By Rydens

What By Rydens does

By Rydéns (legal entity AB Rydéns i Gnosjö) is a Swedish lighting manufacturer and retailer founded in 1958 and headquartered in Gnosjö, Sweden. The company designs, sources, and sells a catalog of more than 475 SKUs spanning ceiling lamps, plafonds, floor lamps, wall lamps, table lamps, spotlights, bathroom fixtures, outdoor lamps, Christmas lighting, LED light sources, lampshades, and replacement parts, with price points ranging from approximately 1,098 SEK to 6,995 SEK.

The business is built around recurring collaborations with named Swedish designers — including Lisa Hilland (Gemma), Lisa Bengtsson (Lou Lou, Viva La Diva, Lean on Me), Mia Lagerman (Marcel, Omlott), Åsa Gessle (Love Is All, ongoing since 2007), and Angelica Linderum (Raw Light) — which generate a steady pipeline of differentiated lampseries showcased annually at the Stockholm Furniture Fair. Core technology is LED-based with dimmable functionality; products carry a 5-year warranty.

By Rydéns sells direct-to-consumer through country-specific e-commerce storefronts (byrydens.com) serving Sweden, Germany, Norway, and international English-speaking markets, and also distributes through a dealer and reseller network. Operations are supported by Klarna for payments (with 3D Secure checkout) and PostNord for 1-3 business day delivery, with a Gnosjö-based warehouse handling fulfillment and returns. The company holds Trygg E-handel certification from Svensk Digital Handel and operates GDPR-compliant data practices. It is privately held with no disclosed external investors or parent company.

Name

By Rydens

Legal name

AB Rydéns i Gnosjö

Website

https://byrydens.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Lighting

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Lamps Retail (Table, Floor, Desk) (CRAIAHAE)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

Keywords

• Home lighting fixtures
• Designer lamps
• Ceiling lamps
• Table lamps
• Floor lamps

Headquarters

HQ city

Gnosjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Lamp and Lighting Product Sales: One-time hardware sales of lamps including ceiling lights, floor lamps, wall lamps, table lamps, spotlights, bathroom lights, Christmas lighting, and light sources. Products range from budget (~500 SEK) to premium (~7000+ SEK) price points. Revenue generated through direct consumer e-commerce sales and dealer network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

By Rydéns designs, sources, and sells residential lighting products including ceiling lamps, floor lamps, table lamps, wall lamps, plafonds, bathroom lights, spotlights, outdoor lamps, and Christmas lighting, plus accessories such as LED light sources, lampshades, and replacement parts. The catalog spans over 475 SKUs at price points from approximately 500 SEK to 7,000+ SEK, with all products backed by a 5-year warranty. Signature offerings are designer-collaborated lampseries from Lisa Hilland, Lisa Bengtsson, Mia Lagerman, Åsa Gessle, and Angelica Linderum.

