Idegy
- Company typePrivate
- Founded1995
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Idegy does
Idegy (idegy, inc.) is a Columbus, Ohio-based branded merchandise agency founded in 1995 by Matthew Grossman, who remains Founder & CEO. The company designs, sources, and produces custom branded merchandise including apparel, drinkware, collectibles, and accessories for 66 major league sports teams across the NFL, NBA, MLB, NHL, and MLS, as well as for corporate clients in automotive, retail, financial services, telecom, healthcare, and education. Idegy holds premium licensee status with the NFL and NHL and serves as an official merchandise agency for the NBA, MLB, and MLS, and reports more than 90% repeat business across its client base.
The company's core offering combines in-house product design, global sourcing, and end-to-end logistics including 100,000+ square feet of U.S. warehousing plus kitting and drop-shipping partners in Europe and Asia Pacific. Technology assets include custom client e-commerce portals with admin reporting, a drop-shipping and kitting platform with white-glove fulfillment, and idegystudio, a subscription-based design services platform with tiered hourly plans ($48-$60/hour) and a $50,000/year full-time tier, headquartered with a global design team in Vietnam. The company operates from five offices: Columbus (headquarters), Boston, Charlotte, Chicago, and Ho Chi Minh City.
Idegy monetizes through project-based and program-based merchandise production, sports licensing and royalty relationships, subscription design services via idegystudio, and professional services for kitting, fulfillment, and custom e-commerce portal development. Go-to-market is primarily enterprise field sales targeting major brands, sports teams, and corporations, supplemented by a self-serve marketplace at marketplace.idegy.com. Customer logos include Visa, Toyota, Honda, Comcast, Victoria's Secret, Bath & Body Works, Cardinal Health, Fifth Third Bank, The Ohio State University, Detroit Lions, Philadelphia Flyers, San Jose Sharks, Tennessee Titans, and Jameson. The company is privately held, founder-owned, and bootstrapped with no disclosed external funding.
Idegy firmographics
Firmographics- Name
- Idegy
- Legal name
- idegy, inc.
- Website
- https://idegy.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Idegy industry classification
Industry- Product category
- Branded Merchandise Services
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
Keywords
Where Idegy is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Idegy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded Merchandise Design and Production: Idegy designs and produces custom branded merchandise for clients including sports teams, corporations, and retail brands. The company leverages in-house design capabilities and global supplier network to deliver products across categories including apparel, drinkware, collectibles, and accessories. Revenue is generated through product sales, typically as project-based or ongoing program engagements.
- Sports Licensing and Merchandise Programs: As an NFL and NHL licensee and official merchandise agency for NBA, MLB, and MLS, Idegy earns revenue through licensed merchandise programs with major sports leagues and teams. These programs involve producing officially licensed products that bear team logos and branding.
- idegystudio Design Services: Subscription-based design services offering hourly tiers from 25-75 hours per month at rates from $48-$60/hour. Additional tiers include full-time support at $50,000/year and project-by-project engagements. Services include graphic design, packaging, web design, branding, illustration, and advertising.
- Kitting and Fulfillment Services: Assembly and drop-shipping of curated merchandise kits to individual recipients. Idegy operates 100,000+ square feet of warehousing throughout the U.S. and coordinates with kitting and distribution partners in Europe and Asia Pacific.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One Month Surge - 25 hours |
| Subscription | Monthly | One Month Surge - 50 hours |
| Subscription | Monthly | One Month Surge - 75 hours |
| Subscription | Monthly | Quarterly - 25 hours/month |
| Subscription | Monthly | Quarterly - 50 hours/month |
| Subscription | Monthly | Quarterly - 75 hours/month |
| Subscription | Annual | Full-Time Support |
| Other | Pay-as-you-go | Project-by-Project |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Idegy product offering
Product offeringCore offering
Idegy is a merchandise agency that designs, sources, produces, kits, and distributes branded merchandise for major brands, sports teams, and corporations. The company operates as a vertically integrated provider combining strategy, in-house design, global sourcing, warehousing, kitting, and drop-shipping, supported by proprietary client e-commerce portals and a subscription-based design services sub-brand (idegystudio).
Product overview
Idegy is a branded merchandise company founded in 1995 that operates as a single unified platform combining merchandise creation, design services, and logistics fulfillment. The core offering consists of Branded Merchandise Programs, supported by the idegystudio subscription design platform, an online Marketplace for product browsing, and service modules including Online Solutions (web portals), Kitting Services, Sports Licensing, and Product Design Services. The company serves major brands including NFL, NBA, MLB, NHL, and MLS teams, with 100,000+ square feet of warehousing throughout the U.S. and international operations in Vietnam.
Differentiator
Problem solved
Functional benefit
Brands
- idegystudio: A quick-service design studio offering graphic design, branding, packaging, web design, and other creative services on subscription or project basis.
Products and services
- Branded Merchandise Programs End-to-end branded merchandise programs covering apparel, drinkware, collectibles, accessories, sportswear, uniforms, and keepsakes. Serves major brands and major league sports teams including NFL, NBA, MLB, NHL, and MLS, with in-house design, global sourcing, production, and fulfillment.
- idegystudio Design Services Subscription design services platform offering graphic design, packaging, web design, branding, illustration, and advertising on tiered monthly or annual plans with hourly allotments starting at $48-$60/hour, plus a $50,000/year full-time support option for 2,000 hours.
