What Coliseo MedPlus does

Coliseo MedPlus is the largest indoor multipurpose arena in Colombia, located in Cota, Cundinamarca, near Bogotá. Operated by COLISEO LIVE S.A.S. (NIT 901.306.573-1) and controlled by Cardenas Entertainment and Marketing Group LLC, the venue has a designed capacity exceeding 20,000 attendees and ranks among the Top 4 arenas in South America. The physical infrastructure includes a 30,100 ft² rigging area with 640 hanging points supporting 100 tons of distributed load, an 84-foot free rigging height, a 46,285 ft² platea rated at 2.5 ton/m², eight loading docks plus an "elephant door" for direct stage access, and a multi-screen LED video system (façade display, Jumbotron, Ribbon screens). Configurable sub-spaces include Arena Kids, Suites, Mezzanine, Gardens, and Riverside, supporting events from 50 to 20,000+ people. The venue is hosting concerts by international artists (Maroon 5, Gorillaz, Jamiroquai, The Strokes, David Guetta, Sara Landry), Latin icons (Marc Anthony, Manuel Turizo, Ryan Castro, Myke Towers), and Colombian acts (Luis Alfonso, La Pestilencia), alongside sporting events (Stream Fighters 4 boxing, Superdome Latam esports) and corporate bookings.

The business model is anchored in B2B venue rental to event promoters (Empresarios), with CMN Colombia S.A.S. (Cárdenas Marketing Network, led by Henry Cárdenas) and Promotora Colombia S.A.S. as named promoters. Revenue streams include negotiated venue rental fees, ticket sales commissions through TaquillaLive (primary ticketing partner, co-located at the venue) and Ticketmaster (secondary, for select international acts), food and beverage concessions operated by third-party tenants, VIP suite and premium space rentals, and ancillary services (ParkingLive, RutaLive). The go-to-market is hybrid: enterprise field sales for promoter bookings and direct-to-consumer marketing for audience attendance via the website, social media, and ticketing platforms. Pricing is event-specific and set primarily by promoters, with disclosed ticket prices starting from $118,000 COP (Gradería Zona 3) to $257,400 COP (Gradería Zona 4) for reference events, plus service fees from TaquillaLive. The venue employs approximately 62 staff and holds a Registro Nacional de Turismo (RNT) certification as a regulated tourism establishment in Colombia.

Name

Coliseo MedPlus

Legal name

COLISEO LIVE S.A.S.

Website

https://coliseomedplus.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Coliseo MedPlus is Colombia's largest indoor multipurpose arena (20,000+ capacity) in Cota near Bogotá, operated by COLISEO LIVE S.A.S. and owned by Cardenas Entertainment and Marketing Group. It rents venue and production infrastructure to event promoters (CMN, Promotora Colombia) hosting concerts, sports, and corporate events.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Indoor arena venue
• Live event hosting
• Concert venue rental
• Multipurpose event arena
• Entertainment venue services

Headquarters

HQ city

Cota

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Venue Rental / Event Hosting Fees: Coliseo MedPlus generates primary revenue by renting its venue to event promoters (Empresarios) such as CMN Colombia S.A.S. and Promotora Colombia S.A.S. The venue provides the physical infrastructure, stage, rigging, audiovisual systems, suites, and operational support for concerts, sporting events, and corporate events. Load-in time is 12 hours and load-out is 10 hours.
2. Ticket Sales Commission: The venue drives ticket sales through its official ticketing partner Taquillalive.com, with Ticketmaster also used for select international events. While the ticketing platforms handle sales, the venue benefits from increased attendance and ancillary revenue.
3. Food, Beverage, and Concession Sales: Third-party tenants (Locatarios) operate food and beverage concessions within the venue. Coliseo MedPlus earns revenue from these lease arrangements and from the overall visitor economy generated by events.
4. Suite and Premium Space Rentals: VIP suites, mezzanine, and premium areas are rented to promoters and corporate clients for exclusive event experiences. The venue features 4 VIP locker rooms, 6 sub-locker rooms, and various configurable spaces.
5. Ancillary Services (Parking, Transportation): The venue offers ParkingLive (parking) and RutaLive (transport) services through Taquillalive.com as ancillary revenue streams, providing comprehensive event-day logistics to attendees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coliseo MedPlus is a multipurpose indoor arena venue in Cota, Cundinamarca, Colombia, with capacity for more than 20,000 attendees. It rents its physical infrastructure—including stage, rigging, audiovisual systems, suites, and operational support—to event promoters (Empresarios) for concerts, sporting events, corporate gatherings, and cultural programming. It also channels consumer ticket sales through Taquillalive.com and Ticketmaster, offering ancillary parking (ParkingLive) and transportation (RutaLive) services.

