Hinda Incentives
- Company typePrivate
- Founded1970
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Hinda Incentives firmographics
Firmographics- Name
- Hinda Incentives
- Legal name
- Hinda, Inc.
- Website
- https://hinda.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hinda Incentives industry classification
Industry- Product category
- Corporate Incentive and Recognition Programs
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industry
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE)
Keywords
Where Hinda Incentives is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hinda Incentives business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Incentive Program Design and Management: Hinda designs and manages custom incentive and recognition programs for B2B clients. The company provides end-to-end services including program strategy, rewards portfolio curation, technology platform, fulfillment, and ongoing support. Revenue is generated through service fees for program design and management.
- Rewards Fulfillment: Physical and digital merchandise awards fulfillment from their warehouse inventory of 6,000+ items plus access to millions of additional options. The company ships over 1 million awards annually from their Chicago facility.
- Partner Reseller Program: Revenue sharing or reseller arrangements with their network of independent reward and recognition professionals who deploy and manage Hinda programs.
- Corporate Gifting Programs: Select An Award corporate gifting programs where clients pay for customized gift selection experiences with personalized collections and branded websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B service pricing varies by program scope and client requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Hinda Incentives product offering
Product offeringCore offering
Hinda Incentives designs, manages, and fulfills corporate incentive, recognition, and loyalty programs for B2B clients. The company delivers end-to-end services including program strategy, a proprietary web-based technology platform, rewards portfolio access, and warehouse-based fulfillment from its Chicago facility. Its offerings span employee recognition, sales incentives, channel partner motivation, consumer loyalty, safety initiatives, service awards, workplace wellness, and corporate gifting.
Product overview
Hinda Incentives offers a comprehensive incentive and employee recognition platform structured as multiple solution areas built on top of shared technology, fulfillment, and expertise capabilities. The core solutions include Sales Incentives, Channel Partner Incentives, Employee Recognition, Safety Initiatives, Consumer Loyalty, Employee Service Awards, Corporate Gifting, and Workplace Wellness. These solutions are powered by shared platform capabilities: a Rewards Portfolio (6,000+ in-stock items plus millions more), Program Technology (web-based platform with points-based and single-issuance options), Subject Matter Expertise (consulting and program design), Distribution & Fulfillment (100,000 sq ft Chicago warehouse with 48-hour shipping), Value Chain Network (specialist partner network), and Global Capabilities (93 countries, 20+ languages). Unique experiential offerings include the Warehouse Dash event and Warehouse Dash to Go mobile experience. A Partner Portal provides authorized resellers with tools and training resources.
Differentiator
Problem solved
Functional benefit
Brands
- Hinda Loyalty Group: Consumer loyalty solutions division of Hinda specializing in loyalty program technology and fulfillment.
- Warehouse Dash
- Warehouse Dash to Go
- Select An Award
Products and services
- Sales Incentives Sales incentive programs that align individual sales rep goals with corporate objectives, featuring reward programs, product launch promotions, and top performer recognition for enterprise sales organizations.
- Channel Partner Incentives Incentive programs designed to engage and motivate channel partners who are not direct employees, helping organizations gain the discretionary time and attention needed to succeed with their distribution networks.
- Employee Recognition Web-based employee recognition platform that reinforces positive behaviors, creates engaged employees, and identifies future leaders through recognition programs, eCards, and award nomination processes.
- Safety Initiatives Safety incentive programs designed to reduce workplace accidents through awareness, training, and active participation in safety planning, including vehicle safety initiatives for organizations with safety risks.
- Consumer Loyalty Customer loyalty solutions featuring seamless technology integration, brand reinforcement, and meaningful rewards to acquire, engage, grow, and retain customers through point systems and reward fulfillment.
- Employee Service Awards Milestone recognition programs that celebrate employee tenure and service anniversaries with personalized presentations, family-involved rewards, and team celebrations.
- Corporate Gifting Corporate gifting programs including the Select An Award offering that creates personalized gift selections with branded websites, simplified administration, and custom packaging options for employee and customer gifting.
- Workplace Wellness Wellness incentive programs designed to increase participation rates through communications packages, wearable fitness tracking technology, and healthy lifestyle awards for employee wellness initiatives.
- Warehouse Dash Experiential award offering where participants race through warehouse aisles grabbing merchandise, available as on-site Chicago experience, Warehouse Dash to Go mobile version, or Million-dollar Warehouse Dash with $1 million prize option.
Quantifiable outcome
- 23% higher profitability for companies with highly engaged employees (Gallup research)
- +10 more outcomes
Companies that use Hinda Incentives
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Hinda Incentives technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hinda Incentives partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered industry and parent.
