Zarrow Pointe

What Zarrow Pointe does

Zarrow Pointe is a 501(c)(3) non-profit senior living community located at 2025 E. 71st Street in Tulsa, Oklahoma, founded in 1980 (originally as Tulsa Jewish Retirement & Health Center) and rebranded in 2017 to reflect its all-faiths resident base. It operates a licensed continuum-of-care campus — one of only a few facilities in Oklahoma with this full licensing — comprising four core products: The Villas (recently completed independent-living patio homes with $40,000+ entrance fees), The Apartments (a four-story complex offering independent or assisted living at $3,195–$4,365/month with three tiered care levels), the Kaiser Health Care Center (24-hour skilled nursing and rehabilitation at $280–$380/day), and Miller Hospice (palliative and hospice care as part of the Tulsa Jewish Health System). Supporting amenities include the Waters Aquatic Center with an indoor heated saline-water pool, on-site physicians clinic, fitness and wellness programming (Tai Chi, balance training, Music & Memory), and co-located institutions such as the Sherwin Miller Museum of Jewish Art, the Mizel Jewish Community Day School, and the Charles Schusterman Jewish Community Center.

The business model is predominantly subscription-based recurring revenue from resident fees, supplemented by one-time entrance fees, philanthropic donations (including an Amazon Smile channel and annual Legacy of Laughter Gala), and fundraising events. The organization serves approximately 200+ residents and employs 101–250 staff across clinical, wellness, social services, and administrative functions. Its go-to-market is sales-led, relying on direct outreach, on-site tours scheduled via phone or website form, community referrals from physicians and hospitals, and educational workshops. The community has earned a CMS 5-star rating (top 14% in Oklahoma) and a zero-deficiency rating from the Oklahoma State Department of Health (December 2018), and operates Oklahoma's largest solar-powered parking structure, generating 100 kWh of energy daily.

Strategically, Zarrow Pointe has invested in product expansion (new Villas, expanded amenities), regulatory excellence, and sustainability infrastructure rather than geographic or technological expansion. No M&A, funding rounds, or AI/ML initiatives are present in the disclosed data, and operations remain concentrated on the single Tulsa campus with hospice services extending into the surrounding region. Leadership is led by CEO Jim Jakubovitz, with Wellness Director Randy Cogburn (since 1999) anchoring the wellness function.

Name

Zarrow Pointe

Legal name

Zarrow Pointe

Website

https://zarrowpointe.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Zarrow Pointe is a non-profit 501(c)(3) continuum-of-care senior living community in Tulsa, Oklahoma, serving approximately 200+ residents across independent living, assisted living, skilled nursing, and hospice. Founded in 1980, it combines licensed aging-in-place infrastructure with on-campus cultural and wellness amenities.

Ownership category

akta.pro rank

Product category

Senior Living and Continuum of Care Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

• Senior living community
• Assisted living services
• Skilled nursing care
• Independent living residences
• Hospice and palliative care

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Independent Living - The Villas: One-time entrance fees starting at $40,000 with monthly service fees covering maintenance, housekeeping, meal allowances, lawn care, cable, transportation, and wellness programs. Recently completed patio homes offering luxury independent living.
2. Independent Living - The Apartments: Monthly rental fees ranging from $3,195 (one-bedroom) to $4,365 (two-bedroom) plus entrance fees starting at $40,000 and deposit of $1,000. Additional second person fee of $590/month.
3. Assisted Living Services: Tiered assisted living services (Level I $3,115, Level II $3,675, Level III $4,195 per month) added to apartment rent, providing customized nursing care without requiring residents to move.
4. Skilled Nursing and Rehabilitation: 24-hour nursing care with private rooms ($380/day) and semi-private rooms ($280/day) plus state assessment fee of $6.70/day. Includes long-term care and short-term skilled rehabilitation services.
5. Miller Hospice Services: Non-profit hospice care providing palliative care to patients in Tulsa and surrounding areas as part of the Tulsa Jewish Health System.
6. Donations and Philanthropy: Accepts contributions to General Fund and Foundation Endowment Fund. Zarrow Pointe is a 501(c)(3) organization with tax-deductible donations. Also participates in Amazon Smile program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Zarrow Pointe operates a non-profit, licensed continuum-of-care senior living campus in Tulsa, Oklahoma. It sells independent living in The Villas (patio homes) and The Apartments, tiered assisted living services (Levels I–III), 24-hour skilled nursing and short-term rehabilitation at the Kaiser Health Care Center, and non-profit hospice and palliative care through Miller Hospice. Pricing combines one-time entrance fees with recurring monthly service fees for living options and per-diem charges for skilled nursing.

