H LAB
H LAB is a Thailand-based healthcare-IT vendor that builds and sells the CORTEX suite — a modular, AI-assisted Hospital Information System on HL7 FHIR/SNOMED-CT — primarily to public and private hospitals via direct enterprise sales and quote-based annual subscriptions.
- Company typePrivate
- Founded2017
- HeadquartersPathum Wan, Thailand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What H LAB does
H LAB (legal entity บริษัท เอช แล็บ จำกัด) is a Thailand-based healthcare-IT vendor headquartered in Pathum Wan, Bangkok, founded in 2017 as a successor to the Center of Health Systems Analytics (HSA, 2013). The company builds and sells the CORTEX suite — a modular, AI-assisted Hospital Information System (HIS) built natively on HL7 FHIR, SNOMED-CT, and OpenEHR — comprising CORTEX Hospital (core HIS with EMR, CPOE, e-MAR, pharmacy, discharge), CORTEX Shift (nurse/staff scheduling with competency tagging and shift exchange), CORTEX ER (ED triage and adverse-event warnings), CORTEX IPD (inpatient management with IoT integration), CORTEX Workflow (OPD automation), and CORTEX Growth Chart (pediatric anthropometric calculation). It also sells healthcare management consulting and training as adjacent services.
The product is sold exclusively through direct enterprise sales initiated via website contact and phone, with quote-based annual subscription pricing calibrated to hospital bed count and module selection; there is no public tier pricing or self-serve channel. Customers are predominantly Thai public-sector hospitals — including Siriraj Hospital (2,221 beds, Thailand's largest), Phramongkulklao Hospital, Saraburi Hospital, Naresuan University Hospital, Hospital for Tropical Diseases, and TRSC — alongside private hospitals, with CORTEX Shift alone deployed in 90+ hospitals across 40+ departments and 2,500+ active users.
H LAB raised a single disclosed round of pre-series A funding in 2021 from Humanica PCL, a SET-listed Thai HR-technology company. The company holds ISO 29110, ISO/IEC 27001, ISO 13606, and Thailand PDPA certifications, and references IoT integration and FHIR/HL7-based OpenAPI interoperability as architectural commitments rather than commercialized platform features. Revenue, headcount trend, and unit economics are not publicly disclosed.
H LAB firmographics
Firmographics- Name
- H LAB
- Legal name
- บริษัท เอช แล็บ จำกัด
- Website
- https://hlabconsulting.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- H LAB is a Thailand-based healthcare-IT vendor that builds and sells the CORTEX suite — a modular, AI-assisted Hospital Information System on HL7 FHIR/SNOMED-CT — primarily to public and private hospitals via direct enterprise sales and quote-based annual subscriptions.
- Ownership category
- akta.pro rank
H LAB industry classification
Industry- Product category
- Hospital Information Systems (Healthcare IT)
- NAICS
- Facilities Support Services (561210)
- SIC
- Computer & Office Equipment (3570)
- akta.pro primary industry
- Lab Data Exchange & Interoperability (HL7/FHIR/LDT Results Delivery) (HLACAMAL)
- akta.pro secondary industry
- Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
Keywords
Where H LAB is headquartered
LocationHeadquarters
- HQ city
- Pathum Wan
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
H LAB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hospital Information System (HIS) SaaS/Subscription: CORTEX HIS platform sold as a subscription or software service to hospitals. Pricing is quote-based and varies by hospital size, bed count, and modules selected (CORTEX Hospital, ER, IPD, Shift, Workflow, Growth Chart).
- Consulting Services & Training: Healthcare management consulting and training courses offered alongside or independently of the HIS product. Listed as a separate product offering on the website contact form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on hospital size and module selection |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
H LAB product offering
Product offeringCore offering
H LAB develops and sells CORTEX, a modular AI-powered Hospital Information System (HIS) suite — including CORTEX Hospital (EMR/CPOE/e-MAR), CORTEX Shift (nurse and staff scheduling), CORTEX ER (emergency department), CORTEX IPD (in-patient department), CORTEX Workflow (OPD), and CORTEX Growth Chart (pediatric growth tracking) — sold on a subscription/SaaS basis to public and private hospitals in Thailand. The company also offers separate healthcare IT consulting and training services alongside its software deployments.
