Creative Homes

What Creative Homes does

Creative Homes is a privately held residential homebuilder founded in 2012 by Nick Hackworthy and headquartered in Minneapolis, Minnesota. The company constructs and sells new single-family homes across more than 20 communities in the Twin Cities metropolitan area and Western Wisconsin, with active neighborhoods spanning Hudson, Lake Elmo, Maple Grove, Hastings, Blaine, Elk River, Ramsey, New Richmond, River Falls, and Denmark Township. Pricing spans entry-level products from $319,900 (Meadow Crossing) through mid-range offerings in the $400K-$700K band up to luxury homes at $2,159,000 (Hidden Meadows), allowing Creative Homes to address multiple buyer tiers within the regional market.

The company's core technology and product platform centers on its in-house Design Studio and Lifestyle Design Collections, which enable buyers to personalize floor plans with curated design packages, and on the Creative Custom (build-on-your-lot) program that extends the offering to landowners outside its master-planned communities. Underlying digital infrastructure includes the Homefiniti engine (provided by ONeil Interactive) powering creativehomes.com with online scheduling, chat, and a dedicated online sales consultant, plus a VisualHomes homeowner portal. Regulatory licensure covers Minnesota (#BC667667) and Wisconsin (#1248864) builder licenses.

Revenue is generated primarily through one-time home sales across communities, supplemented by lot sales under the Creative Custom program and Design Studio services. Distribution is direct, combining model-home tours, online sales consultants, and a multi-channel marketing mix (website, blog, photo galleries, referral program). A captive financing relationship with Better Built Mortgage Group (NMLS #2410554) offers promotional rates such as 4.99% (7.038% APR), embedding mortgage capture into the purchase funnel. The company is led by founder Nick Hackworthy (President & CEO), reports 11-50 employees, and has earned industry recognition including the 2019 Builder of the Year award, National Housing Quality Silver Awards (2021 and 2019), and Top 150 Builder designation.

Name

Creative Homes

Legal name

Creative Homes, Inc.

Website

https://creativehci.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Creative Homes is a private residential homebuilder founded in 2012, serving the Twin Cities metropolitan area and Western Wisconsin through more than 20 communities with new single-family homes ranging from $319,900 to over $2 million.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• New home construction
• Residential homebuilding
• Custom home building
• Planned communities
• Home design services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Sale of newly constructed homes in developed communities across Minnesota and Western Wisconsin
2. Lot Sales: Sale of lots for customers who want to build on their own land through Creative Custom program
3. Design Services: Design studio services for home personalization and customization

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Creative Homes is a residential homebuilder that constructs and sells new single-family homes in over 20 planned communities across the Twin Cities metro area of Minnesota and Western Wisconsin. Its offerings include pre-designed floor plans, model homes, quick move-in homes, a Creative Custom build-on-your-lot program, and an in-house Design Studio for personalization, with prices ranging from approximately $319,900 to $2,159,000.

Product overview

Creative Homes operates as a residential homebuilder offering a portfolio of new single-family homes through over 20 communities across Minnesota and Western Wisconsin. The core product consists of new homes for sale in planned communities, supplemented by a custom build-on-your-lot service called Creative Custom. Homebuyers can select from various floor plan series and personalize their homes through the Design Studio and Lifestyle Design Collections. The company positions itself around three pillars: Customer Experience, Home Personalization, and Quality Process, with homes ranging from approximately $320,000 to over $2 million.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes for Sale Newly constructed single-family homes offered by Creative Homes across more than 20 communities in Minnesota and Western Wisconsin, priced from approximately $319,900 to over $2,159,000 depending on community and finishes.
• Communities Over 20 planned residential community developments across the Twin Cities and Western Wisconsin — including Canter Crossing, Easton Village, Erin Glen, Evanswood, Heritage Ridge, Hidden Meadows, Hills of Troy, Lexington Waters, Meadow Crossing, Meadowsweet Bend, North Star, Oak Hill, Oakwood Ponds, Rich River Trails, Saint Croix Crossing, The Creek at Gloverdale, and Trott Brook Crossing — where Creative Homes builds and sells new homes.
• Floor Plans Pre-designed home layouts offered across multiple series and lifestyle design collections that buyers can select as the basis for their new Creative Homes home.
• Model Homes Fully furnished and decorated demonstration homes built in select communities that prospective buyers can tour to experience Creative Homes' construction quality, layouts, and design options in person.
• Creative Custom (Build on Your Lot) Custom home building service that lets buyers use Creative Homes' construction expertise, floor plans, and design services to build a new home on land they already own.
• Quick Move-in Homes New construction homes that are already completed or near completion and available for immediate or accelerated purchase, giving buyers a faster path to occupancy than the standard build-to-order process.
• Design Studio In-house design center where Creative Homes' design team works with homeowners to personalize their new home's finishes, fixtures, and selections to match their style and lifestyle.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• St. Jude Children's Research HospitalminorStrategic or Co-development PartnerCharitable partnership through St. Jude Dream Home program, supporting the organization's mission while raising brand awareness

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lennar Corporation: Top-three US homebuilder with active communities in the Minneapolis-St. Paul market. Comparable in product (single-family for-sale homes) and target buyer, but operates nationally with greater pricing power on land and materials.
• PulteGroup: National homebuilder operating Centex, Pulte, and Del Webb brands with Twin Cities presence. Comparable in for-sale single-family construction and buyer segments, with broader geographic diversification than Creative Homes.
• KB Home: National for-sale homebuilder emphasizing personalization and design center experiences that mirror Creative Homes' Design Studio model. Operates at greater scale and broader geography.
• D.R. Horton: Largest US homebuilder by volume with active operations in the Twin Cities metro. Directly comparable as a new-home for-sale builder, but operates at national scale with materially greater land bank, trade partner leverage, and capital access than Creative Homes.
• Taylor Morrison: National for-sale homebuilder with regional operations across multiple states. Comparable in single-family new construction and move-up buyer focus, with greater geographic diversification and scale than Creative Homes.

Direct peers

• David Weekley Homes: Large private US homebuilder operating across multiple Sun Belt and Midwest metros. Comparable as a privately-held, customer-experience-focused builder with design center personalization and a similar multi-region production model.
• Meritage Homes: Regional homebuilder with entry-level through move-up product mix comparable to Creative Homes' broad price spectrum. Similar in size and growth profile to a Top 150 builder category, with energy-efficient construction positioning.
• Toll Brothers: Luxury-focused national homebuilder with move-up and premium product lines comparable to Creative Homes' higher-priced communities like Hidden Meadows ($2.16M) and Erin Glen ($1.5M). Direct overlap in luxury buyer targeting and design personalization.
• Tri Pointe Homes: Regional homebuilder with multiple brand portfolios serving move-up and luxury buyers. Comparable in product segmentation strategy and regional operating model, though active in different geographies than Creative Homes.
• M/I Homes: Regional for-sale homebuilder operating across multiple Midwest and Southeast metros. Closely comparable as a regional production builder with a focus on personalization and customer experience, similar in scale and operating model to Creative Homes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Homes