CruiseReizen.nl

What CruiseReizen.nl does

CruiseReizen.nl is a Dutch online cruise aggregation and booking platform founded in 2013 by Faizal, headquartered in Rotterdam and operating as a subsidiary of CruiseOnline.com Group B.V. (KvK: 59467029). The platform aggregates itineraries from 25+ cruise lines including MSC, AIDA, Virgin Voyages, Holland America Line, Norwegian Cruise Line, Disney Cruise Line, Royal Caribbean, Celebrity, Seabourn, Explora Journeys, Azamara, Oceania Cruises, and Star Clippers, exposing customers to more than 10,000 sailings searchable by destination, departure port, date, ship, and duration. The customer-facing surface combines a self-serve search and comparison website with a customer portal ("Mijn CruiseReizen"), a 7-day-a-week inside-sales team reachable by phone (010-7200500) and WhatsApp (06 1515 33 44), and an accompanying video content platform ("CruiseReizen TV"). Ancillary offerings include cruise and cancellation insurance sold via a partner integration with a.s.r. Verzekeringen, a VIP Club loyalty program, fly-and-cruise packages, and a B2B travel agent portal ("WavesOnline").

The company monetizes exclusively through commissions earned on completed cruise bookings (no customer-facing booking fees), supplemented by affiliate/referral revenue on insurance products underwritten by a.s.r. Cruise pricing is take-rate-based with a publicly advertised lowest-price guarantee. The platform supports payments via iDEAL, PayPal, Mastercard, Visa, Bancontact, and American Express, and the company holds IATA accreditation (96-0 7971 2) enabling it to issue its own flight tickets for fly-cruise bundles. Trust and consumer protection are reinforced through memberships in ANVR (#05138), SGR (#3.640), CLIA, and the Calamiteitenfonds.

The company targets Dutch-speaking individual cruise travelers in the Netherlands and Belgium, with secondary emphasis on family cruise bookings (Disney, MSC, Royal Caribbean) and luxury/ultra-luxury segments (Seabourn, Regent Seven Seas, Silversea, Explora Journeys). It is a privately held company; no institutional investment, public listing, or disclosed revenue figures were found in the source materials. Distribution is entirely digital-and-direct (website, phone, WhatsApp, email, customer portal) with no physical retail footprint.

Name

CruiseReizen.nl

Legal name

CruiseOnline Group B.V.

Website

https://cruisereizen.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

CruiseReizen.nl is a Rotterdam-based online cruise booking platform that aggregates 25+ cruise lines for Dutch and Belgian individual travelers, earning commissions on bookings while providing personal cruise specialists and bundled insurance and flight add-ons.

Ownership category

akta.pro rank

Product category

Online Cruise Travel Agency

NAICS

Tour Operators (56152)

akta.pro primary industry

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Cruise booking platform
• Online travel agency
• Cruise comparison
• Fly cruise packages
• Cruise vacation specialist

Headquarters

HQ city

New Holland

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Cruise booking commissions: CruiseReizen.nl earns commission from cruise lines for each booking completed through its platform. The company acts as a direct agent for 25+ cruise lines including MSC, AIDA, Virgin Voyages, Mein Schiff, Disney Cruise Line, Holland America Line, Norwegian Cruise Line, Seabourn, Explora Journeys, Azamara, Oceania Cruises, and Star Clippers. Commission is earned on completed cruise bookings. No booking fees are charged to customers — the company explicitly states 'Geen boekingskosten' (no booking fees).
2. Insurance product sales (via a.s.r. partnership): The company offers short-term and annual travel insurance as well as cancellation insurance through a.s.r. verzekeringen, integrated into the cruise booking flow. Revenue is earned on insurance products sold alongside cruise bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CruiseReizen.nl is an online cruise travel agency that aggregates itineraries from 25+ cruise lines into a single Dutch-language search, comparison and booking platform. Customers can browse, compare and book sea cruises (mini-cruises, family cruises, luxury/expedition cruises, world cruises) and add flights, transfers and insurance; each customer is assigned a personal cruise specialist reachable by phone and WhatsApp 7 days per week. The company charges no booking fees, applies a lowest-price guarantee and earns commission from cruise lines on completed bookings.

