Distorted People

Name

Distorted People

Legal name

Distorted People North America, Inc.

Website

https://distortedpeople.us

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Urban Streetwear Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

Keywords

• Urban streetwear apparel
• Direct-to-consumer fashion
• Streetwear e-commerce
• Graphic hoodies tees
• Premium casual clothing

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of urban streetwear apparel including hoodies, t-shirts, sweatshirts, shirts, flannels, jackets, pants, caps, and socks. Orders are fulfilled from US warehouse with shipping to US, Canada, and Mexico. The business model is transactional e-commerce with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Distorted People designs, brands, and sells urban streetwear apparel—including hoodies, t-shirts, sweatshirts, jackets, shirts, flannels, pants, caps, socks, and gift cards—through its own direct-to-consumer Shopify storefront at distortedpeople.us. The brand organizes its offering into named themed collections (New Collection Drop, Vintage Spirit, Tattoo, Big Nasty, DPC Premium, College) and sells strictly limited releases, with products shipped from a US warehouse to customers in the United States, Canada, and Mexico.

Product overview

Distorted People is a non-conformist urban streetwear brand headquartered in Munich, Germany, with US operations based in Los Angeles, CA. The company operates an e-commerce storefront selling apparel and accessories organized into multiple named collections: the flagship New Collection Drop '24 (seasonal releases), Vintage Spirit Collection (70s-80s vintage-inspired pieces), Tattoo Collection, Big Nasty Collection, DPC (Distorted Premium Collection), and College Collection. Product categories include T-shirts (basic and graphic), shirts and flannels, sweatshirts, hoodies, jackets, pants, caps, and socks—all featuring the brand's distinctive Barber & Butcher logo (crossed razor blade and butcher's hatchet). The company also offers gift cards and runs seasonal sales. Orders ship from the US with free shipping on orders over $180.

Differentiator

Problem solved

Functional benefit

Products and services

• New Collection Drop '24 The flagship seasonal collection featuring the brand's newest caps, hoodies, sweatshirts, pants, T-shirts, long sleeves, shirts, shorts, and accessories. Targeted at urban streetwear consumers seeking the brand's latest releases.
• Vintage Spirit Collection Vintage-inspired streetwear collection featuring heavy oversized hoodies, oversized tees, cargo pants, sweat shorts, flannel shirt, and dad cap, with frayed seams and washed-out vintage prints inspired by 70s and 80s hard rock band tees. For consumers seeking vintage aesthetic streetwear.
• Tattoo Collection Streetwear collection featuring tattoo-inspired designs, targeted at consumers drawn to tattoo-themed urban apparel.
• Big Nasty Collection Urban streetwear collection with distinctive branding, marketed as a new release within the brand's collection lineup.
• DPC | Distorted Premium Collection Premium-tier streetwear collection featuring high-quality pieces with enhanced materials and design details, targeted at consumers seeking the brand's higher-end offerings.
• College Collection Streetwear collection featuring collegiate-inspired styles and aesthetics, targeted at consumers seeking varsity-look apparel.
• Hoodies High-quality hoodies with classic and comfortable fit, ranging from simple basic collection models to eye-catching print designs, featuring the Barber & Butcher logo. Available in sizes XS to XXL for men and women.
• Sweatshirts Sweatshirts in multiple color and logo variations, featuring soft fabric, high comfort, and hidden details. Available in sizes XS to XXL, suitable for men and women.
• Jackets Cold-weather outerwear including blousons, bomber jackets, parkas, and coats combining modern fashion influences with timeless design.
• Shirts Variety of shirts including classic flannel shirts and shirt jackets (thicker shirts worn open or as jacket replacements), featuring unique cuts, fabric variants, and hidden blade logo applications.
• Flannels Classic flannel shirts that round off casual street style, offered as a dedicated collection within the shirts category.
• T-Shirts T-shirt collection featuring various graphic styles and prints with the Barber & Butcher branding.
• Basic T-Shirts Classic T-shirts with Barber & Butcher blade logo, available in regular fit and oversized fit, with choice of Cutted Neck or Grand Crew Neck collar styles.
• Pants Various pant styles including sweatpants, trackpants, and taped dresspants, featuring Barber & Butcher blade branding.
• Caps Caps available in multiple styles including snapback caps with classic snapback closure, adjustable dadcaps with strapback closure, and kids caps for smaller heads.
• Socks Sock collection featuring various styles and color options.
• Gift Cards Brand gift cards available for purchase and use toward products on the Distorted People storefront.
• Bestsellers Curated collection featuring the brand's most popular and best-selling streetwear items across categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider used for online store operations, merchandise management, and order processing. All customer orders and data are managed through Shopify's platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Affliction: Edgy lifestyle/streetwear brand known for graphic tees, hoodies, and tattoo-inspired aesthetics. Comparable as a graphic-heavy, edgy-apparel D2C brand targeting similar non-mainstream fashion consumers.
• The Hundreds: LA-based streetwear brand with strong logo identity and D2C e-commerce at its core. Highly comparable product breadth (tees, hoodies, hats) and similar mid-sized independent positioning in the streetwear scene.
• Stüssy: Heritage streetwear brand selling apparel, headwear, and accessories through D2C e-commerce and wholesale. Comparable as a logo-led streetwear label with a strong subcultural identity and a similar D2C-plus-wholesale distribution approach.
• Diamond Supply Co. Skate/streetwear brand offering graphic tees, hoodies, and headwear through D2C channels. Comparable as an independent streetwear label with a recognizable logo and similar product mix to Distorted People.
• RIPNDIP: Skate/streetwear brand selling graphic tees, hoodies, and accessories through D2C e-commerce. Comparable brand-led D2C streetwear model with a distinctive mascot identity and similar size/scale.
• Born Dead Apparel: Streetwear brand with an edgy, rebellious aesthetic and graphic-driven apparel. Closely comparable as a smaller independent label using distinctive visual identity and limited drops to reach a similar urban streetwear consumer.
• Drop Dead Clothing: Alternative/edgy streetwear brand offering graphic tees, hoodies, and accessories with a dark, non-conformist aesthetic. Directly comparable positioning to Distorted People's edgy, distinctive visual identity.
• Thrasher: Iconic skate/streetwear brand selling flame-logo tees, hoodies, and caps through its own storefront. Comparable as a subcultural, logo-driven streetwear label with strong collector demand and limited-drop mechanics.
• HUF Worldwide: Skate-rooted streetwear brand with D2C storefront offering apparel, headwear, and accessories. Comparable product mix (graphic tees, hoodies, caps) and similar independent mid-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/distortedpeople.usa
• Instagraminstagram.com/distortedpeople.us
• Xx.com/distortedpeople

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distorted People