Nova Analítica
Nova Analítica is a Brazilian distributor of laboratory equipment, reagents, and analytical instrumentation, representing 25+ international OEMs including Thermo Fisher Scientific, Cytek Biosciences, Tecan, and Molecular Devices to serve research, clinical, pharmaceutical, and industrial laboratories across Brazil with sales, maintenance, and calibration services.
- Company typePrivate
- Founded1992
- HeadquartersDiadema, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Nova Analítica does
Nova Analítica (legal name: Nova Analitica Importação e Exportação Ltda) is a privately held Brazilian laboratory equipment and reagents distributor founded in 1992 and headquartered in Diadema, São Paulo. The company operates as a multi-brand value-added distributor representing more than 25 international scientific instrument and life sciences manufacturers, including Thermo Fisher Scientific (chromatography), Cytek Biosciences (spectral flow cytometry), Tecan (lab automation), Molecular Devices (microplate readers, cellular imaging, AI-powered cell culture systems), Avantor (single-use bioprocessing), Rainin (pipettes), and Thermo Scientific (electron microscopy). The product portfolio spans analytical instrumentation (mass spectrometry, gas and liquid chromatography, UV-Vis spectrophotometry, TOC analyzers), life sciences equipment (flow cytometers, microscopes, automated cell culture, cellular imaging, patch-clamp systems), reagents (antibodies, ELISA kits, cell culture media, PCR/NGS consumables), bioprocessing single-use solutions, conservation equipment (ultra-low freezers, lyophilizers, liquid nitrogen containers, biobanks), and sample preparation devices (centrifuges, thermal cyclers).
The business model combines one-time capital equipment sales with recurring maintenance and calibration services, plus ancillary offerings such as oligonucleotide synthesis. GTM is dual-channel: a direct sales force handles large capital instrument inquiries with technical consultation, while an e-commerce storefront (loja.analiticaweb.com.br) serves mid-market buyers and consumables reorders. Marketing reach is concentrated in Brazil through website content, email campaigns, and participation in laboratory industry fairs, congresses, courses, and seminars. Customer segments span research, clinical diagnostics, pharmaceutical quality control, environmental testing, food safety, and industrial materials characterization labs, with no disclosed named-customer concentration. Pricing is quote-based and not publicly listed. Revenue and ownership are private; the company appears independent with no parent company, subsidiaries, institutional investors, or M&A activity documented.
Nova Analítica firmographics
Firmographics- Name
- Nova Analítica
- Legal name
- Nova Analitica Importação e Exportação Ltda
- Website
- https://analiticaweb.com.br
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nova Analítica is a Brazilian distributor of laboratory equipment, reagents, and analytical instrumentation, representing 25+ international OEMs including Thermo Fisher Scientific, Cytek Biosciences, Tecan, and Molecular Devices to serve research, clinical, pharmaceutical, and industrial laboratories across Brazil with sales, maintenance, and calibration services.
- Ownership category
- akta.pro rank
Nova Analítica industry classification
Industry- Product category
- Laboratory Equipment Distribution
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), In-Vitro Diagnostic Substance Manufacturing (325413)
- SIC
- Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
Keywords
Where Nova Analítica is headquartered
LocationHeadquarters
- HQ city
- Diadema
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Nova Analítica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Laboratory Equipment and Instruments Sales: Sale of analytical instrumentation, life sciences equipment, and laboratory consumables to Brazilian laboratories. Products include spectrometers, chromatographs, microscopes, flow cytometers, centrifuges, pipettes, and related accessories.
- Maintenance and Calibration Services: Technical services including maintenance and calibration for Life Science equipment, analytical instrumentation, and specialized laboratory pipettes. Services are offered for equipment from various manufacturers represented by Nova Analítica.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Nova Analítica product offering
Product offeringCore offering
Nova Analítica is a Brazilian B2B distributor of analytical laboratory equipment, scientific instruments, and reagents, representing international brands across chromatography, spectroscopy, microscopy, flow cytometry, sample preparation, materials testing, and environmental analysis. Beyond product supply, the company bundles installation, equipment qualification, application development, training, maintenance, and calibration as technical services to research, clinical, pharmaceutical, and industrial laboratories in Brazil.
