Bitel Perú

What Bitel Perú does

Bitel Perú (legal entity: Viettel Perú S.A.C.) is the Peruvian operating subsidiary of Vietnam's state-owned Viettel Group, providing mobile and fixed telecommunications services to consumers, residential customers and businesses across all 25 Peruvian departments. The company offers a full suite of postpaid and prepaid mobile plans (Plan Ilimitado 39.90–105.90 with unlimited 5G data add-ons, Plan Flash, Plan Hincha, Plan Tricampeón, Plan Cajacho, Plan Estudiante, Plan Control / Mi Plan), prepaid data packages (families Ti, DM, SO), home connectivity (Bitel Pack converged bundle, Fibra Hogar FTTH, Telefonía Fija), smartphones (Xiaomi, Samsung, Motorola, ZTE, Honor, IPRO, iPhone 15) sold with PayJoy installment financing, and complementary digital services (BiPay wallet, TV360 streaming, Bitel Gaming/Arcade/Aventuras, Bitelplay content hub, Bitdefender security distribution, Bitel Podcast, and the Bitel Pass discount program).

The technical platform is anchored by Peru's largest 4G network (64,000+ antennas as of Q3 2025) and a rapidly growing 5G network (2,800 antennas) deployed under a December 2025 concession contract with the MTC and 3.5 GHz spectrum assignment; coverage obligations include first-time mobile service for 295 rural localities and 2,230 km of national highways. The commercial stack bundles zero-rated access to WhatsApp, Facebook, Instagram, TikTok, Spotify, YouTube, Waze, Mobile Legends, Free Fire and Call of Duty across prepaid and postpaid tiers, plus app-integration partnerships with Spotify, TikTok, Meta and Google for streaming and social zero-rating. Distribution is multi-channel: own Centros de Atención retail, authorized agents and points of sale, Tambo convenience stores and Mercado Libre, the Mi Bitel self-care app (iOS, Android, Huawei AppGallery), call centers (123 / 930123123) and WhatsApp Business deep links. Regulatory integration includes Osiptel SIRT and 4evolution Expediente Virtual for claim management, plus Sismate for MTC emergency alerts.

The business model combines subscription-recurring postpaid mobile revenue, usage-based prepaid data packages, hardware sales (smartphones with PayJoy financing), transaction fees on BiPay, and affiliate/coupon revenue sharing through Bitel Pass. Pricing is in Peruvian Soles inclusive of IGV, with aggressive port-in promotions (30%–50% discounts on Ilimitado plans) and a lowest-in-market average monthly user spend of S/36.3 (Osiptel, June 2026). Customer segments span Personas (individual prepaid + postpaid), Hogar (residential home and fixed-line) and Empresas (B2B via empresas.bitel.com.pe), with a price-led positioning targeting affordability, rural reach and the youth/Gen Z segment through football-themed plans, Jefferson Farfán ambassadorship (since Feb 2025) and event activations such as Burger Fest 2026.

Name

Bitel Perú

Legal name

Viettel Perú S.A.C.

Website

https://bitel.com.pe

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bitel Perú (Viettel Perú S.A.C.) is a Peruvian mobile and fixed telecommunications operator offering 5G, 4G, fiber home internet, fixed telephony, digital wallet and streaming services. It serves individual consumers, residential home customers and businesses across Peru through owned retail, agents and digital channels.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

akta.pro secondary industry

In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Mobile telecommunications services
• Postpaid mobile plans
• Prepaid mobile packages
• Fiber home internet
• Digital entertainment streaming