Product overview

Coliseo MedPlus is a multipurpose event venue operated by Coliseo Live S.A.S., located in Cota, Cundinamarca, Colombia. The venue serves as a world-class entertainment destination with capacity for over 20,000 attendees, hosting concerts, sporting events, cultural performances, and corporate events. The venue consists of the main arena as the core product, supplemented by multiple configurable spaces including Arena Kids, Arena Gardens, Arena Riverside, Suites, and Mezzanine for various event configurations. Additional services include venue reservations, press accreditation, a PQRS feedback system, video surveillance for security, and integrations with external ticketing platforms (TaquillaLive as the primary partner and Ticketmaster for select events). The venue also coordinates transportation and parking through partner services.

Differentiator

Problem solved

Functional benefit

Products and services

• Coliseo MedPlus Main Arena Venue World-class indoor multipurpose arena with capacity for more than 20,000 attendees, offering configurable spaces (Arena, Suites, Mezzanine, Gardens, Riverside, Kids), advanced rigging (640 points, 100-ton load capacity), LED video displays, and on-site production support for concerts, sports, and corporate events.
• Venue Reservations Direct B2B booking service allowing event promoters, corporate clients, and organizers to reserve the Coliseo MedPlus venue and configurable event spaces for private and public events.
• Press Accreditation Service Media credentialing service that grants approved press outlets access to cover events at Coliseo MedPlus, including data authorization and credential submission handling.

Quantifiable outcome

• Sold over 19,000 tickets in under 8 hours for Ryan Castro concert
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor, core, secondary and flagship.

• Promotora Colombia S.A.S.minorGTM or Marketing Partner · 9 April 2026Promotora Colombia S.A.S. (NIT 901.164.545-4) is the organizer of Maroon 5's rescheduled concert at Coliseo MedPlus on August 27, 2026. This is one of multiple promoters that contract the venue for specific events.
• TaquillaLive S.A.S.coreChannel Partner/ Reseller/ DistributorTaquillaLive S.A.S. (NIT 901.303.128-3) is the official primary ticketing partner for Coliseo MedPlus, handling online ticket sales, parking reservations (ParkingLive), and transportation (RutaLive). The platform also manages customer service, PQRS, and refunds. Coliseo MedPlus shares attendee data with TaquillaLive for ticket processing and marketing purposes. TaquillaLive is co-located at Calle 80 km 1.5 vía Cota, Cundinamarca.
• CMN Colombia S.A.S. (Cárdenas Marketing Network)coreGTM or Marketing PartnerCMN Colombia S.A.S. is the primary promoter and event organizer for Latin music concerts at Coliseo MedPlus, including events featuring Marc Anthony, Bad Bunny, Maluma, Manuel Turizo, Ryan Castro, and others. Led by Henry Cárdenas, CMN is considered the largest Latin music promoter in the United States. CMN shares data with Coliseo MedPlus for event coordination and marketing. Data is also shared with parent company Cardenas Entertainment and Marketing Group LLC for contract approvals.
• TicketmastersecondaryChannel Partner/ Reseller/ DistributorTicketmaster serves as a secondary/international ticketing platform for select high-profile international artist events at Coliseo MedPlus, including Sara Landry, Jamiroquai, The Strokes, and Gorillaz. Provides global distribution for international acts that prefer Ticketmaster's platform.
• Ticketmaster (International)secondaryChannel Partner/ Reseller/ DistributorTicketmaster is used for select international artist events (e.g., Sara Landry, Jamiroquai, The Strokes), providing a secondary ticketing channel alongside Taquillalive for global audience reach.
• Maestro Cares FoundationflagshipStrategic or Co-development PartnerMaestro Cares Foundation is a charitable organization co-founded by Marc Anthony and Henry Cárdenas (CEO of CMN/Coliseo MedPlus) that supports children in Latin America. The foundation hosts events at Coliseo MedPlus and represents the venue's social impact mission. Marc Anthony has performed multiple times at Coliseo MedPlus under the CMN partnership.
• Registro Nacional de Turismo (Colombia)minorOthersColiseo MedPlus holds a Tourism Registry (RNT) number registered with Colombia's National Tourism Registry, a mandatory requirement for tourism-related businesses operating in Colombia. This regulatory registration confirms the venue as an authorized tourism establishment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Live Nation Entertainment: Largest global live-entertainment company and venue operator; runs competing arena infrastructure and promoter relationships worldwide. Comparable as both a venue operator and a counterpart to CMN on the talent-routing side, defining the competitive structure in which Coliseo operates.
• Madison Square Garden Entertainment Corp. Operates the Madison Square Garden complex and other marquee indoor arenas. Shares Coliseo's DNA — high-capacity indoor arena with premium hospitality, suites, and concert-led programming — and serves as a benchmark for venue economics and booking strategy.
• The O2 Arena (London): One of the world's highest-grossing indoor arenas (~20,000 capacity), operated by AEG. Closest global benchmark for premium indoor arena economics, programming density, and hospitality/sponsorship stacking that Coliseo targets as it scales.
• Crypto.com Arena (Los Angeles): Major ~20,000-seat indoor arena in Los Angeles operated by AEG. Comparable on capacity tier, premium hospitality, and broad concert/sports/corporate mix, and a global reference point for indoor arena revenue per event day.
• AEG (Anschutz Entertainment Group): Global arena operator and live-entertainment company that runs major indoor venues worldwide. Operates similar large-capacity arenas under unified booking and production playbooks, making AEG a direct analog on the operating-model side even though Coliseo is independent.

Direct peers

• Movistar Arena (Bogotá): Major multipurpose indoor arena in Bogotá directly competing with Coliseo MedPlus for the same Colombian concert and event market. Comparable capacity tier and shared promoter/promoter-client overlap make it the closest like-for-like venue in the same metro.

Regional players

• Palacio de los Deportes (Mexico City): Large-capacity indoor arena in Mexico City that competes for the same Latin and international touring roster as Coliseo MedPlus. Comparable as a long-standing multipurpose indoor venue in a major LatAm metro with a similar concerts/sports/corporate mix.
• Arena Monterrey (CIE): Major indoor arena in Monterrey, Mexico, hosting concerts and live events across Latin America. Directly comparable venue category, Latin American touring route competition, and similar revenue mix (rental + concessions + suites) make it a key regional benchmark.
• Allianz Parque (São Paulo): Large indoor/outdoor arena complex in São Paulo hosting concerts and major events. Closest large-capacity South American analog to Coliseo MedPlus on the continental tour routing map, competing for the same international Latin and global acts.
• Estadio Akron / Arena VFG (Guadalajara): Multipurpose arena/event venue in Guadalajara, Mexico, that hosts concerts and large-scale live events. Competes for the same Mexican/Caribbean/Latin tour circuit as Coliseo MedPlus and offers a regional price/margin reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coliseomedplus
• LinkedInlinkedin.com/company/coliseomedplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coliseo MedPlus