Product overview
Nova Analítica is a Brazilian laboratory equipment and reagents distributor offering a comprehensive portfolio of products and services for laboratories. The portfolio includes: (1) Reagents for Life Sciences - antibodies (primary and secondary), ELISA kits, cell culture media, cell isolation kits, PCR/RT-PCR/NGS/CRISPR reagents, proteins and peptides, nucleic acid extraction reagents, IVD quality control supplies, and endotoxin tests from represented brands like Abcam, Abclonal, BioSB, FUJIFILM Life Sciences, and StemCell; (2) Bioprocesses - Single-use solutions from Avantor including bags, fluid transfer sets, and custom systems; (3) Life Sciences equipment - flow cytometers (Cytek), microscopes (Euromex, Motic, Ted Pella), microplate readers (Molecular Devices), pipettes (Rainin), automation systems (Tecan Fluent/Veya), cell culture systems (CellXpress.ai), cellular imaging (ImageXpress), and Patch-Clamp systems (Axon); (4) Analytical Instrumentation - mass spectrometers, gas chromatographs (TRACE 1600), liquid chromatographs (Vanquish series), UV-Vis spectrophotometers, TOC analyzers; (5) Conservation & Concentration - ultra-freezers (Alphavita), lyophilizers, liquid nitrogen containers, and biobank solutions (Hermei); (6) Sample Preparation - centrifuges, thermal cyclers, homogenizers; (7) Auxiliary Equipment - autoclaves (Hirayama), incubators, shakers, and more; (8) Services - maintenance, calibration, pipette services, and oligonucleotide synthesis.
Differentiator
Problem solved
Functional benefit
Products and services
- Chromatography systems and consumables (HPLC, GC, UHPLC, chromatography columns, vials) High-performance liquid chromatography, gas chromatography, ultra-high-performance liquid chromatography systems plus chromatography columns, vials, and consumables for analytical chemistry laboratories in pharmaceutical, environmental, food, and industrial QC applications.
- Spectroscopy instruments (UV-Vis, IR, FTIR, atomic absorption, ICP) UV-Vis, infrared (IR/FTIR), atomic absorption spectroscopy (AAS), and inductively coupled plasma (ICP) systems for materials characterization and elemental analysis in industrial, mining, environmental, and research labs.
- Microscopy equipment (optical, electron, and sample preparation) Optical and electron microscopes, microscopy cameras, sample preparation equipment, and related consumables from brands such as Carl Zeiss and JEOL for academic, materials, life-science, and clinical research users.
- Flow cytometry analyzers, sorters, antibodies, and reagents Flow cytometry analyzers and cell sorters, fluorochrome-conjugated antibodies, and reagents for clinical diagnostics, immunology, hemato-oncology, and life-science research laboratories, including Beckman Coulter flow cytometry products.
- Sample preparation equipment and consumables Sample preparation instrumentation and consumables covering extraction, digestion, concentration, and related workflows used prior to chromatographic or spectroscopic analysis across environmental, food, pharmaceutical, and industrial laboratories.
- Clinical diagnostics analyzers, immunoassay systems, and reagents Clinical chemistry, immunoassay, hematology, and bioanalytical analyzers plus reagents for hospital and independent diagnostic laboratories performing routine and specialized clinical testing.
- Molecular biology reagents, kits, and instruments Reagents, kits, and instruments for molecular biology workflows (PCR, nucleic acid purification, cloning, expression) used in life-science research, biotechnology, and clinical molecular labs.
- Materials testing equipment Materials testing instruments for evaluating mechanical, physical, and structural properties of materials used in industrial QC, R&D, and academic materials science research.
- Environmental analysis equipment and consumables Environmental analysis instruments and consumables for monitoring air, water, and soil contaminants in environmental testing laboratories and industrial facilities.
- Installation, qualification, and training services Professional services covering instrument installation, equipment qualification (IQ/OQ/PQ), application development, and user training delivered to Brazilian laboratories that purchase equipment through Nova Analítica.
