True Power

Name

True Power

Legal name

True Power Limited

Website

https://truepowergroup.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

True Power Limited is an Indian electrical equipment manufacturer founded in 2008 and headquartered in Lucknow, specializing in chemical earthing systems, lightning protection devices, solar mounting structures, and related electrical products, serving government, industrial, commercial, and residential customers through 20+ branches and 10,000+ distributors.

Ownership category

akta.pro rank

Product category

Electrical Safety Equipment Manufacturing

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353), Power, Distribution, and Specialty Transformer Manufacturing (335311), Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Switchgear & Switchboard Apparatus (3613), Power, Distribution & Specialty Transformers (3612), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Grounding, Bonding & Lightning Protection (grounding bars, clamps, earthing systems, lightning arrestors) (IMAGAEAJ)

akta.pro secondary industries

Electrical Grounding, Bonding & Earthing Upgrades (HSAOADAK), Cables, Connectors & Electrical BOS Components Manufacturing (MV/HV, Subsea, Harnesses) (EUAMAHAK), Circuit Breakers, Disconnectors, Earthing Switches & Switchgear Components (EUADACAH), Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)

Keywords

• Chemical earthing systems
• Lightning protection systems
• Electrical safety equipment
• Solar mounting structures
• Power distribution transformers

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of manufactured products including earthing electrodes (copper bonded, GI, pure copper), back fill compounds, earthing pit covers, lightning arresters, earthing strips, wires and cables, transformers, stabilizers, geysers, and ceiling fans. Sold through distributor network and direct branch sales.
2. Turnkey Project Execution: Comprehensive project execution services including chemical earthing, lightning protection installation, solar power solutions, and complete Balance of System (BOS) for solar installations from design through installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

True Power manufactures and supplies chemical earthing systems (earthing electrodes, back fill compounds, earthing pit covers, earthing strips) and lightning protection systems (ESE and conventional lightning arresters, complete LPS solutions) under 9 product verticals. The company also produces complementary electrical products including solar mounting structures, transformers, wires and cables, stabilizers, geysers, and ceiling fans, and executes turnkey projects from design through installation and commissioning for industrial, commercial, government, and residential customers.

Product overview

True Power is a 17+ year old electrical equipment manufacturer offering a comprehensive portfolio of products under 9 vertical categories. The core offerings center around Chemical Earthing Systems (earthing electrodes, back fill compounds, earthing pit covers, earthing strips) and Lightning Protection Systems (ESE and conventional lightning arresters, complete LPS solutions). The company also provides complementary product lines including Solar Products (structures for water pumping and rooftop installations, complete BOS), Transformers (power, distribution, isolation), Wire & Cable, Stabilizers, Geysers, and Ceiling Fans. The product ecosystem is unified through the company's expertise in electrical safety solutions, with earthing and lightning protection products serving applications from residential to critical infrastructure (military installations, data centers, telecom towers, airports, hospitals).

Differentiator

Problem solved

Functional benefit

Products and services

• Earthing Electrodes Range of earthing electrodes including Copper Bonded, Maintenance Free, Pure Copper, GI, Gel, and Alloy variants designed for chemical earthing systems in various sizes and specifications. Sold to industrial, government, and residential customers.
• GI Earthing Strip Galvanized Iron earthing strips for industrial applications, available in multiple sizes (25x3mm to 50x3mm) and lengths (2-3 meters), with optional copper inner strips.
• Earthing Pit Covers Protective pit covers for earthing systems in Polyplastic, FRP (Fibre Reinforced Polymer), and standard variants with various load capacities; UV stabilized and anti-corrosive.
• Lightning Arresters Lightning protection devices including Conventional (Pure Copper), Conventional (Copper Bonded), and ESE (Early Streamer Emission) Lightning Arresters with protection radius from 35m to 107m. CPRI approved, compliant with UNE 21 186 and NFC 17-102.
• Back Fill Compounds Earth enhancing compounds including silica-based Advance BFC, Back Fill Compound, and Back Fill Earthing Compound for improving soil conductivity around electrodes. RoHS certified and thermally stable between -10°C and +60°C.
• Solar Products (Structures & BOS) Solar solutions including HDG module mounting structures for rooftop (1-80kW), ground-mounted, canopy, street lighting, and solar water pumping (3HP-10HP) applications; complete Balance of System (BOS) supplied.
• Transformers Power distribution transformers including Power Transformers, Isolation Transformers, Distribution Transformers, Rectifier Transformers, Regulating Transformers, and Welding Transformers manufactured by wholly-owned subsidiary CCI Transformer Pvt. Ltd.
• Wire & Cable Electrical wires and cables including Aluminium Conductors Steel Reinforced (ACSR) and All Aluminium Conductors (AAC) for power transmission and distribution.
• Geysers Water heaters/geysers for residential and commercial use.
• Ceiling Fans Energy-efficient ceiling fans sold under the True Power brand.
• Stabilizers Voltage stabilizers for protecting electrical appliances from voltage fluctuations.
• Industrial Clamps Stainless-steel industrial clamps for earthing applications, available in various thickness options.
• Copper Grounding Rods Copper grounding rods with diameters from 50mm to 80mm and lengths from 4 to 6 meters, for earthing protection systems.
• Copper Bonded Rods Copper bonded rods with 17.2mm diameter and 1-3 meter lengths, for earthing protection systems.
• Lightning Protection System (Complete Solution) Complete lightning protection solutions designed using proprietary software, including arresters, mounting rods, earthing strips, and chemical earthing electrodes — supplied as an integrated package.
• Oil Industry Alloy Electrode Specialized carbon-steel alloy electrodes for oil industry applications, with diameters 2.0mm-4.0mm and lengths 300-400mm.
• Turnkey Project Execution End-to-end project execution services from design to installation and commissioning for chemical earthing, lightning protection, solar power solutions, and complete Balance of System (BOS) for solar installations; uses self-manufactured products.

Quantifiable outcome

• 100,000+ installations completed across PAN India
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Finolex Cables: Established Indian wires & cables and electrical equipment manufacturer. Directly comparable to True Power's wire & cable and earthing product lines, with deeper retail brand recognition.
• V-Guard Industries: Indian leader in voltage stabilizers with adjacent presence in cables, solar, and electrical safety products. Overlaps with True Power's stabilizer, wires, and solar BOS categories.
• Havells India: Large Indian diversified electrical manufacturer with switches, wires & cables, fans, geysers, and stabilizers — directly overlapping several of True Power's nine product verticals. A potential cross-segment competitor if it deepens in earthing/LPS.
• Polycab India: India's largest wires and cables manufacturer with growing presence in switches, lighting, and solar. Comparable to True Power's wires & cables, solar, and consumer electrical verticals; broad distributor overlap.
• Crompton Greaves Consumer Electricals: Major Indian consumer electrical brand in fans, pumps, geysers, and lighting. Directly comparable to True Power's consumer-side verticals (ceiling fans, geysers, stabilizers).

Direct peers

• nVent ERICO (Erico): Global leader in earthing, bonding, and lightning protection solutions for commercial, industrial, and telecom infrastructure. Directly comparable to True Power's core earthing and lightning-arrester portfolio, with a much larger global footprint.
• Furse (ABB / nVent): Specialist brand in earthing and lightning protection, now part of nVent. Directly comparable to True Power's earthing electrodes, conductors, and LPS offerings for utilities, rail, and industrial infrastructure.
• OBO Bettermann: German-headquartered manufacturer of earthing, lightning protection, and surge protection systems. Directly comparable product portfolio to True Power's chemical earthing and ESE lightning arresters, with strong presence in Europe, Middle East, and Asia.
• DEHN (Dehn + Söhne): German family-owned specialist in lightning protection, earthing, and surge protection for infrastructure and industrial customers. Comparable technology stack and customer base to True Power, particularly in ESE-type lightning arresters.

Emerging players

• Galvanized Iron & Steel (GIS) Earthing — regional Indian fabricators (e.g., JMV LPS, JEF Techno): Emerging Indian manufacturers of earthing electrodes, lightning arresters, and grounding accessories — direct niche competitors to True Power in chemical earthing and ESE lightning protection within the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truepowergroup
• Facebookfacebook.com/truepowerltd
• LinkedInlinkedin.com/company/usernameunknown2008

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Power