Preferred Sales Associates
Preferred Sales Associates is a privately held manufacturer's representative firm based in Cartersville, Georgia, that sells plumbing, HVAC, decorative bath, and municipal waterworks products on behalf of roughly 25 manufacturers across the southeastern United States.
- Company typePrivate
- Founded2020
- HeadquartersCartersville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Preferred Sales Associates does
Preferred Sales Associates (PSA), legally Preferred Sales Associates, Inc., is a privately held manufacturer's representative firm headquartered in Cartersville, Georgia, that sells and distributes plumbing, HVAC, decorative bath, and municipal waterworks products across the southeastern United States. The firm represents roughly 25 manufacturers — including core relationships with Bradford White (water heaters and boilers), Resideo/Honeywell Home (thermostats and smart-home controls), Caleffi (hydronic components), Westlake Pipe & Fittings, and Roca Family Brands (Armani, Laufen, Celite) — and operates six parallel product lines: Decorative, Residential Plumbing, Commercial Plumbing, Residential HVAC, Commercial HVAC, and Municipal Waterworks. Operations are anchored by a corporate office at 175 Pine Grove Rd and a distribution center at 101 Old Mill Rd, both in Cartersville, supported by a distributor portal (psastock.com), a sales portal built on the RepFabric platform, and Microsoft Office/Extensiv back-office tooling.
PSA does not manufacture or take title to inventory in the traditional distribution sense; revenue is generated via manufacturer's-rep commissions earned on sales of represented brands through a distributor network and direct contractor relationships. Go-to-market is sales-led, with territory-based outside sales managers covering Tennessee/North Georgia, the Florida Panhandle/South Alabama/South Georgia, Atlanta Metro/North Georgia, and South Georgia/Alabama, backed by an inside sales team, a dedicated quotations function, and a showroom sales role. Primary customer segments are residential and commercial plumbing and HVAC contractors, municipal waterworks buyers, and — at lower volume — decorative/spec-home bathroom customers. Pricing is quote-based B2B and not publicly disclosed.
The company appears to be family-owned (Rich Flournoy serves as President/CEO, Matt Flournoy as CFO, suggesting shared family control), with no disclosed external investment, private equity ownership, or M&A history. With a stated team of roughly 18 people, no public revenue disclosure, and no funding rounds on record, PSA fits the profile of a long-tenured, profitable, owner-operated regional rep agency rather than a venture-backed growth company.
Preferred Sales Associates firmographics
Firmographics- Name
- Preferred Sales Associates
- Legal name
- Preferred Sales Associates, Inc.
- Website
- https://prefsales.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Preferred Sales Associates is a privately held manufacturer's representative firm based in Cartersville, Georgia, that sells plumbing, HVAC, decorative bath, and municipal waterworks products on behalf of roughly 25 manufacturers across the southeastern United States.
- Ownership category
- akta.pro rank
Preferred Sales Associates industry classification
Industry- Product category
- Plumbing and HVAC Manufacturer's Representation
- NAICS
- Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Preferred Sales Associates is headquartered
LocationHeadquarters
- HQ city
- Cartersville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Preferred Sales Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Manufacturer's Representative Commissions: Acts as manufacturer's representative for multiple brand partners in plumbing, HVAC, decorative, and municipal waterworks categories. Earns commissions on sales through distributor network and direct contractor relationships.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Preferred Sales Associates product offering
Product offeringCore offering
Preferred Sales Associates is a manufacturer's representative firm that sells and distributes plumbing, HVAC, decorative bathroom, and municipal waterworks products on behalf of multiple manufacturers (Bradford White, Resideo/Honeywell Home, Caleffi, Westlake, Roca, and others). The firm serves residential and commercial contractors, distributors, and municipal waterworks customers across the southeastern United States through territory-based outside sales managers and an inside sales team. It also operates a distribution center in Cartersville, GA, and provides specification support and product expertise across six product categories.
Product overview
Preferred Sales Associates is a manufacturer's representative firm that distributes a comprehensive portfolio of plumbing, HVAC, and municipal waterworks products across multiple categories. The company operates six distinct product lines: Decorative (premium bathroom products from brands like Roca, Laufen, and Armani), Residential Plumbing (water heaters, pumps, valves, and fittings from manufacturers like Bradford White and Wilo), Commercial Plumbing (ASME vessels, commercial fixtures, and specialty products), Residential HVAC (thermostats, air filters, and comfort equipment), Commercial HVAC (commercial-grade heating/cooling, expansion tanks, and zone controls from Caleffi, Resideo, and Zilmet), and Municipal Waterworks (infrastructure products like manhole rings and pipe fittings from CCI and LadTech). Additionally, the firm represents Honeywell Home smart thermostats and home control products through its partnership with Resideo. These product categories operate as parallel sales channels rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Decorative Products Premium decorative bathroom products including designer tubs, showers, sinks, faucets, vanities, and accessories from brands such as Armani/Roca, Alape, Laufen, Celite, Clarke, Dumawall, Foster, Palazzani, and Bain Signature, targeted at high-end residential and decorative plumbing installations.
