Whited Ford Truck Center

What Whited Ford Truck Center does

Whited Ford Truck Center is a privately held, single-location Ford franchised automobile dealership headquartered at 207 Perry Road, Bangor, Maine. Operating since 1986, the company sells new Ford vehicles (F-150 through F-600 Super Duty, Transit cargo vans, and cutaway chassis) alongside pre-owned vehicles from multiple manufacturers (Ford, Chevrolet, GMC, Ram, Toyota, Isuzu, Freightliner). It explicitly specializes in commercial trucks and work vehicles, including upfitted configurations such as dump bodies, service bodies, and utility bodies mounted on Super Duty chassis, with active 2025 and 2026 model-year inventory visible on its website.

The company serves the entire state of Maine, marketing its geographic reach as "Fort Kent to Kittery" across all 16 counties. Its customer base spans three primary segments: commercial and fleet buyers (contractors, businesses, and organizations needing work vehicles), individual consumer buyers seeking personal transportation, and sub-prime credit customers requiring alternative financing. The dealership operates a full-service model with an on-site repair and parts center, detailing services, and extended warranty/contract offerings. Multi-lender financing relationships provide both competitive prime rates and sub-prime options for credit-challenged buyers.

Revenue is generated through four streams: vehicle sales (primary, one-time), financing/transaction-fee income on F&I products, service and parts (professional services revenue with recurring maintenance), and extended warranties (subscription/recurring). The go-to-market is direct-to-consumer through the physical Bangor lot, supported by phone-based sales, online inventory browsing with filters by make/model/price/year, and Facebook-driven local visibility. The company is affiliated with sibling commercial-vehicle brands Whited Peterbilt and Whited Equipment Company, suggesting broader multi-brand commercial vehicle distribution under common ownership. No external investment, debt, or equity funding is disclosed.

Name

Whited Ford Truck Center

Legal name

Whited Ford

Website

https://whitedford.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Whited Ford Truck Center is a privately held, single-location Ford franchised dealership in Bangor, Maine, selling new and used vehicles (including commercial trucks with upfitted bodies) and serving individual consumers, commercial/fleet buyers, and sub-prime credit customers statewide across all 16 Maine counties.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Pickup Truck Manufacturing (Commercial/Work Configurations) (IMACABAD)

akta.pro secondary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Commercial truck dealership
• Ford vehicle sales
• Used car sales
• Auto financing services
• Vehicle service and parts

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Sales of new and used vehicles including Ford trucks, commercial vehicles, and fleet vehicles. Primary revenue stream with inventory spanning multiple brands (Ford, Chevrolet, GMC, Ram, Toyota, Isuzu, Freightliner).
2. Financing Services: Provides auto financing through relationships with multiple banks and lending institutions in Maine. Offers sub-prime financing for customers with credit challenges.
3. Service and Parts: Auto repair, maintenance, and parts sales. Service center equipped to handle domestic and imported vehicles. Also offers auto detailing services.
4. Extended Warranties: Sells extended service contracts and warranties for vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Whited Ford Truck Center is a single-location Ford franchise dealership that sells new Ford trucks and commercial vehicles, pre-owned vehicles from multiple manufacturers, and operates an on-site service center, parts department, vehicle financing through multiple bank and lending partners (including sub-prime financing), and extended warranty contracts. The dealership specializes in commercial work trucks and fleet solutions for businesses and individual buyers across Maine.

Product overview

Whited Ford Truck Center is a full-service automobile dealership operating as a single-location franchise dealer. The business offers two primary product lines: new Ford vehicles (including trucks, commercial chassis, and vans) and pre-owned vehicles from multiple manufacturers. Supporting services include an on-site service and parts center, financing through multiple lending partners, and extended warranty options. The company operates exclusively as a brick-and-mortar dealership with no digital-only or platform-based product offering.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Berlin City Auto Group: New England Ford dealer group with locations across NH and southern Maine; comparable mix of new Ford trucks, commercial vehicles, and service operations targeting the same regional buyer base.
• Bill Dube Ford: Dover, NH Ford commercial truck dealer with similar focus on work trucks, fleet sales, and service. Comparable commercial-truck specialization in the adjacent New England market.
• Velocity Vehicle Group: Daimler Truck commercial dealer group operating Freightliner and Western Star dealerships across the U.S.; directly comparable model of commercial truck retail, service, and parts.
• Premier Truck Group: Multi-brand commercial truck dealer group (Freightliner, Volvo, Mack, Western Star) with full sales-service-parts model mirroring Whited Ford's commercial truck focus.
• Rush Enterprises: Largest U.S. commercial vehicle dealer network (Peterbilt, International, Ford); directly comparable commercial truck retail and service business model though at significantly larger scale.
• Quirk Auto Group (Quirk Ford): Maine-based dealer group with Bangor-area Ford dealership; directly competes for the same regional Ford truck and commercial vehicle customers as Whited Ford.
• Darling's Ford: Ford dealer group with a major Bangor, Maine location directly competing with Whited Ford across new, used, and commercial truck sales. Closest local competitor given shared geography and franchise.
• Rihm Family Companies: Upper Midwest commercial truck dealer group (Freightliner, Western Star, Volvo); comparable family-owned commercial truck retail and service operation.

Broad incumbents

• AutoNation: Largest U.S. auto retailer operating hundreds of franchise dealerships across multiple states; broad incumbent in new/used vehicle retail though not specialized in commercial trucks.
• Lithia Motors: Largest U.S. auto dealer group by revenue, operating franchise stores across the country with significant new and used vehicle operations; relevant incumbent for benchmarking scale and multi-store strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whitedford
• LinkedInlinkedin.com/company/whited-truck-ctr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whited Ford Truck Center