Landlord
- Company typePrivate
- Founded2020
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Landlord firmographics
Firmographics- Name
- Landlord
- Legal name
- DeepRent LLC
- Website
- https://uselandlord.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Landlord is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Landlord business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Subscription SaaS: Monthly subscription for AI Sales Employee platform access, with pricing tailored to number of units at each facility. Includes access to call answering, WhatsApp auto-responses, email auto-responses, and integrations with storage management software.
- Usage-based charges: May include usage-based or overage charges such as per minute, message, or interaction beyond base tier limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on facility unit count |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Landlord product offering
Product offeringCore offering
Landlord (operated by DeepRent LLC) sells an AI Sales Employee — a multi-channel autonomous conversational agent that handles voice calls, WhatsApp, SMS, iMessage, and email on behalf of self-storage facility operators. The platform connects to existing storage management software (SiteLink, Stora, Space Manager, etc.) to qualify leads, book units, generate payment links, follow up on stale leads, and automate rent collection 24/7. Pricing is a monthly subscription tailored to facility unit count.
Product overview
Landlord, operated by DeepRent LLC, is a self-storage management software company whose core product is the AI Sales Employee — an autonomous AI agent that handles all tenant and lead communications across voice (phone), WhatsApp, SMS, iMessage, and email, 24/7. This AI Sales Employee is the platform's central capability, which ties together the AI Website (SEO-optimized, with online booking and payment), Property Score (revenue optimization analytics), the Self Storage World Leaderboard (global market benchmarking), and the Landlord API (programmatic access to all platform objects). The suite is marketed as enabling full facility automation with no setup fees and no contracts, targeting storage operators across Europe and the US.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Sales Employee An AI-powered autonomous agent that handles all tenant and lead communications across voice (phone), WhatsApp, SMS, iMessage, and email around the clock. It answers inquiries, qualifies leads, books units, sends payment links, and follows up on stale leads automatically; the AI learns the facility's brand, tone, and pricing and integrates with the facility's existing storage management software. Built for self-storage facility operators.
- Property Score
Quantifiable outcome
- Occupancy increased from 36% to 98% in 10 months (Eternity Storage)
- +6 more outcomes
Companies that use Landlord
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Landlord technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature5 records
Landlord partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- SiteLinkcoreStorage management software integration. Landlord connects to SiteLink to access unit availability, pricing, reservations, and tenant records to power the AI Sales Employee.
- StoracoreStorage management software integration. Enables bidirectional data flow for unit inventory and tenant management.
- Space ManagercoreStorage management software integration. Landlord retrieves unit availability, pricing, and tenant records to automate sales conversations.
- GmailcoreEmail integration for sending, receiving, and following up on sales emails. Accesses email threads and metadata needed to send and follow up.
- OutlookcoreEmail integration for Microsoft 365 email management and automated sales follow-ups.
- WhatsApp BusinesscoreMessaging integration for automated WhatsApp responses to sales inquiries, booking confirmations, and payment links.
- Anthropic (Claude API)coreLLM inference provider for agent reasoning, email and chat generation. Sub-processor under DPA. No model training on inputs by default; zero-retention available.
- OpenAIcoreLLM inference provider for agent reasoning, email and chat generation. SCCs Module 2 included; no training on API inputs by default; zero data retention available.
- Google (Gemini API)coreLLM inference provider for agent reasoning, email and chat generation. Cloud DPA with SCCs Module 2 included; customer data not used to train models.
- ElevenLabscoreVoice synthesis and telephony agent provider. Powers the AI's ability to make phone calls with natural-sounding voice in local accents.
- StripecorePayment processor for generating and handling payment links. Enables automated rent collection and payment processing for tenants.
- TwiliocoreSMS routing provider for text message automation and follow-ups with leads and tenants.
- Meta Platforms (WhatsApp)coreWhatsApp Business API transport provider. Messages transmitted through Meta's infrastructure under WhatsApp Business Solution Terms.