- Residential Plumbing Products Plumbing products for residential applications including stainless steel fabrication, water heaters, pumps, valves, water treatment systems, and pipe fittings from manufacturers such as Advance Tabco, Westlake Pipe & Fittings, Bradford White, Caleffi, Davey, Wilo, and North Star Water Treatment.
- Commercial Plumbing Products Commercial-grade plumbing solutions including condensate neutralizers, ASME code pressure vessels, water heaters, pumps, drinking fountains, emergency equipment, sensor faucets, flush valves, couplings, toilets, lavatories, and urinals from manufacturers such as Axiom Industries, Niles Steel Tank, Bradford White, Haws, Hydrotek, Wilo, Mission Rubber, and Winfield.
- Residential HVAC Products Heating and cooling equipment for residential applications including thermostats, air filters, gas valves, mixing valves, air separators, zone valves, and venting solutions from manufacturers such as Resideo (Honeywell Home), Caleffi, Century, and Comfort-Aire.
- Commercial HVAC Products Commercial HVAC solutions including mixing valves, air and dirt separators, zone valves, solar components, heating and cooling equipment, thermostats, air filters, gas valves, expansion tanks, pressure vessels, and plate heat exchangers from manufacturers such as Caleffi, Century, Comfort-Aire, Dundas-Jafine, Resideo, and Zilmet.
- Municipal Waterworks Products Municipal water infrastructure products including casing spacers, HDPE adjustable manhole rings, catch basin rings, and plastic pipe and fittings from manufacturers such as CCI Piping Systems, LadTech Inc., and Westlake Pipe & Fittings, targeting municipal waterworks projects.
- Honeywell Home Products Smart home comfort and control products including thermostats and related home automation solutions that can be controlled from smartphones, powered by Resideo Technologies, Inc. and sold under the Honeywell Home brand.
Companies that use Preferred Sales Associates
Customer profileSegments6 records
Ideal customer profiles5 records
Preferred Sales Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Sales Associates partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Bradford WhitecoreManufacturer represented for residential and commercial water heaters, hydronic boilers, and high volume water heaters. Products include water heaters and hydronic boilers for residential and commercial applications.
- Resideo (Honeywell Home)coreRepresents Resideo (manufacturer of Honeywell Home branded products) for thermostats, air filters, and gas valves. Smart home control products that can be managed from smartphones.
- CalefficoreItalian manufacturer represented for mixing valves, air & dirt separators, zone valves, and solar components for both residential and commercial HVAC applications.
- Westlake Pipe & FittingscorePlastic pipe and fittings manufacturer. Part of NAPCO pipe and fittings family including LASCO and NAPCO fittings for plumbing applications.
- Roca Family Brands (Armani, Laufen, Celite)corePremium decorative bathroom products including Armani Roca sophisticated bathroom solutions, Swiss Laufen bathroom products, and Spanish Celite faucets and smart toilets.
- Advance TabcominorStainless steel fabrication products for commercial plumbing applications.
- Niles Steel TankminorASME Code pressure vessels and steel tanks for all industries including commercial plumbing.
- WilominorHot water recirculation, submersible, and drainage pumps and pump systems.
- HawsminorDrinking fountains and emergency equipment for commercial applications.
- DaveyminorWater pumps and pressure boosting systems for residential and commercial applications.
- HydrotekminorSensor faucets and flush valves for commercial plumbing applications.
- Mission RubberminorFlex-Seal, heavy weight, no-hub, and transitions couplings for plumbing connections.
- Clarke ProductsminorSolid surface tubs, acrylic tubs, therapy tubs, and shower basins manufactured in the USA.
- CCI Piping SystemsminorCasing spacers for municipal waterworks applications.
- LadTech Inc.minorHDPE adjustable manhole and catch basin rings for municipal waterworks.
- Century HVACminorResidential and commercial heating and cooling equipment.
- ZilmetminorExpansion and well tanks, pressure vessels, and plate heat exchangers for commercial HVAC.
- Axiom IndustriesminorCondensate neutralizers, pot feeders, and packaged hydronic systems.
- Red-White ValveminorValve technology for plumbing applications.
- WinfieldminorToilets, lavatories, and urinals for commercial plumbing.
