Pyramid America

What Pyramid America does

Pyramid America is a privately held, wholesale-first distributor of licensed branded merchandise founded in 2006 and headquartered in Mount Vernon, New York, with 51–100 employees. The company's core offering is a portfolio of physical lifestyle and decorative products spanning seven categories: posters (11x17, 24x36, and black-light variants), wall decor (gel coats, faux matted and framed prints, framed prints under plexi, lenticular pieces), drinkware (11 oz and 20 oz ceramic mugs, hydration bottles, tumblers, sports bottles), coir doormats, journals, turntable slip mats, and retail display fixtures. Products are themed around licensed intellectual property from major entertainment franchises — including Harry Potter, Nintendo (Mario, Zelda, Animal Crossing), Stranger Things, and Demon Slayer — alongside a deep catalog of music artists spanning rock, hip-hop, and indie (e.g., Metallica, Pink Floyd, The Beatles, Nirvana, Prince, Grateful Dead, Talking Heads).

The business model is B2B wholesale. Pyramid America does not sell directly to end consumers at scale; instead it supplies retailers, gift shops, and specialty stores through three distribution channels: a direct wholesale order form on its website (with phone ordering), a presence on the Faire wholesale marketplace (pyramidamerica.faire.com), and an Amazon Storefront. The company claims global reach through these channels, though its operational footprint is single-site in Mount Vernon. Pricing is not publicly disclosed and follows an account-based wholesale model with sales-rep engagement for major buyers.

Operationally, Pyramid America is led by CEO/President Erol Liguori and VP Charles Cohen, with a recently added Chief Growth Officer (Mark Horowitz) suggesting a tilt toward formal growth operations. The firm maintains a wholly-owned subsidiary, Pyramid America Wholesale, that runs wholesale distribution. There are no disclosed funding events, no M&A, no patents, and no proprietary technology platform beyond standard e-commerce — the company is, fundamentally, a licensed-merchandise sourcing and wholesale distribution business whose value is in its IP licenses, retailer relationships, and product breadth rather than in technology differentiation.

Name

Pyramid America

Legal name

Pyramid America

Website

https://pyramidamerica.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Pyramid America is a private wholesale distributor of licensed entertainment and music merchandise, supplying posters, wall decor, drinkware, doormats, journals, slip mats, and displays to global retail partners via its website, Faire marketplace, and Amazon Storefront.

Ownership category

akta.pro rank

Product category

Licensed branded merchandise wholesale

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Collectibles & Trading Cards Distribution (CRAOAMAC)

akta.pro secondary industry

Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Licensed merchandise wholesale
• Branded posters prints
• Wall decor products
• Licensed drinkware mugs
• Entertainment gift products

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale merchandise sales: Pyramid America generates revenue through wholesale B2B sales of licensed merchandise including posters, wall decor, drinkware (mugs, hydration bottles), doormats, journals, slip mats, and displays. Products are sold in bulk to retail partners who then sell to end consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pyramid America manufactures and wholesales licensed branded merchandise — including posters, wall decor, drinkware, doormats, journals, slip mats, and retail displays — featuring entertainment franchises (Harry Potter, Nintendo, Stranger Things, Demon Slayer) and music artists. The company distributes in bulk to retailers and gift shops via direct wholesale ordering, the Faire B2B marketplace, and an Amazon Storefront, with global reach across its partner network.