- Amazon Web Services (AWS)coreCloud hosting provider for operational metadata. Data hosted in eu-west-1 region for European customers.
Scale indicators4 records
Recent moves6 records
Landlord competitors and assessment
Company assessmentBroad incumbents
- Yardi: Diversified real estate and property management software suite including self-storage; a broad incumbent whose Yardi Storage Suite overlaps Landlord's operator-management footprint and could absorb AI features via its R&D scale.
- RealPage: Large enterprise property management software platform with self-storage offerings bundled to multi-site operators; a broad incumbent whose scale could outpace a bootstrapped vertical AI challenger on enterprise contracts.
- storEDGE (Storable): Storable's storEDGE is a major property management and marketing platform for self-storage operators with a broad feature set, sizable install base and recent AI investments — a large incumbent whose roadmap overlaps Landlord's AI wedge.
- SiteLink: Industry-leading self-storage management software used by a large share of US self-storage operators; Landlord integrates with SiteLink but SiteLink could natively embed AI sales automation, making it both partner and incumbent competitor.
Emerging players
- Retell AI: Horizontal AI voice-agent platform enabling any SMB, including self-storage operators, to deploy conversational AI on the phone in days — competing at the capability layer beneath Landlord with deeper engineering resources and faster model cadence.
Direct peers
- Kinnovis: Self-storage operations software integrated with Landlord, covering unit inventory and tenant data — a competing front-office system for the same SMB self-storage facilities.
- Stora: All-in-one self-storage management software focused on independent operators, with online booking, payments and website tools — Landlord's integration partner and direct competitor for the same SMB self-storage operator wallet.
- Space Manager: Established self-storage management software listed as a Landlord integration, providing unit availability, pricing and tenant records — competes head-to-head for the operator's core management-software budget.
- Storeganise: Self-storage management platform offering online booking, tenant management and operations automation for self-storage operators — comparable to Landlord in target customer, geography (UK/EU/US) and product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Landlord social profiles
Digital presenceLandlord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landlord leadership team
Management profileNumber of profiles
Profiles1 record
Landlord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landlord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landlord
What does Landlord do?
Landlord (operated by DeepRent LLC) sells an AI Sales Employee — a multi-channel autonomous conversational agent that handles voice calls, WhatsApp, SMS, iMessage, and email on behalf of self-storage facility operators. The platform connects to existing storage management software (SiteLink, Stora, Space Manager, etc.) to qualify leads, book units, generate payment links, follow up on stale leads, and automate rent collection 24/7. Pricing is a monthly subscription tailored to facility unit count.
Is Landlord a public or private company?
Landlord is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Landlord founded?
Landlord was founded in 2020. It employs 1 to 10 people.
Where is Landlord based?
Landlord is headquartered in Wilmington, United States, in the North America region.
How does Landlord make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are usage-based charges.
Who are Landlord's main competitors?
Broad incumbents on record are Yardi, RealPage, storEDGE (Storable) and SiteLink. Retell AI is listed as an emerging player. Direct peers are Kinnovis, Stora, Space Manager and Storeganise.
Does Landlord have an API?
Yes. Landlord provides a REST API with API-key authentication (Bearer token in Authorization header). The API exposes endpoints for managing invoices, subscriptions, users, products, promotions, unit types, units, fees, and facilities. It supports cursor-based pagination (default 25, max 100), field expansion for nested objects, and a rate limit of 100 requests per minute per key. Public ID prefixes are used throughout: fac_ (Facility), cus_ (User), sub_ (Subscription), prd_ (Product), prm_ (Promotion), utp_ (Unit Type), unt_ (Unit), fee_ (Fee). The API also provides a facility stats endpoint for dashboard analytics. SDK availability is suggested by the presence of a 'Copy for LLM' code block style typical of Python/curl examples. Developer documentation is at uselandlord.com/en/api-reference.