BULK SMS PLANS

What BULK SMS PLANS does

BULK SMS PLANS is the trade name of Hence Digital Telematics Private Limited, a private Indian company incorporated in Haryana in 2020 (CIN: U52399HR2020PTC085830), operating a cloud-based communications platform that delivers bulk SMS, voice, IVR, WhatsApp Business, and RCS messaging to more than 35,000 claimed customers across 200+ countries. The core architecture is an SMS gateway built on direct partnerships with 500+ mobile operators and exposed via a self-serve web portal, SMPP and HTTP APIs, a WordPress plugin, and an Android application, supporting reported throughput of 1.5B+ SMS per month and 1B+ API calls per month. DLT (Distributed Ledger Technology) compliance for TRAI regulations in India, including header registration and content template management, is a foundational compliance layer for the commercial messaging business.

The company operates a usage-based revenue model in which customers purchase SMS credits at tiered per-message prices ranging from INR 0.20 (trial) down to INR 0.13 (5 million-credit Entrepreneur tier), with adjacent revenue from voice calls, IVR subscriptions, autodialer, missed-call alerts, short/long codes, WhatsApp Verify API, and RCS. Go-to-market combines product-led growth (self-serve signup and 5-minute account activation) with API-first distribution for developer and enterprise integration, supplemented by a white-label reseller program that lets agencies, media companies, and web developers rebrand the platform and set their own pricing. Named enterprise users include Axis Bank, Honda, State Bank of India, T-Series, and Xiaomi, and the customer base is segmented across startups/SMEs, e-commerce, banking, education, healthcare, travel, real estate, and automotive verticals. The product portfolio has broadened in 2024–2025 to include Rich SMS (RCS), WhatsApp Verify API, and an announced AI Chatbot (Robochit), with sub-brand offerings in school ERP, web/app development, graphic design, and digital marketing.

Name

BULK SMS PLANS

Legal name

HENCE DIGITAL TELEMATICS PRIVATE LIMITED

Website

https://bulksmsplans.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BULK SMS PLANS is a cloud-based CPaaS platform operated by Hence Digital Telematics Private Limited, offering bulk SMS, OTP, voice/IVR, WhatsApp, and RCS messaging to SMBs and enterprises across 200+ countries via a self-serve portal, APIs, and a white-label reseller program.

Ownership category

akta.pro rank

Product category

Cloud Communications / SMS Gateway

NAICS

Telecommunications Resellers (517121)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• Bulk SMS service
• Transactional SMS gateway
• Promotional SMS platform
• OTP messaging API
• Cloud communications platform

Headquarters

HQ city

Jagadhri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. SMS Credit Sales: Primary revenue stream from selling SMS credits. Customers purchase credits in bulk at tiered pricing based on volume. Higher volume purchases result in lower per-SMS costs. Credits are consumed as messages are sent.
2. Transactional SMS: SMS for sending informational messages, order confirmations, OTPs, and alerts to registered customers. Delivered 24/7 to both DND and Non-DND numbers.
3. Promotional SMS: Marketing SMS for promotions, discounts, and brand awareness. Delivered only to Non-DND numbers during business hours (9 AM to 9 PM).
4. OTP SMS (High Priority): High-priority OTP verification messages delivered 24/7 with fast delivery (5-10 seconds) and refund for undelivered messages within 48 hours.
5. Voice Call Services: Voice call services including missed call alerts and IVR. Revenue based on call duration and number of channels.
6. IVR Services: Interactive Voice Response services with multi-level IVR, call recording, live reports, DTMF routing, and API/webhook integration.
7. Reseller Program: White-label solution allowing partners to resell SMS under their own branding. Resellers purchase credits at bulk rates and sell at their own pricing to create profit margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

BULK SMS PLANS operates a cloud-based bulk SMS gateway platform that enables businesses to send promotional, transactional, and OTP SMS messages domestically and internationally. The service is delivered via a self-serve web portal, mobile application, HTTP/SMPP APIs, and a WordPress plugin, with support for multi-language (Unicode) messaging, DLT compliance, real-time delivery reports, and scheduled/dynamic SMS. The company also offers voice call, IVR, WhatsApp Verify API, RCS messaging, missed call alerts, and a white-label reseller program.

