Dynamic Steel Frame
Dynamic Steel Frame is a privately held Australian light gauge steel framing manufacturer based in Dandenong South, Victoria, designing and fabricating prefabricated steel wall frames, roof trusses, floor joists, and facade modules for residential, commercial, and townhouse developers across Australia.
- Company typePrivate
- Founded2012
- HeadquartersDandenong, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dynamic Steel Frame does
Dynamic Steel Frame is a privately held Australian light gauge steel framing manufacturer headquartered in Dandenong South, Victoria. Founded in 2012 by Managing Director Peter Blythe, the company designs, engineers, and fabricates prefabricated steel wall frames, roof trusses, floor joists, structural steel, facade modules, and balustrades for the Australian construction industry. Its core manufacturing technology combines FRAMECAD automated rollforming equipment with proprietary 3D BIM/Digital Twin design workflows, enabling off-site precision fabrication that reduces on-site rework and erection time. The proprietary HYPERSPAN™ flooring system, launched in 2023, extends the company's capabilities into long-span applications that traditionally required structural steel. The company also offers a "Factory in a Can" mobile manufacturing solution for remote site production.
The company's revenue is generated through project-based contracts with builders, developers, and contractors across Victoria, with pricing quoted per project based on design, engineering, and manufacturing specifications. Revenue streams include one-time steel frame sales, structural steel fabrication, and integrated design/engineering services. The company serves six primary customer segments: residential builders, townhouse developers, commercial construction, social infrastructure (aged care, childcare, education), modular/transportable buildings, and tiny house builders. Notable customers include SAW Constructions (multiple townhouse projects exceeding 500 units cumulatively), Development Victoria (LUMA Development, 300+ townhouses), AMS Constructions, KFC Dandenong, and Elation Homes. The company has earned three Australian Steel Excellence Awards (2020, 2022, 2024) and has been a featured supplier on The Block television show across five seasons.
The business is founder-led with no disclosed institutional investors, PE backing, or parent company. It operates from a single manufacturing facility in Dandenong South, with the company self-describing as Victoria's leading independent light gauge steel framing manufacturer and the largest supplier of light gauge steel frames in Melbourne. The operating geography is concentrated in Victoria, Australia, with the mobile manufacturing capability providing potential for interstate expansion. No revenue figures are publicly disclosed.
Dynamic Steel Frame firmographics
Firmographics- Name
- Dynamic Steel Frame
- Legal name
- Dynamic Steel Frame
- Website
- https://dynamicsteelframe.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dynamic Steel Frame is a privately held Australian light gauge steel framing manufacturer based in Dandenong South, Victoria, designing and fabricating prefabricated steel wall frames, roof trusses, floor joists, and facade modules for residential, commercial, and townhouse developers across Australia.
- Ownership category
- akta.pro rank
Dynamic Steel Frame industry classification
Industry- Product category
- Prefabricated Light Gauge Steel Framing
- NAICS
- Fabricated Structural Metal Manufacturing (332312), Steel Product Manufacturing from Purchased Steel (3312), Ornamental and Architectural Metal Products Manufacturing (33232), Sheet Metal Work Manufacturing (332322)
- SIC
- Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)
- akta.pro primary industry
- Cold-Formed Steel Framing & Studs (IMADACAF)
- akta.pro secondary industries
- Structural Steel Fabrication (IMADACAA), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)
Keywords
Where Dynamic Steel Frame is headquartered
LocationHeadquarters
- HQ city
- Dandenong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Dynamic Steel Frame business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Light Gauge Steel Frame Sales: The company manufactures and sells prefabricated light gauge steel frames, roof trusses, floor joists, and structural steel components to builders and developers. Revenue is generated through project-based sales where the company designs, manufactures, and delivers steel framing systems for construction projects. Projects range from tiny houses to large-scale townhouse developments and commercial buildings.
- Structural Steel Fabrication: In-house structural steel fabrication services complement light gauge steel offerings, providing integrated steel solutions for projects requiring higher load-bearing capacity. CNC-controlled beam lines ensure precise penetrations for efficient on-site installation.
- Custom Design and Engineering Services: Detail design, BIM modelling, and engineering services integrated with steel frame manufacturing, ensuring fully coordinated design delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Dynamic Steel Frame product offering
Product offeringCore offering
Dynamic Steel Frame designs, manufactures, and delivers prefabricated light gauge steel framing systems for the Australian construction industry, including wall frames, roof trusses, floor joists, structural steel, balustrades, and facade framing. Its proprietary HYPERSPAN™ flooring system and BIM-driven 3D digital twin design workflow enable complex architectural shapes and faster on-site erection for residential, commercial, townhouse, modular, and tiny house projects.
