What Steel Frame Solutions does

Steel Frame Solutions Pty Ltd is an Australian industrial engineering and manufacturing business headquartered in Wendouree, Victoria, that fabricates pre-engineered steel wall frames, roof trusses, structural steel, and floor systems for the residential and commercial building industries. Its platform is the ENDUROFRAME® light-gauge steel framing system, produced exclusively from BlueScope Steel's TRUECORE® steel and designed through the proprietary ENDUROCADD® structural CAD software; the portfolio is supplemented by the ENDUROWALL® walling system, the BlueRise Solutions floor joist system (C300x1.5mm joists spanning up to 7.0 metres), and an LVL-to-steel beam conversion service. The company self-describes as Australia's largest manufacturer of pre-fabricated steel wall frames and roof trusses, with manufacturing facilities in Victoria and South Australia supplying customers across the Australian continent. Steel Frame Solutions operates a sales-led, quote-based go-to-market targeting builders, owner-builders, developers, architects, and other fabricators; projects are priced individually on specifications, wind-class requirements, and delivery location, with standardised lead times of 6 weeks for single-storey and 8 weeks for double-storey builds. Distribution is direct to construction site, supplemented by a structured online quote request workflow and high-visibility event marketing including Channel 9's The Block 2020 sponsorship.

Name

Steel Frame Solutions

Legal name

Steel Frame Solutions Pty Ltd

Website

https://steelframesolutions.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Steel Frame Solutions is an Australian manufacturer of prefabricated steel wall frames, roof trusses, and floor systems using BlueScope's TRUECORE® steel and its proprietary ENDUROFRAME® system, supplying builders, developers, architects, and fabricators across Australia.

Ownership category

akta.pro rank

Product category

Prefabricated Steel Framing

NAICS

Fabricated Structural Metal Manufacturing (332312), Prefabricated Metal Building and Component Manufacturing (332311), Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Fabricated Structural Metal Products (3440), Prefabricated Metal Buildings & Components (3448), Sheet Metal Work (3444)

akta.pro primary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

akta.pro secondary industries

Steel Joists, Joist Girders & Decking (IMADACAC), Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Structural Steel Fabrication (IMADACAA)

Keywords

• Prefabricated steel framing
• Steel roof trusses
• Light gauge steel
• Structural steel manufacturing
• Residential steel framing

Headquarters

HQ city

Wendouree

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pre-fabricated Steel Frame Products: Manufactures and supplies steel wall frames, roof trusses, structural steel, floor systems, roof battens and ceiling battens for commercial and residential building industries. Products are made to order based on customer specifications and project requirements. Revenue is generated through product sales with typical lead times of 6 weeks for single storey and 8 weeks for double storey projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Steel Frame Solutions manufactures and supplies prefabricated steel wall frames, roof trusses, structural steel, floor systems, roof battens, and ceiling battens for the commercial and residential building industries. Operating from manufacturing facilities in Victoria and South Australia, the company uses exclusively Australian-made TRUECORE® steel from BlueScope Steel and provides a complete structural solutions service from design through to completion, including CAD-based engineering, drafting, and structural certification.

Product overview

Steel Frame Solutions is Australia's largest manufacturer of prefabricated steel wall frames and roof trusses for the commercial and residential building industries. Its core offering consists of a unified portfolio built around the ENDUROFRAME® building system (a light gauge steel framing platform using TRUECORE® steel from BlueScope Steel), which encompasses engineered steel wall frames, roof trusses, and a floor joist system. This platform is supplemented by the BlueRise Solutions steel floor system (C300x1.5mm joists spanning up to 7.0m), structural steel components, and a full range of precision-manufactured accessories including studs, plates, battens (roof and ceiling), lintels, trim angles, omega noggings, and accessories (grommets, clips, bath channels). LVL Beam Conversions provide a service to convert timber beams to BlueRise steel equivalents. The company operates as a complete structural solutions business providing design, drafting, structural certification, and installation support alongside product supply.

Differentiator

Problem solved

Functional benefit

Brands

• BlueRise Solutions: A flooring system product line offering intermediate floor systems with steel joists capable of spanning up to 7.0 meters at 450mm joist centres under domestic loadings. Also includes LVL beam conversion services.
• ENDUROFRAME®

Products and services

• Steel Wall Frames Quality Assured engineered steel wall frames designed for different wind, floor and roof loads using the latest CAD design and engineering software. Supplied as prefabricated components for residential and commercial construction.
• Roof Trusses Prefabricated steel roof trusses manufactured in-house to suit any desired roof design, pitch and roof cladding, whether tiles or sheeting.
• BlueRise Solutions Floor System Steel floor joist system designed for intermediate floor applications using C300x1.5mm joists capable of spanning up to 7.0 meters at 450mm joist centres under domestic loadings. Features pre-punched service holes and easy assembly.
• Structural Steel Structural steel components for commercial and residential building projects, certified by BlueScope Steel engineering packages.
• ENDUROFRAME Building System Light gauge steel framing system consisting of roof trusses, wall frames and a floor joist system, developed in Australia using TRUECORE® steel manufactured by BlueScope Steel. One of the most widely used light gauge steel framing systems in Australia, Asia, and Africa.
• Roof Battens Steel roof battens manufactured from high strength Zincalume steel, approximately ten times more resistant to corrosion than galvanised products, used to support roof cladding.
• Ceiling Battens Versatile ceiling battens providing strength, lightness and rigidity at low cost, fastened to steel trusses with hex screws to support ceiling lining.
• LVL Beam Conversions Conversion service for LVL (Laminated Veneer Lumber) beams to BlueRise Solutions steel beams, including garage beams, lintels for single/upper storey and lower storey, and verandah beams.
• Floor Systems Intermediate floor system or sub-floor solution integrated with Steel Frame Solutions' framing system, providing structural support and compatibility with the wall frame system.