Product overview
H LAB offers CORTEX, a modular AI-powered Hospital Information System (HIS) platform built on global healthcare standards (HL7 FHIR, SNOMED-CT, OpenEHR). The portfolio includes CORTEX Hospital as the core platform, CORTEX Shift (scheduling), CORTEX ER (emergency department), CORTEX IPD (inpatient management), CORTEX Growth Chart (pediatric add-on), CORTEX Workflow (OPD management), plus consulting and training services. The system emphasizes interoperability via OpenAPI/FHIR standards, AI-powered automation (CPOE, medication safety), and IoT integration for real-time monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- CORTEX: AI-powered Hospital Information System product suite including CORTEX Hospital, CORTEX Shift, CORTEX ER, CORTEX IPD, CORTEX Growth Chart, and CORTEX Workflow.
Products and services
- CORTEX Hospital Core AI-powered Hospital Information System platform for hospitals that combines EMR, CPOE, e-MAR, nursing documentation, pharmacy management, and patient discharge workflows. Built on global healthcare standards (HL7 FHIR, SNOMED-CT, OpenEHR) for interoperability. Targeted at public and private hospitals in Thailand, including large tertiary care institutions such as Siriraj Hospital (2,221 beds).
- CORTEX Shift AI-powered nurse and staff shift scheduling system with competency-based assignment, VIP tagging, shift swap/trading with supervisor approval, and regulatory compliance features. Targeted at hospital HR/scheduling teams; deployed across 90+ hospitals and 40+ departments in Thailand with 2,500+ active users, contributing to a 25% reduction in nurse turnover.
- CORTEX ER Intelligent emergency department management system providing triage guideline support, adverse event warning (anomaly detection), and real-time patient monitoring via IoT integration. Empowered triage for 25,000+ ER patients and delivered 1,600+ adverse event warnings. Targeted at hospital emergency departments.
- CORTEX IPD AI-powered In-Patient Department system covering admission to discharge, including bed management, EMR data entry, CPOE, nursing focus notes, e-MAR, medication management, progress notes, problem lists, and discharge summaries. Integrates with IoT for real-time monitoring. Targeted at inpatient wards of Thai hospitals.
- CORTEX Growth Chart Pediatric growth tracking add-on to CORTEX HIS supporting WHO and Endocrine standards, with automated calculation of %WA, %HA, %WH, IBM, BMI, Percentile, and Z-Score for weight/height/WFH/WMI/head circumference. Targeted at pediatric departments; supported correct dosing for 80,000+ children.
- CORTEX Workflow OPD (Out-Patient Department) management and workflow automation system optimizing patient flow, resource management, and administrative tasks to reduce delays and improve efficiency. Targeted at outpatient operations of Thai hospitals, with roots in the Phramongkulklao Hospital (1,200-bed tertiary care) OPD deployment starting in 2018.
- Healthcare IT Consulting & Training Services Healthcare management consulting and training courses offered alongside or independently of the CORTEX HIS product. Targeted at hospital administrators, IT teams, and clinical informatics staff deploying or optimizing healthcare IT systems.
Quantifiable outcome
- 60% reduction in medication order time through medication syntax and automated dosage calculations
- +9 more outcomes
Companies that use H LAB
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
H LAB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
H LAB partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights5 records
H LAB competitors and assessment
Company assessmentBroad incumbents
- Epic Systems: Epic is the dominant US HIS vendor and has been expanding into international academic medical centers — including some in Asia — competing with H LAB for flagship Thai tertiary hospitals like Siriraj on full-HIS replacement deals.
- Allscripts (Veradigm): Allscripts/Veradigm provides Sunrise and other EHR/HIS platforms to hospitals globally and has historically been active in Asia-Pacific through partner channels, serving as a broad incumbent comparable to H LAB's CORTEX Hospital.