- Maintenance, calibration, and post-sales technical support contracts Recurring maintenance, calibration, and technical support contracts delivered by Nova Analítica's service engineers to keep installed laboratory equipment operating within specification across Brazil.
Companies that use Nova Analítica
Customer profileSegments1 record
Ideal customer profiles5 records
Nova Analítica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nova Analítica partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Cytek BiosciencescoreNova Analítica represents Cytek Biosciences in Brazil, offering spectral flow cytometry systems including the Cytek Aurora, Northern Lights, and Aurora CS cell sorters. The partnership provides Full Spectrum Profiling (FSP) technology for advanced cellular analysis.
- Thermo ScientificcoreDistribution partnership for scanning electron microscopes (MEV) including Phenom G7 series, Pharos G2, and ParticleX systems for material characterization in research and industrial applications.
- Avantor SciencescoreRepresents Avantor's Single-Use bioprocessing solutions including bags, fluid transfer sets, mixing systems, custom systems, and sampling solutions for biopharmaceutical manufacturing.
- RainincoreDistributor of Rainin pipettes including manual, electronic, and multichannel models, along with pipette tips and maintenance services.
- Molecular DevicescoreRepresents Molecular Devices including microplate readers (SpectraMax series), cellular imaging systems (ImageXpress), automated cell culture (CellXpress.ai), clone screening systems, and FLIPR Penta high-throughput screening.
- TecancoreDistributor of Tecan automation systems including Fluent and Veya laboratory automation platforms for high-throughput screening and sample processing.
- AbcamcoreRepresents Abcam antibodies and reagents for life sciences research including primary antibodies, secondary antibodies, ELISA kits, and proteins.
- TelstarminorDistributor of Telstar laminar flow hoods and biological safety cabinets for laboratory sterility applications.
- Vilber LourmatminorRepresents Vilber Lourmat gel documentation systems for fluorescence, colorimetry, and chemiluminescence imaging.
- Andreas Hettich GmbH & Co. KGminorDistributor of Hettich incubators including Hettcube series for microbiology and CO2 applications.
- LabTech SrlminorRepresents LabTech gas generators for nitrogen and other laboratory gases.
- Martin ChristminorDistributor of Martin Christ lyophilizers (freeze dryers) for laboratory and pilot-scale applications.
- Heidolph Instruments GmbH & CO. KGminorRepresents Heidolph rotary evaporators and evaporation systems for solvent removal.
- Alphavita Bio-scientificminorDistributor of Alphavita ultrafreezers, freezers, and refrigerators for cold chain storage of biological samples.
- Metash InstrumentsminorRepresents Metash TOC (Total Organic Carbon) analyzers for environmental and pharmaceutical applications.
- Bioer TechnologyminorDistributor of Bioer thermocyclers and cell counters for molecular biology applications.
- Scientific Specialties, Inc.minorRepresents SSI plastic consumables including pipette tips, tubes, cryotubes, and PCR plates.
- EralyminorDistributor of Eraly elemental analyzers for CHNS/O determination in various applications.
- EuromexminorRepresents Euromex microscopes including upright, inverted, and stereo microscopes for research and education.
- MoticminorDistributor of Motic metallographic and petrographic microscopes for materials analysis.
- Ted PellaminorRepresents Ted Pella sample preparation equipment and accessories for electron microscopy.
- Milestone Inc.minorDistributor of Milestone mercury analyzers for direct mercury determination.
- MILabs B.V.minorRepresents MILabs in vivo imaging systems combining SPECT, PET, CT, and optical imaging modalities.
- Thermo Fisher ScientificcoreDistributor of Thermo Scientific chromatography instruments including gas chromatographs (TRACE 1600), liquid chromatographs (Vanquish series), ion chromatographs (Dionex), and autosamplers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Nova Analítica competitors and assessment
Company assessmentBroad incumbents
- Agilent Technologies Brasil: Global analytical instrument manufacturer (GC, LC, MS, spectroscopy) with a direct Brazilian subsidiary, competing head-to-head with the chromatography and mass spectrometry lines Nova Analítica distributes from Thermo Fisher.
