Captain Cruise
Captain Cruise B.V. is a privately held Dutch cruise booking agency, headquartered in Schiedam, Netherlands, that aggregates more than 40,000 cruises from 52 partner cruise lines for individual and group travelers in the Netherlands and Belgium, generating revenue through affiliate commissions on bookings supported by phone, in-office, and online channels.
- Company typePrivate
- Founded2008
- HeadquartersNaaldwijk, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Captain Cruise does
Captain Cruise B.V. is a privately held Dutch cruise booking agency headquartered in Havenstraat 21, Schiedam, Netherlands, operating primarily under the domain captaincruise.nl with localized extensions captaincruise.be and captaincruise.be/fr for the Dutch- and French-speaking Belgian markets. The company was founded in 2008 and has operated for more than 17 years, growing to a team of 1–10 employees. Its platform aggregates more than 40,000 cruises across 52 cruise line partnerships spanning mainstream, premium, luxury, expedition, river, and yacht brands (Holland America Line, MSC, Royal Caribbean, Oceania, Regent Seven Seas, Silversea, Ritz-Carlton Yacht Collection, Hurtigruten, Amawaterways, etc.), supported by digital brochures, a YouTube channel, the Captain Cruise App, a free Cruise Handbook 2.0 e-book, and a Dutch-language blog.
Captain Cruise sells through a multi-channel GTM combining phone consultation (088-501-8-501), appointment-only in-office sales in Schiedam, and a self-serve website, supplemented by a B2B travel-agent portal (login.captaincruise.nl) for professional resellers. Marketing combines content (blog, ship virtual tours), email newsletter (with a €40 discount code incentive), Facebook/Instagram social presence, and live events such as the Captain Cruise Event on 7 November. Customer satisfaction stands at 9.5/10 from 1,131 reviews, and the company is SGR Gecertificeerd, the Dutch travel guarantee fund that protects consumer payments against operator insolvency.
The business model is commission-based: Captain Cruise earns affiliate/referral commissions from cruise lines and complements cruise bookings with add-ons including flights, hotels, excursions, transfers, and curated drink packages. Pricing is quote-based, varying by cruise line, ship, cabin type, itinerary, and season. The customer base is a long tail of Dutch and Belgian individual travelers — families, couples, solo travelers, group bookers, luxury and expedition cruisers — plus a smaller segment of corporate/group bookings; no enterprise customer concentration is disclosed.
Captain Cruise firmographics
Firmographics- Name
- Captain Cruise
- Legal name
- Captain Cruise B.V.
- Website
- https://captaincruise.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Captain Cruise B.V. is a privately held Dutch cruise booking agency, headquartered in Schiedam, Netherlands, that aggregates more than 40,000 cruises from 52 partner cruise lines for individual and group travelers in the Netherlands and Belgium, generating revenue through affiliate commissions on bookings supported by phone, in-office, and online channels.
- Ownership category
- akta.pro rank
Captain Cruise industry classification
Industry- Product category
- Cruise Travel Agency Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- akta.pro primary industry
- Cruise Planning & Booking (HSACAKAE)
- akta.pro secondary industry
- Cruise Booking Platforms (THALAFAG)
Keywords
Where Captain Cruise is headquartered
LocationHeadquarters
- HQ city
- Naaldwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Captain Cruise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Travel Agency Commissions: Captain Cruise earns commissions from cruise lines (rederijen) for bookings made through their platform. They offer cruises from 52 different cruise lines including Holland America Line, MSC Cruises, AIDA Cruises, Costa Cruises, Norwegian Cruise Line, Royal Caribbean, Oceania Cruises, and many more premium and luxury cruise brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cruise packages from 52 partner cruise lines |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Captain Cruise product offering
Product offeringCore offering
Captain Cruise is a Dutch and Belgian cruise booking agency that aggregates more than 40,000 cruise itineraries from 52 cruise lines through its online platform, mobile app, phone sales desk, and in-person Schiedam office. Customers receive expert consultation and can add flights, hotels, excursions, and transfers to their cruise booking. The company positions itself as "het grootste cruise aanbod van Nederland" (the largest cruise offering in the Netherlands) and is SGR-certified for consumer financial protection.
Product overview
Captain Cruise operates as an online cruise booking platform (het grootste cruise aanbod van Nederland - the largest cruise offering in the Netherlands) with over 17 years of experience. The platform aggregates cruises from 52 cruise lines offering more than 40,000 cruise options. Core services include the online booking platform and mobile app, supplemented by add-on services such as drink packages, flights, hotels, excursions, and transfers. The company also offers themed cruise categories, digital brochures, and educational content through their free Cruise Handbook, targeting Dutch and Belgian cruise travelers seeking comprehensive cruise booking services.