Product overview

CruiseReizen.nl operates as an online cruise booking platform and travel agency specializing in sea cruises. The core product is the website (www.Cruisereizen.nl) which serves as a cruise search and booking engine, integrated with a customer self-service portal (Mijn CruiseReizen.nl) for managing existing bookings. The company offers ancillary products including travel insurance through a.s.r. verzekeringen, a VIP loyalty program (VIP Club), and video content marketing via CruiseReizen TV. The product ecosystem also includes a partner travel agent portal (WavesOnline) and a sister brand (CruiseOnline.com launched in 2022). The platform aggregates cruises from 26+ cruise lines and enables booking with features like lowest price guarantee, no booking fees, and personal cruise specialists available 7 days per week.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average customer satisfaction rating of 9.8/10 across thousands of bookings
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• MSC CruisescoreChannel Partner/ Reseller/ DistributorCruiseReizen.nl is a direct agent/reseller for MSC Cruises, offering MSC's full fleet including MSC Meraviglia, MSC Bellissima, MSC Seaside, MSC Virtuosa, and others. MSC is highlighted as the home-base cruise line for departures from Genoa, Italy. The partnership covers all MSC cruise itineraries globally.
• AIDA CruisescoreChannel Partner/ Reseller/ DistributorDirect agent relationship with AIDA Cruises, offering AIDA's German-language oriented cruise products including AIDAprima, AIDAnova, AIDAbella, and other ships. Featured for Dubai departures and Mediterranean itineraries.
• Virgin VoyagescoreChannel Partner/ Reseller/ DistributorDirect agent relationship with Virgin Voyages, featuring ships like Scarlet Lady and Resilient Lady for adult-oriented cruise experiences.
• Mein Schiff (TUI Cruises)coreChannel Partner/ Reseller/ DistributorDirect agent for Mein Schiff by TUI Cruises, offering the German cruise line's fleet including Mein Schiff 1-7 and Mein Schiff Relax.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorDirect agent for Disney Cruise Line, offering Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, Disney Wish, and Disney Treasure ships for family-oriented cruise vacations.
• Holland America LinecoreChannel Partner/ Reseller/ DistributorDirect agent for Holland America Line, one of the most popular cruise lines among Dutch cruisers. Features Rotterdam, Nieuw Statendam, Koningsdam, Volendam, Zaandam and other ships. Featured for Top 10 sales promotions.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorDirect agent for Norwegian Cruise Line, featuring Free at Sea promotional upgrades and all-inclusive packages. Featured prominently in cruise promotions. Ships include Norwegian Epic, Norwegian Getaway, Norwegian Bliss, Norwegian Encore, and newer Prima-class vessels.
• SeabourncoreChannel Partner/ Reseller/ DistributorDirect agent for Seabourn Cruises, an ultra-luxury cruise line with intimate ships. Featured for luxury cruise experiences, expedition cruises, and UNESCO World Heritage site visits.
• Explora JourneyscoreChannel Partner/ Reseller/ DistributorDirect agent for Explora Journeys, the luxury brand of MSC. Features Explora I, Explora II, and future vessels for premium ocean cruising experiences.
• AzamaracoreChannel Partner/ Reseller/ DistributorDirect agent for Azamara, offering destination-intensive cruise experiences with overnight port stays. Ships include Azamara Journey, Azamara Pursuit, and Azamara Quest.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorDirect agent for Oceania Cruises, a premium cruise line known for culinary excellence and destination-rich itineraries. Features Marina, Nautica, Regatta, Riviera, and new Allura-class ships.
• Star ClipperscoreChannel Partner/ Reseller/ DistributorDirect agent for Star Clippers, offering tall-ship sailing cruise experiences on Royal Clipper, Star Clipper, and Star Flyer for an authentic sailing experience.