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Postpaid Mobile Subscriptions (Plan Ilimitado family): Monthly recurring subscription revenue from postpaid plans Ilimitado 39.90 through Ilimitado 105.90 (and variants such as Flash, Ichip, BitelProfe, BFamily, Plan Estudiante), including 5G unlimited data add-on and TV360/L1MAXMovil/GB bonuses tied to plan tier.
2. Prepaid Recharges and Data Packages (Ti / DM / SO families): Prepaid revenue from account-balance recharges plus à-la-carte data packages priced from S/1 (DM1) up to S/40 (Ti40), purchased via SMS to 164 or *9090# USSD, with bundle options and Doble Data promo that doubles included GB.
3. Home Internet & Fixed Services: Recurring and one-off revenue from Bitel Pack (converged home bundles), Fibra Hogar (fiber-to-the-home), and Telefonía Fija (fixed telephony) offerings under the "Hogar" menu.
4. Equipment / Smartphone Sales: Hardware revenue from sales of Xiaomi, Samsung, Motorola, ZTE, Honor, IPRO, and Apple (iPhone 15) smartphones through Tienda Bitel online and physical stores, with smartphone financing via PayJoy.
5. Digital Financial Services (BiPay): Mobile wallet-based transaction revenue (top-ups, GB purchases, BPuntos loyalty redemption, payments) processed through the BiPay platform accessible from the Mi Bitel app.
6. Bitel Pass / Bitel Lovers Discount Program: Affiliate/coupon-driven benefit revenue sharing with restaurant, education, beauty, fashion, and retail partners (Burger King, KFC, Pizza Hut, TGI Fridays, Hiraoka, GMO, Esthetic Dental Center, etc.) via the Bitel Pass app feature, generating engagement and platform usage.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Bitel Perú is a mobile and home telecommunications operator offering prepaid and postpaid mobile voice, SMS, and data services over a national 4G/5G network, with unlimited 5G data plans starting from S/39.90/month and bundled zero-rated app data. It also sells home fiber internet (Fibra Hogar), converged Bitel Pack bundles, fixed telephony, smartphones with installment financing via PayJoy, a digital wallet (BiPay), and digital entertainment (TV360, Bitel Gaming, Bitel Podcast) to individual consumers and small businesses across all 25 Peruvian departments.

Differentiator

Problem solved

Functional benefit

Brands

• Mi Bitel: Self-care mobile application for Bitel customers (billing, recharges, plan management).
• BiPay
• TV360
• TuSami
• Bitel Gaming
• Bitelplay
• Bitel Pass

