Woodhouse Day Spa

What Woodhouse Day Spa does

Woodhouse Day Spa is a U.S. luxury day spa franchise founded in 2001 by Jeni Garrett in Victoria, Texas, and acquired in 2020 by Radiance Holdings, LLC (which also owns Sola Salon Studios). The brand operates 90+ franchised spas across 25 states, delivering a full-service menu organized around eight interconnected modules: spa packages, advanced facials (HydraFacial, microdermabrasion, microchannel, cryo-facial), signature facials, massage (including Ayurvedic Shirodhara), body treatments, self-guided wellness amenities (infrared sauna, halotherapy, wellness wave bed, red light therapy), nail services, and waxing. The service platform layers proprietary "WH Signature" treatment protocols on top of licensed device technologies, with bookings, point-of-sale, and gift card fulfillment run on the Zenoti SaaS platform.

Woodhouse's core customers are individual luxury wellness guests — predominantly women seeking premium day-spa experiences — supplemented by group/private event guests, mothers/expecting mothers, men/athletes, and wellness tourists in high-demand metros. The business model is dual-sided: B2C service revenue, retail product sales, and network-wide gift cards flow through franchised locations, while the franchisor generates upfront franchise fees, recurring royalties, and marketing fund contributions from selling franchise rights. Per the 2026 FDD, total estimated investment is $1.34M-$2.02M per location, with top 50% of franchised units reporting ~$3.5M average gross sales and ~20.7% spa-level EBITDA margins.

Strategically, the company is in an expansion phase: it has identified a pipeline of 100+ new locations in key markets, opened new units in Altamonte Springs, FL (March 2026) and Wilmington, NC, signed a Frisco, TX retail lease for Fall 2027, and in Q3 2025 launched the Club Pilot membership across 11 locations and its first medspa service pilot to capture higher-margin recurring and aesthetic revenue. Leadership is consolidated under CEO Ben Jones (appointed May 2024), who also leads Sola Salon Studios under the Radiance Holdings umbrella.

Name

Woodhouse Day Spa

Legal name

Woodhouse Spas Corporation

Website

https://woodhousespas.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Woodhouse Day Spa is a U.S. luxury day spa franchise operating 90+ spas across 25 states, delivering massage, facials, body treatments, nails, waxing, and self-guided wellness experiences to individual consumers, with a stated pipeline of 100+ additional locations.

Ownership category

akta.pro rank

Product category

Luxury Day Spa Services

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Chair Massage (On-Site/Corporate) (HSALAEAL), Spa Packages & Ritual Experiences (HSALAFAN), Mobile Spa & Body Treatments (HSALAMAG)

Keywords

• Luxury day spa
• Spa franchise
• Massage therapy
• Facial treatments
• Wellness services

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise fees, royalties and development revenue: Woodhouse generates revenue by selling franchise rights to prospective owners in target U.S. markets; the 2026 Franchise Disclosure Document discloses a total estimated investment of $1.34M-$2.02M per location, with top 50% of franchised locations reporting average gross sales of approximately $3.5M and spa-level EBITDA margins of approximately 20.7%. Recurring royalty and marketing fund fees flow back to the franchisor.
2. Spa service revenue: Service-based revenue from massage, facials, advanced facials (HydraFacial), body treatments, nails, waxing, and self-guided wellness experiences (saunas, salt rooms, vitality booth, wave bed) delivered at franchised spa locations.
3. Membership / Club Pilot program: Recurring membership revenue launched across 11 locations in Q3 2025, designed to increase visit frequency and create predictable recurring revenue.
4. Medspa services (pilot): Advanced skin care services launched as a medspa pilot to meet guest demand for higher-margin aesthetic services.
5. Retail product sales: In-spa retail boutique sales of curated luxury skincare, wellness essentials, and indulgent gifts at each Woodhouse Spa location.
6. Gift card sales: Woodhouse sells gift cards online via the Zenoti webstore and in person at spas. Gift cards are redeemable at any of 90+ locations nationwide; expiration and fees vary by state.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Woodhouse Spa is a luxury day spa franchise operating 90+ independently owned and operated locations across 25 U.S. states, delivering massage, facials (including HydraFacial advanced facials), body treatments, nails, waxing and self-guided wellness experiences (infrared sauna, salt rooms, red light therapy, Wellness Wave Bed) under the proprietary "WH Signature" treatment protocol. The brand is supported by an online gift card store and franchise development program (2026 FDD investment range $1.34M-$2.02M per location).

