What De Marke Labs does

De Marke Labs (legal name: De Marke Labs, Inc.) is an Istanbul-headquartered, privately-held mobile and web application development firm that combines custom enterprise software services with a portfolio of proprietary AI-enabled products. Founded in 2019 and operating with 1-10 employees, the company serves enterprise and mid-market clients across mobile development, backend architecture, web development, project consultation, and ongoing maintenance, while also providing outsourcing personnel services and R&D support in AI, AR/VR, and Blockchain.

The proprietary product portfolio centers on four AI-enabled applications: Langugo, a language learning app with simultaneous speech-to-text translation connecting learners to native speakers via live chat and supporting Apple Pay, Google Pay, and Stripe payments; Sluice, a design-to-code prototyping tool allowing managers to convert design components to software code in one click; DevTalent, an AI CV analysis platform that ranks candidates based on qualifications and job compatibility; and Arzuhalci, an AI petition-writing application that interprets complex Turkish legal texts across family, real estate, complaint, enforcement, job, notary, traffic, and tax categories. Additional products include an AI content moderation solution and vertical-specific client platforms such as Bangii (livestream fitness for Hilton Hotels Istanbul), Kale Sales Club (5,000+ dealers), Kale Master Club (40,000 craftsmen), Community Connect (HOA management), Marshall Club Card (Akzo Nobel loyalty), and Silent Protect (residential security). The technical stack is built on React, React Native, Next.js, Ionic Framework, Parse Server, Back4App, and Cloudflare Pages.

Revenue mechanics blend professional services (custom software development and outsourcing personnel) with subscription-based product revenue (Langugo, Bangii/HiClub, Arzuhalci, DevTalent, AI Content Moderation). Marketing is content-led, anchored by technical blog posts on Stripe, Vonage OpenTok, Back4App, Cloudflare, and Ionic integrations, alongside a LinkedIn presence and an extensive portfolio of case studies. Enterprise clients include Nike, Turkish Airlines (THY), Salesforce, BeIN Media Group, Kumport, Kale Group, Adidas, Akzo Nobel Turkey, and Hilton Hotels Istanbul; pricing is not publicly disclosed and enterprise engagements are conducted through direct sales.

Name

De Marke Labs

Legal name

De Marke Labs, Inc.

Website

https://demarkelabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

De Marke Labs is an Istanbul-based private software firm that designs mobile and web applications and sells both custom development services and a portfolio of AI-enabled proprietary products including Langugo, Sluice, DevTalent, and Arzuhalci, serving enterprise, mid-market, and consumer clients globally from Turkey.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Full-service software development including mobile development, backend development, web development, project consultation, and maintenance and support. Revenue generated through project-based engagements and outsourcing services.
2. Outsourcing Personnel Services: Providing suitable personnel resources for client business processes, including outsource support, project consulting, turnkey project delivery, and R&D support in AI, AR-VR, and Blockchain.
3. Product Subscriptions (Langugo): Language learning application with integrated payment systems including Apple Pay, Google Pay, and Stripe for subscription-based access to native speaker connections and live chat features.
4. Livestream Fitness Subscriptions (HitClub/Bangii): Subscription-based livestream fitness application used by Hilton hotels for gym facilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

De Marke Labs is a software development company that delivers custom mobile, web, and backend application development services for enterprise clients, alongside a portfolio of proprietary AI-powered consumer and SaaS products. Their service offering spans ideation to implementation, including project consultation, turnkey project delivery, maintenance/support, and R&D in AI, AR/VR, and Blockchain. Proprietary products include Langugo (language learning app with simultaneous translation), Sluice (design-to-code tool), DevTalent (AI CV analysis), Arzuhalci (AI petition writing), and AI Content Moderation.

Product overview

De Marke Labs is a mobile and web application development company offering a portfolio of proprietary products and client projects. Their core products include Langugo (language learning app with live chat and simultaneous translation), Sluice (design prototyping tool), DevTalent (AI-powered CV evaluation), Arzuhalci (AI petition writing), and AI Content Moderation. The company also delivers custom client projects across sectors including fitness (Bangii/HitClub), education (Kale Sales Club, Kale Master Club), real estate (Community Connect), cleaning services (CleanSquared), security (Silent Protect), and loyalty programs (Marshall Club Card). Services include mobile development, backend development, web development, project consultation, maintenance, and R&D support for AI, AR/VR, and Blockchain.