- North Star Water TreatmentminorWater treatment systems for residential applications.
- AlapeminorGerman washbasins, steel glazed porcelain sinks, and vanities for decorative applications.
- DumawallminorTub and shower panels for decorative bathroom applications.
- FosterminorItalian washing solutions for premium kitchen applications.
- PalazzaniminorItalian luxury faucets, showers, baths, and accessories for high-end decorative applications.
- Bain SignatureminorDesigner bath tubs and showers for luxury residential applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Preferred Sales Associates competitors and assessment
Company assessmentBroad incumbents
- WinWholesale: Holding company for Winsupply and other local plumbing/HVAC distributors across the US; competes for the same contractor customers through a decentralized branch model and overlaps on residential plumbing, commercial plumbing, and HVAC categories.
- Ferguson Enterprises: Largest North American plumbing/HVAC distributor; overlaps with Preferred Sales on plumbing product lines and contractor customer base, but operates thousands of branches and serves a national footprint rather than a regional SE US territory.
- Hajoca Corporation: Large US plumbing and HVAC distributor serving contractors through local Profit Centers; comparable customer base (residential and commercial plumbing contractors) and overlapping product categories, though Hajoca owns inventory rather than operating a pure rep model.
- R.E. Michel Company: Wholesale distributor of HVAC parts, equipment, and controls serving contractors and dealers; directly comparable to Preferred Sales' HVAC product lines (thermostats, controls, heating equipment) though R.E. Michel holds inventory across a national branch network.
- Morsco (Reece USA): Plumbing and HVAC distributor operating across the southern US after Reece's acquisition; competes for the same contractor customers and carries overlapping residential/commercial plumbing product lines, though at national scale with owned inventory.
- Johnstone Supply: HVAC cooperative/distributor serving contractors nationwide; comparable on HVAC product portfolio and contractor customer base, with particular overlap on Resideo/Honeywell-style controls and residential HVAC equipment.
Others
- Distribution One: Software/ERP vendor serving plumbing and HVAC distributors; not a direct competitor but a tooling partner for the distributor/rep ecosystem Preferred Sales operates in, relevant for understanding the technology stack peers invest in.
Regional players
- Coburn Supply Company: Regional plumbing, HVAC, and waterworks distributor operating primarily in Texas, Louisiana, and the Gulf South; comparable product mix to Preferred Sales across residential plumbing, commercial plumbing, and municipal waterworks, but with non-overlapping geography.
- Sid Harvey's Industries: Regional HVAC and plumbing parts distributor concentrated in the Northeast and Mid-Atlantic; comparable on HVAC controls, heating equipment, and plumbing contractor customers, but serves a different geography than Preferred Sales.
- APR Supply Co. Plumbing and HVAC distributor serving the Mid-Atlantic region; comparable customer base (residential and commercial plumbing contractors) and product mix, with significant overlap in municipal waterworks and decorative plumbing lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Preferred Sales Associates social profiles
Digital presencePreferred Sales Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Sales Associates leadership team
Management profileNumber of profiles
Profiles5 records
Preferred Sales Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Sales Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Sales Associates
What does Preferred Sales Associates do?
Preferred Sales Associates is a manufacturer's representative firm that sells and distributes plumbing, HVAC, decorative bathroom, and municipal waterworks products on behalf of multiple manufacturers (Bradford White, Resideo/Honeywell Home, Caleffi, Westlake, Roca, and others). The firm serves residential and commercial contractors, distributors, and municipal waterworks customers across the southeastern United States through territory-based outside sales managers and an inside sales team. It also operates a distribution center in Cartersville, GA, and provides specification support and product expertise across six product categories.
Is Preferred Sales Associates a public or private company?
Preferred Sales Associates is a private company. It is classified as family owned and is currently operating.
When was Preferred Sales Associates founded?
Preferred Sales Associates was founded in 2020. It employs 11 to 50 people.
Where is Preferred Sales Associates based?
Preferred Sales Associates is headquartered in Cartersville, United States, in the North America region.
How does Preferred Sales Associates make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Preferred Sales Associates's main competitors?
Broad incumbents on record are WinWholesale, Ferguson Enterprises, Hajoca Corporation, R.E. Michel Company, Morsco (Reece USA) and Johnstone Supply. Distribution One is listed as an others. Regional players are Coburn Supply Company, Sid Harvey's Industries and APR Supply Co..
Does Preferred Sales Associates have an API?
No public API is recorded for Preferred Sales Associates.
What industry is Preferred Sales Associates in?
Preferred Sales Associates's product category is Plumbing and HVAC Manufacturer's Representation. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 423710 and its SIC code is 5070.