Product overview

By Rydens is a Swedish lighting company founded in 1958 in Gnosjo, offering a comprehensive portfolio of lighting products for all rooms in the home. The product range includes ceiling lamps (taklampor), ceiling fixtures (plafonder), floor lamps (golvlampor), wall lamps (vagglampor), table lamps (bordslampor), desk lamps, window lamps, spotlights, bathroom lamps, and Christmas lighting. The company collaborates with renowned Swedish designers including Lisa Hilland (Gemma lampseries), Lisa Bengtsson (Lou Lou, Viva La Diva, Lean on Me), Mia Lagerman (Marcel, Omlott), and Asa Gessle (Love Is All). By Rydens also offers a complete accessories range including LED light sources (G9, GU10, E27, E14, AR111, E10, E5), lampshades, and replacement parts. All products come with a 5-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Gemma lampseries Flagship lampseries designed by Lisa Hilland, consisting of plafond and ceiling fixtures featuring glass as the centerpiece, available in finishes such as brushed steel/brown.
• Marcel lampseries Ceiling lamp (taklampa) and table lamp series designed by Mia Lagerman, featuring artistic precision and technical brilliance, available in brass/white finish.
• Omlott lampseries Lampseries designed by Mia Lagerman that transforms rooms through artistic precision and technical brilliance.
• Lou Lou lampseries Lampseries designed by Lisa Bengtsson, available as plafond (ceiling fixture) in pink and natural finishes, combining By Rydéns' lighting expertise with playfulness, patterns, and colors.
• Viva La Diva table lamp Table lamp designed by Lisa Bengtsson with a distinctive design philosophy featuring playfulness, patterns, and colors.
• Lynx ceiling lamp Ceiling lamp (taklampa) with a 75 cm diameter, featuring chrome/white design and available in multiple color variants including chrome and brass finishes.
• Monarque Mini ceiling lamp Ceiling lamp with a 58 cm diameter, featuring minimalist design in black and clear finishes.
• Lorraine ceiling lamp Ceiling lamp with a 51.5 cm diameter, featuring clear glass design.
• Lean on Me table lamp Table lamp designed by Lisa Bengtsson, available in beige and black finishes.
• Fiore table lamp Table lamp with a height of 54 cm in beige finish.
• Softy ceiling lamp Ceiling lamp with a diameter of 60 cm in white/matte black finish.
• Punto floor lamp Floor lamp in black finish.
• Dolores lamp series Ceiling lamp (30 cm) and table lamp series available in cognac and gray finishes.
• Vega table lamp Table lamp with a height of 55 cm, featuring oak/white design.
• Mira Mushroom table lamp Table lamp with a height of 30 cm, featuring mushroom-inspired design available in white, natural, and white/black finishes.
• Twinkle Christmas light/candle holder Modern metal candle holder (H50 cm) in white, green, red, and gold, with four E10 LED light sources included.
• Ichiban table lamp Star-shaped table lamp made of dragon paper, height 48 cm, spreading soft ambient light suitable for window sills or sideboards.
• Raw Light candle holder Industrial-inspired candle holder designed by Angelica Linderum, with a concrete base and four smooth white metal tubes. Height 55.5 cm, length 32 cm.
• Love Is All table lamp Elegant and playful table lamp designed by Åsa Gessle, featuring rectangular black fabric lampshade with copper-colored interior reflecting warm light. Height 55.5 cm.
• Bellagio lampseries Complete lampseries including table lamp (H60cm), floor lamp (H163cm), plafond 3-lite, plafond, and ceiling lamp in brass/white finish.
• Bazar lampseries Multi-format lampseries including floor lamp (H147cm), mini wall lamp, ceiling lamp (30cm), pendant, and wall lamp (61.5-122cm) in sand black and sand white finishes.
• Bari outdoor table lamp Outdoor table lamp with USB charging and IP44 rating, available in sand beige and sand black finishes.
• Aruba table lamp Table lamp in matte gold and matte black finishes.
• Amadeus ceiling lamp/plafond Ceiling lamp and plafond in antique finish.
• LED light sources LED light bulbs including G9 LED (2W, 3W), GU10 LED (5W, 7W), E27 LED (normal, filament glob, filament standard), E14 LED (filament glob), AR111 LED (7W), E10 LED (12V), E5 LED (12V), and Halogen G4 (12V 5W).
• Lampshades Replacement and decorative lampshades including Omega/Paragon, Orlando, Solid, Dots, and Fiore models, available in various sizes, materials (polyester silk), and colors.
