WUM Brand House

What WUM Brand House does

WUM Werbeagentur GmbH, operating under the WUM Brand House trade name, is a full-service advertising and creative agency headquartered at Marzellenstraße 43a in Cologne, Germany. The agency provides corporate design, brochures, newsletters, websites, animation, exhibition stand design, packaging, and campaign materials to enterprise clients across the DACH region. Its client base spans large German and international corporations in aviation (Lufthansa), telecommunications (Telekom), travel (TUI), financial services (Generali, AXA, Sparda Banken), trade exhibitions (Koelnmesse, Messe Frankfurt, gamescom), healthcare and pharmaceuticals (FARCO PHARMA, Spiggle & Theis, BAH), insurance (AachenMünchener Versicherung), and NGOs/associations (Woche des Sehens, Handwerker ohne Grenzen, Vitako).

The group's structure was assembled through roll-up activity: WUM Brand House (Cologne), GDE Werbeagentur (Bonn, acquired early 2024), and Typodesign (joined July 1, 2025) now operate under WUM Werbeagentur GmbH with 19 total employees. Management is held by Geschäftsführer Martin Weber and Denis Beutler following the January 2025 leadership transition from former GDE Geschäftsführer Peter Erdmann. The agency's only labeled operational differentiator is the PLUS Service, a workflow offering that routes client template adjustments through dedicated media design specialists for rapid turnaround via direct data transfer, rather than an AI- or technology-driven capability.

Revenue is generated through professional services rendered on project and multi-year retainer arrangements with enterprise, government, trade association, healthcare, and NGO clients. Pricing is quote-based and not publicly disclosed. Distribution is exclusively direct, with no intermediary channels, supported by a website portfolio and referral-driven enterprise relationships. The WUM Gruppe umbrella also includes WUM Brand Spaces, a separate Messebau (trade show construction) entity that enables bundled brand experience offerings. No funding rounds, investors, patents, AI/ML capabilities, regulatory actions, or public ownership signals are disclosed.

Name

WUM Brand House

Legal name

WUM Werbeagentur GmbH

Website

https://brandhouse.wum.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

WUM Werbeagentur GmbH is a Cologne-based full-service creative and advertising agency serving enterprise, government, trade association, healthcare, and NGO clients across the DACH region with corporate design, print, digital, animation, packaging, exhibition stand, and campaign work, operating under a 19-person group formed by integrating WUM Brand House, GDE, and Typodesign.

Ownership category

akta.pro rank

Product category

Advertising Services

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising agency services
• Corporate design
• Creative communication
• Exhibition booth design
• Brand packaging design

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Agency Services: Professional advertising agency providing creative services including corporate design, brochures, newsletters, websites, exhibition stands, packaging, and campaign materials. Services are rendered on a project and retainer basis for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WUM Brand House, operating as WUM Werbeagentur GmbH, is a full-service advertising and design agency offering corporate design, brochures, newsletters, websites, animation, exhibition stands, packaging, political/association communications, and campaign materials. The agency differentiates through its PLUS service, which delivers the fastest template execution via direct data transfer to media design specialists, eliminating administrative overhead. The group comprises three agencies (WUM Brand House Köln, GDE Bonn, Typodesign) plus WUM Brand Spaces for trade show construction, with 19 employees serving enterprise, government, and association clients across the DACH region.

Product overview

WUM Brand House operates as an advertising agency group consisting of WUM Werbeagentur (Köln), GDE (Bonn), and Typodesign, all now consolidated under WUM Werbeagentur GmbH. The group provides full-service creative and communication services including corporate design, brochures, websites, newsletters, animation, exhibition stands, and political communications. The portfolio also includes WUM Brand Spaces for trade show construction. The PLUS service module offers accelerated template turnaround. Following the 2024 acquisition of GDE and the 2025 integration of Typodesign, the combined entity employs 19 people.

Differentiator

Problem solved

Functional benefit

Brands

• WUM Brand Spaces: Messebau (trade show construction) company operating under WUM Gruppe
• Typodesign

Products and services

• WUM Werbeagentur Full-Service Advertising Full-service advertising and communication agency offering creative design, corporate identity, print materials, web development, animation, exhibition stand design, packaging, and strategic communication services for enterprise clients, government, and associations in the DACH region.
• PLUS Service Rapid template execution service enabling fastest turnaround for client design modifications without administrative overhead, delivered via direct data transfer to media design specialists.
• WUM Brand Spaces (Messebau) Trade show and exhibition construction brand within the WUM Gruppe, providing booth design and event space solutions to complement the advertising agency's creative services.

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• TypodesigncoreStrategic or Co-development Partner · 1 July 2025Typodesign has been a long-standing member of the WUM Group alongside WUM Brand House (Cologne) and GDE (Bonn). With the January 2025 merger of WUM Brand House and GDE into WUM Werbeagentur GmbH, Typodesign joined as the third agency on July 1, 2025. Standort, team, contacts, and management remain unchanged, while expanding the service portfolio with additional creative and digital competencies.
• GDE WerbeagenturcoreStrategic or Co-development Partner · 1 January 2024WUM acquired GDE Werbeagentur in early 2024. Founder Peter Erdmann continued leading the business and team following the acquisition, with ownership transferred to Martin Weber and Denis Beutler on January 1, 2025. GDE was fully integrated into WUM Werbeagentur GmbH, bringing additional creative capabilities and client relationships to the group.
• WUM Brand SpacescoreStrategic or Co-development PartnerWUM Brand Spaces is the exhibition construction (Messebau) division within the WUM Group, complementing the advertising agency's creative services with physical exhibition and event space solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zum goldenen Hirschen: Berlin-headquartered creative and communications agency with multiple German locations. Comparable peer offering integrated brand, PR, and creative services to enterprise clients across DACH.
• Antoni: Berlin-based independent creative agency known for brand campaigns, corporate design, and integrated communications. Directly comparable to WUM as a German independent full-service creative shop serving enterprise clients.
• Kolle Rebbe: Hamburg-based creative agency offering brand strategy, corporate publishing, digital, and campaign work. Comparable to WUM in scope and German enterprise client focus.
• Grabarz & Partner: Hamburg-based independent creative agency focused on brand design, integrated campaigns, and digital communications for enterprise clients. Closely comparable peer in size and positioning to WUM.
• Scholz & Friends: Hamburg-headquartered independent German creative agency group offering brand strategy, corporate design, campaigns, and digital services to enterprise clients. Closely comparable to WUM as a Germany-based full-service creative agency serving large corporates.
• HEIMAT: Berlin-based independent creative agency part of the TBWA network, offering brand strategy, campaigns, and integrated production. Comparable German creative agency serving major enterprise clients.
• Thjnk: Independent creative agency network founded in Hamburg, with offices in Germany and abroad. Directly comparable peer offering brand strategy, campaigns, and digital work for major German and European brands.
• Jung von Matt: One of Germany's largest independent creative agency networks with offices across multiple German cities and international outposts. Competes with WUM for the same blue-chip German enterprise creative mandates across brand design, campaigns, and digital.

Broad incumbents

• DDB Germany: German arm of the global DDB network, offering full-service creative, digital, and media services. Competes with WUM for major German enterprise clients as part of a broader global holding-company network.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with full-service capabilities spanning brand, digital, media, and sales. Represents a scaled incumbent that competes with WUM for major German enterprise accounts but operates across a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/wumbrandhouse
• LinkedInlinkedin.com/company/wum-brand-spaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WUM Brand House