ALL7

What ALL7 does

ALL7 is a UK-headquartered B2B services company that delivers white-label, 24/7/365 after-hours and day-travel support to Travel Management Companies (TMCs) and travel agencies. Founded in 1997 and operating under the parent entity ALL7GROUP Ltd, the company provides out-of-hours coverage that allows TMCs to maintain branded client service quality without the cost of round-the-clock in-house staffing. Personnel are distributed across seven countries, with operations coordinated from the UK headquarters in Ascot and a regional entity (ALL7 FZC LLC) in Sharjah, UAE.

The company's core technology is Radar, a proprietary workflow platform developed over 15 years that manages case routing, priority escalation, and real-time case logging. Radar supports multi-channel intake (phone, email, travel request forms) and allows clients to view live case actions and track customer interactions in real time. ALL7 integrates directly with all three major Global Distribution Systems (Amadeus, Sabre, Travelport) and supports New Distribution Capability (NDC) workflows, enabling staff to operate within clients' existing GDS environments without imposing additional platforms. A custom runbook system (up to fifteen pages of client-specific protocols) underpins service delivery across eight vertical-specific service lines: Corporate, Cruise, Day Agent Support, Luxury Leisure, Marine & Energy, Media & Entertainment, Tour Operators, and Training.

Revenue is generated through three streams: (1) subscription-based out-of-hours support with tiered pricing (Standard, Executive, and Ultra Priority) billed monthly; (2) day/night agent staffing charged daily for overflows, maternity cover, or temporary staffing; and (3) GDS training delivered via live Zoom sessions and ad-hoc hourly support. The go-to-market is sales-led, direct-B2B targeting TMCs and travel agencies, with a 15-minute discovery call used for qualification and a dedicated account manager assigned to each client for implementation. The company reports a global footprint and serves clients across EMEA and the Middle East.

Name

ALL7

Legal name

ALL7GROUP Ltd

Website

https://all7.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

ALL7 provides white-label 24/7 after-hours and day-travel support services to Travel Management Companies and travel agencies, operating globally with proprietary Radar workflow technology and direct GDS integration across Amadeus, Sabre, and Travelport.

Ownership category

akta.pro rank

Product category

Travel Management Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Travel Fulfillment & After-Hours/Agent Assist Services (White-Label TMC Operations) (THACAAAJ)

akta.pro secondary industries

24/7 Traveler Support, Disruption Management & After-Hours Services (THAKAMAL), Corporate Trip Disruption Management & 24/7 Traveler Support Platforms (THALANAK)

Keywords

• After-hours travel support
• Travel management services
• White-label travel support
• Out-of-hours travel assistance
• Corporate travel desk

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Out-of-Hours Travel Support Services: Subscription-based managed services for Travel Management Companies requiring 24/7 after-hours coverage. Pricing tiers include Standard Priority (entry level), Executive Priority (deluxe prioritisation), and Ultra Priority (elite queue-jumping service). Revenue generated through monthly management fees with standard contact channels included free, and premium tier options for enhanced prioritisation.
2. Day Agent Staffing: Day and night agent staffing services providing fully conversant temporary and semi-permanent staff fluent in Amadeus, Sabre, and Travelport. Charged on a daily basis to cover overflows, gaps, maternity leave, or while searching for permanent employees.
3. Training Services: GDS training including Fares & Ticketing, GDS Conversion, and Bespoke Requirements. Provided via live interactive Zoom sessions for up to two remote learners, with take-away reference manuals. Additional ad-hoc hourly training sessions available post-training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ALL7 provides white-label, 24/7/365 after-hours travel support services to Travel Management Companies (TMCs) and travel agencies across multiple verticals including corporate, cruise, luxury leisure, marine & energy, media & entertainment, and tour operators. Its team operates as an invisible extension of the client, working directly within clients' existing GDS platforms (Amadeus, Sabre, Travelport) using the proprietary Radar workflow software to handle urgent bookings, itinerary changes, rebookings, cancellations, and travel emergencies. The company also provides temporary day-agent staffing and GDS training services for travel agencies.

