bta first travel

What bta first travel does

bta first travel is a Swiss corporate travel management company (TMC) founded in 1985 and headquartered in Glattbrugg (planned relocation to Zürich-Altstetten in H2 2026). It operates through 8 branch offices across Switzerland staffed by more than 90 travel professionals, serving national SMEs and mid-sized multinational corporations with business travel booking, expense management, travel risk management, sustainability reporting, and MICE services. The legal entity is DERTOUR Suisse AG, and the company became part of DERTOUR Group (a REWE Group subsidiary) through the 2025 acquisition of Hotelplan Group, with Kuoni Business Travel being merged into the bta first travel brand following the May 2026 legal merger.

The core technology stack is a modular platform-plus-services architecture. btaONLINE is the cloud-based online booking tool, powered by partner platforms Cytric, Cytric Easy and Atriis, and supports flights, hotels, car rentals, and policy-compliant self-service booking. Surrounding modules include btaANALYSIS (data analytics and reporting), btaEXPENSE (OCR and AI-powered expense automation via partner Edi), btaSAFETRIP (travel risk management with real-time GPS tracking), btaPROFILE (traveler profile management with PCI-DSS encrypted Swiss-hosted storage), btaCLIMATE (myClimate-integrated carbon offsetting), btaCONSULTING (policy and optimization advisory), bta24/7 (out-of-hours support via UK partner ALL7), btaAIRHELP (flight compensation via AirHelp), btaDIRECTDEBIT, btaA1+ (DVKG-powered EU social security certificates), and the btaMICE sub-brand for events. Global multinational coverage is provided through exclusive Swiss representation of the ATPI network, spanning 100+ service locations in 45+ countries.

Revenue is generated primarily through transaction fees and commissions on flights, hotels, car rentals, and other travel bookings for corporate clients, supplemented by management and consulting service fees and fees from carbon offset services. Pricing is custom-negotiated per enterprise account under multi-year contracts with no publicly listed price list, and customer concentration spans enterprise clients across energy, logistics, automotive, public administration, advertising, and insurance sectors. Distribution is field-led via 8 direct branch offices and dedicated account managers, supplemented by the btaONLINE self-service platform, btaMOBILE app (iOS/Android), and the ATPI channel for international coverage.

Name

bta first travel

Legal name

DERTOUR Suisse AG

Website

https://btafirst.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

bta first travel is a Swiss corporate travel management company operating 8 branch offices and 90+ professionals, serving national SMEs and mid-sized multinationals with booking, expense, risk, and sustainability tools. It is part of DERTOUR Group (REWE subsidiary) following the 2025 Hotelplan acquisition and 2026 Kuoni Business Travel merger.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)

akta.pro secondary industries

Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA), Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD), Corporate Travel Policy, Approval & Pre-Trip Compliance (THALANAC)

Keywords

• Corporate travel management
• Business travel services
• Travel management consulting
• MICE event management
• Online travel booking platform

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Fees / Commission: Commission earned on bookings of flights, hotels, car rentals and other travel services. Revenue generated through transaction fees for travel arrangements made for corporate clients.
2. Service Fees: Management and service fees for dedicated account management, consulting services, and premium support offerings
3. btaCLIMATE Carbon Offset: Fees for CO2 offsetting services through myClimate partnership, where customers pay for climate protection contributions based on travel emissions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

bta first travel is a Swiss corporate travel management company that books, manages and optimizes business trips for national SMEs and mid-sized multinationals. The offering combines a modular cloud platform (btaONLINE booking, btaANALYSIS reporting, btaEXPENSE, btaSAFETRIP, btaMOBILE, btaCLIMATE) with dedicated account management from 8 nationwide branch offices and global coverage through the ATPI network.

Product overview

bta first travel is a Swiss business travel management company offering a modular platform-plus-services architecture. The core offering centers on btaONLINE, a cloud-based online booking tool (powered by Cytric, Cytric Easy, and Atriis platforms), supported by btaANALYSIS for travel data analytics and reporting. The product portfolio includes specialized modules: btaCONSULTING for travel policy and optimization advisory, btaPROFILE for traveler profile management, btaMOBILE for mobile itinerary access, btaSAFETRIP for travel risk management, bta24/7 for after-hours support, btaEXPENSE (powered by Edi) for automated expense processing with AI/OCR, btaCLIMATE for carbon offset via myclimate, btaAIRHELP for flight compensation claims, btaDIRECTDEBIT for expense direct debit, and btaA1+ for EU social security certificates. The company also operates btaMICE as a dedicated sub-brand for meetings, incentives, conferences, and events management.

Differentiator

Problem solved

Functional benefit

Products and services

• btaONLINE Cloud-based online booking and management tool for business travel, offering access to flights, hotels, car rentals and more with integrated travel policy compliance, real-time fare comparison, and mobile app access.
• btaANALYSIS Travel data analytics and reporting platform providing transparent insights into travel expenses, booking behavior, and carbon emissions with customizable reports, KPI dashboards, and Excel export functionality.
• btaEXPENSE Automated expense reporting solution powered by Edi (Expense Intelligence) that uses OCR and artificial intelligence to process credit card transactions, receipts, and travel expenses digitally.
• btaCONSULTING Customized travel management consulting service covering travel policy development, MIS data analysis, supplier negotiations, benchmark comparisons, and process optimization.
• btaPROFILE Traveler profile management system for managing traveler preferences, passport details, credit card data, and airline/hotel/membership program affiliations with PCI-DSS encrypted data storage on Swiss servers.
• btaMOBILE Mobile application for iOS and Android providing travel itinerary access, flight check-in, push notifications for irregularities, integrated airport/city guides, weather forecasts, and currency converter.
• btaSAFETRIP Travel risk management solution providing real-time traveler tracking, GPS localization, safety alerts, health information, and crisis communication capabilities for duty of care compliance.
• bta24/7 Out-of-hours service providing 24/7 travel assistance through partner ALL7 in UK, accessible via phone or self-screening form with automatic caller identification and priority routing.
• btaCLIMATE Carbon offset and climate protection service that calculates CO2 emissions from flights and enables customers to invest in climate protection projects through partnership with myclimate foundation.
• btaMICE Meetings, Incentives, Congress and Events division specializing in group travel, team building events, incentive travel, and corporate event organization with comprehensive end-to-end management.

