Rocky Mountain Publishing

What Rocky Mountain Publishing does

Rocky Mountain Publishing (RMP, inc.) is a privately held, family-owned artwork publishing company founded in 1994 by Mitch Mansanarez and headquartered in Blackfoot, Idaho. The company produces gallery-quality reproductions of Western, Wildlife, and Landscape Photography art through giclee printing on American-made canvas, using Epson and Canon large-format ink-jet printers. All manufacturing — printing, frame building, and assembly — is performed in-house at the company's Idaho warehouse, with output spanning three formats (Canvas Giclee, Paper Giclee, and Gallery Wrap) and two frame lines (Standard Line 2.5-inch profile and Decor Line 4-inch ornate profile). The vast majority of works are 100% exclusive to RMP, sourced through exclusive relationships with nationally recognized artists including Clark Kelley Price, the Lambson family (Hayden and Dallen), and Dan Ballard, several of whom have been honored as Artist of the Year by the Rocky Mountain Elk Foundation and Mule Deer Foundation.

The company operates a wholesale business model with no direct-to-consumer storefront: dealers and retailers place orders subject to a $500 minimum, with shipments fulfilled within two weeks at flat 10% shipping for orders above $1,200. RMP also offers drop shipping directly to end customers on behalf of its dealer accounts, billing the dealer rather than the end consumer. The customer base spans art dealers, gift shops, home decor retailers, and specialty farm/ranch stores; the homepage features C-A-L Ranch Stores as a flagship enterprise account whose in-store assortment is curated by RMP. The company remains family-controlled, with founder Mitch Mansanarez still involved and his son Cole Mansanarez (College of Idaho bachelor's; Idaho State University Master's in Accounting) joining in 2017. Operations are domestic-only with no disclosed external funding, M&A activity, or AI/technology investments beyond the core printing stack.

Name

Rocky Mountain Publishing

Legal name

Rocky Mountain Publishing, inc.

Website

https://rockymountainpublishing.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Publishing is a family-owned, Idaho-based art publisher that produces exclusive giclee prints of Western, Wildlife, and landscape art and sells them wholesale through a national dealer network, with drop-ship fulfillment for retailers such as C-A-L Ranch Stores.

Ownership category

akta.pro rank

Product category

Art Publishing & Wholesale Wall Décor Manufacturing

NAICS

Art Dealers (459920)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYCRALACAB

Fine Art Materials Retail (Paint, Canvas, Drawing)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYMPAJAAAF

Art, Photography & Illustrated Books Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

Keywords

• Art publishing
• Giclee printing
• Wholesale artwork
• Framed wall decor
• Wildlife western art

Headquarters

HQ city

Blackfoot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Artwork Sales: Selling gallery-quality giclee artwork prints and framed pieces through wholesale channels to dealers and retailers. Orders have a $500 minimum with shipping within two weeks.
2. Drop Shipping Service: Direct-to-consumer drop shipping service where artwork is shipped directly to customers' doorsteps. The company bills the dealer/business customer, not the end customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rocky Mountain Publishing produces and publishes gallery-quality giclee prints on American-made canvas and paper, including Western, Wildlife, and Landscape Photography art collections, with in-house frame manufacturing and assembly. The company sells its artwork wholesale to art dealers, gift shops, home décor retailers, and farm/ranch specialty stores, and offers drop shipping services that deliver prints directly to end consumers on behalf of its dealer customers.

