funding model and customer segments.
• APM: Australia- and New Zealand-headquartered provider of disability employment services, vocational rehabilitation, and workplace inclusion programmes, operating under similar government-funded contracts and serving comparable jobseeker and employer segments.

Broad incumbents

• Goodwill Industries International: Large US-based not-for-profit network delivering vocational rehabilitation, disability employment, and training services at significantly greater scale than Workbridge, but with overlapping mission and customer base.
• Serco Employment Services: Global outsourcing major operating government-funded employment, welfare-to-work, and disability employment programmes across multiple geographies — a much larger but overlapping competitor in the same contract-funded space.

Emerging players

• SourceAbled: US-based technology platform focused on disability-inclusive hiring and matching candidates to employers — an emerging digital-first analogue to Workbridge's My Workbridge Portal, with comparable employer and jobseeker segments but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wbemploymentservices
• LinkedInlinkedin.com/company/workbridge-nz
• Instagraminstagram.com/workbridge_nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workbridge