Quantifiable outcome

• Single storey projects delivered to site within 6 weeks and double storey within 8 weeks
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dynamic Steel FramecoreStrategic or Co-development Partner · 1 January 2020Dynamic Steel Frame was the lead steel fabricator for The Block 2020 project, working with architect Julian Brenchley to deliver complex framing solutions. They used TRUECORE® steel and 3D CAD modeling to accommodate challenging architectural requests including twice-curved walls and unconventional rooflines on Houses #1 and #5.
• Channel 9coreGTM or Marketing Partner · 1 January 2020Channel 9's The Block 2020 featured Steel Frame Solutions and BlueScope as sponsors. The show showcased TRUECORE® steel framing in action on five renovation properties in Brighton, VIC, providing national television exposure for the brand and product capabilities.
• Mirvac ResidentialminorChannel Partner/ Reseller/ Distributor · 1 January 2019Major residential developer that commissioned Inspired Homes to build sales offices (Madox and Iluma) using TRUECORE® steel framing in Piara Waters and Bennett Springs, WA.
• BlueScope SteelcoreTechnology or IntegrationBlueScope Steel is the exclusive steel supplier for Steel Frame Solutions. All steel used in SFS projects is manufactured by BlueScope Steel using Australian metal from Australian ores. SFS uses TRUECORE® steel which comes with a 50-year warranty for eligible applicants. BlueScope provides structural certification packages for all SFS frames based on Australian Standards and Building Code of Australia requirements.
• Inspired HomesminorStrategic or Co-development PartnerFamily-owned home builder that completed 20+ homes using TRUECORE® steel framing. They partnered with SFS (through Combined Metal Industries) to deliver fast, efficient builds for Mirvac Residential, reducing build times by half compared to traditional double-brick construction.
• NASH (National Association of Steel-Framed Housing)coreStrategic or Co-development PartnerSFS works closely with NASH to develop steel framing courses for builders, carpenters, and frame erectors. Courses cover introduction to steel framing, safe work practices, fastening, sub-floor systems, wall frame erection, roofing, and following trades. NASH Executive Director Ken Watson serves as contact for course information throughout Australia.
• TAFEcoreStrategic or Co-development PartnerSFS collaborates with TAFE to develop and deliver steel framing training courses for tradespeople, providing certification and nationally endorsed competency standards.
• HIA (Housing Industry of Australia)coreStrategic or Co-development PartnerSFS works with HIA to develop steel framing courses and increase awareness of steel framing benefits among builders and contractors.
• MBA (Master Builders Association)coreStrategic or Co-development PartnerSFS partners with MBA to develop training courses and promote steel framing adoption among master builders and construction professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynamic Steel Frame: WA-based steel frame manufacturer and lead fabricator for The Block 2020 working with TRUECORE® steel. Directly comparable as an Australian prefabricated steel framing manufacturer serving builders and developers in the same end markets.
• FRAMECAD: Global manufacturer of light-gauge steel framing machinery, design software and building systems, headquartered in New Zealand with strong Australian market presence. Comparable as a turnkey steel framing technology and roll-forming system competitor.
• Scottsdale Construction Systems: Manufacturer of light-gauge steel framing systems and roll-forming equipment serving the residential and commercial construction market globally. Comparable as an integrated steel framing technology and building system provider.
• Steelx Group: Australian steel framing manufacturer offering prefabricated wall frames, trusses, and floor systems to residential and commercial builders. Direct head-to-head competitor in the same Australian prefabricated steel framing category.
• Howick Ltd: New Zealand-based manufacturer of roll-forming equipment and steel framing technology used in cold-formed steel construction worldwide. Adjacent competitor providing both framing systems and the manufacturing equipment used by similar fabricators.
• Supaloc Steel Framing Systems: Australian light-gauge steel framing system provider supplying wall frames, roof trusses and floor joists to residential builders. Competes head-to-head with ENDUROFRAME® in the same prefabricated steel framing category.

Broad incumbents

• BlueScope Steel: Australia's largest steel manufacturer and exclusive supplier of TRUECORE® steel to Steel Frame Solutions. While not a direct framing competitor, BlueScope's portfolio includes broader steel products and its licensed TRUECORE® ecosystem shapes the competitive landscape for SFS.
• Ahrens Group: Large Australian steel fabrication, construction and infrastructure group offering structural steel and prefabricated building solutions. Comparable as a broader incumbent with overlapping capabilities in prefabricated steel building components.

Regional players

• Combined Metal Industries: WA-based steel fabricator that manufactures and installs steel frames for Inspired Homes using TRUECORE® steel. Comparable as a regional Western Australian steel framing manufacturer working with the same BlueScope supply chain.

Others

• NASH (National Association of Steel-Framed Housing): Industry association that develops standards, training courses and certification for steel-framed housing in Australia. Adjacent ecosystem participant that shapes demand and standards for ENDUROFRAME® and competing systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Frame Solutions