Product overview
Dynamic Steel Frame is a light gauge steel framing manufacturer offering a comprehensive portfolio of steel framing products and services for the Australian construction industry. The core product line includes HYPERSPAN™ (a proprietary steel beam/flooring system), wall framing, roof trusses, floor joists, structural steel, and facade framing. These are complemented by specialized solutions for tiny houses, transportable buildings, and balustrades. All products are manufactured using TRUECORE® steel and BIM/digital twin technology for precision. The company serves segments including residential, townhouse development, commercial, high-end, aged care, and modular/prefabricated construction.
Differentiator
Problem solved
Functional benefit
Brands
- Hyperspan™: A revolutionary ultra-lightweight steel beam and flooring system developed to replace heavy structural steel elements, with spans of up to 7.5-8 meters.
Products and services
- HYPERSPAN™ A cold-formed steel webbed joist system and lightweight beam/flooring solution designed to replace bulky structural steel. Features spans up to 7.5+ meters, pre-punched service holes, and the highest strength-to-weight ratio in its category, supplied to builders and developers for residential and commercial flooring.
- Wall Framing Prefabricated light gauge steel wall frames manufactured off-site using automated rollforming technology, designed for residential, commercial, and multi-density construction applications.
- Roof Trusses Light gauge steel roof trusses engineered for precision, durability, and faster installation compared to traditional timber systems.
- Floor Joists Light gauge steel floor
Quantifiable outcome
- Reduced construction timeline through prefabricated frames ready for installation
- +8 more outcomes
Companies that use Dynamic Steel Frame
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Dynamic Steel Frame technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Dynamic Steel Frame partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and major.
- NASH (National Association of Steel Framed Houses)coreIndustry association partnership for trade nights and industry advancement. NASH collaborates on industry events to promote light gauge steel framing adoption.
- Ideal FastenersminorJoint trade night hosting partnership to showcase latest technologies and innovations to the light gauge steel industry.
- TRUECORE Steel (BlueScope Steel)coreStrategic partnership as a trusted TRUECORE steel supplier. The company has been a featured TRUECORE supplier on The Block for multiple seasons. TRUECORE steel provides the base material (zinc-aluminium alloy coated steel) with a 50-year corrosion warranty. This is a key supplier partnership enabling the company's core manufacturing capability.
- AMS ConstructionsmajorHead contractor partnership on commercial projects including KFC Dandenong and the Wendy’s Bayswater lifting module project. AMS Constructions engages Dynamic Steel Frame for steel framing solutions on their construction projects.
- SAW ConstructionsmajorKey builder partnership for large-scale townhouse developments. SAW Constructions has worked with Dynamic Steel Frame on multiple projects including 151 Chapel Road (56 townhouses), 209 Chapel Road (106 townhouses), McCormicks Rise Cranbourne (40 townhouses), Plenty Road South Morang (44 townhouses), and the LUMA Development Sunshine North (300+ townhouses).
- Development VictoriamajorGovernment development authority backing the LUMA Development Sunshine North project. Dynamic Steel Frame provides prefabricated steel framing for this major affordable housing initiative.
- Industry Cladding & RoofingmajorCollaborative partnership on the award-winning Morwell Government Hub project. Industry Cladding & Roofing worked with Dynamic Steel Frame to create and install massive light gauge steel facade modules for this landmark building.
- BDAIcoreArchitectural partnership on KFC Dandenong project. BDAI provides architectural design that Dynamic Steel Frame engineers into constructible steel solutions.
- FRAMECADcoreTechnology supplier of automated rollforming equipment. The company uses FRAMECAD rollformers as the core manufacturing equipment for light gauge steel frame production. FRAMECAD's next-generation automated rollformers are described as the world's best.
- Melbourne MasonryminorPrefabricated brick pier collaboration for facade projects with Cobild Constructions, showcasing innovative integration of brickwork with light gauge steel framing.
- WMK ArchitecturemajorArchitecture firm behind Morwell Government Hub project. WMK Architecture's design vision was realized through Dynamic Steel Frame's light gauge steel facade modules.
