B2

Professional Training and E-Learning Servicesb2.eu

Slovenian education and IT services company (founded 1989) providing computer training, proprietary eCampus LMS, Power BI analytics, M365 support, and degree programs to Slovenian enterprises, government, and individuals.

Company typePrivate
Founded1989
HeadquartersLjubljana, Slovenia
Headcount11–50
GTM typeB2B
OfferingServices

B2 firmographics

Firmographics

Name: B2
Legal name: B2 Ltd.
Website: https://b2.eu
Company type: Private
Founded year: 1989
Operating status: Operating
Headcount range: 11–50 employees
Short description: Slovenian education and IT services company (founded 1989) providing computer training, proprietary eCampus LMS, Power BI analytics, M365 support, and degree programs to Slovenian enterprises, government, and individuals.
Ownership category
akta.pro rank

B2 industry classification

Industry

Product category: Professional Training and E-Learning Services
NAICS: Computer Training (61142), Professional and Management Development Training (611430), Custom Computer Programming Services (541511), Colleges, Universities, and Professional Schools (6113)
SIC: Services-Educational Services (8200), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
akta.pro primary industry: Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)
akta.pro secondary industries: IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

Corporate IT training
E-learning platform services
Business intelligence consulting
Microsoft 365 training
Vocational business education

Where B2 is headquartered

Location

Headquarters

HQ city: Ljubljana
HQ country: Slovenia
HQ region: Europe

Offices3 records

Markets served

B2 business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Computer Training Courses: Classroom and online computer training courses covering Excel, Power BI, Microsoft 365, AI tools, and other business software. Courses priced at 240 EUR per 4-hour session with public enrollment and closed group options.
E-learning Services and Platform: eCampus platform provision, e-content development, and blended learning delivery. Services include developing multimedia e-content, LMS customization, and ongoing platform support for corporate clients.
Customized Corporate Training: Tailored training programs for closed groups at client companies, including pre-assessment, custom curriculum development, and on-site delivery.
Business Analytics Solutions: Power BI-based business intelligence solutions and consulting for sales, production, finance, supply chain, and marketing analytics.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	AI in Business Environment - Free Tools Workshop
One time/ perpetual license	Pay-as-you-go	ChatGPT - Business Use (Paid License)
One time/ perpetual license	Pay-as-you-go	Copilot - Business Use (Paid License)
Unit Pricing	Pay-as-you-go	Classroom Training at B2 Facilities

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

B2 product offering

Product offering

Core offering

B2 delivers instructor-led computer training courses (Excel, Power BI, Microsoft 365, AI tools), corporate on-site and online training programs, e-learning services through its proprietary eCampus LMS/LCMS platform, Power BI-based business intelligence solutions and consulting, Firm@ business management software, and formal higher education programs through B2 Visoka šola za poslovne vede. Its customers are primarily Slovenian businesses, government agencies, and educational institutions seeking to upskill employees in digital productivity, Microsoft technologies, and AI tools.

Product overview

B2 is an education and IT services company operating as a multi-brand portfolio: B2 IT d.o.o. (computer training, e-learning, Office 365 services), B2 BI d.o.o. (Power BI analytics solutions), B2 storitve d.o.o. (real estate management, IT services), and B2 Visoka šola za poslovne vede (private business college). Core products include eCampus (proprietary LMS platform), Firm@ business management software, 45+ computer training courses, BI analytics using Power BI, and M365 support services. The company also develops custom web applications and participates in EU research projects. All divisions share a common focus on ICT-based productivity enhancement for businesses and individuals.

Differentiator

Problem solved

Functional benefit

Brands

eCampus: Proprietary e-learning platform (LMS, LCMS) developed by B2 for delivering online courses and managing e-learning content.
B2 Visoka šola za poslovne vede

Products and services

eCampus Proprietary e-learning management system (LMS/LCMS) for delivering online courses, blended learning, and corporate training. Supports gamification, mobile e-learning, multimedia content, and BI analytics integration. Deployed for corporate clients with customization, hosting, and ongoing support.
Firm@ Business management software for companies covering point of sale/trgovina (retail), kadrovska evidenca (HR records), and finance modules, with tax register integration, add-ons, and upgrade options.
Computer Courses (Računalniški tečaji) Over 45 different computer training courses for business users including Excel (14+ courses), Power BI, Microsoft 365/Teams, AI tools (ChatGPT, Copilot), Word, PowerPoint, AutoCAD, Access, MS Project, and specialized courses for accountants and finance professionals. Delivered in classrooms in Ljubljana/Maribor and online.
BI Analytics (Poslovna analitika) Business intelligence solutions using Power BI including pre-built dashboards for sales, production (OEE), finance, receivables/payables, supply chain, cash flow, inventory, and marketing. Delivered with consulting and accompanied by BI Academy training courses.
B2 Visoka šola za poslovne vede Private higher education institution offering undergraduate programs (Business Informatics, Marketing Communication & PR, Management, Business Analytics, Management and Law) and postgraduate programs (Management and Informatics, Marketing Management, Strategic Management, Management and Business Law), with international cooperation via Erasmus+.
Microsoft 365 Support Services Microsoft 365 implementation and support services including digital productivity training, process automation, Teams/SharePoint/OneNote mastery, Teams for online events, and AI Copilot integration. Delivered through partner bizit.si.