• a.s.r. VerzekeringencoreStrategic or Co-development Partnera.s.r. verzekeringen is the designated insurance partner for CruiseReizen.nl, providing short-term travel insurance, annual travel insurance, short-term cancellation insurance, and annual cancellation insurance integrated into the cruise booking flow. Children under 5 are covered free of charge.
• MIND (Mental Health Foundation)minorOthersCruiseReizen.nl is a donor to MIND, a Dutch mental health foundation. The company supports MIND's mission to prevent mental health problems and support those affected, particularly focusing on mental health among young people. The company also participates in MIND's fundraising activities.
• ANVR (Algemene Nederlandse Vereniging van Reisondernemingen)coreOthersANVR membership number 05138. ANVR is the Dutch Travel Trade Association providing consumer protection, standard terms and conditions, and industry representation for Dutch travel companies.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersSGR membership number 3.640. SGR is the Dutch Travel Guarantee Fund providing financial protection for travelers in case of tour operator insolvency, ensuring customers receive refunds or repatriation.
• CLIA (Cruise Lines International Association)coreOthersCLIA membership indicates CruiseReizen.nl is part of the global cruise industry association, aligning with the largest cruise lines and industry standards. CLIA provides training, certification, and advocacy for travel agents selling cruises.
• Calamiteitenfonds (Dutch Calamity Fund)coreOthersCalamiteitenfonds membership provides additional consumer protection for travel bookings, supplementing SGR coverage for extraordinary circumstances and calamities during travel.
• IATA (International Air Transport Association)minorOthersIATA accreditation number 96-0 7971 2. IATA accreditation allows the company to issue airline tickets and handle flight bookings as part of fly-cruise packages.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CruiseOnline.com: Sister brand under the same CruiseOnline.com Group B.V. holding company, launched in 2022 to expand the parent group's cruise booking services alongside CruiseReizen.nl. Operates the same aggregation and direct-agent model.
• Zeetours.nl: Dutch cruise specialist agency offering multi-line cruise bookings to Dutch consumers. Closest direct competitor to CruiseReizen.nl in the Netherlands cruise agency market with similar aggregation model and target audience.
• CaptainCruise (Captain's Choice): Dutch cruise specialist agency focused on personal service and multi-line cruise bookings for Dutch-speaking travelers. Comparable specialist agency positioning in the same Dutch cruise market.
• Dreamlines: Leading European cruise aggregator operating across multiple European markets with online booking and personal advisory services. Closest pan-European direct comparable to CruiseReizen's aggregation-plus-specialist model.
• Stip Reizen: Dutch travel agency with a strong cruise vertical and personal advisor model, ANVR/SGR affiliated. Comparable Dutch specialist offering bundled cruise packages with flights.
• Iglu Cruise: UK-based online cruise specialist agency offering multi-line aggregation, personal advisory, and lowest-price-match guarantees. Closest direct comparable in the European cruise specialist agency segment.
• CruiseDirect: US online cruise agency offering direct booking across multiple cruise lines with discount pricing and personal advisor support. Comparable specialist agency model in a different geography.
• VacationsToGo: Large US cruise discount agency offering 60,000+ cruises across all major lines with discount pricing. Comparable specialist agency operating in a different geography.

Broad incumbents

• Expedia Cruises: Global cruise franchise network operated by Expedia Group, offering multi-line cruise booking at scale with a personal advisor layer. Larger incumbent competitor with broader geographic reach than CruiseReizen.
• TUI Nederland: Major Dutch travel conglomerate that sells cruises alongside its tour and hotel offerings, including related TUI Cruises (Mein Schiff) brand. Broader incumbent with overlapping cruise distribution in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cruisereizennl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CruiseReizen.nl