Differentiator
Problem solved
Functional benefit
Products and services
- Captain Cruise Online Booking Platform
Quantifiable outcome
- Customer satisfaction rating of 9.5/10 based on 1131 reviews
- +2 more outcomes
Companies that use Captain Cruise
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Captain Cruise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Captain Cruise partnerships and signals
Strategic signalPartnerships
49 partnerships are on record, tiered core and minor.
- Holland America LinecorePremium cruise line partnership featuring traditional cruising with elegant dining and live entertainment. Captain Cruise offers accompanied cruises with Dutch travel guidance from Holland America Line departing from the Netherlands.
- MSC CruisescoreItalian cruise line with modern ships, Mediterranean cuisine, and family-friendly amenities. Offers attractive rates for children.
- AIDA CruisescoreGerman cruise line with informal atmosphere, sports facilities, and no dress code. Suitable for families with buffet and à la carte restaurants.
- Costa CruisescoreItalian cruise line with colorful interiors and typical Italian atmosphere. Features slow-cruising with multiple days in port.
- Norwegian Cruise LinecoreFreestyle cruising with flexibility in dining and entertainment. Known for Free At Sea drink packages.
- Royal Caribbean InternationalcoreLarge cruise ships with extensive entertainment including surfing, zip lines, and water parks. Icon of the Seas and Wonder of the Seas featured.
- Oceania CruisescorePremium cruise line focused on elegant dining, personal service, and refined cuisine ('The Finest Cuisine at Sea').
- Celebrity CruisescoreModern premium cruise line with contemporary design and exceptional service.
- CunardcoreTraditional British cruise line with classic elegance and formal cruising traditions.
- Princess CruisescorePremium cruise line with diverse dining options and worldwide itineraries. Features Plus & Premier packages.
- Regent Seven Seas CruisescoreUltra-luxury all-inclusive cruising with all tips, drinks, excursions, internet and specialty dining included. Small to mid-size ships with all-suite accommodations.
- Silversea CruisescoreLuxury expedition and expedition-style cruising with intimate ships and all-inclusive experiences.
- SeabourncoreUltra-luxury small ship cruise line with yacht-like experience and all-suite accommodations.
- Virgin VoyagescoreAdult-only cruise line with modern, design-focused ships and 'Always Included' pricing (wifi, drinks, tips).
- Explora JourneyscoreLuxury lifestyle cruise brand offering ocean journeys with ocean-inspired design and curated experiences.
- Ritz Carlton Yacht CollectioncoreUltra-luxury yacht cruising combining refined luxury with yachting freedom. Ships Evrima, Ilma, and Luminara feature all-suite accommodations with butler service.
- HurtigrutencoreNorwegian expedition cruise line specializing in coastal Norway voyages and polar region expeditions.
- Rivage du MondeminorSpecialized in river, coastal and sea cruises with fewer than 200 passengers. Offers luxury cruising with Dutch travel leadership and cultural lectures.
- Plantours KreuzfahrtenminorGerman cruise line since 1989 offering sea and river cruises targeting young-at-heart couples and individual travelers. German-speaking only.
- TUI Cruises (Mein Schiff)coreGerman cruise line with all-inclusive concept. Mein Schiff fleet includes Mein Schiff Flow, Mein Schiff 3, and Mein Schiff Relax.
- Hapag-Lloyd CruisescoreGerman luxury and expedition cruise line with premium service and worldwide itineraries.
- Ponant Yacht CruisescoreFrench luxury expedition cruise line with intimate yacht-like ships exploring polar regions and exotic destinations.
- Star ClipperscoreSailing cruise ships offering tall ship sailing experiences with classic yacht ambiance.
- Windstar CruisescoreLuxury sailing and motor yacht cruising with intimate ships and ports larger ships cannot access.
- Emerald CruisescoreRiver cruise line offering contemporary river voyages in Europe with innovative ships and modern amenities.
- AmawaterwayscorePremium river cruise line with award-winning ships and worldwide river cruise destinations.
- SceniccoreLuxury river cruise line with all-inclusive experiences and ultra-luxury space ships in Europe.
- Azamara CruisescoreBoutique cruise line with immersive port experiences and destination-focused itineraries.
- Viva CruisesminorRiver cruise line offering contemporary voyages on European rivers with modern river ships.
- Phoenix ReisenminorGerman cruise line offering worldwide sea and river cruise programs with German-speaking service.
- CroisiEuropeminorEuropean river and sea cruise operator with diverse river fleet and competitive pricing.
- Fred Olsen Cruise LinesminorTraditional British cruise line with intimate ships and traditional cruise experience.
- Havila VoyagesminorNorwegian coastal voyage operator along the scenic Norwegian coastline.
- Katarina LineminorCroatian cruise line offering coastal and island-hopping cruises in the Adriatic Sea.
- Nicko CruisesminorGerman cruise line with worldwide river and sea cruise offerings.
- Paul Gauguin CruisesminorSmall ship cruise line specializing in Tahiti and French Polynesia cruising.
- P&O CruisescoreBritish cruise line with traditional approach and family-friendly offerings.