- Castlerock PropertymajorDeveloper behind Morwell Government Hub project. Dynamic Steel Frame delivered facade solutions for this landmark government building.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Dynamic Steel Frame competitors and assessment
Company assessmentRegional players
- Hadley Group: UK-based manufacturer of cold-formed steel sections, profiles, and frames for construction and infrastructure. Comparable in light gauge steel manufacturing technology and product range but operates primarily in European and Middle Eastern markets.
- Metek Building Solutions: UK light gauge steel framing manufacturer producing wall frames, floor joists, and roof trusses for residential and commercial construction. Operates in similar product space using comparable cold-formed steel technology but serves UK and European markets.
Direct peers
- Studco Building Systems: Australian manufacturer of steel framing systems, wall studs, and structural components for residential and commercial construction. Competes in overlapping categories of light gauge steel framing and complementary building products.
- Steel Frame Solutions: Australian light gauge steel framing manufacturer offering prefabricated wall frames, trusses, and joists using similar rollforming technology. Targets the same residential and commercial builder segments as Dynamic Steel Frame.
- AusSteel: Australian light gauge steel framing manufacturer producing wall frames, roof trusses, and floor joists for residential and commercial markets. Directly competes with Dynamic Steel Frame in the same product category and customer base across Australia.
Others
- NASH (National Association of Steel-Framed Housing): Australian industry association for steel-framed housing that promotes light gauge steel framing adoption. Dynamic Steel Frame is an active member and partner; NASH serves as an industry development body rather than competitor.
- BlueScope Steel: Australia's largest steel manufacturer and producer of TRUECORE steel, the primary raw material used by Dynamic Steel Frame. Functions as a key supplier partner rather than direct competitor, providing material with 50-year warranty.
- FRAMECAD: New Zealand-based supplier of automated steel frame rollforming equipment and design software used by Dynamic Steel Frame. Strategic technology partner and enabler of DSF's manufacturing capability rather than a direct competitor.
Broad incumbents
- Voestalpine: Global steel and construction technology group offering cold-formed steel sections and building components. While much larger and broader in scope, competes indirectly through steel framing solutions and engineering services for construction markets.
- Rondo Building Services: Established Australian building products manufacturer offering steel studs, tracks, and suspended ceiling systems. Larger and broader portfolio than Dynamic Steel Frame, with overlapping capability in light gauge steel framing components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Dynamic Steel Frame social profiles
Digital presenceDynamic Steel Frame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynamic Steel Frame leadership team
Management profileNumber of profiles
Profiles3 records
Dynamic Steel Frame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynamic Steel Frame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynamic Steel Frame
What does Dynamic Steel Frame do?
Dynamic Steel Frame designs, manufactures, and delivers prefabricated light gauge steel framing systems for the Australian construction industry, including wall frames, roof trusses, floor joists, structural steel, balustrades, and facade framing. Its proprietary HYPERSPAN™ flooring system and BIM-driven 3D digital twin design workflow enable complex architectural shapes and faster on-site erection for residential, commercial, townhouse, modular, and tiny house projects.
Is Dynamic Steel Frame a public or private company?
Dynamic Steel Frame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dynamic Steel Frame founded?
Dynamic Steel Frame was founded in 2012. It employs 11 to 50 people.
Where is Dynamic Steel Frame based?
Dynamic Steel Frame is headquartered in Dandenong, Australia, in the Oceania region.
How does Dynamic Steel Frame make money?
Three revenue lines are on record. Light Gauge Steel Frame Sales are the primary driver. The others are structural Steel Fabrication and custom Design and Engineering Services.
Who are Dynamic Steel Frame's main competitors?
Regional players on record are Hadley Group and Metek Building Solutions. Direct peers are Studco Building Systems, Steel Frame Solutions and AusSteel. Others are NASH (National Association of Steel-Framed Housing), BlueScope Steel and FRAMECAD. Broad incumbents are Voestalpine and Rondo Building Services.
Does Dynamic Steel Frame have an API?
No public API is recorded for Dynamic Steel Frame.
What industry is Dynamic Steel Frame in?
Dynamic Steel Frame's product category is Prefabricated Light Gauge Steel Framing. Its primary akta.pro industry code is IMADACAF, Cold-Formed Steel Framing & Studs, with a secondary code of IMADACAA, Structural Steel Fabrication. Its NAICS code is 332312 and its SIC code is 3448.