- GE HealthCare: GE HealthCare offers enterprise hospital IT and care delivery solutions alongside its imaging and device portfolio; it competes with H LAB for integrated hospital technology budgets at large Thai hospitals.
- Oracle Health (formerly Cerner): Oracle Health is one of the two largest global HIS vendors (Millennium platform) and competes with H LAB for large tertiary hospital contracts; its global scale and deep clinical library represent both a direct competitor and a benchmark for Thai hospital procurement committees.
- MEDITECH: MEDITECH is a long-established US-based HIS vendor with an Expanse platform targeting community and regional hospitals — directly comparable to H LAB's CORTEX Hospital positioning across mid-sized hospital segments.
- Philips Health Informatics: Philips provides enterprise healthcare IT including clinical informatics and patient monitoring platforms; its regional Southeast Asia presence and TASY hospital information system compete with H LAB's broader CORTEX suite.
Regional players
- MedicalDirector: MedicalDirector is an Australia-headquartered clinical and practice management software vendor with APAC distribution — a regional peer with overlapping EHR/administrative functionality targeting the broader Asia-Pacific healthcare market.
- Huawei Health (Healthcare IT): Huawei's healthcare division offers digital hospital platforms across Asia, including in Thailand and broader Southeast Asia, making it a regional competitor that intersects with H LAB's CORTEX workflow and EHR offerings in the same geography.
Direct peers
- InterSystems: InterSystems provides TrakCare, a globally deployed unified HIS/EHR with strong Asia-Pacific distribution and HL7/FHIR-native architecture — directly comparable to H LAB's CORTEX suite as an enterprise HIS targeting hospitals in Southeast Asia.
- Dedalus Group: Dedalus is a large European HIS vendor that has been actively expanding across Asia-Pacific through acquisitions (e.g., DXC Technology's healthcare arm), competing head-to-head with H LAB for mid- and large-hospital HIS contracts in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
H LAB social profiles
Digital presenceH LAB compliance and trust
Trust signalCompliance4 records
H LAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
H LAB leadership team
Management profileNumber of profiles
H LAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H LAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H LAB
What does H LAB do?
H LAB develops and sells CORTEX, a modular AI-powered Hospital Information System (HIS) suite — including CORTEX Hospital (EMR/CPOE/e-MAR), CORTEX Shift (nurse and staff scheduling), CORTEX ER (emergency department), CORTEX IPD (in-patient department), CORTEX Workflow (OPD), and CORTEX Growth Chart (pediatric growth tracking) — sold on a subscription/SaaS basis to public and private hospitals in Thailand. The company also offers separate healthcare IT consulting and training services alongside its software deployments.
Is H LAB a public or private company?
H LAB is a private company. It is classified as venture growth investor backed and is currently operating.
When was H LAB founded?
H LAB was founded in 2017. It employs 101 to 250 people.
Where is H LAB based?
H LAB is headquartered in Pathum Wan, Thailand, in the Asia region.
How does H LAB make money?
Two revenue lines are on record. Hospital Information System (HIS) SaaS/Subscription is the primary driver. The others are consulting Services & Training.
Who are H LAB's main competitors?
Broad incumbents on record are Epic Systems, Allscripts (Veradigm), GE HealthCare, Oracle Health (formerly Cerner), MEDITECH and Philips Health Informatics. Regional players are MedicalDirector and Huawei Health (Healthcare IT). Direct peers are InterSystems and Dedalus Group.
Does H LAB have an API?
No public API is recorded for H LAB.
What industry is H LAB in?
H LAB's product category is Hospital Information Systems (Healthcare IT). Its primary akta.pro industry code is HLACAMAL, Lab Data Exchange & Interoperability (HL7/FHIR/LDT Results Delivery), with a secondary code of HLACAFAG, Medical-Grade Device Connectivity & Device Management (MDM). Its NAICS code is 561210 and its SIC code is 3570.