Sanctuary Spa

What Sanctuary Spa does

Sanctuary Spa is a privately held, single-location day spa operating at 1701 S. Shepherd, Suite C, in Houston, Texas (between the River Oaks and Montrose neighborhoods). Founded in 1984 by Brea Gratia, it is positioned as Houston's first day spa and one of the first day spas founded in the United States. The company is owned since 2017 by Paul Colgin (the founder's nephew) and Sabrina Colgin, together with investment partners, and operates under the legal entity Sanctuary Spas, LLC (Texas). Its service portfolio spans facials and skin care, massage and bodywork, hydrotherapy, wraps and scrubs, hair removal and waxing, holistic energy services (Reiki, sound bath, tarot readings), and Yoni Steam, supported by an in-house training program that certifies all technicians in the founder's proprietary techniques.

The spa employs licensed estheticians and massage therapists (a roster of roughly 9 massage therapists and 8 estheticians identified publicly, with several dual-credentialed senior practitioners) and uses treatment technologies including Celluma LED light therapy (FDA-cleared), microcurrent devices, diamond-tipped microdermabrasion, G-5 percussion, and Vichy/steam shower facilities. Product lines are anchored by Source Vital Apothecary (including the trademarked Minkyti line) and Rhonda Allison, supplemented by Knesko Skin and TiZO mineral sunscreen. Service prices range from $22 (lip wax) to $425 (Tres Luxe facial); spa packages range from $175 to $700 and include gratuity. The company accepts SpaFinder gift cards and runs an e-commerce shop at shop.besanctuary.com.

Revenue is generated through a mix of one-time service sales, recurring monthly memberships (starting at $139/month for one 50-80 minute facial or massage with upgrade discounts, free monthly products, and birthday perks), spa packages, retail product sales (in-spa and online), gift cards (in-spa, online, and phone), and group spa party bookings for events such as birthdays, bridal/bachelorette parties, and corporate team building. Marketing emphasizes a 40+ year brand history, national press coverage, and an aromatherapeutic, holistic mind-body-spirit philosophy. The company is currently expanding to occupy the entire first floor of its building.

Name

Sanctuary Spa

Legal name

Sanctuary Spas, LLC

Website

https://besanctuary.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanctuary Spa is a Houston day spa founded in 1984 offering facials, massage, hydrotherapy, holistic energy services, hair removal, and yoni steam to individual wellness consumers, with a recurring $139/month membership and packaged spa services.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Wraps & Cocoon Treatments (HSALAFAD), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Day spa services
• Facials skin care
• Therapeutic massage
• Hydrotherapy body wraps
• Holistic wellness treatments

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Spa Services Revenue: Revenue from providing spa services including facials, massages, hydrotherapy, hair removal, holistic energy treatments, and yoni steam services. Services range from 30-120 minutes with prices from $22-$425. Services are customized per guest consultation and can be enhanced with add-ons.
2. Membership Subscriptions: Monthly membership program starting at $139/month allowing members to choose a 50-minute or 80-minute facial or massage once per month. Members receive discounts on upgrades and enhancements, free products monthly, birthday perks, and 10% off all retail. This provides predictable recurring revenue and customer retention.
3. Spa Packages: Pre-configured service combinations offering discounts compared to individual services. Packages range from $175-$700 and include gratuity. Examples include Revive ($175), Abscond ($199), Zen Mama ($275), Duo ($285), Revitalize ($315), Goddess Duo ($355), Escape ($347), Pure Bliss ($385), Glow Up ($375), Ultimate Duo ($575), Renewal ($475), Amazing Duo ($700).
4. Retail Products: Sale of skincare, body care, and aromatherapy products from brands including Source Vital Apothecary, Rhonda Allison, Knesko Skin, TiZO, and Minkyti. Products include cleansers, serums, masks, sunscreen, essential oils, and spa accessories. Available in-spa and via online shop at shop.besanctuary.com.
5. Gift Cards: Sale of gift cards usable for all spa services and products. Gift cards available for purchase in-spa, online, and via phone. Special holiday promotions offer bonus value (e.g., $20 bonus for every $125 spent).
6. Spa Parties: Group spa experiences for celebrations including birthdays, anniversaries, bridal parties, bachelorette parties, team building, and vacations. Party bookings accommodate multiple guests with various service preferences in a shared relaxation environment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sanctuary Spa is a Houston-based day spa founded in 1984 that delivers in-person facial, skin care, massage, bodywork, hydrotherapy, hair removal, yoni steam, and holistic energy services to individual consumers. The spa also sells retail skincare products through an online shop and offers gift cards, curated spa packages, and a monthly membership program for recurring service access.

Product overview

Sanctuary Spa is a day spa offering holistic and aromatic wellness services as a unified service platform. Founded in 1984, the spa provides an integrated suite of spa treatments centered around facials and skin care, massage and bodywork, hydrotherapy treatments, holistic energy services, hair removal, and specialty wellness offerings. The core service portfolio includes signature facials (Brea's Signature Restorative, Personalized Facial, Minkyti Facial) and signature massage services (Sanctuary Signature Massage), supplemented by advanced skin treatments (LED Light Therapy, Microcurrent, Chemical Peels, Microdermabrasion), body treatments (wraps, scrubs), holistic energy services (Reiki, Sound Bath, Tarot), and hair removal. The spa also offers curated spa packages combining multiple services and a monthly membership program for ongoing self-care. All services incorporate natural, results-oriented products from Source Vital Apothecary and Rhonda Allison.