Differentiator

Problem solved

Functional benefit

Brands

• DevTalent: AI-powered CV evaluation platform that streamlines candidate evaluation process using artificial intelligence.
• Langugo
• Sluice
• Arzuhalci
• AI Content Moderation

Quantifiable outcome

• 5000+ dealers served through Kale Sales Club platform
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• NikeminorStrategic or Co-development PartnerNike is listed as a valued partner of De Marke Labs. The nature of the partnership appears to involve software development services or collaboration on digital projects, though specific details are not disclosed on the website.
• Turkish Airlines (THY)minorStrategic or Co-development PartnerTurkish Airlines is listed as a valued partner of De Marke Labs. The partnership involves software development services for the aviation industry, though specific project details are not publicly disclosed.
• SalesforceminorStrategic or Co-development PartnerSalesforce appears as a partner/client of De Marke Labs. The partnership may involve CRM integration or Salesforce-based solution development, though specific details are not disclosed.
• BeIN Media GroupminorStrategic or Co-development PartnerBeIN Media Group is listed as a valued partner. The partnership involves software development services for the media and broadcasting sector.
• Kale GroupcoreStrategic or Co-development PartnerKale Group represents a significant partnership with multiple projects including Kale Sales Club (education/social platform for 5,000+ dealers), Kale Master Club (platform for 40,000 craftsmen), and ongoing development work.
• KumportminorStrategic or Co-development PartnerKumport (port/logistics company) is listed as a valued partner, suggesting involvement in logistics or port-related software development.
• Ionic FrameworkcoreTechnology or IntegrationIonic Framework is a technology partner/ecosystem member. De Marke Labs uses Ionic for mobile application development and has published blog content about Ionic Appflow Live Updates, indicating deep integration expertise with the Ionic platform.
• Back4AppcoreTechnology or IntegrationBack4App is a Backend-as-a-Service technology partner. De Marke Labs has published comprehensive tutorials on building applications with Next.js and Back4App, and uses the platform for Parse Server hosting.
• Parse PlatformcoreTechnology or IntegrationParse Platform is an open-source backend technology partner. De Marke Labs utilizes Parse Server for backend infrastructure and has published detailed tutorials on Parse integration.
• Hilton Hotels IstanbulminorStrategic or Co-development PartnerHilton Hotels Istanbul uses the Bangii (HitClub) livestream fitness application for their gym facilities, indicating a B2B partnership for hospitality fitness solutions.
• AdidasminorStrategic or Co-development PartnerDe Marke Labs created an internal UI Library in React for Adidas's internal use cases, representing a custom development partnership.
• Akzo Nobel TurkeyminorStrategic or Co-development PartnerAkzo Nobel Turkey partnered with De Marke Labs to develop the Marshall Club Card loyalty application for service makers, allowing users to earn and redeem points for merchandise.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Commencis: Istanbul-based digital product and software development company serving enterprise clients across banking, telecom, and retail with custom mobile and web platforms. Directly comparable in geography, customer tier, and service-offering mix to De Marke Labs.
• OBSS: Turkish software services and product firm providing custom development, cloud, and digital workplace solutions to enterprise customers. Similar size and Turkish-market focus make it a close direct peer for custom software services work.
• Inomera: Istanbul-headquartered mobile and web software development firm delivering custom applications, IoT, and digital products for enterprise clients. Comparable business model and product/solution mix to De Marke Labs.

Broad incumbents

• Globant: Global digital transformation and software engineering firm delivering custom software, AI, and platform engineering to large enterprises. Broader scale and footprint, but overlapping offering for enterprise custom software engagements.
• Endava: Global IT services and software development firm providing custom engineering, cloud, and digital product services to enterprise clients across financial services, telecom, and retail. Overlaps with De Marke Labs' services business at a much larger scale.

Emerging players

• Duolingo: Global consumer language-learning platform with subscription monetization and live features. Comparable to De Marke Labs' Langugo product in target user and category, though vastly larger and more capitalized.
• DoNotPay: AI-driven consumer legal-tech platform that automates legal document generation and petition writing. Directly comparable to De Marke Labs' Arzuhalci product in use case and AI approach.
• HireVue: AI-powered candidate assessment and CV/video evaluation platform for enterprise hiring. Comparable to De Marke Labs' DevTalent product in AI-driven candidate screening functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-marke-labs
• Instagraminstagram.com/langugoapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Marke Labs