Product overview

Pyramid America is a licensed merchandise company offering a diverse portfolio of branded products centered around entertainment, music, and gaming properties. The core product lineup consists of seven main categories: Posters (in 11x17, 24x36, and Black Light variants), Wall Decor (Gel Coats, Faux Matted & Framed Prints, Lenticular pieces), Drinkware (ceramic mugs in 11oz and 20oz sizes, hydration bottles), Doormats (coir doormats with licensed designs), Journals (Premium and Wiro-bound notebooks), Slip Mats (turntable slipmats), and Displays (retail merchandising fixtures). The company operates under licensed sub-brands including Harry Potter, Nintendo, DEMON SLAYER, and Stranger Things, with distribution through wholesale channels (Faire), Amazon, and direct sales. Products are primarily decorative and lifestyle items featuring licensed intellectual property from entertainment franchises, music artists, and gaming properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Posters Licensed posters in various sizes including 11x17, 24x36, and Black Light variants, featuring entertainment franchises, music artists, video games, and fine art. Sold wholesale to retailers and direct to consumers.
• Wall Decor Wall decor products including Gel Coats, Faux Matted & Framed Prints, Framed Prints Under Plexi, and 3D Lenticular pieces in various sizes, featuring licensed brands. Sold wholesale to retailers and gift shops.
• Drinkware Drinkware items including ceramic mugs (11 oz and 20 oz sizes), hydration bottles, tumblers, and sports bottles with licensed branding. Sold wholesale to retailers and direct to consumers.
• Doormats Coir doormats featuring licensed entertainment properties with non-skid backing, measuring 17 x 29 inches. Sold wholesale to retailers.
• Journals Stationery products including Premium journals and Wiro-bound notebooks with licensed character designs. Sold wholesale to retailers.
• Slip Mats Turntable slipmats featuring licensed music artist designs for vinyl record players. Sold wholesale to retailers and music merchandise outlets.
• Displays Retail display fixtures for merchandising products including shadowbox displays, framed print displays, and doormat displays. Sold wholesale to retailers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorPyramid America maintains a wholesale presence on Faire marketplace, allowing retail partners to order products through the platform. The Faire store is accessible at pyramidamerica.faire.com for wholesale account holders.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Eastern Entertainment: Great Eastern Entertainment is a wholesale distributor of licensed plush, accessories, bags, and home goods featuring anime, gaming, and pop culture IPs (including Naruto, Sanrio, Disney). It overlaps directly with Pyramid America's licensed merchandise wholesale model serving gift shops and specialty retailers.
• The Noble Collection: The Noble Collection designs and distributes licensed collectibles, replicas, and home décor featuring Harry Potter, Lord of the Rings, Star Trek, and other major entertainment IPs. It directly competes with Pyramid America in licensed wall décor and collectibles for the gift shop and specialty retail channel.
• Jada Toys: Jada Toys designs and distributes licensed die-cast vehicles, collectibles, and pop culture merchandise featuring entertainment and gaming IPs. It is comparable to Pyramid America as a mid-sized licensed merchandise wholesaler serving specialty retail and gift shops.
• Trends International: Trends International is one of the largest US wholesalers of licensed posters, wall decor, and calendars for entertainment, sports, and pop culture IP. It is the closest direct competitor to Pyramid America given overlapping product categories (posters, wall art) and overlapping IP licenses (Disney, Warner, gaming, music).
• Bif Bang Pow!: Bif Bang Pow! designs and distributes licensed pop culture merchandise including bobbleheads, pins, and home goods featuring Breaking Bad, Big Bang Theory, Game of Thrones, and other entertainment IPs. It is comparable to Pyramid America in the licensed gift/novelty wholesale space.
• Star Cutouts: Star Cutouts manufactures life-size cardboard cutouts and licensed posters featuring entertainment and music celebrities. It directly competes with Pyramid America in the licensed poster and wall décor category across the same retail channels.

Broad incumbents

• McFarlane Toys: McFarlane Toys is an established manufacturer of licensed action figures, statues, and collectibles for entertainment, gaming, and sports IPs. It is a broad incumbent with comparable IP licensing approach and retail distribution, though its core focus is on toys/figures rather than wall décor and home goods.
• Funko: Funko is a publicly traded, much larger collectibles company best known for Pop! vinyl figures and a broad licensed assortment. It is a broad incumbent competitor that overlaps with Pyramid America across multiple entertainment IP categories and retail channels, though it operates at substantially greater scale and brand recognition.

Others

• Asmodee: Asmodee is a global hobby and tabletop game publisher and distributor that supplies gift shops and specialty retailers with hobby games and related merchandise. It is an adjacent industry participant sharing Pyramid America's B2B wholesale distribution into gift shops, though focused on games rather than wall décor.

Regional players

• Underground Toys: Underground Toys is a UK-based licensed merchandise company producing gifts, gadgets, and collectibles for entertainment IPs (Doctor Who, Marvel, Star Wars). It is a regional peer serving a primarily UK/European retail base with comparable licensed merchandise offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pyramidamerica
• LinkedInlinkedin.com/company/pyramid-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyramid America