Amerimix

What Amerimix does

Amerimix is a US-based manufacturer of pre-blended construction materials serving the masonry industry, operating as a brand under Oldcastle APG, Inc., a CRH Company, with headquarters at 400 Perimeter Center Terrace Ste 1000 in Atlanta, Georgia, and a technical support function in Charlotte. The company produces factory-controlled mortar, grout, stucco, stone veneer mortar, and water repellent mortar (AMX WRM 410 RB and 510 RB) featuring the patented RainBloc GP additive, which the company describes as the only water repellent agent traceable and measurable in hardened mortar. Products are manufactured to ASTM standards under automated plant batching with batch-level quality control records, and are delivered either in bags or via bulk silo systems for large commercial jobsites.

Amerimix serves commercial contractors, masons, builders, architects, engineers, and dealers/distributors across the United States and Canada, with primary use cases in commercial construction (high-rise buildings, schools, hospitals, correctional institutions, retail centers, federal buildings, warehouses) and a secondary residential segment. The company goes to market through a nationwide network of company sales representatives and licensees, supported by a dealer/distributor channel, with marketing activity spanning technical documentation, estimation calculators, case studies, continuing education, industry associations, and a free jobsite demo program.

Revenue is generated through one-time sales of pre-blended construction products on a project-based, unit-pricing model, with quote-based pricing that varies by project scope and quantity. Customers are billed on a pay-as-you-go basis. The company is part of the Echelon Masonry umbrella and operates as a privately held subsidiary within CRH's North American building products portfolio, with no independent public listing, venture funding, or standalone financial disclosures.

Name

Amerimix

Legal name

Oldcastle APG, Inc.

Website

https://amerimix.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amerimix is a US manufacturer of pre-blended masonry products — mortar, grout, stucco, and stone veneer mortar — including patented RainBloc GP water repellent formulations. It serves commercial and residential contractors, masons, architects, and dealers across the US and Canada as a brand of Oldcastle APG, a CRH Company.

Ownership category

akta.pro rank

Product category

Masonry Construction Materials

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Pre-blended mortar
• Masonry grout
• Pre-blended stucco
• Stone veneer mortar
• Construction silo systems

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pre-blended Construction Materials Sales: Amerimix generates revenue through the sale of pre-blended mortar, grout, stucco, and related construction products. Products are sold to contractors, masons, and builders for use on construction projects. The company operates on a project-based sales model with pricing determined by project scope and product quantity requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amerimix manufactures and sells pre-blended construction materials for the masonry industry, including pre-blended mortar (Portland cement/lime/sand, colored, and water-repellent variants), pre-blended grout for cavity fill, pre-blended stucco, stone veneer mortar, and complementary silo delivery systems. Products are produced under controlled plant conditions to ASTM standards and sold to contractors, masons, builders, dealers, architects, and engineers for commercial and residential construction projects across the United States and Canada.

Product overview

Amerimix is a manufacturer of pre-blended construction materials, specifically serving the masonry industry with a product portfolio centered on pre-blended mortar, grout, and stucco. The core product line includes Pre-Blended Mortar (featuring Portland Cement, Lime & Sand Mortars in the AMX 400 Series, Colored Mortars in AMX 405 C & AMX 505 C, and Water Repellent Mortars with RainBloc GP technology), Pre-Blended Grout for core fill applications, Pre-Blended Stucco for exterior finishes, Stone Veneer Mortar, and Amerimix Silo Systems for jobsite delivery. All products are manufactured under controlled plant conditions to ASTM standards, eliminating inconsistencies associated with field mixing. The company operates as part of Echelon Masonry, under the parent company Oldcastle APG, a CRH company.

Differentiator

Problem solved

Functional benefit

Brands

• Echelon Masonry: A family of products designed for masonry professionals, providing a one-stop shop for the entire wall. Amerimix is part of Echelon Masonry.