Product overview

BULK SMS PLANS operates as a comprehensive cloud-based communications platform offering bulk SMS, voice, and WhatsApp messaging services primarily for business marketing and customer engagement in India and internationally. The platform is built around a core Bulk SMS Gateway with multiple delivery routes (promotional, transactional, OTP SMS) supplemented by voice call services (including IVR and autodialer), WhatsApp Business API integration, and value-added modules including web/application development, digital marketing, and school management software. The product portfolio includes over 15 distinct services/modules that can be purchased individually or as enterprise packages, with a reseller program offering white-label solutions. The infrastructure supports HTTP API and SMPP connectivity for third-party integration, serving 35,000+ customers across 200+ countries with reported processing capacity of 25+ billion SMS annually.

Differentiator

Problem solved

Functional benefit

Brands

• AI Chatbot (Robochit): AI-powered chatbot service
• School ERP Software

Products and services

• Bulk SMS Platform
• Transactional SMS
• Promotional SMS
• OTP SMS
• International SMS
• Voice Call
• IVR (Interactive Voice Response)
• SMS API
• WhatsApp Verify API WhatsApp Business API integration for OTP verification and WhatsApp messaging, supporting template creation, flows, and chatbot building through WA Bridge integration.
• Rich SMS (RCS Messaging) Rich Communication Services messaging enabling enhanced multimedia messages with advanced formatting, interactive buttons, and multimedia content support.
• White Label Reseller Portal
• Missed Call Alert
• School Management System (School ERP)
• DLT Platform Services

Quantifiable outcome

• 98% of SMS messages are opened and read by recipients, with 98% read within 3 minutes of receipt
• +4 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature10 records

Partnerships

One partnership is on record.

• Telecom Operators (Multiple)coreTechnology or IntegrationDirect partnerships with multiple telecom operators enabling intelligent SMS gateway routing. These partnerships are the backbone of the service, providing best-in-class delivery rates, ultra-low latencies, and 24x7 support for SMS delivery across networks.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Twilio: Global CPaaS leader offering SMS, voice, WhatsApp and email APIs at scale. Comparable as the dominant cross-border SMS API platform competing for the same enterprise OTP/notification workloads, though Twilio is far broader in product and geography.
• Sinch: Sweden-based CPaaS incumbent with direct operator relationships and SMS, voice, and WhatsApp APIs. Competes directly with BSP for enterprise SMS volume and has stronger international reach, but is similarly positioned as a messaging infrastructure provider.
• MessageBird (Bird): Omnichannel CPaaS platform providing SMS, WhatsApp, voice and email APIs globally. Direct competitor in the multi-channel messaging space with overlapping enterprise customer base and similar API-first delivery model.
• Vonage (Ericsson): Enterprise CPaaS provider (now part of Ericsson) offering SMS, voice, video, and messaging APIs globally. Comparable as an enterprise-facing bulk SMS and omnichannel communications platform, though significantly larger and broader in scope.

Direct peers

• Gupshup: India-headquartered conversational messaging platform offering SMS, WhatsApp Business API, RCS, and chatbot services. The closest India-based direct peer — same geography, same DLT-regulated SMS gateway business, and overlapping product roadmap including AI chatbots.
• Plivo: Cloud communications platform offering SMS APIs, voice, and WhatsApp Business API to enterprises. Comparable API-first bulk SMS and OTP delivery model targeting developers and enterprise customers with similar pricing structure.
• MSG91: India-based bulk SMS and communication API provider offering transactional, promotional, and OTP SMS with WhatsApp and voice. Near-identical India-focused business model with same DLT compliance orientation and self-serve + reseller GTM.
• Karix Mobile (Tata Communications): India enterprise messaging platform (acquired by Tata Communications) providing bulk SMS, WhatsApp Business API, voice, and RCS. Directly comparable for enterprise SMS volume in India with strong bank and enterprise client base.
• Kaleyra: Global CPaaS provider offering SMS, voice, WhatsApp, and email APIs with strong India and emerging-market presence. Comparable multi-channel messaging infrastructure play with overlapping enterprise customer base.

Regional players

• Africa's Talking: Pan-African communication API platform offering SMS, USSD, voice, and payment APIs across African markets. Comparable as an SMS gateway serving emerging-market enterprise and developer customers, but geographically distinct from BSP's India-centric operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlansSms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BULK SMS PLANS