- Swan HellenicminorCultural expedition cruise line exploring remote destinations worldwide.
- SeaDream Yacht ClubcoreUltra-luxury yacht-style cruising with intimate ships and inclusive amenities.
- Variety CruisesminorGreek cruise line offering cultural and historical voyages in the Mediterranean and beyond.
- Atlas Ocean VoyagesminorExpedition cruise line offering adventurous voyages to polar and exotic destinations.
- Celebrity CruisescoreModern luxury cruise line with innovative ships and destination experiences.
- Crystal CruisescoreUltra-luxury cruise line offering ocean, river, and expedition voyages.
- Disney Cruise LinecoreFamily-focused cruise line with Disney-themed entertainment and characters.
- Four Seasons YachtsminorUltra-luxury yacht cruising from the Four Seasons hotel group.
- Riverside Luxury CruisesminorLuxury river cruise line with all-inclusive European river voyages.
- A-ROSAminorGerman river cruise line offering cruises on European rivers with modern ships.
- Celestyal CruisesminorGreek cruise line specializing in Greek Islands and Eastern Mediterranean itineraries.
- Ambassador Cruise LineminorBritish cruise line offering traditional value cruising experiences.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Captain Cruise competitors and assessment
Company assessmentBroad incumbents
- Booking.com: A broad online travel marketplace that increasingly surfaces cruise and package experiences; overlaps with Captain Cruise on consumer cruise demand and on the NL/BE traveler.
- TUI Nederland: Major Dutch tour operator carrying cruises (including its own Mein Schiff/TUI Cruises line) within a large multi-product leisure offering, comparable as a distribution channel for cruise inventory in the NL market.
- ANWB Reizen: The travel arm of Dutch mobility/consumer association ANWB, offering cruises alongside a much broader package holiday portfolio; comparable on travel-agency distribution and Dutch consumer base.
- Corendon: A large Dutch travel operator selling packaged holidays including cruise options to Dutch/Belgian consumers, comparable in segment and distribution mechanism to Captain Cruise.
Direct peers
- Traveldeal.nl: Dutch online travel agency selling package holidays and cruise deals with promotional discounts, closely comparable on online cruise distribution and price-led positioning in the NL market.
- Cruisewinkel.nl: A Dutch online cruise booking agency offering comparison across multiple cruise lines with a sales-assisted model, the closest direct competitor to Captain Cruise in the Netherlands on product, customer, and GTM.
- Stip Reizen: A Dutch online tour operator focused on package and city-trip bookings with growing cruise exposure; comparable to Captain Cruise as a NL consumer-focused online TA competing for the same discretionary spend.
- Cruisereizen.nl: A Netherlands-based cruise-specialist travel agency competing head-to-head with Captain Cruise on cruise aggregation, personal consultation, and Dutch/Belgian customer base.
Emerging players
- Holland America Line: Core supplier of Captain Cruise but also operates its own Dutch-language direct bookings, representing the cruise-line-disintermediation vector Captain Cruise must defend against.
Regional players
- Zeetours: A German-language cruise specialist tour operator with comparable cruise-aggregation, sales-led, and themed-cruise merchandising; relevant as a regional peer in the DACH cruise-TA segment adjacent to Captain Cruise's market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Captain Cruise social profiles
Digital presenceCaptain Cruise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captain Cruise leadership team
Management profileNumber of profiles
Profiles1 record
Captain Cruise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captain Cruise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captain Cruise
What does Captain Cruise do?
Captain Cruise is a Dutch and Belgian cruise booking agency that aggregates more than 40,000 cruise itineraries from 52 cruise lines through its online platform, mobile app, phone sales desk, and in-person Schiedam office. Customers receive expert consultation and can add flights, hotels, excursions, and transfers to their cruise booking. The company positions itself as "het grootste cruise aanbod van Nederland" (the largest cruise offering in the Netherlands) and is SGR-certified for consumer financial protection.
Is Captain Cruise a public or private company?
Captain Cruise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Captain Cruise founded?
Captain Cruise was founded in 2008. It employs 1 to 10 people.
Where is Captain Cruise based?
Captain Cruise is headquartered in Naaldwijk, Netherlands, in the Europe region.
How does Captain Cruise make money?
One revenue line is on record: travel Agency Commissions.
Who are Captain Cruise's main competitors?
Broad incumbents on record are Booking.com, TUI Nederland, ANWB Reizen and Corendon. Direct peers are Traveldeal.nl, Cruisewinkel.nl, Stip Reizen and Cruisereizen.nl. Holland America Line is listed as an emerging player. Zeetours is listed as a regional player.
Does Captain Cruise have an API?
No public API is recorded for Captain Cruise.
What industry is Captain Cruise in?
Captain Cruise's product category is Cruise Travel Agency Services. Its primary akta.pro industry code is HSACAKAE, Cruise Planning & Booking, with a secondary code of THALAFAG, Cruise Booking Platforms. Its NAICS code is 561520.