- PPAI (Promotional Products Association International)industryHinda is a proud sponsor and member of PPAI, a leading trade association for the promotional products industry. Membership demonstrates commitment to industry standards and professional practices.
- IMA (Incentive Marketing Association)industryHinda maintains membership in the Incentive Marketing Association, which supports the incentive and engagement industry through advocacy, education, and standards.
- Incentive FederationindustryHinda is a member of the Incentive Federation, which conducts research on the incentive marketplace and represents the industry's interests.
- IRF (Incentive Research Foundation)industryHinda collaborates with the IRF, which provides research and insights on incentive programs, rewards, and recognition effectiveness.
- E2E GroupparentJeff Gelinas serves as President of Employee and Consumer Engagement & Incentives at E2E Group. Hinda appears to be part of the E2E Group family of companies focused on engagement and incentives.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Hinda Incentives competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Broad incumbent in gift card and rewards distribution, owning Tango Card. Overlaps with Hinda's consumer loyalty and reward fulfillment capabilities, but operates at much larger scale across B2B2C gift card issuance.
Direct peers
- Terryberry: Direct peer offering employee recognition, service awards, and wellness programs. Comparable in service awards and employee recognition, with a similar mid-market enterprise orientation.
- BI WORLDWIDE: Direct peer providing global sales incentives, channel partner programs, and employee engagement solutions across multiple countries. Comparable in international delivery scope, program design depth, and enterprise customer base.
- Workhuman: Direct peer in the social employee recognition space, offering a cloud-native recognition platform with peer-to-peer awards. Comparable in the employee recognition solution line, though more software-led than Hinda's fulfillment-heavy model.
- Reward Gateway (an Edenred company): Direct peer in employee engagement, recognition, and rewards platform space, with multi-country delivery. Comparable across employee recognition and corporate gifting lines.
- O.C. Tanner: Direct peer offering employee recognition, service awards, and culture-building programs for enterprises. Highly comparable given overlapping product lines (recognition, service awards, rewards fulfillment) and similar enterprise B2B GTM.
- ITA Group: Direct peer in B2B incentive, recognition, and loyalty programs for channel, sales, and employee audiences. Closely comparable in program design services, technology platform, and reward fulfillment.
- Tango Card (Blackhawk Network Rewards): Direct peer in digital rewards, gift cards, and incentive delivery. Comparable in sales incentive and consumer loyalty lines, with a more digital-only delivery model that contrasts with Hinda's physical fulfillment.
- Maritz (Maritz Motivation / Maritz Global Events): Direct peer in the incentive travel and rewards space, with overlapping customer base of large enterprises seeking motivation and engagement solutions.
- Achievers (a Workday company): Direct peer providing a SaaS employee recognition and rewards platform with global reward catalogs. Closely comparable in employee recognition, although more platform-native and less focused on owned physical fulfillment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hinda Incentives social profiles
Digital presenceHinda Incentives compliance and trust
Trust signalCompliance1 record
Hinda Incentives financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hinda Incentives leadership team
Management profileNumber of profiles
Profiles10 records
Hinda Incentives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hinda Incentives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hinda Incentives
What does Hinda Incentives do?
Hinda Incentives designs, manages, and fulfills corporate incentive, recognition, and loyalty programs for B2B clients. The company delivers end-to-end services including program strategy, a proprietary web-based technology platform, rewards portfolio access, and warehouse-based fulfillment from its Chicago facility. Its offerings span employee recognition, sales incentives, channel partner motivation, consumer loyalty, safety initiatives, service awards, workplace wellness, and corporate gifting.
Is Hinda Incentives a public or private company?
Hinda Incentives is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hinda Incentives founded?
Hinda Incentives was founded in 1970. It employs 101 to 250 people.
Where is Hinda Incentives based?
Hinda Incentives is headquartered in Chicago, United States, in the North America region.
How does Hinda Incentives make money?
Four revenue lines are on record. Incentive Program Design and Management is the primary driver. The others are rewards Fulfillment, partner Reseller Program and corporate Gifting Programs.
Who are Hinda Incentives's main competitors?
Blackhawk Network is listed as a broad incumbent. Direct peers are Terryberry, BI WORLDWIDE, Workhuman, Reward Gateway (an Edenred company), O.C. Tanner, ITA Group, Tango Card (Blackhawk Network Rewards), Maritz (Maritz Motivation / Maritz Global Events) and Achievers (a Workday company).
Does Hinda Incentives have an API?
No public API is recorded for Hinda Incentives.
What industry is Hinda Incentives in?
Hinda Incentives's product category is Corporate Incentive and Recognition Programs. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 541810 and its SIC code is 7311.