Product overview

Zarrow Pointe is a non-profit senior living community operating as a continuum of care campus. The portfolio consists of four core living options: The Villas (recently completed patio homes for independent living), The Apartments (a four-story complex offering both independent and assisted living with three care levels), the Kaiser Health Care Center (24-hour skilled nursing and rehabilitation), and Miller Hospice (palliative and hospice care). Supporting these core offerings are wellness facilities including an indoor heated saline-water pool, fitness programs, and various therapeutic services. The community emphasizes lifelong learning and integrates on-site amenities such as an art museum, auditorium, salon, physician clinic, and dining facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Villas (Independent Living Patio Homes) Independent living patio homes for active seniors offering maintenance-free, luxurious accommodation in a community setting. Affordable one-time entrance fees (starting at $40,000) plus monthly service fees covering maintenance, weekly housekeeping, weekly linen service, weekly lawn maintenance, expanded basic cable, private car and driver for doctor appointments, scheduled activities, health and wellness programs, personal fitness assessments, and a monthly meal allowance.
• The Apartments (Independent and Assisted Living) Spacious one-bedroom (~800 sq. ft., $3,195/month) and two-bedroom (~1,100 sq. ft., $4,365/month) apartments offering independent or assisted living with three customizable levels of nursing care. Entrance fees start at $40,000 with a $1,000 deposit and a $590/month second-person fee. Allows residents to change or increase care services without moving to a different facility.
• Kaiser Health Care Center (Skilled Nursing and Rehabilitation) Provides 24-hour nursing care in private rooms ($380/day) or semi-private rooms ($280/day) plus a state assessment fee of $6.70/day. Includes long-term nursing care, short-term skilled rehabilitation, three meals and snacks daily, nutrition evaluation and planning, medication administration and monitoring, utilities, expanded basic cable, daily light housekeeping, and weekly personal and flat laundry services. CMS five-star rated.
• Miller Hospice (Hospice and Palliative Care) Non-profit hospice and palliative care committed to caring for body, mind, and spirit of individuals and their families. Provides full access to the broader Tulsa Jewish Health System's services and benefits.

Quantifiable outcome

• Zero-deficiency rating from Oklahoma State Department of Health annual inspection - achieved by less than 1% of facilities
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• OU Department of Internal Medicine (Dr. Syed Hussain)minorStrategic or Co-development Partner · 7 December 2018Neurologist and Movement Disorder Specialist who hosted discussion on Parkinson's Disease at Zarrow Pointe, providing educational programming on senior health issues.
• Dr. Chandini Sharma (Resident Geriatric Specialist)minorStrategic or Co-development Partner · 8 November 2018Resident geriatric specialist who hosted discussion on medical marijuana, providing education on pain management alternatives for seniors.
• American Waste Control Inc.coreOthersWaste management partnership to support Zarrow Pointe's environmental initiatives. Partnership has enabled recycling program that reduced non-recyclable waste by almost two tons.
• Physicians and Medical PartnerscoreStrategic or Co-development PartnerPartnerships with physicians and universities bring healthy living services and educational opportunities to residents on-site. Includes on-site physicians clinic.
• OLLI (Osher Lifelong Learning Institute)coreStrategic or Co-development PartnerEducational partnership offering OLLI classes open to both residents and the Tulsa community, supporting Zarrow Pointe's lifelong learning philosophy.
• Third Floor DesignminorImplementation/ SI/ Consulting PartnerM. Teresa Valero serves as volunteer on Zarrow Pointe Marketing Committee, providing creative design services. Third Floor Design has contributed $1.5 million in pro bono design work to non-profits across multiple states since 1994.
• Tulsa Jewish Health SystemcoreStrategic or Co-development PartnerMiller Hospice is a service of Zarrow Pointe and part of the Tulsa Jewish Health System, providing hospice patients full access to extensive services and benefits of the system.
• Sherwin Miller Museum of Jewish ArtcoreStrategic or Co-development PartnerInternationally acclaimed art museum located on the Zarrow campus, providing cultural programming and art education opportunities for residents.
• Mizel Jewish Community Day SchoolcoreStrategic or Co-development PartnerJewish community day school located on campus, enabling intergenerational programs and educational opportunities between seniors and students.
• Charles Schusterman Jewish Community CentercoreStrategic or Co-development PartnerJewish Community Center facilities on campus including sports complex and auditorium, providing additional amenities and programming for residents.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Life Care Services: Operator and third-party manager of continuing care retirement communities nationwide. Comparable as a direct CCRC operator competitor and potential management partner to nonprofit CCRCs like Zarrow Pointe.
• Atria Senior Living: Operator of independent living, assisted living, and memory care communities nationwide with emphasis on engaged living programming. Comparable on lifestyle programming, tiered pricing, and assisted living service structure.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Directly comparable on continuum-of-care service lines and target resident base, though at much greater scale.
• Five Star Senior Living: Senior living operator offering independent living, assisted living, memory care, and skilled nursing across multiple states. Comparable on multi-level care offerings and tiered pricing structures.
• Sunrise Senior Living: National senior living operator focused on assisted living and memory care with a strong continuum model. Comparable on assisted living tiers, wellness programming, and premium positioning targeting similar resident profiles.
• Erickson Senior Living: Operator of large-scale continuing care retirement communities with on-campus continuum of care, cultural programming, and entrance-fee-plus-monthly-fee pricing models. Highly comparable to Zarrow Pointe's CCRC structure and resident tenure model.
• Sonida Senior Living (formerly Capital Senior Living): Senior living operator with independent living, assisted living, and memory care communities across multiple states. Comparable on tiered care levels and resident pricing structure.

Broad incumbents

• Amedisys: Home health and hospice provider serving seniors in their residences, overlapping with Miller Hospice's service line and offering an alternative delivery model to facility-based hospice at Zarrow Pointe.
• Tulsa Jewish Health System: Parent organization in the Tulsa Jewish Health System that includes Zarrow Pointe and Miller Hospice, providing system-level coordination across senior care services. Directly comparable as a peer entity within the same network.

Regional players

• Greenbrier Senior Living: Operator of senior living communities in Oklahoma and surrounding region. Comparable as a regional competitor serving the same Tulsa/southern Oklahoma senior market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ZarrowPointe
• YouTubevimeo.com/262428158
• Facebookfacebook.com/ZarrowPointe
• Instagraminstagram.com/Zarrowpoint
• LinkedInlinkedin.com/company/zarrow-pointe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zarrow Pointe