Australian Framing Solutions

What Australian Framing Solutions does

Australian Framing Solutions (AFS) is a privately held, founder-led engineering and manufacturing company headquartered in Loganholme, Queensland, that designs, engineers, manufactures, and installs light gauge steel (LGS) framing for the Australian residential and commercial construction sectors. Its core products — wall frames, floor joists (open webbed and panelised), roof trusses, structural framing, and ceiling panels — are produced from BlueScope TRUECORE® steel using 17 roll forming machines across three South East Queensland facilities (Loganholme HQ, Wacol, and a third site inside the Borallon Training and Correctional Centre under the Queensland Government's workRestart initiative), with design supported by Scottsdale 3D software and integrated AutoCAD/Revit workflows.

AFS operates an integrated Design, Engineering, Manufacturing, and Installation (DEMI) model, employing approximately 100 staff across design/detailing, manufacturing, logistics, sales, estimating, site supervision, finance, and HR. It sells directly to enterprise builders and developers through a field sales motion, with key construction leaders embedded alongside clients from design through installation. Revenue is generated through project-based contracts — quoted individually for scope, complexity, and volume — with multi-year engagements on large developments such as Sunland Group's 920-home The Heights master-planned community ($193M total project), the 25,000m² Providence Central Schools for the Plenary Schools Consortium and Watpac ($88M), and the Sunshine Coast University Hospital Mental Health Unit for LendLease ($14M).

The company is QBCC-licensed, holds allowable turnover certification that supports customer due diligence, and positions itself as the largest LGS fabricator and installer in South East Queensland, with capacity to produce up to 36,000 linear metres per shift and to deliver to remote sites via its own purpose-built transport fleet. It is not venture- or private-equity-backed; ownership rests with Co-Founder & CEO Jake Gundry and the leadership team.

Name

Australian Framing Solutions

Legal name

Australian Framing Solutions Pty Ltd

Website

https://framingsolutions.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Framing Solutions is a privately held Queensland-based manufacturer that designs, engineers, produces, and installs light gauge steel framing for Australian residential, commercial, healthcare, and education builders and developers under an integrated DEMI model.

Ownership category

akta.pro rank

Product category

Light Gauge Steel Framing Manufacturing

NAICS

Prefabricated Metal Building and Component Manufacturing (332311), Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Fabricated Structural Metal Products (3440), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

akta.pro secondary industries

Structural Steel Fabrication (IMADACAA), Steel Joists, Joist Girders & Decking (IMADACAC)

Keywords

• Light gauge steel framing
• Steel frame manufacturing
• Prefabricated building components
• Construction design engineering
• Steel truss systems

Headquarters

HQ city

Loganholme

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design, Engineering, Manufacturing, and Installation (DEMI) Services: AFS provides end-to-end framing solutions for residential and commercial construction. Revenue is generated through project-based contracts encompassing design consulting, structural engineering, steel framing manufacturing, and on-site installation services. They work directly with builders and developers on projects ranging from individual homes to large-scale developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Australian Framing Solutions designs, engineers, manufactures and installs factory-controlled pre-manufactured light gauge steel framing (wall frames, floor joists, roof trusses, structural framing, ceiling panels) using TRUECORE® steel for residential and commercial builders. Its DEMI (Design, Engineering, Manufacturing, Installation) service is sold directly to builders, developers, and government projects on a project-by-project contract basis across Queensland and Northern New South Wales.