Product overview

Rocky Mountain Publishing is a gallery-quality artwork publishing company that produces giclee prints and framed wall decor. The company operates as a single unified product offering centered around artistic prints, supported by two product lines: Standard Line frames (2.5 inch profile, wood/polystyrene moldings) and Decor Line frames (4 inch profile, ornate polystyrene moldings). Artwork is offered in multiple formats including Canvas Giclee, Paper Giclee, and Gallery Wrap. The company also provides wholesale ordering and drop shipping services for retail dealers. Product categories span Western, Wildlife, and Landscape Photography art genres, with exclusive publishing rights to featured artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvas Giclee Prints Gallery-quality artwork prints produced by Giclee ink-jet printing directly onto American-made canvas, available across Western, Wildlife, and Landscape Photography themes and sold wholesale to dealers and retailers for resale.
• Paper Giclee Prints High-quality artwork reproductions printed on paper media using Giclee technology, offered in the same Western, Wildlife, and Photography themes as a wholesale alternative to canvas formats.
• Gallery Wrap Canvas Art Canvas Giclee prints wrapped onto stretcher bars and finished for gallery-style display, ready to hang without a frame, sold wholesale to dealers and retailers.
• Standard Line Frames Wood and polystyrene molding frames in a 2.5-inch profile with glued and v-nailed corners and a hanging system pre-installed, manufactured in-house and offered wholesale alongside RMP artwork.
• Decor Line Frames Ornate polystyrene molding frames in a 4-inch profile designed to enhance room décor, with glued and v-nailed corners and a hanging system pre-installed, built in-house and sold wholesale.
• Western Art Collection Exclusive Western-themed artwork depicting ranch life, cowboys, and Western tradition, published by Rocky Mountain Publishing through its exclusive artist roster and distributed wholesale.
• Wildlife Art Collection Wildlife-themed artwork depicting elk, deer, trout, and other North American wildlife from RMP's exclusive artists, distributed wholesale as a themed print collection.
• Landscape Photography Collection Landscape and travel photography prints featuring scenic imagery from various global destinations, including work by photographer Dan Ballard, distributed wholesale as a themed collection.
• Wholesale Ordering Service Wholesale ordering program for art dealers, gift shops, and retailers with a $500 minimum order, a flat 10% shipping rate on orders over $1,200, and a two-week order turnaround.
• Drop Shipping Service Direct-to-consumer drop shipping service that delivers artwork to end customers' doorsteps on behalf of dealer accounts, with the dealer (not the end customer) billed by RMP, and zone-based pricing scaled by artwork size.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wild Wings: Long-established publisher of wildlife, Western, and conservation-themed art prints and framed wall decor — the closest direct comparable to RMP's Wildlife and Western collections.
• Mill Pond Press: Fine-art publisher producing limited-edition giclée prints and signed artwork from named artists, with a similar wholesale gallery-dealer distribution model to RMP.
• The Greenwich Workshop: Fine-art publisher offering signed and numbered giclée reproductions of notable artists' work, sold through galleries and specialty retailers — directly comparable business model and product.
• Wild Apple: Licensed-art publisher producing giclée prints and framed wall decor across scenic, wildlife, and lifestyle categories for wholesale and retail channels.
• Bentley Publishing Group: Publisher of Western, wildlife, and Americana-themed books, prints, and calendars with dealer/wholesale distribution — overlapping audience and channel with RMP.
• Pyramid America: Wholesale publisher of licensed and themed poster/print and framed wall decor (Western, patriotic, scenic) sold through retail and gift-shop channels — comparable wholesale-to-dealer model.

Broad incumbents

• Great Big Canvas: Large-scale online retailer of giclée canvas prints across many categories, overlapping with RMP on canvas giclée reproduction but at much broader scale and without exclusive-artist focus.
• Fine Art America: Mass-market print-on-demand marketplace and producer of framed art prints using giclée technology — adjacent in production capability but competes on price and breadth rather than exclusivity.
• Society6: Online art and home-decor marketplace producing prints and framed wall art on demand from independent artists — competing for end-consumer wall-art spend, though without RMP's wholesale/B2B model.

Others

• C-A-L Ranch Stores: Major enterprise customer of RMP and a farm-and-ranch retail chain that displays RMP art across its store footprint — useful as a distribution-channel reference rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/r_m_publishing
• Facebookfacebook.com/rockymountainpublishing
• LinkedInlinkedin.com/company/rocky-mountain-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Publishing