Product overview

Woodhouse Spa is a single luxury day spa brand operating across a unified service-menu architecture rather than a multi-product SaaS platform. The core offering is a 90+ location franchise network (parent: Radiance Holdings, headquartered in Lakewood, Colorado) delivering an integrated wellness experience built from eight interconnected service modules: Spa Packages (multi-treatment bundles), Advanced Facials (HydraFacial, microdermabrasion, microchannel, cryo-facial), Facials (signature and classic skincare treatments), Massage (therapeutic and Ayurvedic bodywork), Body Treatments (wraps, scrubs, soaks), Self-Guided Wellness Experiences (infrared sauna, salt rooms, red light therapy, wellness wave bed), Nails (manicure and pedicure), and Waxing. On top of this service foundation, the brand is piloting two new recurring offerings — the Club Pilot membership program and a Medspa service pilot — across selected franchise locations. Supporting revenue-side products include Woodhouse Spa Gift Cards (redeemable network-wide via Zenoti) and the Own a Woodhouse franchise program, which provides prospective owners access to the brand's operating system, real estate guidance, and centralized marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa Packages Multi-treatment bundled wellness packages including Ultimate Reset (with and without nails), Complete Transformation, Recover + Renew, Head-To-Toe Relaxation, Mother-To-Be, and True Renewal, each combining massage, facial, and body treatments into a full-day experience. Designed for individual luxury wellness guests seeking a full-day immersive spa visit.
• Advanced Facials Technology-driven facial treatments including WH Signature HydraFacial Deluxe (with LED Light Therapy), HydraFacial Classic (Vortex-Fusion), HydraFacial Express, Keravive HydraFacial scalp treatment, Microdermabrasion, Microchannel, Glacial Gloss cryo-facial, Dermaflash, and Dermaplane. Targeted at guests seeking device-based advanced skincare.
• Facials Signature and classic facial treatments including WH Signature Skin Barrier Renewal, WH Signature Lift + Sculpt (with microcurrent and cryo gua sha), Soothe + Hydrate, Purifying Detox, Repair + Revive, Firm + Renew, and Men's Hot Towel Facial. Targeted at individual wellness guests seeking signature skincare treatments.
• Massage Therapeutic and relaxation massage services including WH Signature Calming Retreat, WH Signature Deep Tissue Transformation, Swedish Body Balance, Stretch + Recover, Couples Retreat, Hot Stone, Four Handed, Maternity, Shirodhara (Ayurvedic), Restorative Sleep, and Relax + Run. Targeted at individual luxury wellness guests, couples, expecting mothers, and athletes seeking recovery.
• Body Treatments Full-body therapeutic treatments including WH Signature Holistic Body Detox, WH Signature Meditative Mood Soak, Black Sand Rejuvenation, Nourishing Wrap, and Renewal Bath aromatherapy soak. Targeted at guests seeking full-body therapeutic and aromatherapy experiences.
• Self-Guided Wellness Experiences Self-directed wellness amenities including Infrared Sauna, Salt Therapy (Himalayan salt room), Wellness Wave Bed (water-jet dry massage with chroma/aroma/sound therapy), Vitality Booth (red light therapy), Infrared Salt Sauna, Light Stim (light simulation), and Halotherapy Sauna. Targeted at guests seeking independent, technology-based wellness experiences.
• Nails Manicure and pedicure services including WH Signature Luxury Hand Retreat, WH Signature Luxury Foot Retreat, Holistic Rejuvenation Manicure/Pedicure, Gel Manicure/Pedicure, CBD Manicure/Pedicure, and Buff + File Manicure. Targeted at individual luxury wellness guests.
• Waxing Professional hair removal waxing services for back, bikini, Brazilian bikini, chest, chin, extended bikini, eyebrows, face, full arms, full legs, lip, lower arms, lower legs, underarms, upper arms, and upper legs. Targeted at individual guests seeking hair removal as part of their spa visit.
• Club Pilot Membership Recurring membership program launched as a pilot across 11 Woodhouse Spas locations in Q3 2025, designed to increase visit frequency and create predictable recurring revenue at franchise locations. Targeted at regular luxury wellness guests.
• Woodhouse Medspa Pilot medical spa service line initiated in Q3 2025 in response to guest demand for advanced skin care services, extending the brand beyond traditional day-spa offerings and bringing higher-margin aesthetic services into the franchise network.
• Woodhouse Spa Gift Cards Physical and digital gift cards redeemable at any of the 90+ Woodhouse Spa locations nationwide, purchasable online through the Zenoti webstore or in person at any location in preset or custom denominations. Targeted at gift-givers and consumers seeking a luxury wellness gift.
• Own a Woodhouse Franchise Franchise opportunity for prospective owners to open and operate a Woodhouse Spa location; per the 2026 Franchise Disclosure Document, total estimated investment range is $1.34M-$2.02M, with top 50% of franchised locations reporting approximately $3.5M in average gross sales and approximately 20.7% spa-level EBITDA margins. Targeted at entrepreneurs and multi-unit investors seeking a turn-key luxury day spa franchise.

