What TurfHub does

TurfHub is a wholesale supplier of synthetic artificial grass headquartered in Chandler, Arizona, selling a catalog of more than 60 turf SKUs and accessories to contractors, landscapers, homeowners, and commercial customers across the United States. The product portfolio is organized into landscape series (Bermuda, Coastal, Fescue, Glacier, Malibu, Mohave, Natural, Newport, Pacific, Sierra, Santa Barbara, Laguna), the value-oriented Builder Series (TH Blend, TH Select, TH Pet, TH Spring, TH Flo, TH Play, TH Ultra), ECO Series entry-level turf, Pet Grass, Putting Greens, Sport Turf, and decorative Boxwood Ivy. The portfolio is supported by installation accessories such as infill, seam glue, nails, weed fabric, and golf hardware.

The company's differentiation rests on proprietary yarn technology and drainage systems. CoolFlo Technology is a 3-dimensional yarn blade design that dissipates heat and is tested to keep turf 15 degrees cooler than standard artificial grass. Additional in-house innovations include the M/S/C folded yarn shape, 3D Wave blade geometry, Punch Hole Drainage (28+ inches per hour), and Pro Flo Backing with antimicrobial and antistatic additives achieving drainage rates exceeding 100 inches per hour on pet products. Most products carry 15-year warranties and are made in the USA.

TurfHub operates a sales-led, multi-channel go-to-market. Distribution is handled through regional warehouses (Peoria, Houston) and twelve showroom locations across Arizona, Texas, California, New Mexico, Oklahoma, Florida, and North Carolina, supported by nationwide shipping. Customers engage via local and toll-free phone numbers, walk-in showrooms, sample-box fulfillment, and a full e-commerce storefront at turfhub.com. Pricing is quote-based and not publicly disclosed, reflecting a wholesale model with custom specifications by roll width, face weight, and pile height. Named enterprise customers include the San Diego Padres, Los Angeles Dodgers, Taco Bell, Nike, ESPN, Fox, and Minecraft, alongside an unspecified volume of residential and contractor orders.

Name

TurfHub

Legal name

TurfHub

Website

https://turfhub.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TurfHub is a wholesale artificial grass supplier headquartered in Chandler, Arizona, distributing 60-plus turf and accessory SKUs to contractors, homeowners, and commercial customers through twelve showroom and warehouse locations across eight US states.

Ownership category

akta.pro rank

Product category

Synthetic Turf / Artificial Grass

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Synthetic turf products
• Artificial grass supply
• Landscape turf wholesale
• Putting green turf
• Pet grass systems

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Artificial Grass Wholesale Sales: Wholesale artificial grass and turf products sold directly to contractors, landscapers, and homeowners nationwide. Products include landscape turf, pet grass, putting greens, sport turf, and accessories. One-time product sales with optional professional installation services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TurfHub is a nationwide wholesale and direct supplier of synthetic artificial grass products, including landscape turf series (Bermuda, Coastal, Fescue, Glacier, Malibu, Mohave, Natural, Pacific, Sierra, ECO, Builder, Nylon), pet grass systems, golf putting greens, sport/hitting mats, boxwood ivy wall coverings, and installation accessories (nails, seam glue, weed fabric, infill, golf cups, flags). Products are sold via distribution warehouses, 12 retail showrooms across 8 states, an e-commerce store, and phone quoting, with proprietary yarn and drainage technologies such as CoolFlo and Pro Flo.

Product overview

TurfHub is a wholesale artificial grass supplier offering a comprehensive portfolio of synthetic turf products and accessories for residential, commercial, and sports applications. The product lineup is organized into distinct series: ECO Series (Netherlands-inspired entry-level turf), Builder Series (value-engineered products for contractors including TH Blend, TH Select, TH Pet, TH Spring, TH Flo, TH Play, TH Ultra), Landscape Turf Series (Bermuda, Coastal Blend, Fescue Blend, Glacier, Laguna Blend, Malibu Blend, Mohave, Natural, Newport, Pacific, Santa Barbara, Sierra, and Nylon series), Pet Grass products (Pet Turf, All Play, Pet Flo, Pet Select, Pet Pro, Malibu Pet, Mohave Pet), Putting Greens (Tour Pro, Tour Elite, Tour Platinum, Tour Select, Performance Pro, Tour Tee, Bunker Turf), Sport Turf including hitting mats, and Boxwood Ivy wall coverings. The portfolio also includes essential installation accessories (nails, seam glue, weed fabric), infill materials (Silica Sand, Premium Silica, Envirofill), pet care products (K9Zap waste degradation solution), and golf accessories (cups, flags, flagsticks). Key technology features include CoolFlo technology for heat dissipation (keeping turf up to 15 degrees cooler) and Pro Flo draining technology. Turf is available in 15-foot roll widths with various face weights and pile heights, and the company ships nationwide from distribution warehouses across the United States with headquarters in Chandler, Arizona.