Differentiator

Problem solved

Functional benefit

Products and services

• Brea's Signature Restorative Facial
• Sanctuary Personalized Facial
• Men's Debonair Facial
• Minkyti Facial
• Oxygen Infusion Treatment
• Microcurrent Anti-Aging
• LED Light Therapy
• Tres Luxe Face
• Microdermabrasion
• Bio-Brasion Trinity Facial
• Progressive (Chemical) Peel
• Dermaplaning
• Extraction Facial
• Teenage Facial
• Tween Facial
• Back Treatment
• Sanctuary Signature Massage
• Couple's Signature Massage
• Prenatal Massage
• G5 Cellulite Treatment
• Sea Salt Scrub
• Akasuri Scrub
• Seaweed Wrap
• Mud Wrap
• Reiki
• Reiki + Sound Bath
• Reiki + Tarot & Oracle Reading
• Moon Circle
• Brow Wax
• Brow Shape
• Brow Tint
• Deluxe Henna Brow
• Waxing Services
• Yoni Steam
• Revive Package
• Zen Mama Package
• Duo Package
• Revitalize Package
• Goddess Duo Package
• Escape Package
• Pure Bliss Package
• Glow Up Package
• Ultimate Duo Package
• Renewal Package
• Amazing Duo Package
• Membership Program
• Retail Skincare Products
• Sanctuary Gift Cards
• Spa Parties

Quantifiable outcome

• Minimal to no downtime with progressive chemical peels versus traditional peels
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Source Vital ApothecarycoreStrategic or Co-development PartnerSource Vital is Sanctuary Spa's primary product partner providing natural skincare, body care, and aromatherapy products. The partnership includes exclusive use of Source Vital's Minkyti trademarked products, custom formulations like the Sanctuary Signature essential oil blend, and collaborative product development. Source Vital features Sanctuary Spa on their website as a partner spa. The partnership enables Sanctuary to offer proprietary product lines including facial cocktails, essential oils, and skincare treatments.
• Rhonda AllisoncoreStrategic or Co-development PartnerRhonda Allison is a key skincare product partner providing results-oriented chemical solutions for progressive chemical peels, cleansers, serums, and post-treatment products. Products are used during spa services and sold at retail. The partnership includes specialized training on Rhonda Allison products for estheticians.
• Knesko SkinminorStrategic or Co-development PartnerKnesko Skin provides collagen face masks and hydrogel masks for spa services and retail sales. Products feature Gemclinical technology with amethyst, rose quartz, and nano-gold ingredients for enhanced skincare benefits.
• TiZOminorStrategic or Co-development PartnerTiZO provides mineral-based sunscreen products including Ultra Zinc SPF 40 (tinted and non-tinted) used for post-treatment sun protection and sold at retail.
• SpaFinder WellnessminorChannel Partner/ Reseller/ DistributorSpaFinder Gift Cards are accepted at Sanctuary Spa, enabling corporate wellness buyers and individuals to purchase spa services through the SpaFinder gift card program. This expands Sanctuary's reach to corporate clients and out-of-town gift purchasers.
• Animal Justice LeagueminorGTM or Marketing PartnerHouston-based animal rescue organization. Sanctuary Spa partnered with Animal Justice League for cause marketing, donating a portion of August services to support animal rescue efforts.
• Heroes for ChildrenminorGTM or Marketing PartnerNonprofit organization helping families of children fighting cancer. Sanctuary Spa team members volunteered at the organization, providing community support and visibility.
• American Cancer SocietyminorGTM or Marketing PartnerSanctuary Spa participated in the ACS Holiday Shopping Card program, offering 20% off products and services with a portion supporting cancer research and patient programs.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• The NOW Massage: Emerging boutique massage concept with design-led studios and walk-in service. Comparable as a modern, design-forward massage services brand targeting a similar wellness-oriented consumer.
• Heyday: Skincare-focused facial studio concept with membership options. Comparable on the facial services core and recurring-membership model.
• Trilogy Sanctuary: Holistic day spa offering facials, massage, energy work, and wellness events. Comparable on the holistic/wellness niche overlap including Reiki-style and energy services.

Broad incumbents

• European Wax Center: National waxing and skincare services franchise. Comparable on the hair-removal and skincare services side of Sanctuary's menu, though narrower in scope.
• Massage Envy: Largest U.S. massage and facial membership chain. Broader incumbent in the same category; competes on price and convenience rather than premium boutique experience, but represents the dominant membership-based scale player.
• Hand & Stone Massage and Facial Spa: National franchise offering massage and facials on a membership model. Comparable on core services (massage, facial) but operates at scale and a lower price point.

Direct peers

• Woodhouse Day Spa: Full-service day spa chain offering facials, massage, body treatments, and wellness services across multiple U.S. locations. Directly comparable as a premium-positioned day spa with similar menu and consultative service approach.
• Milk + Honey Spa: Texas-based day spa group offering facials, massage, and body treatments in a premium, design-forward environment. Comparable premium Texas-rooted day spa brand with similar full-service positioning.
• Burke Williams Day Spa: West-coast luxury day spa offering facials, massage, hydrotherapy, and body treatments in a premium, multi-treatment-room format. Comparable as a high-end day spa with a similarly comprehensive service menu.
• Hiatus Spa + Retreat: Houston-area day spa with multiple locations offering facials, massage, and holistic services. Direct local competitor in the same metro with comparable premium positioning and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sanctuaryspahou
• Xx.com/sanctuaryspahou

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Spa