AllBrands
- Company typePrivate
- Founded1976
- HeadquartersBaton Rouge, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
AllBrands firmographics
Firmographics- Name
- AllBrands
- Legal name
- AllBrands, LLC
- Website
- https://allbrands.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where AllBrands is headquartered
LocationHeadquarters
- HQ city
- Baton Rouge
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
AllBrands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Sewing & Embroidery: Retail sale of sewing machines, embroidery machines, quilting equipment, and related accessories including parts and supplies. Major brands include Bernina, Brother, Baby Lock, Juki, and Singer.
- Product Sales - Vacuum & Cleaning: Retail sale of vacuum cleaners including canister, upright, robotic, commercial, and specialty models. Also includes air purifiers, steam cleaners, and floor care equipment from brands like Hoover, Oreck, Miele, and Thermax.
- Product Sales - Small Appliances: Retail sale of kitchen appliances including blenders, coffee makers, food processors, and specialty cooking equipment. Also includes garment care products like steam irons and presses.
- Class & Event Fees: Revenue from in-store sewing, embroidery, and quilting classes; summer camps for kids; and major events like AllBrands Academy. Class fees typically range from $25-$210.
- Extended Warranties: Sale of TruCare extended warranty and service plans covering sewing machines, appliances, and vacuum cleaners. Plans range from 2-year to 10-year coverage options.
- Financing Services: Partnership with Synchrony Financial providing installment payment options for major purchases, enabling customers to buy higher-value machines with monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Sewing Machines |
| One time/ perpetual license | Pay-as-you-go | Professional/Commercial Equipment |
| Transaction based/ take rate | Monthly | Financing Option |
| One time/ perpetual license | Pay-as-you-go | AllBrands Academy Event |
| Unit Pricing | Pay-as-you-go | In-Store Classes |
| Subscription | Pay-as-you-go | TruCare Extended Warranties |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
AllBrands product offering
Product offeringCore offering
AllBrands is a multi-category specialty retailer selling sewing machines, embroidery machines, vacuum cleaners, steam cleaners, air purifiers, garment care equipment, and small kitchen appliances through its e-commerce site and 7 retail stores across Louisiana and Texas. The company operates as an authorized dealer for brands such as Bernina, Brother, Singer, Juki, Jiffy, Miele, Hoover, Oreck, and iRobot, and supplements product sales with in-store classes, virtual events, and extended warranty plans.
Product overview
AllBrands.com is a multi-category retail e-commerce platform and physical retail chain (7 stores in Louisiana and Texas) specializing in sewing machines, embroidery machines, vacuum cleaners, steam cleaning equipment, air purifiers, garment care products, and small kitchen appliances. The company operates as an authorized dealer for major brands including Bernina, Brother, Singer, Juki, Jiffy, Miele, Hoover, Oreck, and iRobot. The core product categories are sewing/embroidery equipment and home cleaning appliances, supported by accessory sales and educational services including in-store classes, virtual events, and multi-day workshops like AllBrands Academy and AllBrands University. The business model combines physical retail stores with e-commerce fulfillment, offering products ranging from consumer入门 models to commercial-grade equipment, along with extended warranty programs through TruCare.
Differentiator
Problem solved
Functional benefit
Products and services
- Sewing Machines
Companies that use AllBrands
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
AllBrands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AllBrands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SewForum.comcoreLong-standing partnership with SewForum.com, an active online sewing community that drives significant organic traffic and customer acquisition for AllBrands. The forum provides free embroidery designs and hosts discussions connecting sewing enthusiasts.
- Sew Contempo (Houston)minorAcquired sewing machine retailer Sew Contempo, which had served the Houston Clear Lake area for over 30 years, now operating as an AllBrands retail location.
- Creative Sewing Center of San AntoniominorAcquired Creative Sewing Center of San Antonio, now operating as an AllBrands retail store location.
- Fabric Boutique Quilt Shop (Bossier City)minorAcquired Fabric Boutique Quilt Shop, which had served North Louisiana for 50 years, now operating as an AllBrands retail store location.
- AllBrands Sewing & More (Austin)minorOpened new Austin location under the AllBrands Sewing & More brand in Creekside Square Shopping Center.