Quantifiable outcome

• ~3.5M average gross sales and ~20.7% spa-level EBITDA margin for top 50% of franchised locations
• +5 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature13 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Radiance Holdings, LLCflagshipOthersRadiance Holdings, LLC is the parent company of Woodhouse Spas and acquired Woodhouse in 2020. Radiance Holdings also owns Sola Salon Studios, with Ben Jones serving as CEO of both Woodhouse Spas and Sola Salons. Radiance Holdings, LLC is the legal entity that owns the Woodhouse trademarks, operates the corporate website (300 Union Blvd., Ste. 600, Lakewood, CO 80228), manages the privacy program, ADA accessibility program, and gift card / franchise development infrastructure for Woodhouse.
• Wilks DevelopmentminorOthersWilks Development is the developer of Firefly Park, a 217-acre mixed-use project in Frisco, Texas, and signed Woodhouse Spa as a retail tenant at The Shops at Firefly Park, contributing to phase-one retail reaching 41% leased (46,000 sq ft). Kobalt Investment Company represented Wilks Development in the lease transaction. The Woodhouse Spa location is scheduled to open in Fall 2027 alongside the Firefly Park first phase, which will eventually include 4 million sq ft of Class AA office space, 400,000 sq ft of retail, 1,200 hotel rooms and over 2,100 residential units.
• Sola Salon Studios®coreStrategic or Co-development PartnerSola Salon Studios is a sister brand also owned by Radiance Holdings, LLC and operated alongside Woodhouse Spa. Ben Jones serves as CEO of both Sola Salons and Woodhouse Spas (per American Salon coverage). The two brands share the same corporate infrastructure under Radiance Holdings, including unified privacy, data sharing and marketing programs.
• ZenoticoreTechnology or IntegrationZenoti is the booking, e-commerce, gift card and franchise lead-capture platform powering woodhousespas.com and the Woodhouse gift card webstore (woodhousespas.zenoti.com). The integration handles online appointment booking, e-gift card fulfillment, and the spa locator functionality used to direct customers to local Woodhouse Spa franchises.
• HydraFacialcoreOEM/ Whitelabel/ Licensing PartnerWoodhouse Spa offers HydraFacial treatments — including the WH Signature HydraFacial Deluxe (with LED light therapy), WH Signature HydraFacial Classic, Hydrafacial Express, and Keravive HydraFacial — leveraging HydraFacial's patented Vortex-Fusion technology across its franchise network. The partnership enables Woodhouse to deliver device-based advanced skincare under the WH Signature brand wrapper.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Others

• HydraFacial (Beauty Health Company): HydraFacial is the device manufacturer whose patented Vortex-Fusion technology is used inside Woodhouse's WH Signature HydraFacial Deluxe offering. Comparable as a key OEM/licensing partner and as a strategic input to Woodhouse's advanced facial service line.

Emerging players

• The Now Massage: The Now is a rapidly expanding boutique massage studio franchise with a contemporary, design-forward positioning. Comparable to Woodhouse as a franchised massage/spa concept targeting the same millennial and Gen-X wellness consumer.
• Restore Hyper Wellness: Restore is a fast-growing franchise combining cryotherapy, IV drip, infrared sauna, and other wellness services in a membership-driven model. Comparable to Woodhouse's self-guided wellness experiences (infrared sauna, red light therapy, salt therapy) as a tech-enabled wellness franchise.

Direct peers

• Massage Envy: Massage Envy is the largest U.S. massage and skincare franchise, built around a membership model. Directly comparable as a franchised spa concept competing for the same discretionary wellness guest and using subscriptions to drive frequency.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a North American massage and facial spa franchise with hundreds of locations offering massage, facials, and skincare memberships. Directly comparable to Woodhouse as a franchised multi-service spa brand pursuing membership-driven recurring revenue.
• Spavia Day Spa: Spavia is a luxury day spa franchise offering massage, facials, body treatments, and skincare memberships across multiple U.S. states. Most directly comparable to Woodhouse in positioning as a premium-franchised spa with membership and gift card programs.
• Amazing Lash Studio: Amazing Lash Studio is a national franchise specializing in lash extensions and skincare services. Comparable to Woodhouse as a U.S. franchised beauty services brand targeting the same predominantly-female, premium-willing consumer base.
• Burke Williams Spa: Burke Williams is an established West Coast luxury urban day spa chain offering massage, facials, and body treatments. Comparable to Woodhouse as a multi-location luxury day spa targeting similar premium wellness guests in major metropolitan markets.

Regional players

• European Wax Center: European Wax Center is a U.S. franchise specializing in waxing and skincare services with a membership-driven model. Adjacent comparable to Woodhouse as a franchise-based beauty/wellness services brand with recurring-revenue mechanics.

Broad incumbents

• Sola Salon Studios: Sola Salon Studios is the sister brand to Woodhouse under Radiance Holdings, sharing the same CEO and corporate infrastructure. Comparable as a franchise platform in the beauty and wellness category under the same holding company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thewoodhousespa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodhouse Day Spa