Quantifiable outcome

• 93% customer recommendation rate according to regular customer surveys
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Kuoni Business TravelcoreStrategic or Co-development Partner · 13 May 2026Following merger of MTCH AG (Hotelplan) with DERTOUR Suisse AG, Kuoni Business Travel is being gradually integrated into the bta first travel brand. Registration in Zurich commercial register completed May 13, 2026.
• DERTOUR GroupcoreStrategic or Co-development Partner · 1 January 2025Hotelplan Group (including bta first travel) was acquired by DERTOUR Group in 2025. All offerings, locations, and services remain unchanged. Customers benefit from new perspectives within the internationally established DERTOUR Group.
• ATPIcoreStrategic or Co-development Partner · 1 January 2015Strategic partnership with ATPI, a leading global association of business travel specialists with 100+ service locations worldwide. bta first travel is the exclusive representative of ATPI for Switzerland. This partnership enables multinational account management across all continents with consistent quality standards.
• myClimatecoreTechnology or IntegrationPartnership with myClimate foundation for CO2 offsetting services. Direct data interface enables automatic calculation of travel emissions and reinvestment in climate protection projects. Customers receive certificates for their climate contributions.
• CIBT VisasupportingTechnology or IntegrationPartnership with CIBT Visa for visa and entry requirement services. Direct link in travel tools provides travelers access to reliable visa information and travel security advisories including COVID-19 requirements.
• AirHelpsupportingTechnology or IntegrationPartnership with AirHelp for flight delay and cancellation compensation claims. Booked flights are anonymously matched with Flightstats live data to identify eligible compensation cases.
• Cytric / Cytric Easy / AtriissupportingTechnology or IntegrationTechnology partnerships with Cytric, Cytric Easy and Atriis for online booking tools powering btaONLINE platform. These cloud-based booking and management tools support the modern business traveler with convenience and flexibility.
• ALL7supportingTechnology or IntegrationPartnership with ALL7 in UK for out-of-hours service (bta24/7). Provides 24/7 support outside regular business hours, weekends and holidays through professional service.
• Edi (Expense Intelligence)supportingTechnology or IntegrationTechnology partnership powering btaEXPENSE with expense intelligence capabilities including OCR recognition, AI processing, credit card center integration, and cloud-based data management.
• DVKG (Deutsche Visa und Konsular Gesellschaft)supportingTechnology or IntegrationPartnership with DVKG for A1 certificate applications and EU reporting services. Technology modernizes application processes for social security certificates and EU declarations for business travel to EU/EFTA states.
• Interhome GroupsupportingStrategic or Co-development PartnerPartnership with sister company Interhome Group for workation accommodations. Provides access to 500+ accommodations across Europe for combining work and vacation.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kuoni Business Travel: Swiss-headquartered corporate travel management company historically competing head-to-head with bta first travel for Swiss enterprise clients. Now being legally integrated into bta following the 2026 DERTOUR Suisse merger, making it a former direct competitor absorbed into the same platform.
• ATPI: Global corporate TMC network and bta's strategic partner, operating its own direct corporate travel management services in 45+ countries. Comparable as a similarly-networked full-service corporate TMC focused on mid-market and multinational clients with a strong technology overlay.

Broad incumbents

• BCD Travel: One of the world's largest corporate TMCs, serving multinational clients with global account management, proprietary technology, and consulting. Comparable as a full-service corporate travel management provider targeting similar enterprise and mid-market multinational buyers.
• American Express Global Business Travel (Amex GBT): Global corporate TMC serving multinational enterprises with combined technology, supplier negotiating power, and advisory services. Comparable to bta across mid-market and enterprise corporate travel management, with overlapping value chain coverage.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company offering end-to-end travel, expense, and meetings management for multinational clients. Comparable to bta across full-service corporate TMC offerings, though operating at significantly larger scale across global accounts.
• FCM Travel: Corporate travel division of Flight Centre Travel Group, providing global TMC services with a hybrid digital-plus-consultant model. Comparable to bta's hybrid online + branch-based service delivery and mid-market multinational focus.
• Corporate Travel Management (CTM): ASX-listed global corporate TMC with strong presence in Australia, North America and Europe, offering similar end-to-end managed travel programs. Comparable as a mid-to-large corporate TMC competing for multinational mid-market accounts.

Emerging players

• TravelPerk: Barcelona-headquartered digital-first corporate travel platform targeting SMB and mid-market with self-serve booking, inventory, and expense management. Comparable to bta's online booking and SME focus, though with a fundamentally different digital-native cost structure.
• Spotnana: Cloud-native corporate travel platform offering Travel-as-a-Service to TMCs and corporates, including booking, NDC content, and expense. Comparable to btaONLINE's cloud-based booking capability but representing a potential white-label disruptor to bta's licensed Cytric/Atriis stack.

Regional players

• Lufthansa City Center (LCC): German-headquartered global network of independent corporate travel agencies with strong DACH presence. Comparable to bta as a regional full-service corporate travel agency network focused on mid-market accounts with personal service and branch-based distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bta-first-travel-ag
• Xx.com/btafirsttravel
• Facebookfacebook.com/btafirsttravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bta first travel