- TruCare (Bankers Warranty Group)coreExclusive partnership offering TruCare extended warranty and service plans covering AllBrands products including sewing machines, appliances, and vacuum cleaners with 2-10 year coverage options.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
AllBrands competitors and assessment
Company assessmentDirect peers
- Sewing Machines Plus: National online sewing machine retailer carrying major brands like Brother, Janome, and Baby Lock. Closest direct competitor to AllBrands in the multi-brand sewing e-commerce space, mirroring AllBrands' online + multi-category model.
- Moore's Sewing & Vacuum Centers: Family-owned regional chain in the Pacific Northwest operating multiple retail stores selling sewing machines, vacuums, and accessories. Highly comparable to AllBrands for the combination of brick-and-mortar stores, multi-category sewing/vacuum focus, and community/classes offering.
Others
- Bernina of America: Premium Swiss sewing machine manufacturer whose products AllBrands carries as an authorized dealer. Relevant as a brand partner whose dealer-program decisions directly shape AllBrands' product mix and pricing power in the high-end sewing category.
- Husqvarna Viking: Premium sewing and embroidery machine brand that AllBrands sells. Comparable as a manufacturing partner brand whose channel and direct-to-consumer strategy influences AllBrands' competitive position.
- Janome: One of the world's largest sewing machine manufacturers and an AllBrands brand partner. Directly relevant as the upstream supplier whose product roadmap and dealer network strategy determine the breadth of AllBrands' sewing machine offering.
- Singer: Iconic global sewing machine brand sold through AllBrands' channels. Comparable as a heritage manufacturer whose retail positioning across mass and specialty channels competes for the same sewing customer AllBrands serves.
Broad incumbents
- JOANN: Largest US fabric and sewing specialty retailer (operating through recent restructuring). Comparable as a broad incumbent in the same sewing/craft consumer category with overlapping customer base, though it sells consumables rather than focusing on premium sewing machines like AllBrands.
- Hobby Lobby: National arts, crafts, and hobby retailer with sewing supplies across hundreds of stores. Comparable as a broad incumbent serving the same crafting and sewing enthusiast segment, even if their assortment skews toward consumables and decor rather than machines.
- Amazon: Dominant online marketplace selling vacuums, sewing machines, air purifiers, and small appliances from all of AllBrands' brand partners. The principal broad-incumbent competitive force across AllBrands' e-commerce categories, with pricing transparency and fast shipping that pressure AllBrands' margins.
- Best Buy: National consumer electronics and small appliance big-box retailer. Comparable as a broad incumbent in vacuum cleaners, air purifiers, robotic vacuums (iRobot), and small kitchen appliances, with marketing and financing capabilities that overlap AllBrands' appliance categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AllBrands social profiles
Digital presenceAllBrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllBrands leadership team
Management profileNumber of profiles
AllBrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllBrands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllBrands
What does AllBrands do?
AllBrands is a multi-category specialty retailer selling sewing machines, embroidery machines, vacuum cleaners, steam cleaners, air purifiers, garment care equipment, and small kitchen appliances through its e-commerce site and 7 retail stores across Louisiana and Texas. The company operates as an authorized dealer for brands such as Bernina, Brother, Singer, Juki, Jiffy, Miele, Hoover, Oreck, and iRobot, and supplements product sales with in-store classes, virtual events, and extended warranty plans.
Is AllBrands a public or private company?
AllBrands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AllBrands founded?
AllBrands was founded in 1976. It employs 11 to 50 people.
Where is AllBrands based?
AllBrands is headquartered in Baton Rouge, United States, in the North America region.
How does AllBrands make money?
Six revenue lines are on record. Product Sales - Sewing & Embroidery is the primary driver. The others are product Sales - Vacuum & Cleaning, product Sales - Small Appliances, class & Event Fees, extended Warranties and financing Services.
Who are AllBrands's main competitors?
Direct peers on record are Sewing Machines Plus and Moore's Sewing & Vacuum Centers. Others are Bernina of America, Husqvarna Viking, Janome and Singer. Broad incumbents are JOANN, Hobby Lobby, Amazon and Best Buy.
Does AllBrands have an API?
No public API is recorded for AllBrands.