Differentiator

Problem solved

Functional benefit

Brands

• K9Zap: All natural solution for maximum waste degradation with bio-engineered bacteria for pet areas, dog runs, and artificial turf
• CoolFlo
• ECO Series
• Builder Series
• Nylon Series
• Fescue Blend Series

Products and services

• ECO Series Artificial Turf Value-priced artificial turf line for residential and commercial landscape applications, sold as standalone turf rolls via the TurfHub online store and showrooms.
• Builder Series Artificial Turf Value-engineered turf line designed for builders and contractors, including TH Blend, TH Select, TH Pet, TH Spring, TH Flo, TH Play, and TH Ultra variants. Sold wholesale to contractors and direct to homeowners.
• Nylon Series Artificial Turf Premium nylon-based artificial turf (Heat Guard Blend and Heat Guard Blend Pro) with Heat Guard technology for cooler surface temperatures, sold as premium landscape turf.
• Landscape Turf Series (Bermuda, Coastal, Fescue, Glacier, Malibu, Mohave, Natural, Newport, Pacific, Sierra, Santa Barbara, Laguna) Mid-to-premium landscape turf lines including Bermuda, Coastal Blend, Fescue Blend, Glacier, Malibu Blend, Mohave, Natural Blend, Newport Blend, Pacific Blend, Sierra Blend, Santa Barbara Blend, and Laguna Blend series, featuring proprietary CoolFlo and 3D Wave yarn technologies. Sold as turf rolls to homeowners, contractors, and commercial customers.
• Pet Grass System Specialized pet-friendly turf products with antimicrobial/antistatic yarn additives and Pro Flo fully permeable backing for high drainage, used in pet runs, dog parks, and potty patches. Sold to homeowners and commercial pet facilities.
• Putting Greens Turf Golf putting green turf (Tour Pro, Tour Elite, Tour Platinum, Tour Select, Performance Pro, Tour Tee, Tour Platinum Natural, Tour Elite XL) and bunker turf designed for realistic ball roll. Sold to homeowners, golf facilities, and commercial entertainment venues.
• Sport Turf Arena Pro sport turf, Infield colored turf, Green Hitting Mat, and Clay Hitting Mat engineered for durability under intense athletic use. Sold to sports facilities, batting cages, and athletic organizations.
• Boxwood Ivy Wall Covering Artificial boxwood ivy wall tiles (Pacific Blend and Coastal Blend) for decorative vertical applications, sold in 20"x20" tiles.
• K9Zap Pet Waste Degradation Solution Bio-engineered bacteria solution for pet waste degradation on artificial turf, sold in quart and gallon bottles. Designed for use with pet turf installations.
• Turf Installation Accessories and Infill Installation accessories including 5" and 3.5" install nails, TurfHub 1K seam glue, weed fabric, silica sand infill, Premium Silica 12/20 and 20/40 grit, Envirofill antimicrobial infill, and turf rake. Sold alongside turf for complete installation projects.
• Golf Putting Accessories (Cups, Flags, Flagsticks) Aluminum and USGA-compliant plastic golf cups (4" and 6" depths), golf flags (solid white, solid black, checkered black & white, checkered green & white), and 2.5-foot flagsticks sold as accessories for putting green installations.
• Pet System (Integrated Pet Turf Solution) Integrated pet turf system combining pet-friendly turf products with K9Zap waste degradation solution, sold as a complete offering for pet areas.

Quantifiable outcome

• 15 degrees cooler surface temperature compared to standard artificial grass
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FieldTurf: Division of Tarkett, one of the largest global synthetic turf manufacturers dominating the professional sports and large-institutional market. While not primarily a residential/commercial wholesaler, it competes with TurfHub for sports facility and large commercial landscaping contracts.
• Shaw Sports Turf: Division of Shaw Industries (Berkshire Hathaway subsidiary) producing synthetic turf for collegiate, K-12, and professional sports venues. Competes with TurfHub on high-end sports and athletic field installations and benefits from Shaw's massive capital base.
• AstroTurf: Heritage synthetic turf brand owned by SportGroup, specializing in athletic fields and stadiums. Competes with TurfHub for sports turf contracts and brings significantly greater institutional brand recognition in the category.

Direct peers

• NexGen Lawns: Artificial grass supplier offering residential, commercial, pet, and putting green turf via online ordering and contractor channels. Directly comparable mid-size competitor in the synthetic turf wholesale segment.
• Synthetic Turf International: U.S. artificial grass manufacturer and wholesaler serving residential, commercial, pet, and golf applications through contractor and direct channels. Direct competitor with overlapping mid-market positioning.
• Global Syn-Turf: Artificial turf manufacturer and online-direct wholesaler serving contractors and homeowners nationwide. Closest pure-play wholesale competitor with overlapping SKU breadth and a similar online-plus-distribution fulfillment model.
• EasyTurf: Artificial grass brand (originally FieldTurf's residential division) selling premium residential and pet turf through dealer/installers. Overlaps with TurfHub on landscape, pet, and DIY homeowner segments.
• Artificial Grass Liquidators: Discount-focused artificial turf distributor selling direct to contractors and homeowners. Competes with TurfHub's ECO and Builder Series on price-sensitive landscape turf purchases.
• SYNLawn: Largest U.S. artificial grass manufacturer and distributor with a franchised installer network. Competes head-to-head with TurfHub across residential, commercial, pet, and golf synthetic turf — same products, same contractor and homeowner GTM channels.

Regional players

• TigerTurf: International synthetic turf manufacturer (premium residential, commercial, and sports markets) with growing U.S. presence. Comparable product portfolio and technology positioning, though TurfHub has a deeper U.S. distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/turfhub
• Facebookfacebook.com/turfhub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TurfHub