Products and services

• Pre-Blended Mortar Pre-blended masonry mortar products for load-bearing walls, exterior walls, and below-grade applications; includes Type S Portland Cement/Lime/Sand Mortars (AMX 400 Series), Colored Mortars (AMX 405 C & AMX 505 C), and Water Repellent Mortars (AMX WRM 410 & 510 RB). For masonry contractors and builders.
• Pre-Blended Grout

Quantifiable outcome

• Eliminates inconsistencies associated with field mixing
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Echelon MasonrycoreStrategic or Co-development PartnerAmerimix is part of Echelon Masonry, providing customers access to the biggest portfolio of masonry expertise and products in the industry. Echelon Masonry offers a complete wall system solution.
• Oldcastle APG (CRH Company)coreStrategic or Co-development PartnerAmerimix is backed by Oldcastle APG, a CRH Company - North America's leading manufacturer of concrete building and hardscape products. This partnership provides manufacturing scale and industry leadership.
• Masonry Contractors Association of America (MCAA)minorOthersIndustry association partnership providing professional networking and industry insight for masonry contractors.
• North Carolina Masonry Contractors AssociationminorOthersState-level masonry industry association partnership.
• Masonry Association of FloridaminorOthersState-level masonry industry association partnership.
• United Masonry Contractors AssociationminorOthersRegional masonry industry association partnership.
• Texas Masonry CouncilminorOthersState-level masonry industry association partnership.
• Masonry Association of GeorgiaminorOthersState-level masonry industry association partnership.
• Arizona Masonry Contractors AssociationminorOthersState-level masonry industry association partnership.
• Central Texas Masonry Contractors AssociationminorOthersRegional masonry industry association partnership.
• Associated Masonry Contractors of HoustonminorOthersRegional masonry industry association partnership.
• Northwest Concrete Masonry AssociationminorOthersRegional masonry industry association partnership.
• Masonry Institute of WashingtonminorOthersRegional masonry industry association partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Spec Mortar / Bontool (masonry brand portfolios): Spec Mortar / masonry brand portfolios operated by other regional and national building-materials companies are adjacent players supplying pre-blended masonry mortar and stucco into overlapping contractor channels; they are ecosystem participants rather than direct Amerimix-specific competitors.

Broad incumbents

• CEMEX: CEMEX is a global building-materials major with US cement, ready-mix, and masonry-products lines. It sells masonry cement and pre-blended mortar products into the same commercial and infrastructure projects where Amerimix specifies its products.
• QUIKRETE: QUIKRETE is a much larger packaged-concrete products incumbent with an extensive bagged-mortar, grout and stucco portfolio sold through retail and pro-dealer channels. It overlaps directly with Amerimix on pre-blended mortar and stucco but competes more broadly across concrete repair, mixes, and hardscapes.
• Heidelberg Materials: Heidelberg Materials is the parent of Lehigh Hanson and a global cement and aggregates major; its North American footprint sells cementitious binders and masonry products that compete with Amerimix for spec-in on commercial masonry walls.
• Lehigh Hanson: Lehigh Hanson, a Heidelberg Materials company, is a major US cement and aggregates producer that also markets masonry cement and pre-blended mortar products. It competes with Amerimix on masonry specifications supplied through building-materials dealers.
• Holcim: Holcim is one of the world's largest cement and concrete-products producers with US operations (including the Lafarge legacy business) selling masonry cements and pre-blended mortar/grout into the same commercial construction channel as Amerimix.
• Sakrete: Sakrete is a long-established packaged-concrete brand offering pre-blended mortar, stucco and grout SKUs. While more retail-skewed than Amerimix, it competes for the same mason/contractor dollar and is increasingly pushing into the pre-blended/silo-delivered pro segment.

Emerging players

• Custom Building Products: Custom Building Products is a specialty manufacturer of mortars, grouts and surface preparation materials primarily for the tile and stone installation trade. It overlaps with Amerimix's stone-veneer and pre-blended mortar lines on commercial stone-installation projects.

Direct peers

• Spec Mix: Spec Mix is a leading pre-blended mortar, grout and stucco manufacturer serving the same masonry-contractor channel with the same core value proposition (consistency, ASTM compliance, silo delivery). It is Amerimix's closest head-to-head competitor in pre-blended masonry products.

Regional players

• TCC Materials: TCC Materials is a Midwest- and South-US-focused packaged-concrete, mortar and grout producer serving pro dealers and contractors. It competes regionally with Amerimix for pre-blended masonry sales where its distribution radius overlaps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEm9V4tm4gAzVeeDuLmCiHA
• Facebookfacebook.com/echelonmasonry
• LinkedInlinkedin.com/company/amerimix
• Instagraminstagram.com/echelonmasonry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amerimix