- Idegy Marketplace
- Online Solutions (Custom Web Portals)
- Kitting and Fulfillment Services
- Sports Licensing Programs
- Product Design Services
Quantifiable outcome
- 100% satisfaction guarantee on merchandise delivered on time and on target
- +3 more outcomes
Companies that use Idegy
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Idegy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Idegy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NFLcoreIdegy is a longtime premium licensee of the NFL, producing officially licensed merchandise for NFL teams and events including gameday giveaways, collectibles, and fan merchandise programs.
- NHLcoreIdegy is a longtime premium licensee of the NHL, creating merchandise for hockey teams including collectible items like Philadelphia Flyers steins.
- NBAcoreIdegy is an official merchandise agency for the NBA, enabling production of officially licensed NBA team merchandise.
- MLBcoreIdegy is an official merchandise agency for MLB, enabling production of officially licensed baseball team merchandise.
- MLScoreIdegy is an official merchandise agency for MLS, enabling production of officially licensed soccer team merchandise.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Idegy competitors and assessment
Company assessmentBroad incumbents
- Proforma: Proforma is the largest distributor network in the promotional products and print services industry, operating through hundreds of independent distributors. It is broadly comparable to Idegy as it offers branded merchandise, promotional products, and print/fulfillment services to enterprise clients, but operates at materially larger scale and through a distributed model rather than a single integrated agency like Idegy.
- 4imprint Group plc: 4imprint is a publicly traded promotional products distributor offering a broad catalog of branded merchandise. It is comparable to Idegy as a broad incumbent in the same product category, though 4imprint focuses on catalog/e-commerce distribution rather than the bespoke design-and-fulfillment agency model Idegy operates.
Direct peers
- HALO (now part of Proforma): HALO was one of the largest independent promotional products and corporate gifting agencies before being acquired by Proforma. It directly competes with Idegy in sourcing branded merchandise, kitting, and fulfillment for enterprise clients, with similar end-to-end service positioning — making it the most analogous historical independent peer to Idegy.
- Crestline Promotional Products: Crestline is a US-based promotional products and corporate gifting company producing branded merchandise, awards, and recognition items for enterprises and organizations. It is comparable to Idegy as a directly competitive branded merchandise agency serving enterprise customers with similar kitting and distribution capabilities.
- National Pen (Pens.com): National Pen is a direct-to-business promotional products company specializing in custom-branded writing instruments, apparel, and accessories sold online. It is comparable to Idegy's idegystudio and online marketplace motions as an e-commerce-led branded merchandise competitor targeting similar SMB and mid-market customers.
- Bensussen Deutsch & Associates (BDA): BDA is a sports and entertainment merchandise and gifting agency specializing in licensed sports merchandise, fan giveaways, and corporate gifting programs. It is highly comparable to Idegy given overlapping work in sports licensing, fan-engagement merchandise, and enterprise gifting — making it one of the closest direct competitors in the sports merchandise agency space.
- Hinda Incentives: Hinda Incentives is a merchandise and incentive solutions provider offering branded merchandise, recognition, and reward programs to enterprises. It is comparable to Idegy as a full-service merchandise and incentive agency serving similar enterprise customer segments with sourcing, kitting, and fulfillment capabilities.
- ITA Group: ITA Group is an engagement and incentive solutions company delivering merchandise, rewards, and event programs to enterprise clients. It is comparable to Idegy as a peer in the branded merchandise and engagement services space, particularly for kitting, drop-shipping, and custom program management on behalf of large organizations.
- Brandable: Brandable is a promotional products and corporate gifting platform operating both agency-style custom programs and a tech-enabled ordering portal. It is comparable to Idegy as a peer offering branded merchandise solutions to enterprise and SMB customers with a similar blend of custom service and digital ordering.
Emerging players
- Knack: Knack is a corporate gifting and swag platform that automates sourcing, customization, and global delivery of branded merchandise for enterprises. It is comparable to Idegy as an emerging tech-enabled player attacking the same enterprise gifting and onboarding-kit use cases (e.g., Xfinity onboarding) through a software-first approach rather than Idegy's services-led agency model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Idegy social profiles
Digital presenceIdegy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idegy leadership team
Management profileNumber of profiles
Profiles5 records
Idegy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idegy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idegy
What does Idegy do?
Idegy is a merchandise agency that designs, sources, produces, kits, and distributes branded merchandise for major brands, sports teams, and corporations. The company operates as a vertically integrated provider combining strategy, in-house design, global sourcing, warehousing, kitting, and drop-shipping, supported by proprietary client e-commerce portals and a subscription-based design services sub-brand (idegystudio).
Is Idegy a public or private company?
Idegy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idegy founded?
Idegy was founded in 1995. It employs 11 to 50 people.
Where is Idegy based?
Idegy is headquartered in Columbus, United States, in the North America region.
How does Idegy make money?
Four revenue lines are on record. Branded Merchandise Design and Production is the primary driver. The others are sports Licensing and Merchandise Programs, idegystudio Design Services and kitting and Fulfillment Services.
Who are Idegy's main competitors?
Broad incumbents on record are Proforma and 4imprint Group plc. Direct peers are HALO (now part of Proforma), Crestline Promotional Products, National Pen (Pens.com), Bensussen Deutsch & Associates (BDA), Hinda Incentives, ITA Group and Brandable. Knack is listed as an emerging player.
Does Idegy have an API?
No public API is recorded for Idegy.
What industry is Idegy in?
Idegy's product category is Branded Merchandise Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 31599 and its SIC code is 7330.