Longo Toyota

Name

Longo Toyota

Legal name

Longo Toyota

Website

https://longotoyota.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

El Monte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New and used Toyota vehicle sales including certified pre-owned vehicles
2. Service and Parts: Vehicle maintenance, repairs, and genuine Toyota parts sales
3. Finance and Insurance Products: Financing, leasing, and vehicle protection plans
4. Collision Repair: Professional collision repair services through certified collision center
5. 626 Customs Customization: Vehicle customization services including garage builds, print shop, and consultations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Longo Toyota operates a large-scale automotive retail dealership selling new Toyota vehicles, pre-owned and certified pre-owned (CPO) vehicles, and providing factory-trained vehicle service, parts, collision repair, and customizations through its 626 Customs program, along with finance and insurance products. Founded in 1967 in El Monte, California, it is the world's largest Toyota dealership by volume, operating from a single large campus.

Product overview

Longo Toyota is a large automotive dealership offering a comprehensive vehicle sales and service ecosystem. Its core offering centers on new Toyota vehicle sales (including sedans, SUVs, trucks, minivans, and electrified vehicles), a Certified Pre-Owned (CPO) program with 160-point inspection, factory-trained service and collision repair, and parts sales. The dealership also operates 626 Customs for vehicle customization, an in-house finance department, and an online SmartPath shopping platform. The company has been the #1 volume Toyota dealership in the U.S. since 1967 and was acquired by Penske Automotive Group in November 2025.

Differentiator

Problem solved

Functional benefit

Brands

• 626 Customs: Vehicle customization brand offering garage services, custom builds, and print shop services for Toyota vehicles.

Products and services

• New Toyota Vehicles Sales of brand-new Toyota vehicles to individual retail consumers, including sedans, SUVs, trucks, and hybrids.
• Pre-Owned Vehicles Sales of used vehicles from various manufacturers, targeted at value-oriented individual buyers.
• Certified Pre-Owned (CPO) Toyota Vehicles Sales of Toyota-backed certified pre-owned vehicles that pass manufacturer inspection and come with extended warranty coverage.
• Vehicle Service & Parts Factory-trained maintenance, repair, and parts replacement services performed by Toyota-certified technicians.
• Collision Repair Body and collision repair services for damaged vehicles, including insurance claim work.
• 626 Customs (Vehicle Customization) In-house vehicle customization, accessories, and personalization services for Toyota buyers and owners.
• Finance & Insurance (F&I) Auto financing, leasing arrangements, and insurance products arranged for vehicle purchasers through the dealership's F&I department.

Quantifiable outcome

• 4.7-star Google rating with nearly 30,000 reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Penske Automotive Group: Penske Automotive Group (NYSE: PAG) is the publicly traded parent of Longo Toyota and one of the largest diversified automotive retailers in the world. While Longo focuses on a single Toyota franchise, Penske operates multiple brands across the U.S. and internationally, making it the most relevant peer for understanding Longo's market context and the valuation multiple framework appropriate for a single-store retail operation.
• CarMax: CarMax (NYSE: KMX) is the largest used-vehicle retailer in the U.S., operating physical superstores and a national online platform. While CarMax focuses on used vehicles without franchise constraints, its omnichannel retail model and Certified pre-owned offering directly compete for Longo's certified pre-owned and used inventory share.
• Sonic Automotive: Sonic Automotive (NYSE: SAH) operates franchised dealerships across luxury and mainstream brands as well as EchoPark used-vehicle stores. Its mix of franchise retail and standalone used-car operations parallels the broader competitive set Longo competes against for new and used Toyota buyers in Southern California.
• Group 1 Automotive: Group 1 Automotive (NYSE: GPI) operates a large network of franchised dealerships across the U.S. and U.K., with material Toyota franchise exposure among its brand mix. Its scale and brand diversification contrast with Longo's single-store single-brand model.
• Asbury Automotive Group: Asbury Automotive Group (NYSE: ABG) is a large U.S. franchised automotive retailer with over 150 stores, including significant Toyota franchise exposure. Asbury's scale, F&I operations, and digital retail investments provide a relevant comparison for Longo's service and parts revenue model.
• AutoNation: AutoNation (NYSE: AN) is the largest automotive retailer in the United States, operating hundreds of franchised dealerships across multiple brands. While Longo is single-brand Toyota, AutoNation's multi-brand franchise model, F&I operations, and customer-facing scale make it a relevant benchmark for sales operations, service throughput, and customer retention economics.
• Lithia Motors: Lithia Motors (NYSE: LAD) is one of the largest U.S. automotive dealership groups, operating hundreds of stores across multiple brands as well as its Driveway online used-vehicle marketplace. Lithia's combination of physical retail, digital channels, and finance offerings provides a relevant operational comparison for Longo's traditional single-store model.

Others

• DriveTime: DriveTime is a national used-vehicle retailer focused on subprime financing for credit-challenged buyers. While its target customer is different from Longo's typical buyer, it overlaps on the used-vehicle retail competitive landscape and provides a financing-led alternative to Longo's F&I and trade-in offerings.

Emerging players

• Carvana: Carvana (NYSE: CVNA) pioneered the online-only used-vehicle retail model with home delivery and a vertically integrated reconditioning and financing operation. Its purely digital model contrasts with Longo's physical-store-centric approach and represents the largest structural threat to traditional dealership economics in the used-car segment.
• Vroom: Vroom is an online used-vehicle retailer offering national inventory, home delivery, and financing. Like Carvana, it represents an online-first model that competes for Longo's used-vehicle and certified pre-owned demand in Southern California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LongoToyota
• Facebookfacebook.com/longotoyota
• Instagraminstagram.com/longotoyota
• Xx.com/longotoyota
• LinkedInlinkedin.com/company/longo-toyota-scion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longo Toyota