Products and services

• Mi Plan (Postpago Control) Flagship postpago (control) mobile plan for individual customers with contract-based monthly billing and configurable data, calling, and SMS bundles. Available via bitel.com.pe and Mi Bitel app.
• Plan Ilimitado (Postpago 5G) Postpago unlimited 5G plan family from S/39.90 to S/105.90/month, providing 5G unlimited data for 12–24 months, high-speed GB buckets, llamadas/SMS ilimitados, zero-rated access to Facebook, Instagram, WhatsApp, TikTok, Spotify, Free Fire and Waze, plus TV360 Premium suscripción x 6 meses. Includes 'Acumular Datos' feature (up to 1,000 GB).
• Plan Flash (Postpago) Flash-branded postpago plans ranging from Flash 29.90 to Flash 159.90, providing high-speed data, llamadas and SMS with promotional discounts tied to specific price tiers.
• Plan Hincha Football-themed postpago plan tailored for football fans, part of the Bitel Futbol Plans family, offering Liga 1-related benefits.
• Plan Cajacho Football-themed postpago plan tailored for football fans, part of the Bitel Futbol Plans family, alongside Plan Hincha and Plan Tricampeón.
• Plan Tricampeón Football-themed postpago plan offering Liga 1 streaming without interruptions, high-speed data, and prioritized football content for Liga 1 fans.
• Plan Estudiante Student-targeted postpago plan offering a 50% discount (subject to Indecopi-reviewed conditions) for university students, with promotions for academic continuity.
• Paquetes Ti (Todo Ilimitado) — Prepago data package family Prepaid all-in-one data package family from Ti3 (S/3, 200MB/3 days) up to Ti40 (S/40, 100GB/30 days), including unlimited national calls, 1000 SMS, and zero-rated data for WhatsApp, Facebook, Instagram, TikTok, YouTube, América TVGO, Viki, Waze, Garena Free Fire, Mobile Legends. Late-night (11pm–6am) unlimited 5G data for Ti20/Ti30/Ti40 packages. Activation via SMS to 164 or *9090# USSD.
• Paquetes DM (Data Móvil) with TV360 — Prepago data package family Prepaid high-speed data packages tiered from DM1 (S/1, 450MB/1 day) to DM30 (S/30, 30GB/30 days), including free TV360 Premium streaming during the package validity window. Activation via SMS to 164.
• Paquetes SO (MaxiData) — Prepago data package family Prepaid high-speed data packages from S/5 to S/13, durations 4–12 days, with 6GB–20GB high-speed data and automatic data rollover. Activation via SMS to 164; supports automatic renewal with accumulated unused GB rolling over to next cycle.
• Bitel eSIM with 7-day free trial promotion eSIM line activation with 7-day free unlimited internet, calls, and SMS plus 30 days of regular postpago plan service. Available to new customers and existing customers adding a new eSIM line via the Mi Bitel app.
• Bitel Pack (Hogar converged bundle) Converged home bundle combining mobile, home internet, and TV360 entertainment under a single subscription for residential customers in the Hogar menu.
• Fibra Hogar (Fiber-to-the-home) Fiber-to-the-home (FTTH) broadband internet service for residential customers, offered under the Hogar menu of bitel.com.pe.
• Telefonía Fija (Fixed telephony) Fixed-line residential telephony service offered under the Hogar menu of bitel.com.pe as a low-cost alternative to incumbent fixed-line operators.
• Tienda Bitel (Smartphone sales) Online and in-store retail of smartphones from Xiaomi, Samsung, Motorola, ZTE, Honor, IPRO, and Apple (iPhone 15), with installment financing via PayJoy device financing integration.
• BiPay (Digital Wallet) Bitel-operated mobile wallet platform (Billetera Digital Para Todos) for top-ups, GB purchases, BPuntos loyalty redemption, and payments, accessible from the Mi Bitel app.
• TV360 (IPTV and streaming entertainment) Bitel's IPTV / streaming entertainment service offering live TV (TV en vivo), movies (Películas), and video on demand (Videos) under the Entretenimiento menu, integrated with most postpaid plans as TV360 Premium.
• L1MAXMovil (Liga 1 football channel on TV360) Live Liga 1 (Peruvian Primera División) streaming channel integrated into TV360, providing mobile-only access (no Smart TV, PC, laptop, Set-Top Box). Available to customers activating new lines on qualifying Ilimitado, Profe, and Flash plans, free for 6 months.
• Bitel 5G commercial network Commercial 5G mobile network service deployed under the 3.5 GHz band assignment (December 2025 concession contracts), reaching 2,800 5G antennas by Q3 2025 with US$500M+ operator investment commitment covering all 25 Peruvian departments.
• Bitel Pass (discount and benefits program) Affiliate-driven discount and coupon ecosystem with 20+ restaurant, education, beauty, fashion, and retail partners (Burger King, KFC, Pizza Hut, TGI Fridays, Hiraoka, GMO, Esthetic Dental Center, etc.) accessed via the Mi Bitel app under the Bitel Lovers brand.
• Empresas (Business / Enterprise solutions) Business and enterprise mobile and connectivity solutions for corporate clients, accessible via the dedicated B2B portal empresas.bitel.com.pe. Includes multi-line corporate mobile management, scalable data plans, and dedicated account support.

Quantifiable outcome

• Average monthly mobile spend per user of S/36.3 — lowest among Peruvian operators (vs S/56.6 market average and S/67.2 for Entel) per Osiptel 2026 study.
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Partnerships

24 partnerships are on record, tiered flagship consumer benefit partner, major consumer benefit partner, mid-tier consumer benefit partner, strategic distribution partner, flagship bundled-app partner, major bundled-app partner, mid-tier bundled-app partner, flagship content partner, flagship brand ambassador, mid-tier commercial partner, mid-tier bundled partner and strategic public-sector partner.