Product overview

Australian Framing Solutions (AFS) is an end-to-end design, engineering, manufacturing, and installation (DEMI) company offering factory-controlled pre-manufactured light gauge steel framing solutions. The product portfolio centers on TRUECORE® steel framing components — Wall Frames, Floor Joists (open webbed and panelised), Roof Trusses, Structural Framing, and Ceiling Panels — supported by six service modules: Design Services (using Scottsdale 3D software with AutoCAD/Revit integration), Engineering Services (with third-party certification), Manufacturing (across three SEQ facilities), Installation (with purpose-built fleet), Builder Installation Training, Technical Support, and Insights & Management. All steel products use Australian-made BlueScope® TRUECORE® steel, processed through 17 roll forming machines producing up to 36,000 linear metres per shift.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Frames Light gauge steel wall frames manufactured from TRUECORE® steel in 70mm, 90mm, or 140mm widths with steel gauges between 0.55mm bmt – 1.15mm bmt; featuring swaged studs, lipped c-section profiles with ribbed back, snap-in grommets for services, and pre-punched dimple and rivet/screw holes for fast on-site assembly. Sold to builders and developers for residential and commercial construction projects.
• Floor Joists Light gauge steel floor joists available in two configurations: (1) parallel chord open webbed joists (0.75mm–1.15mm bmt) with depths from 250mm to 1000mm allowing services to run between chords, and (2) 140mm deep panelised c-section joists for residential and commercial applications. Sold to builders and developers for residential and commercial construction projects.
• Roof Trusses Light gauge steel roof trusses manufactured from TRUECORE® steel using 0.55mm bmt – 1.15mm bmt, supporting all roof shapes including curved roofs, all pitches, with open webs for service integration and 9.5mm bolt connections for structural integrity. Sold to builders and developers for residential and commercial construction projects.
• Structural Framing Structural steel framing solutions for commercial and residential applications, engineered to meet Australian wind speed and earthquake requirements. Sold to builders, developers, and government clients.
• Ceiling Panels Ceiling panel systems manufactured from TRUECORE® steel, supplied as part of AFS's integrated framing solution. Sold to builders and developers.
• Design Services Standalone framing design service using Scottsdale 3D software with import/export capabilities for AutoCAD, Revit and Advanced Steel, including trade-friendly enhancements for downstream efficiency. Offered to builders, developers, architects and engineers.
• Engineering Services Structural engineering service delivered with third-party Registered Engineers for inspection, certification and final signoff, including a six-stage quality assurance process. Offered to builders, developers, and government clients.
• Installation Services On-site installation service using AFS's purpose-built transport fleet for just-in-time delivery, specialist installation crews, and on-site project management to deliver frames safely and to schedule. Offered to builders, developers, and government clients.
• Builder Installation Training Complete training program for customers who choose to install AFS frames themselves using AFS's framing system, covering installation methods and best practice. Offered to builders adopting self-install.

Quantifiable outcome

• Accelerated frame build time by 28%
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FRAMECAD: New Zealand-headquartered global provider of light gauge steel framing systems, roll forming machinery and design software — the closest international analog to AFS's end-to-end LGS framing model.
• Dynamic Steel Frame: Australian light gauge steel framing manufacturer serving residential and commercial builders across multiple states — competes head-to-head with AFS on similar project scopes and customer profiles.
• Supa Frame: Australian LGS framing fabricator and installer operating in Queensland and other states, targeting similar residential builders and medium-density developers as AFS.
• Scottsdale Construction Systems: US-based light gauge steel framing manufacturer whose Scottsdale 3D design software AFS actively uses — a strong analog on both product and technology stack even though geographic markets differ.
• Steel Frame Solutions (Australia): Australian light gauge steel framing manufacturer delivering wall frames, trusses and joists for residential and commercial projects — directly comparable product offering and customer base to AFS.
• Genesis Light Gauge Steel: Australian LGS framing specialist targeting residential builders and developers with design, manufacture and install services closely paralleling AFS's DEMI scope.
• New Era Steel Frame: Australian prefabricated steel framing supplier for residential and commercial projects, offering comparable wall frames, roof trusses and floor systems to AFS's product line.
• Instyle Steel Framing: Australian light gauge steel framing manufacturer focused on residential and commercial construction with a similar design, fabricate and install delivery model.

Broad incumbents

• Fielders (BlueScope): Steel building products division of BlueScope — both AFS's primary steel supplier (TRUECORE®) and a competing supplier of pre-engineered steel building systems and framing.

Others

• Howick: New Zealand-based manufacturer of light gauge steel roll forming machinery and framing systems — a technology supplier and ecosystem peer rather than a direct Australian builder competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Framing Solutions