Product overview

ALL7 is a single unified out-of-hours travel support service rather than a modular platform. The core offering provides 24/7 after-hours travel assistance to Travel Management Companies across multiple sectors. The portfolio consists of eight vertical-specific service lines (Corporate, Cruise, Day Agent Support, Luxury Leisure, Marine & Energy, Media & Entertainment, Tour Operators, and Training), supplemented by a flexible service level structure (Standard Priority, Executive Priority, Ultra Priority). ALL7 operates as a white-labeled service, working directly within clients' existing GDS platforms (Amadeus, Sabre, Travelport) and tools using their proprietary Radar workflow software, without imposing disruptive platforms on clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Travel Services 24/7 corporate travel desk support for Travel Management Companies, covering itinerary changes, urgent bookings, cancellations, reissues, and VIP executive handling for business travellers requiring service outside office hours.
• Cruise Services Specialized out-of-hours travel support for cruise operators and TMCs serving cruise clients, handling missed departures, flight disruptions, passenger emergencies, repatriation, and next-port protection.
• Luxury Leisure Services White-label after-hours travel support for luxury leisure agencies, providing bespoke solutions, seamless rerouting, and VIP handling for high-value clients across time zones.
• Marine & Energy Services 24/7 travel support for marine and energy sector clients, including crew change management, specialist offshore/marine airfares, multi-leg itinerary coordination, and compliance with maritime immigration protocols.
• Media & Entertainment Services Specialized after-hours travel desk for entertainment industry clients, handling urgent bookings, VIP talent handling, group and crew logistics, accommodation, and crisis management for productions, tours, and press junkets.
• Tour Operators Services Out-of-hours travel emergency support for tour operators and their TMC partners, including accommodation bookings, group travel coordination, emergency flight/transfer rebooking, and passenger emergency assistance.
• Day Agent Support Temporary and semi-permanent staffing service providing fully conversant travel agents fluent in Amadeus, Sabre, and Travelport for daily operational support, covering overflows, maternity leave, or gaps while permanent employees are sought.
• Training Services Travel industry GDS training including Fares & Ticketing, GDS Conversion, and bespoke requirements, delivered via live interactive Zoom sessions with take-away reference manuals and post-training operational support.

Quantifiable outcome

• Call response within near-immediate timeframe with guest follow-up within 20 minutes
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AmadeuscoreTechnology or IntegrationGDS (Global Distribution System) integration partner. ALL7 staff work directly within Amadeus for booking, ticketing, and itinerary management on behalf of client travel agencies.
• SabrecoreTechnology or IntegrationGDS integration partner enabling direct access to Sabre booking platforms for travel reservations and management.
• TravelportcoreTechnology or IntegrationGDS integration partner (includes Galileo, Worldspan, and System1 platforms) for comprehensive travel booking capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reed & Mackay: UK-based corporate travel management company serving enterprise clients in legal, financial and professional services. Comparable UK TMC footprint and customer base that may use or compete with white-label after-hours support models like ALL7's.
• Wexas Travel: UK-based specialist travel agency offering bespoke and tailor-made leisure and corporate arrangements. Comparable high-touch client servicing requirements and UK enterprise/corporate client set that benefits from out-of-hours coverage.
• Clarity Travel: UK corporate travel management company with specialist entertainment, media and music industry accounts - overlapping with ALL7's Media & Entertainment vertical and similarly reliant on 24/7 VIP handling capabilities.
• Portman Travel: Independent UK corporate travel management company with similar mid-market enterprise customer focus and comparable need for out-of-hours traveller coverage. Direct adjacency in target market and service scope.
• Greaves Travel: UK-rooted bespoke and luxury leisure travel agency with high-touch client service model. Direct overlap with ALL7's Luxury Leisure vertical in both customer profile and requirement for discreet, 24/7 white-label traveller support.
• ATPI Group: UK-rooted global corporate travel management business with a recognised marine and offshore travel specialism that overlaps directly with ALL7's Marine & Energy vertical. Operates similar B2B relationships with TMCs and corporate clients and competes for the same after-hours and complex-itinerary requirements.

Broad incumbents

• BCD Travel: Global corporate travel management incumbent serving multinational enterprises. Sits both as potential ALL7 client and competitor (in-house after-hours capabilities), and represents the broader incumbent TMC model ALL7 supports.
• CWT: Global incumbent corporate travel management company with comprehensive 24/7 traveller services. Comparable business model and enterprise customer base, though at substantially larger scale and broader service portfolio than ALL7.
• FCM Travel: Global TMC platform with broad corporate travel coverage and frequent after-hours service requirements. Operates in the same B2B TMC ecosystem and may use or compete with white-label after-hours support providers like ALL7.
• American Express Global Business Travel: Major global TMC with broad corporate travel services including in-house 24/7 traveller care. Overlaps with ALL7's target enterprise customer base and operates across the same GDS ecosystem (Amadeus/Sabre/Travelport integrations).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/all7-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL7