The Curtain & Blind Co

What The Curtain & Blind Co does

The Curtain & Blind Co (legal name: The Curtain and Blind Company) is a family-run Australian e-commerce retailer of custom-made window furnishings, operating from a manufacturing facility in Perth, Western Australia. The business traces its operational roots to a Perth workroom trade operation established in 1974 and has evolved into a national online retailer selling directly to Australian consumers through curtainandblindco.com.au, eliminating showroom overheads and intermediary markups. Its product portfolio spans three core categories: curtains (sheer, blockout, and double-layered combinations available in S-Fold and pinch-pleat headings), blinds (roller, Venetian, honeycomb, Roman, and vertical, in blockout, light-filtering, sunscreen, double, and motorised variants), and plantation shutters (PVC Eco and Day/Night variants). All curtains and curtain tracks are produced in the company's own Western Australian factory, with select blind types sourced from partner factories.

The company's technology stack is built on Shopify and incorporates several proprietary customer-experience tools: an AI-powered Curtain Visualiser using computer vision to overlay product images on customer-uploaded room photos, a Quick Quote configurator that generates instant pricing based on window measurements, and a Stacking Calculator for curtain-planning. Motionblinds motorisation technology enables battery-powered smart blinds and curtains that integrate with home automation. Payment options include Visa, Mastercard, PayPal, PayTo, and Buy Now Pay Later providers Afterpay and Zip Pay. Digital marketing channels include SEO-optimised location landing pages for major Australian cities, Instagram, YouTube, an Inspiration Hub blog, and an email newsletter offering a 5% discount on signup.

The business model is a one-time-purchase direct-to-consumer retailer. Single-curtain ASPs range from approximately A$354 (entry sheer) to over A$519 (premium blockout), with double-curtain sets typically A$900-A$2,000, while roller blinds span A$87-A$136. Customers self-measure and self-install using online guides and curated sample packs sold at A$5 for ten samples with a A$10 discount code. Products ship Australia-wide with free delivery on orders over A$199 to major metro areas; standard lead times are 4-6 weeks for curtains, 3 weeks for blinds, and approximately 8 weeks for shutters. All in-house manufactured products carry a 24-month warranty. The firm remains privately held under family ownership with no disclosed external capital, partnerships, or M&A activity.

Name

The Curtain & Blind Co

Legal name

The Curtain and Blind Company

Website

https://curtainandblindco.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

The Curtain & Blind Co is a family-run Australian e-commerce retailer selling custom-made curtains, blinds, and shutters direct-to-consumer from its Western Australian factory, serving residential and DIY customers across Australia with no showroom overheads.

Ownership category

akta.pro rank

Product category

Window Furnishings

NAICS

Window Treatment Retailers (449122), Curtain and Linen Mills (31412), Blind and Shade Manufacturing (33792)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Custom made curtains
• Window blinds
• Plantation shutters
• Custom window furnishings
• Factory direct

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Curtain Sales: One-time sale of custom-made curtains manufactured in their own Western Australian factory, sold direct to consumers online with no showroom markups
2. Custom Blind Sales: One-time sale of custom-made roller, Venetian, honeycomb, Roman, and vertical blinds. Some blinds manufactured at different partner factories with separate completion schedules
3. Plantation Shutter Sales: Custom PVC Eco Shutters and Day/Night Shutters for window covering solutions
4. Fabric Samples: Sample packs sold for $5 for 10 samples with free express postage, includes $10 discount code for next purchase
5. Delivery Fees: Shipping charges for orders under $199 ($50 flat fee), Northern Territory and Tasmania ($150 flat fee), and shutters (calculated at checkout)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Curtain & Blind Co manufactures and sells custom-made curtains, blinds, and shutters directly to Australian consumers via its online store. Products are made-to-measure in the company's own Western Australian factory and shipped Australia-wide without showroom markups, supported by online planning tools and DIY installation guides.

Product overview

The Curtain & Blind Co is a family-run Australian e-commerce company (operating since 1974) offering custom-made window furnishings sold direct online with no showroom markups. The product portfolio centres on three core categories: (1) Curtains including Sheer Curtains, Blockout Curtains, and Double Curtains (combining sheer and blockout layers), with numerous sub-brands like Odin, Burano, Simplicity, Galaxy across various fabric types and heading styles (S-Fold, Pinch Pleat); (2) Blinds encompassing Roller Blinds, Venetian Blinds, Honeycomb Blinds, Roman Blinds, and Vertical Blinds, with sub-types for blockout, light-filtering, sunscreen, and motorised options; and (3) Plantation Shutters including Eco Shutter and Day/Night Shutter. The company supplements its product offerings with digital tools including a Curtain Visualiser (AI-powered room preview), Quick Quote calculator, and Stacking Calculator. All products are manufactured in the company's own Western Australian factory, enabling factory-direct pricing and 4–6 week lead times for curtains, 3 weeks for blinds, and 8 weeks for shutters.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheer Curtains Custom-made Australian sheer curtains that gently filter light and add soft style to any room. Available in S-Fold, Linen-Blend, and Motorised options, with sub-ranges including Odin, Burano, Cloud, Prevelly, Bali, Allusion, Lucern, Flaxen, Astra, Bayview, Mossman, Graceful, and Pilbara. Pricing ranges from $354 (Prevelly) to $512 (Allusion).
• Blockout Curtains Custom-made Australian blockout curtains providing total darkness, insulation, and energy-efficient living. Features 100% blockout coated fabrics with off-white silicone lining. Sub-ranges include Simplicity, Galaxy, Harris, Weylands, Halifax, Avena, Breakaway, Broome, Boston, Eyre, Havana, and Amsterdam. Pricing ranges from $396 (Simplicity) to $519 (Broome).
• Double Curtains Custom-made Australian double curtains combining sheer and blockout layers on a double track system, allowing sheers for daytime and blockouts for nighttime light and privacy control. Double curtain sets typically priced $900-$2,000.
• Roller Blinds Locally made roller blinds with a wide fabric selection. Available types include Blockout Rollers, Sunscreen Rollers, Light Filtering Rollers, Double Rollers, and Motorised Rollers. Product examples include Quest Blockout, Jersey Light Filtering, Metroshade Light Filtering, Vibe Blockout, and Linesque Light Filtering. Pricing ranges from $87 (Jersey Light Filtering) to $136 (Honeycomb Light Filtering).
• Venetian Blinds Versatile and durable blinds with UV protection and various control options, balancing privacy and light control.
• Honeycomb Blinds Cellular blinds with exceptional thermal performance and snug recess fitting, available in seasonal fabric options. Example product: Honeycomb Light Filtering Corded Blind.
• Roman Blinds Classic-style Roman blinds offering a tailored window treatment appearance with a modern twist.
• Vertical Blinds Classic-style vertical blinds with low-maintenance operation and a large colour range.
• Eco Shutter Custom-made PVC plantation shutters offering the look and feel of traditional wood shutters, with DIY-friendly installation. Approximately 8-week lead time.
• Day/Night Shutter Custom-made durable PVC plantation shutters with day/night light control functionality. Approximately 8-week lead time.
• Fabric Sample Packs Sample packs of $5 for 10 samples with free Australia-wide express postage and a $10 discount code for the next purchase. Curated packs include The Whites, The Neutrals, The Greys, and The Blockouts.
• Designer Curtain Tracks High-quality aluminium tracks, brackets, and components for smooth curtain operation, available in powder-coated white, black, or platinum finishes. Required for S-Fold curtain configurations.

Quantifiable outcome

• 4-6 weeks standard delivery for curtains, 3 weeks for blinds
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spotlight: Australia's largest specialty fabric and home furnishings retailer with physical stores nationwide. Offers custom curtain and blind services as part of a broader homewares portfolio.
• Blinds.com: US-based online custom blinds retailer owned by Hunter Douglas. Larger-scaled player with comparable online custom window treatment model and broad product catalogue.
• IKEA: Global home furnishings retailer with ready-made curtains, blinds, and smart motorised options. Indirect competitor offering standard sizes at lower price points with overlapping target customers.
• Domayne (Harvey Norman): Australian premium home furnishings retailer owned by Harvey Norman. Sells window treatments alongside broader furniture and homeware range with physical showroom presence.

Direct peers

• OzShutters: Australian online retailer specialising in custom plantation shutters. Competes directly in the shutter category that The Curtain & Blind Co sells as part of its window furnishings range.
• DIY Blinds: Australian e-commerce retailer offering custom-made blinds and curtains with a similar DIY installation model. Competes on price and convenience with factory-direct positioning.
• Smith & Noble: US online retailer offering custom window treatments including curtains, blinds, shades, and shutters. Similar factory-direct custom-made business model targeting consumers via e-commerce.
• Blinds Online: Australian online retailer selling custom-made blinds directly to consumers with factory pricing. Closest direct competitor sharing the same online factory-direct model and product categories.
• Curtain Wonderland: Australian online retailer specialising in custom-made curtains. Direct competitor with similar online ordering and made-to-measure value proposition.

Others

• Motionblinds (Coulisse): Manufacturer of motorised blind systems integrated into The Curtain & Blind Co's product offering. Ecosystem partner enabling smart-home functionality rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCipN2fT8wmTwyf8x78TDttVg
• Facebookfacebook.com/thecurtainandblindcompany
• Instagraminstagram.com/curtainandblindco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Curtain & Blind Co