• Burger King (SAIDEL SAC, Peru franchise operator)flagship consumer benefit partnerGTM or Marketing PartnerDiscount partnership offering Bitel Pass members up to 49% off combos at Burger King Peru locations nationwide (24/11/2025 – 31/01/2026). Part of Bitel's restaurant benefit program.
• KFC Peruflagship consumer benefit partnerGTM or Marketing Partner29% discount on combo personal (2 piezas de pollo + papa + gaseosa) for Bitel Pass users at KFC locations nationwide excluding Jorge Chávez airport (24/11/2025 – 31/01/2026).
• Pizza Hut Peruflagship consumer benefit partnerGTM or Marketing PartnerUp to 38% discount on family and medium pizza combos for Bitel Pass users at Pizza Hut locations nationwide excluding Jorge Chávez airport (24/11/2025 – 31/01/2026).
• TGI Fridays Peru (Franquicias Alimentarias S.A.)major consumer benefit partnerGTM or Marketing PartnerUp to 37% off TGI Fridays à la carte dishes and combos for Bitel Pass users at participating Fridays locations (through 31/12/2025).
• Wanta (Mostros)major consumer benefit partnerGTM or Marketing PartnerUp to 23% discount on Mostro burgers at Wanta Mall del Sur and Mall Aventura SJL locations (24/11/2025 – 31/01/2026).
• Mr. Sushi Perumajor consumer benefit partnerGTM or Marketing PartnerUp to 20% off carta + S/10 off box specials at Mr. Sushi locations (through 30/04/2026).
• Hiraoka (Peru electronics retailer)major consumer benefit partnerGTM or Marketing Partner5% additional discount on Miray compute and audio products at hiraoka.com.pe for Bitel users through 31/10/2026.
• GMO (Ópticas GMO Perú S.A.C.)major consumer benefit partnerGTM or Marketing PartnerUp to 50% off kids eyewear packages and 30% off second-pair sunglasses at GMO stores nationwide through 31/12/2025.
• Esthetic Dental Centermid-tier consumer benefit partnerGTM or Marketing PartnerUp to 75% discount on dental cleaning, whitening, crowns, and fillings at all Esthetic Dental Center locations (through 31/12/2025).
• Mercado Libre Peruflagship consumer benefit partnerGTM or Marketing PartnerCo-branded promotion "Mercado Libre x Bitel -100" featured on homepage banners, offering exclusive Bitelovers benefits tied to Mercado Libre Peru.
• Tambo (Peru convenience store chain)strategic distribution partnerChannel Partner/ Reseller/ DistributorJoint "Tambo cupon / vo bitel x tambo" promotion offering voice minutes and benefits for Bitel users at Tambo locations nationwide.
• Spotifyflagship bundled-app partnerTechnology or IntegrationZero-rated Spotify data bundles included with postpaid Bitel plans (Plan Control S/29.90+); 6-month Spotify GB bonus for new/migrating/porting customers (01/09/2025 – 31/10/2025) and 6-month Spotify bonus included with most Ilimitado plans. Bitel does not include Spotify Premium subscription.
• TikTok (ByteDance)flagship bundled-app partnerTechnology or IntegrationTikTok zero-rating (unlimited in low speed) plus 20–30 GB high-speed TikTok bonus over 6 months for Ilimitado 79.90+ postpaid customers and selected Ti packages.
• Meta (Facebook + Instagram + WhatsApp)flagship bundled-app partnerTechnology or IntegrationZero-rated Facebook/Instagram Full and WhatsApp unlimited included with most Ti and Ilimitado postpaid plans; WhatsApp unlimited messaging (text + multimedia only) standard across plan tiers.
• Google (YouTube)major bundled-app partnerTechnology or Integration1GB high-speed + unlimited low-speed YouTube access bundled with Ti5+ prepaid packages (valid for package duration).
• Waze Mobile (Google)major bundled-app partnerTechnology or Integration1.5GB high-speed Waze access bundled with Ti5+ prepaid packages and selected Ilimitado postpaid plans.
• Mobile Legends, Garena Free Fire, Call of Duty (gaming publishers)major bundled-app partnerTechnology or Integration1.5GB high-speed data bundles for Mobile Legends, Free Fire, and Call of Duty included with Ti5+ and Ilimitado postpaid plans.
• Viki (Rakuten Viki) + América TVGomid-tier bundled-app partnerTechnology or Integration1GB high-speed + unlimited low-speed Viki and América TVGo video streaming bundled with Ti5+ prepaid packages at 480p resolution.
• Liga 1 (Peruvian first-division football) / L1MAXMovil channelflagship content partnerGTM or Marketing PartnerL1MAXMovil mobile channel integrated into TV360 grants free Liga 1 football streaming for 6 months to customers activating new lines with Ilimitado 49.90 / 55.90 / 65.90 / 69.90 / 79.90 / Profe 79 / Ilimitado 105.90 / Flash 49.90 / Flash 109.90 (valid 01/05/2026 – 30/06/2026); also activated through Plan Tricampeón, Plan Hincha, Plan Cajacho football-themed plans.
• Jefferson Farfán (Peruvian footballer — brand ambassador)flagship brand ambassadorGTM or Marketing PartnerJefferson Farfán became the new brand image of Bitel on Feb 25, 2025, appearing on the homepage, blog banner slots, and Burger Fest 2026 activations.
• PayJoy (smartphone financing)mid-tier commercial partnerOEM/ Whitelabel/ Licensing PartnerPayJoy device financing integration enables Bitel customers to purchase smartphones on installment plans (referenced via bitel.com.pe/promociones/payjoy).
• Bitdefendermid-tier bundled partnerTechnology or IntegrationBitdefender cybersecurity product distributed via Bitelplay (play.bitel.com.pe/bitdefender) to Bitel customers as a security add-on.
• Ministerio de Transportes y Comunicaciones (MTC) — Peru Governmentstrategic public-sector partnerOthersMTC-Sismate cooperation enables Bitel to broadcast location-based emergency alerts to mobile customers in disaster zones via cellular broadcast (Sismate system).
• Osiptel (Organismo Supervisor de Inversión Privada en Telecomunicaciones) — Peru telecom regulatorOthers