Quantifiable outcome

118,952 course participants trained historically with 233,237 pedagogical hours delivered
+2 more outcomes

Companies that use B2

Customer profile

Named customers10 records

Segments4 records

Ideal customer profiles4 records

B2 technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

B2 partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

MicrosoftcoreTechnology or IntegrationMicrosoft Gold Certified Partner status, indicating B2's capability to deliver innovative solutions based on Microsoft technologies including Microsoft 365, Power BI, and Azure services.
CS d.o.o. (Croatia)minorStrategic or Co-development PartnerTechnology partner in mWise project (EUREKA program) for machine learning supported sales team optimization solution. Joint development of mobile app and cloud dashboard.
Eureka Network PartnersminorStrategic or Co-development PartnerParticipation in EUREKA projects including mWise and FeedMeBack. Projects focus on innovative digital solutions with international consortium partners.
Erasmus+ Partner InstitutionsminorStrategic or Co-development PartnerInternational cooperation through Erasmus+ program including staff mobilities, student mobilities, and international project weeks. Partners across Europe.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

B2 competitors and assessment

Company assessment

Direct peers

NIL d.o.o. Slovenian-headquartered ICT solutions and professional services company that delivers IT consulting, integration, and training. Direct competitor to B2 in the Slovenian corporate IT training and managed services market.
New Horizons Computer Learning Centers: Global IT training franchise specializing in vendor-authorized courses for Microsoft, Cisco, and other enterprise software stacks. Operates the same B2B instructor-led training model B2 uses in Slovenia.
Pluralsight: Technology skills platform offering on-demand courses in software development, IT operations, and data. Competes with B2's curriculum in Power BI, Excel, Microsoft 365, and emerging AI/automation topics.
Fast Lane: Germany-headquartered, globally operating IT training provider with deep Microsoft, Cisco, and cloud vendor-authorized course offerings. Most comparable peer to B2 in terms of vendor-authorized classroom + virtual training mix.
Global Knowledge: Worldwide IT and professional skills training company with strong Microsoft, AWS, and cybersecurity curriculum. Competes for the same enterprise B2B training budgets as B2 at the multi-national level.
NIIT Limited: India-based global corporate IT training and talent development company serving enterprise and government clients. Comparable in scale and in the breadth of technical/business curriculum offerings.

Regional players

Algebra: Croatian ICT education group offering computer training courses, e-learning platforms, and higher-education programs. Closely mirrors B2's business mix (classroom training + LMS + accredited college) and competes for similar Balkan and Adriatic corporate clients.

Broad incumbents

Docebo: Cloud-based enterprise LMS platform serving global corporate learning buyers. Competes directly with B2's eCampus in the LMS/LCMS market segment, though as a much larger platform vendor rather than a regional training provider.
Cornerstone OnDemand: Large-scale talent and learning management platform serving multinational enterprises. Provides overlapping LMS, compliance, and content library capabilities to B2's eCampus offering.
Skillsoft: Global corporate learning company offering content libraries, learning paths, and enterprise training across technology, leadership, and compliance. Competes for the same enterprise L&D budget that B2 addresses through Power BI, Microsoft 365, and AI courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

B2 compliance and trust

Trust signal

Compliance1 record

B2 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

B2 leadership team

Management profile

Number of profiles

B2 subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

B2 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

B2 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2

What does B2 do?

Is B2 a public or private company?

B2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was B2 founded?

B2 was founded in 1989. It employs 11 to 50 people.

Where is B2 based?

B2 is headquartered in Ljubljana, Slovenia, in the Europe region.

How does B2 make money?

Four revenue lines are on record. Computer Training Courses are the primary driver. The others are E-learning Services and Platform, customized Corporate Training and business Analytics Solutions.

Who are B2's main competitors?

Direct peers on record are NIL d.o.o., New Horizons Computer Learning Centers, Pluralsight, Fast Lane, Global Knowledge and NIIT Limited. Algebra is listed as a regional player. Broad incumbents are Docebo, Cornerstone OnDemand and Skillsoft.

Does B2 have an API?

No public API is recorded for B2.

What industry is B2 in?

B2's product category is Professional Training and E-Learning Services. Its primary akta.pro industry code is EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries), with a secondary code of EDABAFAN, IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace). Its NAICS code is 61142 and its SIC code is 8200.