- Bruker do Brasil: Brazilian presence of Bruker Corporation, an analytical instruments manufacturer (mass spectrometry, NMR, X-ray) with direct sales channels that overlap Nova Analítica's analytical instrumentation portfolio.
- Shimadzu do Brasil: Brazilian subsidiary of the Japanese analytical instrument manufacturer (chromatography, mass spectrometry, spectroscopy), competing in the same instrument categories as the analytical instrumentation Nova Analítica distributes.
- Waters Brasil: Brazilian arm of Waters Corporation (LC, MS, informatics), operating its own direct sales and service channel that overlaps with Nova Analítica's chromatography distribution business.
- Carl Zeiss do Brasil: Brazilian subsidiary of Carl Zeiss, a manufacturer of microscopy and imaging systems with its own direct sales/service operation that directly overlaps Nova Analítica's microscopy distribution lines.
- PerkinElmer Brasil: Brazilian arm of PerkinElmer (now part of Revvity), an analytical and life sciences instrument manufacturer with a direct sales channel competing in spectroscopy, chromatography, and life science instrumentation categories served by Nova Analítica.
Direct peers
- Fisher Scientific Brasil (Thermo Fisher Scientific): Brazilian arm of the global scientific products distribution business owned by Thermo Fisher Scientific, distributing laboratory equipment, consumables, and reagents to the same customer base of academic, clinical, and industrial laboratories that Nova Analítica serves.
- MilliporeSigma Brasil (Sigma-Aldrich): Life science reagents, chemicals, and lab products distribution arm of Merck KGaA operating in Brazil, competing directly with Nova Analítica in the same life-science research and bioprocessing supply channels.
- VWR (part of Avantor) Brasil: Global laboratory supply distributor (now part of Avantor) with Brazilian presence, distributing lab equipment and consumables to research and industrial customers — a direct competitive overlap despite Avantor also being a Nova Analítica principal.
- Eppendorf do Brasil: Brazilian subsidiary of Eppendorf, a German manufacturer-distributor of laboratory equipment for life sciences (pipettes, centrifuges, bioreactors), with its own sales/service force in the same accounts where Nova Analítica also distributes Rainin and other brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nova Analítica social profiles
Digital presenceNova Analítica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Analítica leadership team
Management profileNumber of profiles
Nova Analítica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Analítica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Analítica
What does Nova Analítica do?
Nova Analítica is a Brazilian B2B distributor of analytical laboratory equipment, scientific instruments, and reagents, representing international brands across chromatography, spectroscopy, microscopy, flow cytometry, sample preparation, materials testing, and environmental analysis. Beyond product supply, the company bundles installation, equipment qualification, application development, training, maintenance, and calibration as technical services to research, clinical, pharmaceutical, and industrial laboratories in Brazil.
Is Nova Analítica a public or private company?
Nova Analítica is a private company. It is classified as unknown and is currently operating.
When was Nova Analítica founded?
Nova Analítica was founded in 1992. It employs 51 to 100 people.
Where is Nova Analítica based?
Nova Analítica is headquartered in Diadema, Brazil, in the Latin America region.
How does Nova Analítica make money?
Two revenue lines are on record. Laboratory Equipment and Instruments Sales are the primary driver. The others are maintenance and Calibration Services.
Who are Nova Analítica's main competitors?
Broad incumbents on record are Agilent Technologies Brasil, Bruker do Brasil, Shimadzu do Brasil, Waters Brasil, Carl Zeiss do Brasil and PerkinElmer Brasil. Direct peers are Fisher Scientific Brasil (Thermo Fisher Scientific), MilliporeSigma Brasil (Sigma-Aldrich), VWR (part of Avantor) Brasil and Eppendorf do Brasil.
Does Nova Analítica have an API?
No public API is recorded for Nova Analítica.
What industry is Nova Analítica in?
Nova Analítica's product category is Laboratory Equipment Distribution. Its primary akta.pro industry code is HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards). Its NAICS code is 334516 and its SIC code is 3826.