• Replacement parts Replacement glass shades and components for By Rydéns lamps, including Gross glass shades in various sizes and colors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lisa HillandcoreStrategic or Co-development Partner · 1 January 2025Renowned Swedish designer Lisa Hilland collaborated with By Rydéns to create the Gemma lamp series (Latin for 'jewel'). The collection represents a contemporary interpretation of the classic crystal chandelier, featuring glass beauty as the centerpiece. Lisa is recognized as one of Sweden's most noted and award-winning contemporary designers.
• Lisa BengtssoncoreStrategic or Co-development Partner · 1 January 2025By Rydéns strengthened its collaboration with designer Lisa Bengtsson, presenting the Lou Lou lamp series and Viva La Diva table lamp at Stockholm Furniture Fair 2025. The collection combines By Rydéns' lighting expertise with Lisa Bengtsson's distinctive design philosophy of playfulness, patterns, and colors.
• Mia LagermancoreStrategic or Co-development Partner · 1 January 2025International furniture designer Mia Lagerman created Marcel and Omlott lamp series for By Rydéns, introduced at Stockholm Furniture Fair 2025. The collections combine artistic precision and technical brilliance, offering lighting that transforms rooms.
• Åsa GesslecoreStrategic or Co-development Partner · 1 January 2024Åsa Gessle has designed lamps exclusively for By Rydéns since 2007, with a focus on architecture, interior design and design. Her Love Is All collection, featuring messages of peace and love, is part of seven different models in the By Rydéns assortment.
• Angelica LinderumminorStrategic or Co-development Partner · 1 January 2024Designer Angelica Linderum created the Raw Light candlestick, featuring a concrete base and four smooth white metal tubes. The design fuses industrial rawness with modern elegance.
• KlarnacoreOthersPayment services partner handling credit card and invoice payments. Klarna Checkout uses 3D Secure for consumer security. Payment processing for all e-commerce transactions.
• PostNordcoreOthersLogistics and delivery partner handling all shipping operations. Delivers to pickup points and home delivery. Standard delivery within 1-3 business days.
• Svensk Digital HandelminorOthersIndustry organization certifying By Rydéns as a Trygg E-handlare (Trusted E-commerce), meeting requirements for secure online shopping practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• &Tradition: Danish designer-lighting and furniture brand leveraging Scandinavian designer collaborations to deliver premium lighting collections globally. Closely mirrors By Rydéns' model of using named designers and driving price premium through design storytelling.
• Markslöjd: Swedish lighting manufacturer and retailer with a similar broad catalog of decorative home lighting. Operates in overlapping Nordic markets with comparable price points and wall/floor/table/ceiling lamp categories.
• Belid: Swedish lighting manufacturer (also based in Gnosjö region) focused on residential decorative fixtures. Similar scale, heritage, and product-category focus, with comparable Scandinavian design positioning.
• Nordlux: Danish lighting company selling broad decorative and functional home lighting across Northern Europe. Compares on multi-market DTC operations, product breadth, and premium Scandinavian design positioning.
• Muuto: Danish design brand rooted in Scandinavian design tradition with a designer-led product approach. Comparable on designer collaborations, premium positioning, and DTC distribution across European markets.
• LampGustaf: Swedish online specialist retailer of decorative home lighting. Covers very similar product categories (ceiling, floor, table, wall lamps) at comparable price points, targeting the same Swedish consumer.

Broad incumbents

• Flos: Italian premium lighting manufacturer with iconic designer collaborations (Castiglioni, Starck). Operates as a broader incumbent in the designer-lighting category across global markets, representing a larger-scale expression of the same business model.
• Louis Poulsen: Danish heritage lighting manufacturer with deep Scandinavian design roots. A larger incumbent in the premium decorative lighting category, offering similar pendant, table, and floor lamp product categories.
• IKEA (Lighting): Swedish home furnishings giant with a deep lighting assortment sold at mass-market price points. Represents the dominant volume competitor in the Nordic market and sets the structural price ceiling for residential lighting.

Emerging players

• Philips Hue / Signify: Connected smart-lighting platform leader. Represents the technology-led disruption to traditional decorative lighting, increasingly competing for the same fixture-socket and ambient-lighting use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/byrydens
• Facebookfacebook.com/ByRydens

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By Rydens