Premier Marketing Group

What Premier Marketing Group does

Premier Marketing Group, Inc. is a privately held, founder-owned B2B professional services firm founded in 1994 and headquartered in Jasper, Indiana. The company specializes exclusively in elevating the value of membership organizations across a broad set of verticals, including health club chains, professional associations, buying clubs, camping organizations, points-based clubs, retail establishments, auto dealerships, and affinity groups. Over its history, the firm reports serving more than 1,000,000 members nationwide through direct, consultative client engagements rather than a self-serve software platform.

The firm's core offering, branded "Premier Service," is delivered as three integrated service modules: Data Management (member research, surveys, needs assessment, and behavioral benchmarking), Marketing and Sales (end-to-end campaign strategy and execution across print, digital, mobile, web, and social channels plus live and virtual seminars), and Product Development (identification and launch of new member benefits sourced through an alliance partner network). Underpinning these services is a proprietary multi-channel member engagement platform that coordinates outreach across print, digital, mobile, web, social media, and seminars.

Premier Marketing Group generates revenue through customized professional services engagements and project-based fees rather than disclosed productized pricing, working directly with membership organizations of varying sizes to design, implement, and optimize loyalty and revenue-building programs. The firm operates as a nationwide U.S. business from a single headquarters, is led by co-founders Nick and Jamie Leidgen, and shows no disclosed external investment, parent company, M&A activity, or public market listing.

Name

Premier Marketing Group

Legal name

Premier Marketing Group, Inc.

Website

https://premiermarketing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Marketing Group is a privately held, founder-owned B2B professional services firm founded in 1994 that helps membership organizations across health clubs, associations, retail, and other verticals design and execute multi-channel member engagement, loyalty, and revenue-building programs.

Ownership category

akta.pro rank

Product category

Membership Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industries

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB), Private-Label-Heavy Membership Clubs (CRAEADAJ)

Keywords

• Membership marketing services
• Loyalty program consulting
• Member engagement solutions
• Association marketing services
• Membership program management

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: Premier Marketing Group generates revenue through consulting and professional services engagements with membership organizations. The company provides customized membership elevation programs, marketing strategy design and implementation, product development, and data management services. Revenue is derived from service fees for strategy development, program implementation, and ongoing membership program optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Premier Marketing Group is a B2B professional services firm that helps membership organizations grow engagement and revenue through customized membership program management. Its flagship Premier Service combines Data Management (research, member interviews, surveys), Marketing and Sales (multi-channel campaign design and execution), and Product Development (new benefit sourcing via alliance partners) into an integrated offering. The firm serves health clubs, associations, buying clubs, camping organizations, points-based clubs, retailers, auto dealerships, and affinity groups nationwide.

Product overview

Premier Marketing Group offers a single integrated service offering called 'Premier Service' rather than a modular software platform. The Premier Service is a comprehensive membership management solution that combines Data Management, Marketing and Sales, and Product Development as integrated service components. Data Management provides the research and analytics foundation through member interviews and satisfaction surveys. Marketing and Sales delivers end-to-end campaign execution and brand enhancement. Product Development identifies new benefit opportunities and sources value-added solutions through alliance partners. These services work together to elevate membership value, increase organizational profitability, and build member loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier Service

Quantifiable outcome

• Served over 1,000,000 members across client organizations

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• YourMembership: Membership management software platform serving associations, clubs, and member-based organizations with built-in engagement and marketing tools — emerging platform-based alternative to PMG's service offerings.
• Impexium: Cloud-based association management software platform with member engagement, marketing automation, and communications capabilities — competes for the same association and membership organization wallet as PMG.
• MemberClicks: SaaS membership management platform for associations and member-based organizations that increasingly bundles engagement and communication features — adjacent/emerging competitor to PMG's services.
• Grenwill (Membership Platform): Parent and brand ecosystem around association/membership software platforms, representing the integrated software-side alternative that membership organizations increasingly evaluate against services firms like PMG.

Direct peers

• .orgSource: Association management and consulting firm that delivers strategy, member engagement, and operational services to membership organizations, sharing PMG's vertical specialization and project-based services model.
• Association Headquarters, Inc. Chartered association management company providing full-service management, marketing, and member engagement support to member-based organizations — highly comparable target market and service mix to PMG.
• Naylor Association Solutions: Provider of marketing, communications, and member engagement solutions for associations and member-based organizations, overlapping directly with PMG's marketing and sales service line and membership organization focus.
• McKinley Advisors: Association consulting firm offering strategy, research, and member engagement services to professional associations — closely comparable in vertical focus and consulting-style delivery to PMG.
• Marketing General, Inc. Long-standing marketing agency that provides full-service marketing, branding, and engagement programs for associations and membership organizations — directly comparable to PMG's service portfolio and target client base.

Broad incumbents

• Smithbucklin: Largest association management company in the U.S., serving hundreds of associations with management, marketing, and member engagement services. A larger incumbent in PMG's space with broader scale and capital resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-marketing-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Marketing Group