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Safaricom (M-Pesa): Kenyan telecom-operator pioneer of the mobile-wallet-plus-connectivity bundle. Comparable to Bitel on the integration of telecom service with an embedded digital wallet (BiPay) targeting unbanked or underbanked segments.
• Reliance Jio: Indian operator that disrupted its market with low-ARPU pricing plus a layered ecosystem (JioMoney wallet, JioCinema, JioGames). Comparable to Bitel on the strategy of using price-led connectivity to anchor a broader digital services ecosystem.

Others

• Cuy Móvil: Peruvian MVNO that addresses the same prepaid value-conscious segment as Bitel, sometimes via wholesale on competitor networks. Relevant as a price-led niche operator competing in Bitel's core value segment.
• Viettel Mobile (Vietnam): The parent company's home-market operation. Highly relevant as the strategic and operational template for Viettel Perú's network rollout, ecosystem structure, and government partnership model.

Direct peers

• Flash Perú (Integratel): Newest 4G/5G operator in Peru holding 5G concession rights alongside Bitel, Claro, and Entel. Targets similar value-conscious segments as Bitel with aggressive pricing, making it a direct share-taker in the prepaid and youth segments.
• Claro Perú: Operates mobile, fixed, and home services across Peru under América Móvil and is Bitel's largest direct competitor. Holds 5G concession rights alongside Bitel and is the plaintiff in the Indecopi comparative-advertising case that resulted in Bitel's 2026 fine.
• Entel Perú: Chilean-owned mobile operator with nationwide Peruvian coverage and the highest ARPU (S/67.2) per Osiptel. Directly comparable to Bitel on postpaid/prepaid plan structure, 5G deployment, and shared 5G concession obligations.
• Movistar Perú: Telefónica's Peruvian mobile and fixed-line operation with nationwide coverage and a multi-segment consumer and enterprise offering. Competes with Bitel across postpaid, prepaid, home internet, and the same 5G concession framework.

Regional players

• WOM Chile: Chilean challenger mobile operator with a comparable price-led, youth-skewing positioning and digital ecosystem playbook. Operates in a different geography but mirrors Bitel's value-segment challenger strategy in the Andean region.
• Tigo (Millicom): Millicom's Peruvian operation (Tigo) provides mobile, home, and business services under a similar multi-country Latam telco model. Directly comparable on home-internet bundle structure and emerging-market pricing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bitelperu
• Facebookfacebook.com/bitelperu
• LinkedInlinkedin.com/company/bitelperu

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitel Perú